Digital Diplomacy in Practice: A Case Study of the Western Balkan Countries
Politics and Technology in the Post-Truth Era
ISBN: 978-1-78756-984-3, eISBN: 978-1-78756-983-6
Publication date: 7 May 2019
Abstract
Global mass communications and advances in new information and telecommunication technology present a new challenge to the traditional way of conducting international relations. While the mode of conducting diplomacy is changing, diplomats are forced to communicate with many new actors in the international stage through new means of communication. The chapter overviews the existing digital diplomacy research reports. Against this backdrop it presents the outcomes of a 2017–2018 study of communication strategies employed by six countries of the Western Balkans, including Albania, Bosnia and Herzegovina, Kosovo, Macedonia, Montenegro, and Serbia. The findings of the study give a first-hand data from the practical point of view on how, which, and to which extent digital tools are utilized as a tool of digital tools are utilized as a tool of digital diplomacy by the official communicators of ministries of foreign affairs (MFA) in the researched region.
Keywords
Citation
Justinek, G., Carli, S. and Omahna, I. (2019), "Digital Diplomacy in Practice: A Case Study of the Western Balkan Countries", Visvizi, A. and Lytras, M.D. (Ed.) Politics and Technology in the Post-Truth Era (Emerald Studies in Politics and Technology), Emerald Publishing Limited, Leeds, pp. 187-202. https://doi.org/10.1108/978-1-78756-983-620191013
Publisher
:Emerald Publishing Limited
Copyright © 2019, Gorazd Justinek, Sabina Carli and Ingrid Omahna