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Women are underrepresented in most university entrepreneurship education (EE) programmes and less likely than men to pursue business venturing as a career. One reason may be the “entrepreneurial identity gap”, whereby female students do not see themselves as successful entrepreneurs. This paper aims to explore the nature of this identity gap and its relationship to entrepreneurial intent and entrepreneurship education.

A set of contemporary, gender-inclusive entrepreneurial attributes was developed using entrepreneurial subject matter experts and tested with 591 university students to explore the nature of the gendered entrepreneurial identity gap.

While masculine stereotypes persist and the entrepreneurial identity gap is larger for female students, results suggest that a more gender-inclusive vocabulary of entrepreneurship is emerging among the student population and an androgynous perception of the idealized entrepreneur. Entrepreneurship education had a positive influence on entrepreneurial intent.

Study findings advance the conversation about entrepreneurial identity, the nature of the gendered identity gap and the role of education in closing that gap. The questionnaire and set of gender-inclusive attributes should continue to be tested beyond student samples.

Based on this study, entrepreneurship education could benefit from more gender-inclusive instructional practices and vocabulary and a broadened definition of what it means to be entrepreneurial. More students – both men and women – will see themselves as entrepreneurs and be inspired to participate in the innovation economy.

This study takes a novel approach to the study of entrepreneurial identity, developing a new set of attributes and contemporary vocabulary around business venturing.

This paper aims to examine the concepts of gendered, entrepreneurial identity and fetishism through an analysis of images of Barbie entrepreneur. It draws on the literature of entrepreneurial identity and fetishism to examine how such identity is socially constructed from childhood and how exposure to such dolls can shape and influence perceptions of entrepreneurial identity.

Using semiotic analysis the authors conduct a visual analysis of the Barbie to make observations and inferences on gendered entrepreneurial identity and fetishism from the dolls and artifacts.

The gendered images of Barbie dolls were influenced by societal perceptions of what an entrepreneur should look like, reflecting the fetishisation of entrepreneurship, especially for women. Mirroring and exaggerating gendered perceptions, the dolls express hyper-femininity reflected in both the physical embodiment of the doll and their adornments/accessories. This includes handbags, high-heeled shoes, short skirts, haute-couture and designer clothes. Such items and the dolls themselves become fetishised objects, making context and culture of vital importance.

There are positive and negative implications in relation to how the authors might, as a society, present unrealistic gendered images and role models of entrepreneurship to children. The obvious limitation is that the methodology limits what can be said or understood, albeit the imagery mirrors socially constructed reality for the context examined.

This is original research in that no previous published studies have tackled gendered entrepreneurial identity in relation to fetishism. The value of the work lies in discussing the concepts and embeds them in the expanding conversation surrounding gendered entrepreneurial identities.

The purpose of this study is to consider entrepreneurial imagery that sheds light on differing and emerging patterns of female entrepreneurial identity which illustrate shifts in the locus of power that challenge masculine hegemony and power structures. As a concept, power has an image component, and shifts in power are often conveyed by subtle changes in the cultural semiotic. Globally, images of female-entrepreneurship are socially constructed using stereotypes which are often pejorative. The semiotics of gendered identity as a complex issue is difficult to measure, assess and understand. Gender has its own semiotic codes, and, universally, images of female-entrepreneurship are socially constructed using pejorative stereotypes. Entrepreneurial imagery can shed light on differing and emerging patterns of female-entrepreneurial identity illustrating shifts in the locus of power that challenge masculine hegemony and power structures. Artefacts, images and semiotics construct alternative gendered social constructs of the entrepreneur to the heroic alpha-male. The imagery associated with the female-entrepreneur is either said to be invisible, or associated with “Pinkness” and the “Pink Ghetto”. Therefore, images, forms and presence associated with gendered entrepreneurial identities have been explored.

One hundred images of female-entrepreneurship were analysed semiotically using photo-montage techniques to identify common stereotypical representations, archetypes and themes. The resultant conceptual typology highlights the existence of near universal, archetypal gendered entrepreneurial stereotypes including the Business Woman; the Matriarch; the Diva; and the Pink-Ghetto Girl.

Although the results are subjective and open to interpretation, they illustrate that the contemporary female-entrepreneur, unlike their male counterparts, is not forced to adopt the persona of the “conforming non-conformist” because they have more options available to them to construct an entrepreneurial identity.

This study extends research into entrepreneurial identity by considering visual imagery associated with socially constructed stereotypes. In looking beyond images associated with the “Pink-Ghetto” the author challenges stereotypical representations of the appearance of female-entrepreneurs, what they look like and how they are perceived.

This study widens knowledge about entrepreneurship as a socio-economic phenomenon via images forming part of enterprising identity, a physical manifestation of nebulas phenomena acting as “visual metaphors” shaping expected constructs.

