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This study examined the relationship among biological sex, gender role, organizational status, and conflict management behavior of males and females in three similar organizations. Individuals (N = 118) from upper and lower status organizational positions completed the Rahim Organizational Conflict Inventory‐II, in the context of two recalled organizational conflicts (Rahim, 1983a), and the Bern Sex Role Inventory (Bern, 1974). After controlling for biological sex, when compared with other gender roles masculine individuals were highest on the dominating conflict style, whereas feminine individuals were highest on the avoiding style, and androgynous individuals on the integrating style. Further, upper organizational status individuals were higher on the integrating style, while lower status individuals reported greater use of avoiding and obliging styles.

The purpose of this paper is to examine the relationship between country of birth or ethnicity (cultural proxies) and career and parental role commitment, and whether or not that relationship is mediated by two psychological dimensions known to differ across Mexican and USA cultures. These mediators are family achievement orientation and gender role orientation.

Data were collected from 372 working female students at community colleges in the USA and Mexico. The survey focussed on career and parental role commitment, family achievement orientation, and gender role attitudes.

Both country of birth and ethnicity predict career and parental role commitment. Females born in Mexico and Hispanics have higher career role commitment and lower parental role commitment than females born in the USA and non-Hispanic whites. Family achievement orientation and gender role attitudes partially mediate these relationships.

Cross-cultural research of work and family issues needs to incorporate psychological dimensions in accounting for country/ethnic differences.

Employees’ cultural backgrounds should be considered in designing programs to support family and work balance.

Assistance programs designed to enable Hispanics to work will be valued and fit with the Hispanic cultural focus on working as a means to care for family.

This study addresses a stated need in the work/life literature for research that addresses cross-cultural differences, and research in the cross-cultural research that calls for the inclusion of psychological dimension mediators between culture and the variables of interest.

Drawing from the gender schema theory and social role theory, the purpose of this study is to assess the gender-congruent nature of organizational citizenship behaviors (OCBs) through the mediating role of gender role orientation (femininity and masculinity) in the relationship between individuals sex and OCB dimensions. It also explores the moderating effect of gender ideology on the influence of sex on the exhibition of gender-congruent OCBs.

Data were collected in two waves with a time lag of three weeks from frontline employees and their peers working in the Indian private banking sector. PROCESS macro was used to assess the hypothesized relationships.

The results indicated that femininity mediated the influence of sex on OCBs directed toward co-workers (OCBI). However, the mediating role of femininity was not confirmed in the association between sex and OCBs targeted toward customers (OCBC). Further, masculinity mediated the influence of sex on OCBs directed toward the organization (OCBO). Gender ideology also moderated the relationship between sex and OCBs, such that traditional women displayed more OCBI as compared to egalitarian women, while egalitarian women displayed more OCBC than traditional women. Additionally, traditional men were found to display more OCBO than egalitarian men.

The paper contributes to the existing literature by suggesting that the performance of OCBs depends upon various gender identities, with each gender identity having its own and significant effect on the performance of OCB.

This study aims to investigate how congruence between the image of a successful entrepreneur and one’s own gender-role orientation affects entrepreneurial intentions (EI).

A total of 552 working-age adults (49.5% women) answered questions on gender-role orientation, perception of a successful entrepreneur, EI, antecedents of EI (perceived behavioural control (PBC), subjective norm (SN), attitude towards entrepreneurship), entrepreneurial self-efficacy and risk aversion.

Women reported a lower EI than men, and both male and female participants perceived successful entrepreneurs as masculine. In the final model, biological sex did not predict EIs. Rather, it was associated with the extent to which participants felt they resembled successful entrepreneurs, which, in turn, predicted greater levels of PBC, SNs and attitudes towards entrepreneurship, as well as greater EI.

The study is one of the first to study joint impacts of biological sex, gender and congruence on EIs.

The purpose of this study is to examine cross‐cultural differences in gender role portrayals in web ads in Korea and the USA on the basis of Hofstede's masculinity dimension.

A quantitative content analysis was employed to obtain a numerically‐based summary of different themes and roles portrayed by women and men in 400 web ads.

A greater percentage of Korean ads featured characters in relationship themes, featured women as a main character, and portrayed them in family and recreational roles. To a large extent, the results validate the use of Hofstede's taxonomy, supporting the application of “masculinity” framework into the determination of appropriate advertising appeals‐related to gender roles.

International advertisers who are planning a global campaign for their gender‐related consumer products can benefit by locating the target country's position on Hofstede's masculinity index and using it as a guideline for creating visual images of main characters in the ads.

This study adds a new contribution to an international account of web advertising in maintaining a comprehensive understanding of contemporary gender role portrayals. It could benefit international advertisers with both practical and theoretical implications, for no systematic studies have ever touched the gender‐role issue with web advertising yet.

