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This study investigates the communication behavior of public health organizations on Twitter during the COVID-19 vaccination campaign in Brazil. It contributes to the understanding of the organizational framing of health communication by showcasing several instances of framing devices that borrow from (Brazilian) internet culture. The investigation of this case extends the knowledge by providing a rich description of the organizational framing of health communication to combat misinformation in a politically charged environment.

The authors collected a Twitter dataset of 77,527 tweets and analyzed a purposeful subsample of 536 tweets that contained information provided by Brazilian public health organizations about COVID-19 vaccination campaigns. The data analysis was carried out quantitatively and qualitatively by combining social media analytics techniques and frame analysis.

The analysis showed that Brazilian health organizations used several framing devices that have been identified by previous literature such as hashtags, links, emojis or images. However, the analysis also unearthed hitherto unknown visual framing devices for misinformation prevention and debunking that borrow from internet culture such as “infographics,” “pop culture references” and “internet-native symbolism.”

First, the identification of framing devices relating to internet culture add to our understanding of the so far little addressed framing of misinformation combat messages. The case of Brazilian health organizations provides a novel perspective to knowledge by offering a notion of internet-native symbols (e.g. humor, memes) and popular culture references for misinformation combat, including misinformation prevention. Second, this study introduces a frontier of political contextualization to misinformation research that does not relate to the partisanship of the spreaders but that relates to the political dilemmas of public organizations with a commitment to provide accurate information to citizens.

The findings inform decision-makers and public health organizations about framing devices that are tailored to internet-native audiences and can guide strategies to carry out information campaigns in misinformation-laden social media environments.

The findings of this case study expose the often-overlooked cultural peculiarities of framing information campaigns on social media. The report of this study from a country in the Global South helps to contrast several assumptions and strategies that are prevalent in (health) discourses in Western societies and scholarship.

This study uncovers unconventional and barely addressed framing devices of health organizations operating in Brazil, which provides a novel perspective to the body of research on misinformation. It contributes to existing knowledge about frame analysis and broadens the understanding of frame devices borrowing from internet culture. It is a call for a frontier in misinformation research that deals with internet culture as part of organizational strategies for successful misinformation combat.

The chapter introduces a methodological approach to analyzing visual material based on Erving Goffman's frame analysis. Building on the definition of dominant frames in a set of visual material, and the analysis of keying within these frames, the approach provides a tangible tool to analyze contextualized visual material sociologically. To illustrate the approach, the chapter analyzes visual representations of social movement contention in two local contexts, the cities of Lyon, France, and Helsinki, Finland. The material was collected during ethnographic fieldwork and consists of 505 images from local activist websites. The analysis asks how femininity, masculinity, and gender/sex ambiguity key visual representations of different aspects of contentious action, such as mass gatherings, violence, protest policing, and performativity. Strong converging features are found in the contents of the frames in the two contexts, yet differences also abound, in particular in the ways femininity keys different frames of contention in visual representations. The results show, first, that the visual frame analysis approach is a functioning tool for analyzing large sets of visual material with a qualitative emphasis, and second, that a comparison of local activism through visual representations calls into question many general assumptions of political cultures, repertoires of contention, and cultural gender systems, and highlights the importance for sociologists of looking closely enough for both differences and similarities.

The behaviours of four indeterminate frame-support combinations namely Type I (with fixed supports), Type II (with pinned supports), Type III (with fixed-pinned supports) and Type IV (with fixed-roller supports) frames under the exposure conditions and loads as existing on site were simulated. Two categories of these combinations (I and II) were studied namely single storey-single bay and multiple storey-single bay frames, as illustrated in the case studies treated. A procedure for determining the probability of failure at different sections along the frame types, the range between the probability of failure bounds and the reliability ratings of the frame types were developed based on the kinetic method of plastic moment analysis, minimum weight design method, piecewise method of moment analysis and first order-second moment (FOSM) methods. The analysis results of the Category I frames showed that the Type I frame was most reliable (with the lowest probability of failure range of 0.3269), while the Type II frame was least reliable (with the highest probability of failure range of 0.4918). These results were consistent with those of the Category II frames. The paper aims to discuss these issues.

Collapse mechanisms were generated for four frame-support types and the corresponding plastic moments were determined using both the kinematic plastic analyses and minimum weight design methods. The members were designed and the plastic moments were distributed at sections of constant interval along the frame length to generate corresponding envelopes. A similar process was carried out to determine the elastic moment variables due to the loads. The reliability index and the corresponding probability of failure at each frame section were determined. Then, the probabilities of failure bounds for the frames were then compared to determine the most reliable.

It was observed that there existed a wide margin between the elastic and plastic moments indicating that design of steel structures at the elastic limit does not take full advantage of its strength. Hence, the design can be carried out beyond the elastic limit and within the safety margin given in equation (3). However, the safety of the entire frame is assessed on the basis of range of values between the highest and the lowest probability of failure bounds. The lower this range is (not exceeding 0.5 or 50 per cent), the more reliable the frame is.

The equations developed in this study can only be directly applied to multi storey-single bay frames. However, the reliability-based analysis and design procedure developed can be extended to other types of frames.

A practical approach for analysing steel frames with different supports with the overall goal of producing safe and economical designs has been developed and presented in this paper.