The purpose of this paper is to offer a perspective to further the understanding of gender entrepreneurship. This paper considers the situatedness of the gendered entrepreneur within diverse international contexts marked by different constitutions of gender identities and networks of power, both within the context of contributions within this special issue but also more broadly within the field of gender and entrepreneurship research.

The authors adopt a feminist perspective and analyse the different framings of identity within gender and entrepreneurship literature and their contributions to our understandings of the concepts of both power and gendered identities.

The paper finds that power and identity are configured in different contexts in ways that open arenas for future analysis.

The paper highlights the importance of considering masculinities within gender and entrepreneurship research offering support for further analyses of entrepreneurial masculinities by examining two studies that expose entrepreneurial masculinities as shifting subjectivities influenced by men's social power, but also by interactions between men and women and broader cultural contexts and transitions. In so doing, it contributes to the research agenda in relation to gender and entrepreneurship in different contexts.

Understanding belonging provides a better insight into the structural, political, cultural and gendered elements of entrepreneurship. This paper aims to focus on Mexican female entrepreneurs’ (MFE) experiences in managing material and affective aspects of entrepreneurial belonging during the start-up and transition phase to become an established business owner.

The narrative analysis is based on qualitative interview data with 11 MFE in Mexico.

The analysis reveals that MFEs’ sense of belonging evolves from self-oriented to more socially-oriented identity claims. In the former, the need to “fit in” and achieve material aspects of belonging is intertwined with gender and family responsibilities. In the latter, the need to “stand out” and achieve affective aspects of belonging is intertwined with validating entrepreneurial achievements by challenging gendered assumptions and helping others through the notion of “sisterhood.”

The paper extends the understanding of the relation of material and affective aspects of belonging as an “evolving” process from the nascent stage to the established stage of entrepreneurship. Within the evolving process of entrepreneurial belonging, a shift from material to affective aspects unveils a theoretical framework that relates belonging, gender and entrepreneurship in context. This process seems to regulate entrepreneur’s agency in what they interpret as acceptable while standing up against challenges and legitimizing belonging through the emergence of a “sisterhood.”

As a result of a plethora of scholarly articles by feminist scholars of entrepreneurship, it is now widely accepted that the notion of entrepreneurship is ideologically skewed towards masculine ideology. Although this body of work has been quietly acknowledged, it has not invoked a reply, or refutation, from male entrepreneurship scholars. Nor has it led to an increase in studies about the influence of masculinity on entrepreneurial behaviour or identity. Therefore, the purpose of this paper is to begin to address this by analysing an alternative social construction of entrepreneurship relating to how masculinity influences entrepreneurial identity in print. The data used are text from the thinly veiled biographical novel Cityboy written in an aggressive and unashamedly masculine style. Whilst the focus is not upon entrepreneurs per se, it is upon the male‐oriented entrepreneurial institution that is the “city.”

The methodological approach used in this paper is that of biographical analysis; supported by a supplementary analysis of similar biographies of traders; this is triangulated by photographs downloaded from the internet. This approach allows rich data to be collected from practical sources permitting a comparative approach to be adopted. The approach has obvious limitations but is a practical method.

The results from this empirical study are tentative but illustrate that the socially constructed nature of the “city trader” as an entrepreneurial identity is portrayed as being a manly pursuit; and how such discrimination is inherent within an institutionalised systemic behaviour in which men are encouraged to be risk‐takers and players. This institutionalised “boyish” behaviour is used to build up a masculine identity rooted in Thatcherite enterprise culture. Although no clear conclusion can be articulated because of the subjective nature of the interpretation, links with accepted entrepreneurship theory are drawn. It is thus an exploratory study into the pervasiveness of masculine doxa in constructing entrepreneurial identity. The paper makes an incremental contribution by acknowledging the power of male dominance in shaping entrepreneurial realities albeit the conclusions are mainly drawn from one book.

This paper opens up the field for further studies of skewed masculine entrepreneurial identities under the rubric of the “bad boy entrepreneur.”

In critically discussing and acknowledging the male genderedness of entrepreneurial identity in a particular system, this paper makes a contribution to the understanding of the socially constructed nature of how to tell, understand and appreciate stories which present an entrepreneurial identity. Granted the hero of the story is fictional but the overlaps with the accepted storylines of entrepreneur stories are illuminating. The paper provides another heuristic device for understanding the social construction of gendered entrepreneurial identities, making it of interest to feminist scholars of entrepreneurship and to social constructionists alike.

The purpose of this study is to examine how feminist attributes are expressed within entrepreneurial identity.

The study employed a purposive sampling technique to recruit 15 self‐identified “feminist entrepreneurs”. This included retailers, manufacturers, exploration operators, consultants, and professionals. Qualitative data were subject to content analysis.

