Search results

Social entrepreneurial leaders are persons who create and manage innovative entrepreneurial organizations or ventures whose primary mission is the social change and development of their client group. The social enterprise’s activities and its client group’s activities can primarily be either economic or non‐economic, but the mission is social change and development. This paper examines research prospects in social entrepreneurial leadership and its relevance to mainstream entrepreneurship research and proposes useful cross‐ fertilization opportunities.

Cracking, deformation and rutting are the most prevalent types of pavement distress, and these deformations and flow characteristics greatly distress the pavement features while also limiting its use. In India, on the other hand, more than 300 million scrap tyres are generated each year, and their disposal has become a severe environmental issue. Furthermore, the scrap generated by the used tyre must be disposed of properly. Hence, this study presents the experimental investigations of bitumen incorporating with Crumb rubber as main additive along with SBS polymer, to enhance the engineering property.

Crumb rubber (CR) was used as an additive along with styrene–butadiene–styrene (SBS) polymer to enrich the engineering qualities of the bitumen to reduce the disposal problem of scrap tyres and reduce the risk of environmental pollution. Because SBS polymer is expensive, response surface methodology modelling's central composite design (CCD) was used to optimise the number of tests. CCD modelling's input factors (process variables) were the inclusion rates of SBS and CR, which ranged from 2% to 5% and 4% to 10%, respectively, by total weight. Furthermore, the influence of SBS polymer and CR on the characteristics of modified bitumen was prioritised.

The addition of SBS and CR enhanced the bitumen's penetration resistance at service temperatures. Furthermore, increasing the SBS and CR concentration affected the flow characteristics of the modified bitumen and enhanced its viscosity. The addition of SBS and CR as bitumen modifiers increased penetration resistance by 24.06%. The Dynamic Shear Rheometer test demonstrated that the complex modulus of virgin bitumen increases with increasing SBS and CR content, which is consistent with the shifting softening point trend. The dosing rate of up to 3.5% SBS and 11% CR considerably contributed to the creation of polymer link networks, which increased the complex modulus of the bitumen by 16.5%. The CCD model's analysis of variance and Pareto bar chart demonstrated that the dose of CR is significant in improving the engineering features of the virgin bitumen rather than the SBS.

The utilisation of CR as a bitumen modifier may solve the problem of waste tyre disposal while also lowering the risk of environmental damage. Furthermore, because the presence of CR increased the engineering properties, particularly the complex modulus of virgin bitumen, the use of CR in combination with SBS polymer can be an efficient and cost-effective strategy to improving bitumen qualities.

The purpose of this paper is to identify and compare different groups of customers’ perceptions (i.e. stayers, switchers, and heavy switchers) of several loyalty antecedents such as satisfaction, trust, service quality, switching costs, marketing communication, and loyalty itself.

This study was carried out based on data collected through a questionnaire from 353 telecommunication services users in Portugal and using confirmatory factor analysis (CFA) and analysis of variance.

The three types of customers – stayers, switchers, and heavy switchers – clearly differ among themselves. Stayers differ from switchers regarding their communication efforts perceptions, and from heavy switchers in their loyalty, satisfaction, and trust levels. Switchers differ from heavy switchers in their loyalty levels.

Future research should examine differences between customers taking into account the impact of their personality, price sensitiveness, and orientation toward the adoption of new technologies.

As there are several differences among stayers, switchers, and heavy switchers, companies should not only recognize the heterogeneity of their customer base, but also target their marketing efforts accordingly.

This study is one of the few identifying groups of customers perception’s toward service providers. It also complements previous research by splitting them intro three different groups and by analyzing their behaviors across a set of previously unexamined marketing variables.

This chapter attempts to explore customer loyalty and retention in the context of Pakistani restaurants. Effects of customer perceived value and service quality as antecedents are tested on customer loyalty and retention along with the mediating effects of customer satisfaction and customer relationship management quality. This chapter is conducted in 15 restaurants from Multan. Results reveal how the restaurant sector lacks a monitoring mechanism that promotes an effective customer relationship. For example, what kinds of measurements the manager could use to enhance a customer's loyalty and retention.

Unfortunately, workplace incivility (WI) within the information technology (IT) sector has hardly been covered in extant literature. Therefore, through narratives, this study explored various situational and cultural attributes of WI in the Indian IT sector.

Semi-structured interviews were conducted among the IT professionals (N = 24; Males = 13, Females = 11) aged between 21 and 45 years (Mean = 31.20, SD = 6.56) working in the South Indian state of Karnataka (Bengaluru).

