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The impact of stereotyped perceptions of entrepreneurship and gender-role orientation on Slovak women’s entrepreneurial intentions

Magdalena Adamus (Centre of Social and Psychological Sciences, Slovak Academy of Sciences, Bratislava, Slovakia)
Vladimíra Čavojová (Centre of Social and Psychological Sciences, Slovak Academy of Sciences, Bratislava, Slovakia)
Jakub Šrol (Centre of Social and Psychological Sciences, Slovak Academy of Sciences, Bratislava, Slovakia)

Gender in Management

ISSN: 1754-2413

Article publication date: 14 June 2021

Issue publication date: 12 July 2021

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Abstract

Purpose

This study aims to investigate how congruence between the image of a successful entrepreneur and one’s own gender-role orientation affects entrepreneurial intentions (EI).

Design/methodology/approach

A total of 552 working-age adults (49.5% women) answered questions on gender-role orientation, perception of a successful entrepreneur, EI, antecedents of EI (perceived behavioural control (PBC), subjective norm (SN), attitude towards entrepreneurship), entrepreneurial self-efficacy and risk aversion.

Findings

Women reported a lower EI than men, and both male and female participants perceived successful entrepreneurs as masculine. In the final model, biological sex did not predict EIs. Rather, it was associated with the extent to which participants felt they resembled successful entrepreneurs, which, in turn, predicted greater levels of PBC, SNs and attitudes towards entrepreneurship, as well as greater EI.

Originality/value

The study is one of the first to study joint impacts of biological sex, gender and congruence on EIs.

Keywords

Acknowledgements

The research was supported by the Slovak Research and Development Agency under contract No. APVV-16-0153.

Citation

Adamus, M., Čavojová, V. and Šrol, J. (2021), "The impact of stereotyped perceptions of entrepreneurship and gender-role orientation on Slovak women’s entrepreneurial intentions", Gender in Management, Vol. 36 No. 6, pp. 745-761. https://doi.org/10.1108/GM-06-2020-0179

Publisher

:

Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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