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The purpose of this research paper is to explore and offer insightful information on the useful use of Google Tag Manager (GTM) in the context of library websites and to bridge the gap between GTM’s technical features and the practical requirements of libraries. It gives libraries the ability to use GTM’s capabilities to increase user engagement, data-driven decision-making and improve online services.

This study reviews existing literature on GTM in the context of websites and libraries. The methodology involves identifying keywords and searching terms related to GTM, digital marketing, user engagement, Web analytics and library websites. Sources and databases were consulted, including library science journals, marketing journals, academic databases, publications on digital marketing and search platforms such as Google Books, Google Scholar, Google Search Engine, JSTOR and library associations like the American Library Association. Initial screening was done based on titles and abstracts, followed by a thorough-text review, categorization and synthesizing of the findings.

GTM provides libraries with a potent tool to improve their online presence, customize user experiences and collect insightful real-time data. Libraries may harness GTM’s potential to better engage people and provide services by properly implementing it and maintaining it over time. It can be a flexible instrument that supports contemporary library services in the digital era. The findings of this study indicate that GTM technology may be used in library services; nevertheless, there are several barriers, such as librarians’ attitudes and technical abilities, that prevent GTM acceptance in library services.

This study covers the implementation of a free GTM tool in library websites that will help the library and information professionals to leverage the GTM in the library’s online presence. Furthermore, this study recommends that libraries and librarians should develop guidelines and policies for the critical adoption of a free GTM tool in the library environment, which will support improving the library’s user engagement and tracking of library website traffic.

The purpose of this paper is to present data that begin to detail the deficiencies of log file analytics reporting methods that are commonly built into institutional repository (IR) platforms. The authors propose a new method for collecting and reporting IR item download metrics. This paper introduces a web service prototype that captures activity that current analytics methods are likely to either miss or over-report.

Data were extracted from DSpace Solr logs of an IR and were cross-referenced with Google Analytics and Google Search Console data to directly compare Citable Content Downloads recorded by each method.

This study provides evidence that log file analytics data appear to grossly over-report due to traffic from robots that are difficult to identify and screen. The study also introduces a proof-of-concept prototype that makes the research method easily accessible to IR managers who seek accurate counts of Citable Content Downloads.

The method described in this paper does not account for direct access to Citable Content Downloads that originate outside Google Search properties.

This paper proposes that IR managers adopt a new reporting framework that classifies IR page views and download activity into three categories that communicate metrics about user activity related to the research process. It also proposes that IR managers rely on a hybrid of existing Google Services to improve reporting of Citable Content Downloads and offers a prototype web service where IR managers can test results for their repositories.

An institutional repository has become a new way of making the intellectual outputs of academic and research institutions electronically accessible in the online public domain. The outcome has led to users gaining remote access to varieties of digitized information that is hitherto locally resident before digitization in hardcopy form in the various information centre and libraries without users’ restrictions. This initiative has helped to enhance the open access inventiveness. Nigeria libraries are therefore taking up the challenge of computerizing their libraries and some have taken some steps to source the requisite funds to digitize and archive their library resources for easier Web-based access. Consequent upon this development, the University of Ilorin, embarked on digitization of its local contents such as Convocation Ceremonies; Government Publications; and Staff Publications and Theses and Dissertations, and making these local resources available online. This paper attempts to give a detailed account, step-by-step procedures and the various challenges faced in the process of building its online institutional repository and the way forward. The report in this paper gives insight into academic libraries intention to digitize their library resources, on the best way to go about it and also to avoid unnecessary hurdles.

To provide a thorough breakdown of the building of institutional repositories in the University of Ilorin, Library, webliography sources were consulted.

Some areas in service provisions need to improve upon, and these areas are search engine optimization by subscribing to handle.net, integration of Google analytics to check performance, sitemap features and highly secured (SSL and public key encryption.

This paper attempts to give a detailed account, step-by-step procedures and the various challenges faced in the process of building its online institutional repository and the way forward. The report in this paper gives insight into academic libraries intention to digitize their library resources, on the best way to go about it and also to avoid unnecessary hurdles.

Notwithstanding the Geographical Information System (GIS) being a fast-emerging green area of a digital revolution, the available studies focus on different subject areas of application in the construction industry, with no study that clarifies its knowledge strands. Hence, this systematic review analyses GIS core area of application, its system integration patterns, challenges and future directions in the construction industry.

A systematic review approach was employed, using the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) checklist. A total of 60 articles published between 2011 and 2022 were identified, thoroughly reviewed and analysed using thematic analysis.

The analysis revealed spatial planning and design, construction-task tracking, defect detection and safety monitoring as its four main application-based areas. The findings showed that the adoption of GIS technology is rapidly expanding and being utilised more in building projects to visual-track construction activities. The review discovered an integrated pattern involving data flow from a device and window-form application to GIS, the pathways to data exchange between platforms to platforms, where ArcGIS is the most used software. Furthermore, the study highlighted the lack of interoperability between heterogeneous systems as the crux impediment to adopting GIS in the built environment.

The research provides a deep insight into possible areas where GIS is adopted in the construction industry, identifying areas of extensive and limited application coverage over a decade. Besides, it demystifies possible pathways for future integration opportunities of GIS with other emerging technologies within the construction industry.

