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This study provides new insights into antecedents and outcomes of reverse logistics practices by examining green customer salience as the driver of reverse logistics practices and examining environmental performance and green firm reputation as the outcomes of reverse logistics practices.

A research model examining the proposed relationships was developed and tested using data from beverage manufacturers in Ghana. The model was analysed using partial least squares structural equation modelling.

This study confirmed that green customer salience drives reverse logistics practices. It was also revealed that reverse logistics directly enhances environmental performance, but not green firm reputation. Additionally, the effect of reverse logistics on green firm reputation was fully mediated through environmental performance.

To the best of the authors’ knowledge, no previous studies have empirically examined the relationship between green customer salience, reverse logistics, environmental performance and green firm reputation.

This study examines green absorptive capacity as an important intervening variable that elucidates the relationship between green supply chain management (GSCM) practices (specifically, green purchasing, customer cooperation and investment recovery) and firm performance.

Drawing from the theoretical underpinnings of the natural-resource-based view theory and information processing theory, a research model is developed and tested using data obtained from 368 manufacturing firms in Ghana. Data analysis was conducted using structural equation modeling.

The results indicate that green purchasing, customer cooperation and investment recovery have a direct positive and significant effect on firm performance. Additionally, green purchasing and customer cooperation have a positive and significant effect on green absorptive capacity but investment recovery does not. Further, the results show that the paths from green purchasing and customer cooperation to firm performance are positively mediated by green absorptive capacity.

The study reveals to supply chain managers that green absorptive capacity is an important conduit through which firms can achieve enhanced firm performance from GSCM initiatives.

This study makes a contribution by integrating the absorptive capacity literature and green management literature and establishes green absorptive capacity as a mechanism through which GSCM practices enhance firm performance.

The purpose of this paper is to examine the conditions under which US consumers, known for their “green” skepticism, are more (less) likely to respond favorably to a firm's environmental initiative in today's marketplace.

The research paper investigates whether the general positive impact derived from the implementation of societal initiatives found by other researchers carries over when specific environmental initiatives are put into operation. The authors test hypotheses related to consumer responses to information about a firm's environmental initiative with varied salience of its public‐ and self‐serving motives. Next, they test how consumer responses are affected by the level of perceived sincerity associated with a firm's environmental initiative. The role of brand commitment is also examined across both studies.

The results reveal that consumers use a rather skeptical approach when interpreting a firm's environmental initiative and that these responses vary based on the level of brand commitment, as well as how the initiative is presented to them.

The generalizability of results is currently limited to a particular brand with strong brand equity, large market share, and highly experiential service (Starbucks).

The authors provide insights into what marketers and policy makers should consider in the development of environmental initiatives, in order to increase the likelihood of positive consumer responses.

The present research contributes to the development (and application) of more accurate models of consumer responses to a firm's environmental initiative.

The purpose of this paper is to investigate the impact of the salient task environment on reverse logistics (RL) practices and organizational performance in the context of Taiwanese computer, communication, and consumer (3C) electronics retail industry.

A hierarchical regression analysis was employed to test relationships between four constituents of the task environment and RL, as well as relationships between RL and environmental/economic performance. In addition, a regression analysis was used to examine the mediating effect of RL on relationships between the constituents of the task environment and environmental/economic performance. Data and information collected from a sample of 284 companies from the Taiwanese 3C retail industry were used for analysis.

Results suggest that three out of four constituents of task environment including government agencies, suppliers, and customers are associated positively with RL activities. In other words, as the salience of the constituents of the task environment increases, their level of influence on the firm’s RL also increases. This study also found the mediating effect of RL, indicating that superior performance emerges when a company’s RL matches the salient task environment.

The findings provide an insight into the relationships between the constituents of the task environment, RL, and environmental/economic performance which can assist firms within 3C retail industry in designing and developing appropriate strategy for RL. In practice, some retailers, especially SMEs, have outsourced their RL to professional recyclers. Investment in RL activity may be an option for some 3C retailers.