The narrative thematic analysis yielded the following themes: Experiences of managers' ill-treatment at the workplace, co-workers incivility: dominance in the IT sector and prevalence of gender-based interpersonal discrimination. Furthermore, many sub-themes emerged under each major theme.

Contexts and cultural attributes of WI experiences warrant reconsidering and redefining the concept's theoretical underpinnings, especially from multi-cultural contexts, i.e. India, unlike leading studies in the Western culture. Current study narratives would guide further explorations of how IT professionals wish to curtail these behaviours and suggest strategies to minimize these behaviours in the respective sector.

The findings pose an interesting question for further investigation such as: Do individuals who seek favours from co-workers, under certain conditions, invite the experiences of WI for themselves from potential favour-doer? In a first of its kind, the study also offered relevant insights into exploring whether intentional acts as uncivil behaviours are peculiar to multi-cultural contexts, such as in India.

Waste foundry sand (WFS) is a by-product of the metal casting industries and is used for land filling purposes. Disposing of waste creates problems to environment and increases disposal values. To reduce environmental pollutions and solving disposal problems, several authors in worldwide are carried out research work by partial and complete replacing of natural sand with WFS in concrete mixtures. It is found that WFS can be used for production of structural grade concrete. The mechanical characteristics and flexural properties of RC beams has been reviewed in this paper. From this literature review, it has been noticed that there are improvements in concrete strength properties with WFS.

The results of various properties of concrete have been discussed in this review articles such as compressive strength, split tensile strength, flexural strength, modulus of elasticity, SEM micro-structures and flexural strength properties of RC beams.

From the literature review, it is found that there is gap of research on flexural behavior of reinforced concrete beam with WFS.

By using WFS effectively, the environmental pollutions and dumping of waste can be reduced. WFS can be successfully used in structural concrete members.

Although researchers have investigated thoroughly the consumer’s brand switching behaviour, the probability of confusion regarding “brand switching” is a less travelled road so far. Therefore, the purpose of current study is to investigate and highlight the underlying convincing parameters in relation to not switching from American brands within the context of millennial Muslim consumers in Pakistan and Malaysia.

Data were collected from 704 consumers living in two divergent cultures, who were asked about American brands. Two categories of “reasons to stay” were examined: switching barriers and affirmatory factors.

The main discovery was that staying reasons for specific brands could be different in two different cultures, but they influence the ultimate brand switching behaviour.

This study is important for those firms who have many prospective switchers because it is important to understand why these customers stay and discover to what extent such firms can discourage such consumers from leaving, in both positive and negative ways.

This is the first paper of its kind that examines the brand switching behaviour of millennial Muslim consumers.

The purpose of this paper is to investigate the extent of customer switching and the reasons that underlie customer‐switching intentions. The paper aims to focus on the various factors on account of which a customer may or may not switch a particular bank.

A total of 800 bank customers were selected randomly from a total population of 71,600 and were contacted personally to gather the requisite data.

The paper finds that the model reveals significant effect of quality, satisfaction and trust on predicting switching barriers. Of these relationships, satisfaction emerged as the strongest factor which influences switching barriers.

The study is limited to Indian banks; a larger empirical study would be useful to replicate the results in the banking as well as other services.

In order to ensure loyalty among bank customers, increased value addition in the banking services and wide‐ranging relationships with customers can make the switching process more complex.

The preliminary work in this paper demonstrates the impact of various relationship marketing factors, namely, service quality, customer value, satisfaction, trust, commitment, loyalty, switching costs and barriers on customers' switching intentions.

The contemporary interest in customer loyalty has resulted in a proliferation of multi‐item scales containing an aggregated mix of items that appears to reflect different aspects of loyalty. The most common application of this aggregation approach is to include two specific loyalty facets, repatronage intentions and word‐of‐mouth intentions, in the same loyalty measure and to proceed as if they reflect the same underlying construct. The purpose of this paper is to examine – and question – this practice in conceptual, methodological, and empirical terms.

Two empirical studies in service settings were conducted and multi‐item measures were used to collect data on repatronage intentions, word‐of‐mouth intentions, and satisfaction. A structural equation model approach was used to compare an aggregated measurement approach with an approach which models the two loyalty constructs as two separate factors.

The results indicate that repatronage intentions and word‐of‐mouth intentions can indeed be seen as two discrete constructs.

The results indicate that caution is called for when the investigator is measuring customer loyalty with multi‐item measures. Indeed, the lumping together of such facets as repatronage intentions and word‐of‐mouth intentions is likely to conceal significant aspects of loyalty per se and its relation to other variables in the nomological net.

Only a very limited number of existing studies measure customer loyalty with multi‐item scales and with an explicit assumption that several discrete facets of loyalty exist.