The purpose of this paper is to identify barriers and drivers to open source software (OSS) adoption, and measures awareness and adoption stages of OSS in US academic libraries.

An online survey of chief information officers, chief technology officers or heads for IT in US academic libraries was conducted. A total number of 179 responses were used for data analysis.

From the survey, the authors identify significant barriers and drivers that US academic libraries may consider before adopting OSS and found that awareness itself is not a barrier. While about half of respondents confirmed using OSS, the authors found surprisingly low levels of intent to adopt from current non-adopters.

This research offers insights for promoting OSS adoption. Also, it provides funding agencies and administrators with guidelines to encourage successful deployment of OSS in higher education.

While extant research is mostly anecdotal, this research draws from an online survey to snap-shot the current state of OSS adoption in US academic libraries and provides a baseline for practice and research.

The article presents a methodology that can be used to analyze data from the transaction log of EBSCO Discovery Service searches recorded in Google Analytics. It explains the steps to follow for exporting the data, analyzing the data, and recreating searches. The article provides suggestions to improve the quality of research on the topic. It also includes advice to vendors on improving the quality of transaction log software.

Case study

Although Google Analytics can be used to study transaction logs accurately, vendors still need to improve the functionality so librarians can gain the most benefit from it.

The research is applicable to the usage of Google Analytics with EBSCO Discovery Service.

The steps presented in the article can be followed as a step-by-step guide to repeating the study at other institutions.

The methodology in this article can be used to assess how library instruction can be improved.

This article provides a detailed description of a transaction log analysis process that other articles have not previously described. This includes a description of a methodology for accurately calculating statistics from Google Analytics data and provides steps for recreating accurate searches from data recorded in Google Analytics.

The purpose of this paper is to develop an analytical hierarchy process (AHP)‐based selection model for choosing a web analytics product/service that meets organizational needs.

The research objective is achieved through modeling and empirical validation.

While more criteria could be added, the proposed selection model provides a feasible approach to choosing a web analytics product/service. Cost‐ and risk‐related criteria are weighed heavier than those of technical capabilities. Tools based on the page tagging method are more popular than those based on transaction log file analysis. The level of technology savvy might play a role in the application of the selection model.

The development of web analytics products/service is still evolving. Thus, as the use of web analytics increases, more criteria might be identified and added to the model. The model is validated by groups for different sectors. In the future, it is suggested to conduct a similar study with one sector by different groups.

The selection model provides a process in which practitioners can systematically evaluate pros and cons of web analytics products/services. The selection model includes a comprehensive list of criteria that vendors of web analytics products/services can use to benchmark their products. Following this model, an organization contemplating the use of web analytics will more likely find one product/service that accommodates organizational and technological characteristics.

A sufficiently comprehensive list of qualitative and quantitative criteria for evaluating web analytics products/services was developed. Practitioners will be able to use the model to select a proper tool. In academia, the article fills a gap in literature that might bring academics' interests in this area.

The purpose of this paper is twofold: to present gamified mobile experiences as valid tools for DMOs to enrich the experience of tourists, and to present the benefits provided to DMOs by analytics tools integrated on gamified mobile experiences.

Staff from three DMOs have generated a gamified mobile experience using a custom authoring tool designed and developed to fulfil their requirements. This gamified experience has targeted families with children visiting Basque Country during off-peak season. The experience has been validated over a period of seven weeks within a pilot project promoted by the local tourist information offices of the DMOs. Data directly provided by tourists and data gathered from analytic tools integrated on the gamified mobile experience have been analysed to fulfil the research objectives presented on the paper.

Both DMOs and tourists can benefit from gamified mobile experiences. The integration of analytics tools to gain insights into the behaviour of tourists can be a relevant information source for DMOs.

The pilot project has targeted a niche tourism market, families with children visiting Basque Country, and has been running during off-peak season. Further studies focusing on other tourist types and different tourism season and destination types will be required to strengthen the validation of the research objectives presented on this paper.

The paper promotes both the development of gamified mobile experiences and the inclusion of analytics tools for DMOs to obtain relevant information about tourists and the mobile experiences.

A gamified mobile experience is generated by DMOs, validated on the basis of experience of real tourists. The analytics tools inside the gamified mobile experience provide DMOs with relevant information.

As faculty professional development increasingly occurs online and through social media, it becomes challenging to assess the quality of learning and effectiveness of programs and resources, yet it is important to evaluate such initiatives. The purpose of this paper is to explore how one faculty development center experimented with using analytics to answer questions about the use and effectiveness of its web and social media resources.

The case study was based on direct observation of the center’s practice and review of selected data generated by the analytic tools.

Unfortunately, while some analytics are available from a variety of sources, they are often distributed across tools and services. The center developed an analytics strategy to use data from Google Analytics and social media reporting tools to assess the use of online and social professional development resources. Initial results show that the center’s online and social professional development resources are widely used, both within and outside the university. However, more work is necessary to improve the strength and scope of the available analytics.

As a result of the analysis, the center has streamlined online resources, targeted social media use, and has begun developing methods to allow faculty to report online resource use as professional development for academic personnel purposes.

Many faculty development centers have not explored methods of evaluating online and social media resources. This paper outlines a strategic evaluation plan to measure the usage of online resources as well as engagement and interaction through social media.