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Joint drivers of different shades of green IT/IS practices: a strategic cognition perspective

Adela Chen (Department of Computer Information Systems, College of Business, Colorado State University, Fort Collins, Colorado, USA)
Nicholas Roberts (Department of Computer Information Systems, College of Business, Colorado State University, Fort Collins, Colorado, USA)

Information Technology & People

ISSN: 0959-3845

Article publication date: 27 March 2023

197

Abstract

Purpose

Practitioners and academics are starting to recognize the benefits of green IT/IS practices. Despite these benefits, this study aims to know more regarding the factors that would drive organizations to use green IT/IS practices within their IT function and across the enterprise. To further understanding in this area, this study applies a strategic cognition framework of firm responsiveness and institutional theory to determine the extent to which an organization uses green IT/IS practices in response to stakeholder concerns. This study investigates the extent to which two organizational logics – expressive and instrumental – and three institutional pressures – coercive, mimetic and normative – jointly affect an organization's use of both green IT practices and green IS practices.

Design/methodology/approach

This study tested the hypotheses with survey data collected from 306 organizations. Structural equation modeling was used for data analysis.

Findings

Findings support four joint effects: (1) individualistic identity orientation and coercive pressure positively affect green IT practices; (2) collectivistic identity orientation and normative pressure positively influence green IS practices; (3) cost reduction orientation and mimetic pressure positively affect green IT practices; and (4) revenue expansion orientation and normative pressure positively influence green IS practices.

Originality/value

This study contributes to the literature by providing evidence for joint drivers of green IT and green IS practices. Green IT and IS practices represent organizations' different levels of commitment to environmental sustainability and responsiveness to stakeholders (i.e. green IT/IS practices). Organizations of different expressive and instrumental orientations are attuned to institutional pressures to various degrees, which leads to different green IT/IS practices.

Keywords

Citation

Chen, A. and Roberts, N. (2023), "Joint drivers of different shades of green IT/IS practices: a strategic cognition perspective", Information Technology & People, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/ITP-07-2022-0562

Publisher

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Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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