While previous research provides a strong foundation to further develop RL and subsequent policies, analysis of the factors affecting the decision processes to implement RL specially in the retail sector is scarce. This study fills this gap.

This paper aims to examine the exogenous effects of experiential attitude toward green (EAG), instrumental attitude toward green (IAG), injunctive norms on green (ING), descriptive norms about green (DNG), green perceived control (GPC) and green self-efficacy (GSE) on green purchase intention (GPI). Moreover, this paper also investigates the causal factors of green purchase behavior (GPB) considering green knowledge (GK), the salience of green behavior (SGB), environmental constraints (ECPG) and green habit (GH).

The research model was adopted to measure the green behavior of Bangladeshi consumers using an integrated behavior model (IBM). The data were randomly collected from 372 respondents and partial least squares structural equation modeling (PLS-SEM) approach was used to test the hypotheses.

PLS results imply that all independent variables (EAG; IAG; ING; DNG; GPC and GSE) impact GPI; and SGB, GH and GPI influence GPB. On the other hand, GK and ECPG have no significant effect on GPB.

There may present a gap in the outcomes of the study to signify the generalizability because the survey was conducted in some cities of Bangladesh which may not represent the country as a whole.

This study anticipates the cause-effect relationship between GPI, GPB and their determinants. The results of the study can help marketers understand green consumer behavior and design appropriate strategies and tactics for new marketing challenges.

This research investigates green purchase behavior in a developing country. It empirically confirms the validity of IBM in assessing green behavior, especially for Bangladesh, a booming economy and suitable for investment. Although ample research explored green purchase behavior, green habit and saliency have not been considered in measuring green purchase behavior.

To study relationships between focal organisations and their stakeholders in a generic way, beyond the agency/transaction cost approach usually used in business research. The domain was political parties and their stakeholders.

Study participants were officials and activists in five major Irish political parties. They were asked to nominate their most important stakeholders, to rate these stakeholders on salience as represented by power, legitimacy and urgency and to describe extent and intensity of their party engagement with these stakeholders.

Stakeholders considered more important to the organisation receive higher levels of engagement from the parties than those stakeholders thought to be less critical. The results suggest that high levels of stakeholder engagement can yield beneficial electoral results for political parties. The importance of looking after “internal stakeholders” is also supported. The three attributes of power, legitimacy and urgency do not seem to describe completely the salience of stakeholders to all organisations in a generic sense. The adequacy of the three attributes is most supported in mainstream organisations with a focused pragmatic orientation toward “winning”. However, it appears that more ideologically oriented organisations may assign higher salience to stakeholders who fit their ideology, as opposed to those who possess power, legitimacy and urgency.

The ideological dimension of stakeholder salience which emerged in this study is worthy of further exploration, especially in its implications for actual stakeholder engagement and behaviour with respect to corporate social responsibility.

In the business arena – the study suggests that high levels of stakeholder engagement can yield beneficial results. It also demonstrates the importance of looking after internal stakeholders.

Discovery of dynamics between a focal organisation and its stakeholders in a more generic way than offered in traditional business research.

Practitioners and academics are starting to recognize the benefits of green IT/IS practices. Despite these benefits, this study aims to know more regarding the factors that would drive organizations to use green IT/IS practices within their IT function and across the enterprise. To further understanding in this area, this study applies a strategic cognition framework of firm responsiveness and institutional theory to determine the extent to which an organization uses green IT/IS practices in response to stakeholder concerns. This study investigates the extent to which two organizational logics – expressive and instrumental – and three institutional pressures – coercive, mimetic and normative – jointly affect an organization's use of both green IT practices and green IS practices.

This study tested the hypotheses with survey data collected from 306 organizations. Structural equation modeling was used for data analysis.

