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This chapter summarises the findings of a case study on social media activity during the 22 July 2011 terrorist attacks in Norway. Based on these findings and on theories and previous research on the role of social media in situation awareness (SA) configuration during crisis situations, the chapter offers seven recommendations for key communicators in official crisis management and response institutions, journalistic institutions, NGOs and others: (1) acknowledge social media as important and master monitoring and management of features across social media; (2) synchronise communication and establish a standard operating procedure (SOP); (3) establish and make known a joint social media emergency account; (4) participate, interact and take the lead; (5) be aware of non-hashtagged content; (6) implement verification tools and practices and (7) engage with and learn from celebrities.

The chapter addresses the question of how crisis and emergency communicators in the justice (police) and health sector in Norway reflect on their use – or lack of use – of social media during the terror crisis on 22 July 2011. We examine how these communicators in the years following the crisis have developed their use of social media to optimise their and the public’s awareness of similar crises. Our semi-structured interviews with key emergency managers and responders display how the terrorist-induced crisis in 2011 was a wake-up call for communicators in the police and the health sector. They reflect on the significance, strengths and weaknesses of social media in the management of crises such as this one.

This chapter examines the role of higher education institutions (HEIs) as partners in multi-stakeholder initiatives to implement sustainable development goals (SDGs) in tourism. Accordingly, the study describes the actions and leadership of the HEIs, explaining how they engage with diverse stakeholders to enable transformative change at various levels. A conceptual model is proposed and used to evaluate the 12 case studies identified by a systematic literature search. The results generate insights into the actions of the HEIs in terms of modes of partnership and their commitment. The cases document the diversity of roles assumed by HEIs for creating impact at different levels when integrating SDGs in tourism and paving the way for transformative change and sustainable development through tourism. The findings suggest a critical leadership role for HEIs through sense-making, interpretation of societal challenges, and alignment of stakeholders’ values and goals by facilitating multi-stakeholder consultations.

This chapter illustrates local responses to disaster and highlights the potential role of three community-based society organizations (CBSOs) – women’s groups, youth groups, and religious groups – as risk communicators in Bandung, Indonesia. A framework is modeled for CBSOs’ risk communication process in bridging the gap between the local government and the community. A set of indicators in social, economic, and institutional resilience activities (SIERA), with a scope of 45 disaster risk reduction (DRR) activities covering three different disaster periods was developed to characterize the process of the delivery of risk information by these CBSOs through their activities at subdistrict and ward levels. The data were collected through a questionnaire survey method using the SIERA approach. Each CBSO leader in a ward was surveyed about their perceptions of these 45 ongoing SIERA activities and their risk information source and dissemination process. Statistical analysis was applied to determine the relationship between variables such as periods of disaster and types of SIERA activities and its attributing factors (location, population, and dynamic of organizations in their locale) in finding variations of risk communication activity that may function for communities. Five risk communication processes of the CBSOs are identified; when their perceptions and ongoing activities are compared, activities such as dissemination of disaster risk information, conveying early warnings to their peers, and involvement of the local government have been carried out by these CBSOs. This indicates that CBSOs’ activities already have a certain degree of risk communication embedded in the communities. The results confirm that these CBSOs, through their social networks, can become active agents of change and bridge the communication gap between government and community. Thus, CBSOs’ risk communication provides the opportunity to contribute to the overall resilience-building and disaster risk reduction as part of people-centered actions and local responses to disasters.

Global mass communications and advances in new information and telecommunication technology present a new challenge to the traditional way of conducting international relations. While the mode of conducting diplomacy is changing, diplomats are forced to communicate with many new actors in the international stage through new means of communication. The chapter overviews the existing digital diplomacy research reports. Against this backdrop it presents the outcomes of a 2017–2018 study of communication strategies employed by six countries of the Western Balkans, including Albania, Bosnia and Herzegovina, Kosovo, Macedonia, Montenegro, and Serbia. The findings of the study give a first-hand data from the practical point of view on how, which, and to which extent digital tools are utilized as a tool of digital tools are utilized as a tool of digital diplomacy by the official communicators of ministries of foreign affairs (MFA) in the researched region.