The procedure adopted is very original and can be backed up by existing literature. The piecewise method for analysing moments at various sections along a frame is also innovative. The whole concept can be adopted to determine the reliability of other types of frames such as multiple bay-multistorey frames with different support types.

The main objective of this chapter is to explore the potential and applicability of framing, a multidisciplinary and multiparadigmatic ‘metatheory’ of sense-making through communication, or media effects specifically, in guiding higher education research. To reach this objective, the author first synthesized theoretical discussions on framing in different disciplines, collated the core concepts developed around the framing concept and developed a universal framing process model, to be applied with the introduction of a theme and the selection of research paradigms. Following that, the author provided an overview of the application of the framing concept in higher education research and explored the potential application of the model to guide and coordinate framing research in the field.

This study aims to contribute to strategic crisis communication research by exploring international media representations of third sector crises and crisis response; expanding the range of crisis types beyond transgressions; and developing a framework that integrates framing and crisis communication theory.

Quantitative content analysis was applied to identify patterns in crisis reporting of 18 news media outlets in Canada, Germany, India, Switzerland, UK and US. Using an inductive framing approach, crisis coverage of nonprofit organizations (NPOs) and intergovernmental organizations (IGOs) between 2015 and 2018 was analyzed across a wide range of crises, including but not limited to prominent cases such as Oxfam, Kids Company, or the Islamic Research Foundation.

The news media in six countries report more internal crises in the third sector than external crises. The most frequent crisis types were fraud and corruption, sexual violence/personal exploitation and attacks on organizations. Exploratory factor analysis revealed three components of crisis response strategies quoted in the media, conditional rebuild, defensive and justified denial strategies. Causal attributions and conditional rebuild strategies significantly influenced media evaluations of organizational crisis response. Three frames of third sector crises were detected; the critique, the damage and the victim frame. These frames emphasize different crisis types, causes, crisis response strategies and evaluations of crisis response.

The study reveals the particularities of crises and crisis communication in the third sector and identifies factors that influence mediated portrayals of crises and crisis response strategies of nonprofit organizations (NPOs) from an international comparative perspective. The findings have relevant implications for crisis communication theory and practice.

The purpose of this paper is to assess high-dimensional visualisation, combined with pattern matching, as an approach to observing dynamic changes in the ways people tweet about science topics.

The high-dimensional visualisation approach was applied to three science topics to test its effectiveness for longitudinal analysis of message framing on Twitter over two disjoint periods in time. The paper uses coding frames to drive categorisation and visual analytics of tweets discussing the science topics.

The findings point to the potential of this mixed methods approach, as it allows sufficiently high sensitivity to recognise and support the analysis of non-trending as well as trending topics on Twitter.

Three topics are studied, these illustrate a range of frames, but results may not be representative of all science topics.

Funding bodies increasingly encourage scientists to participate in public engagement. As social media provides an avenue actively utilised for public communication, understanding the nature of the dialog on this medium is important for the scientific community and the public at large.

This study differs from standard approaches to the analysis of micropost data, which tend to focus on large-scale data sets. It provides evidence that this approach enables practical and effective analysis of the content of midsize to large collections of microposts.

Mortgage lenders often combine a variety of framing strategies when developing mortgage advertisements. To date, these frames have mostly been studied separately. This paper, however, studies the combined framing effects of message valence, specificity, and temporality on consumers' mortgage decision-making.

A mixed methods design was used. First, 13 unique print ads collected from a Canadian newspaper were analyzed for content. Second, a 2 × 2 × 2 scenario-based experiment with 400 undergraduate participants examined the framing effects of valence, specificity and temporality on attitudes toward the mortgage advertising message, the product advertised, and the brand, as well as on consumers' behavioral intentions toward the advertised mortgage product.

The content analysis suggests that combined framing does exist in print ads. A positive message with a fixed term and a specific interest rate were the most commonly used frames. The experiment revealed that, for behavioral intentions, the main effect of the message temporality was significant. The effects of advertising a long-term mortgage on behavioral intentions were more favorable than those of advertising a short-term mortgage.

This research provides a combined framing model for designing advertising strategies for the financial services industry to market complex financial products, such as mortgage loans to consumers. This is relevant to lenders when designing a persuasive package or ads for potential customers.

This study is the first of its kind to investigate the effects of combinations of message frames on consumers' mortgage decision-making, while also advancing the understanding of message framing theory for the financial services industry.

The purpose of this paper is to develop an improved analytical model for predicting the damage response of multi‐storey reinforced concrete frames modelled as an elastic beam‐column with two inelastic hinges at its ends.

The damage is evaluated in the hinges, using the concentrated damage concepts and a new member damage evaluation method for frame members, which leads to a meaningful global damage index of the structure. A numerical procedure for predicting the damage indices of the structures using matrix structural analysis, plastic theory and continuum damage model is also developed. The method is adequate for the prediction of the failure mechanisms.

Using the proposed framework numerical examples are finally included. From the obtained results, the advantages and limitation of the proposed model are observed.

The numeric model presented is useful to solve multi‐storey reinforced concrete frames using an inexpensive procedure that combines structural finite elements (beams) of low execution cost, with the moment‐curvature constitutive models deriving from classic stress‐strain ones. The proposed techniques give an inexpensive and reliability procedure to model the frame structures.