Findings support four joint effects: (1) individualistic identity orientation and coercive pressure positively affect green IT practices; (2) collectivistic identity orientation and normative pressure positively influence green IS practices; (3) cost reduction orientation and mimetic pressure positively affect green IT practices; and (4) revenue expansion orientation and normative pressure positively influence green IS practices.

This study contributes to the literature by providing evidence for joint drivers of green IT and green IS practices. Green IT and IS practices represent organizations' different levels of commitment to environmental sustainability and responsiveness to stakeholders (i.e. green IT/IS practices). Organizations of different expressive and instrumental orientations are attuned to institutional pressures to various degrees, which leads to different green IT/IS practices.

This study aims to investigate the influence and impacts of stakeholders on the awareness and attitudes towards environmental management practices (EMPs) among hotel managers in Malaysia.

A total of 159 hotel managers participated in the survey. Structural equation modelling using the partial least squares (PLS) technique was used to test the hypotheses.

Owners and regulators influence hotel managers' environmental awareness and attitudes and their adoption of EMPs. Managers with a greater environmental awareness are more likely to adopt basic EMPs, while those with a greater environmental attitude are more likely to adopt advanced EMPs. In addition, stakeholder influence on managers' awareness and attitudes differs for hotels with and without an environmental policy.

Other types of accommodation and stakeholders, demographic variations of hotels and different data collection methods could provide additional insights into the hotel sustainability issue.

Coercion may be needed to translate hotel managers' environmental awareness and attitudes into practices. Therefore, regulators should provide rules and penalties to enforce mandatory requirements and incentives to encourage environmental sustainability initiatives.

The joint effort among stakeholders could create a societal norm that appreciates and maintains a sustainable environment and tourism industry.

This study emphasises the importance of stakeholder salience theory to understand the association between stakeholder influence on managers' awareness and attitudes and the adoption of EMPs by hotels in Malaysia. It is one of only a handful of studies that focuses on stakeholders' influence on environmental stewardship from managers' perspectives.

This study aims to examine whether strategy towards primary stakeholders and their salience influence corporate social responsibility towards the corresponding stakeholders.

Data were collected through a questionnaire from 150 senior level managers including CEOs. The stakeholder management strategy, salience, and corporate social responsibility were assessed in the context of employees, customers, investors, community, natural environment, and suppliers.

The favorable strategy towards stakeholders increases the corresponding corporate social responsibility towards them. The salience of all stakeholder groups also enhances the corresponding corporate social responsibility. When salience and strategy are considered, the salience of a particular stakeholder group suppresses the effect of strategy fully or partially on corporate social responsibility.

The salience of a stakeholder is a potent antecedent of corporate social responsibility compared with strategy towards that stakeholder.

A questionnaire is developed to assess corporate social responsibility in the Indian context, and the link between strategy, salience, and corporate social responsibility is established.

The purpose of this study develops and validates a model of new donor decision-making in the charity sector. Drawing upon dual process theory, the model incorporates brand salience and brand attitude as antecedents of brand choice intention, moderated by donor decision involvement.

Study 1 generates measures using interviews with marketing, media and research managers, and new donors from two international aid and relief organizations. Study 2 uses an experimental design to first test scenarios of disaster relief, and then validate and confirm a new donor decision model using large-scale consumer panels for the international aid and relief sector in Australia.

The results replicated across four leading international aid-related charities reveal that brand salience is positively related to brand choice intention through the mediating effect of brand attitude. Furthermore, the effect of brand salience on brand choice intention is significantly stronger when donor decision involvement is low. Conversely, the effect of brand attitude on brand choice intention is stronger for higher levels of donor decision involvement.

Managers should understand the importance of brand salience/attitudes and the implications for the communication strategy. Managers should also strive to understand the level of decision involvement and the relative influence of brand attitude/salience on brand choice intention.

This study advances the literature on charitable giving by proposing and testing a moderated mediation model of donor choice when selecting a charity for donation. Findings provide new insights into the extent to which brand salience, brand attitude and donor decision-making influence how new donors choose between charities for donation.