Contrary to a feminine archetype portrayed as caring and nurturing, respondents do not describe themselves as typically portrayed in the feminist literature. Prevalent themes included participative leadership, action‐oriented, and creative thinker/or problem solver.

Researchers should use caution in assuming feminist discourse has direct application to characterizing or stereotyping “feminist” entrepreneurs. The applicability and reliability of “off the shelf” psychometrics to describe contemporary gender roles across the myriads of processes associated with venture creation must also be questioned. Limitations: the purposive and small‐sample limits the generalizability of findings to the diverse community of female entrepreneurs. Testing of the applicability, validity, and reliability of the nomenclature used to describe self‐identity is warranted across international samples of feminist entrepreneurs.

The current study provides an inventory of feminist entrepreneurs' self‐described leadership attributes. The nomenclature can be used by women‐focused trainers to help clients to recognize their entrepreneurial attributes.

The study may assist women in recognizing identity synergies and conflicts (e.g. within themselves and among family, employees, clients, etc.).

This is the first study that documents feminist entrepreneurs' leadership attributes. As such, the work is a step in seeking to reconcile feminist theory and entrepreneurial practice.

This article aims to look first at how entrepreneurial identity fits into the picture we currently have of social and health care professionals who most often work in paid employment in the public sector, and second, how entrepreneurial identity is constructed. We discuss whether professional identity and entrepreneurial identity can be separated, and how meaningful that question is. Is the role of entrepreneurship limited in the context of health and social care professional services, or can we see the emergence of a new kind of entrepreneurial identity with special features related to the complexity within the provision of services in social and health care?

The materials from two previous studies by the authors are used in the article as empirical data to investigate the questions of identity and professionalism. The methodology is based on re‐reading and re‐interpretation of both empirical studies and theoretical literature.

There are differences and different logics of work‐related identity building among the entrepreneurial groups and among professional groups. Despite this and even if part of the research tradition emphasizes this difference and the separateness of these identities, we argue that identities are fluid, changing, layered and overlapping. As identities cannot be predetermined or classified according to economic earnings logic only, but that they are malleable, evolving, interconnected, and intertwined. In addition, the paper raises the contradiction of stereotypically “masculine” entrepreneurial goals and the stereotypically “female” ideology of care existing as tension within entrepreneurship in social and health care.

The research limitations relate to the research design of not using ethnographical data.

The article has no direct practical implications. The results might have relevance to education.

The article has social implications in the ways the identities are discussed through various discourses in the societies.

The article has both originality in the settings and value in bringing different discussions together, as well as in its ability to widen the theoretical discussions and empirical studies on identities, paid employment and entrepreneurship.

This exploratory study aims to compare how businesswomen with different initial bounds to their businesses resort to gender discourses to construct a shared business identity in group interaction.

The study was conducted with two focus groups of Portuguese businesswomen with different initial bounds to their enterprises: those who created their own companies and those who “inherited” family businesses. All the participants of both groups own and manage their businesses.

A discourse analysis of the interactions shows that the identities of businesswomen are constrained and produced by different masculinities (authority, professionalism and self-determination) and femininities (restrictive and emancipatory). The interweaving of these gender discourses results in the production of a “respect” identity in the family businesses group and a “self-determination” identity in the start-up businesses group.

The comparison of the different business identities shared by women with particular business experiences contributes to reflections upon the diversified contours that gender discrimination can undertake, and upon the need of practitioners to adjust the gender policies according to those particular experiences.

The paper compares and highlights how Portuguese businesswomen with different business backgrounds collectively construct specific and shared business identities that allow them to deal with diverse experiences of gender discrimination and devaluation.

The purpose of this paper is to investigate the identity work of postgraduate students participating in an entrepreneurship training programme for life sciences. The paper aims to analyse what kind of entrepreneurial identities are constructed and in what ways in the context of the programme.

The paper relies on learning diaries and other written materials harvested from seven participants. Drawing on a social constructivist analysis, the materials were analysed by drawing attention to the kind of identities created, the contradictions that surfaced and how those were resolved in the written materials.

Two distinct entrepreneurial identities were constructed by the participants: the heroic and the humane. The first is the stereotypical role prototype that the participants experiment with. For the male participants this seems acceptable and normal. If they were in possession of more information, knowledge and skills they could identify with this heroic entrepreneurial identity. However, the female participants constructed an alternative identity; the humane entrepreneur running a low-tech firm with modest business goals or acting as an intrapreneur in an existing organisation.

Future research should consider entrepreneurship programmes as arenas for (gendered) identity work.

Entrepreneurship training should not only provide the participants with business knowledge and skills but facilitate their entrepreneurial identity work.

The paper contributes to understanding entrepreneurship education as a context for entrepreneurial identity construction and extends the understanding of the expected outcomes of entrepreneurship education programmes. The study demonstrates how entrepreneurial identity construction processes in the context of entrepreneurship training are gendered.