The purpose of this paper was to attempt to understand the effects of gender, masculinity-femininity and social support from three sources (supervisor, co-worker and family) on the quality of work life (QWL) of an employee. In addition, the paper tried to explore the moderating effects of gender and social support in the relationship between masculinity-femininity and QWL. Relevant background variables such as age, marital status, parental status and sector have been included as control variables in the study.

Data were collected from a sample of 307 bank employees in India (208 males and 99 females) working in private and public sector banks using the purposive sampling technique. Prior permission was obtained from the relevant authorities. To test the hypotheses, t-tests and hierarchical regression analyses were performed. In addition, the Baron and Kenny (1986) approach was used to test the moderating effects of gender and social support in the relationship between masculinity-femininity and QWL.

Masculinity-femininity was not found to be significant predictor of QWL, while gender emerged as a significant predictor of QWL. Also, gender moderated the relationship between masculinity-femininity and QWL. All three sources of social support significantly predicted QWL. Results of t-test showed that female employees experienced better QWL than male employees. Furthermore, supervisory category employees and parent employees reported significantly better QWL than non-supervisory and non-parent employees.

The key implication for organisations is that employees with both masculine and feminine tendencies are required to strike a balance between goal orientation and people orientation within the company. Also, employees should understand that their gender as well as their individual orientations towards masculinity or femininity will affect the dynamics of any interaction. Hence, being aware of the tendencies that are typical of their gender role orientations both while dealing with themselves as well as while dealing with customers, colleagues or supervisors would help in improving the quality of their work, as well as their QWL, especially in customer service professions.

This is one of the few studies that have tried to answer the “why” part of gender differences in QWL. In addition, this study contributes to an understanding of the relative importance of different sources of social support in improving an employee's QWL. Finally, this is the first study to understand the relationship between masculinity-femininity, social support, gender and QWL in the Indian context, where the overall cultural orientation towards gender roles is currently changing.

The purpose of this paper is to broaden the domain of the gender pay gap research by exploring individuals' perceptions of it. Examining the factors that have an impact on the way individuals perceive the gender pay gap helps answering the question of why it persists and how to overcome it.

The paper provides a conceptual model of the factors proposed to influence individuals' perceptions of the gender pay gap by adopting social comparison, equity, occupational socialization, relative deprivation, expectancy and social dominance theories as well gender socialization perspective.

According to the conceptual framework, such individual factors as pay expectations, gender role orientation, perceived pay fairness, gender, age, marital status and education facilitate the perceived gender pay gap. Furthermore, gender composition of employment sector and occupational status predict individuals' perceptions of the gender pay gap. Finally, welfare state regime and the degree of public awareness constitute the perceived gender pay gap.

Besides, the obvious suggestion of eliminating the gender pay gap, the paper suggests that more efforts should be made by media and governments to discuss the concept of the gender pay gap and make women aware of their rights and opportunities.

The main of this paper is that it draws together different theoretical perspectives into the model of the perceived gender pay gap.

Barriers to cultural adaptability include perceptual, interpretive, and evaluative biases. Differences in culturally based perceptual patterns can be problematic given that interpretation and evaluation of behavior is a critical element of teamwork. Altogether, perceptual patterns are “selective, learned, culturally determined, consistent, and inaccurate” (Adler, 1986, p. 54). Selective exposure, selective attention, and selective retention are all hallmarks of the process of perception. Bagby (1970) demonstrated how perceptual patterns become selective even in childhood. He had American and Mexican children watch a bullfight and a baseball game simultaneously using a tachistoscope. When asked what they had seen, the American children claimed to have watched a baseball game, and the Mexican children claimed to have watched a bullfight. Neither group was aware that they had been presented two stimuli simultaneously. Both groups of children selected stimuli that had meaning for their culture and ignored or forgot the stimuli that had no meaning for them. The children's culture predisposed them to notice some things and not others. Perceptual selectivity is a key barrier to cultural adaptability and influences both interpretation and evaluation.

This study is a secondary analysis of attitudinal data collected by the World Values Study Group in 1990. Focus is upon differences in sex role ideology among the North American countries of Canada, the United States, and Mexico. Specifically, efforts are made to determine if Mexico exhibits significantly more conservative attitudes about gender roles than its northern neighbors. Further emphasis will be placed upon determining whether or not the notion of “machismo” truly exists among Mexican males. The population consists of persons 18 years of age or older and was selected by stratified random sample in the United States and Canada, and quota sampling in Mexico. Weights are employed to ensure that the samples are nationally representative.

Findings suggest that, after the implementation of demographic and attitudinal controls, Mexicans are slightly more likely to exhibit more traditional attitudes about appropriate gender behavior. The “notion” of an element of “machismo” in Mexico, however, does not hold up to the rigors of statistical analysis. Instead, findings illustrate that being a male in Canada or the United States is more likely to predict conservative gender role ideology than being a male in Mexico. Nevertheless, being male was one of the weaker predictors of conservative gender ideologies in all of the models. Finally, the strongest correlations were between the dependent variable and the age at which the respondent finished school, age of respondent, and political ideology.