Search results

Focusing on the corporate social responsibility (CSR) communication context, the present research aims to understand when and why featuring pride versus empathy in a hospitality brand’s social media post can effectively boost consumers’ loyalty intention.

Two experimental studies examined the congruence effects between emotional appeal and sense of power, where power was made situationally salient within the social media post (Study 1) or measured as a personality trait (Study 2).

Emotional appeals featuring pride (vs empathy) will lead to higher loyalty intention for individuals with a situational or chronic sense of high (vs low) power. A further examination into the psychological mechanism reveals that such congruence effects are serially mediated through consumers’ perceived brand authenticity and brand trustworthiness.

Understanding how the sense of power may influence consumer response to social media posts using different emotional appeals can provide useful guidance for marketers about how to creatively segment customers and curate appropriate targeting messages for effective CSR communication and relationship building on social media.

Extending the message framing research on schema congruity, this research is the first to reveal the congruence effects of emotional appeal and sense of power in CSR communications and uncover the serial mediating roles of perceived brand authenticity and brand trustworthiness in relationship marketing on social media.

The purpose of this paper is to design a robust tracking algorithm which is suitable for the real-time requirement and solves the mistake labeling issue in the appearance model of trackers with the spare features.

This paper proposes a tracker to select the most discriminative randomly projected ferns and integrates a coarse-to-fine search strategy in this framework. First, the authors exploit multiple instance boosting learning to maximize the bag likelihood and select randomly projected fern from feature pool to degrade the effect of mistake labeling. Second, a coarse-to-fine search approach is first integrated into the framework of multiple instance learning (MIL) for less detections.

The quantitative and qualitative experiments demonstrate that the tracker has shown favorable performance in efficiency and effective among the competitors of tracking algorithms.

The proposed method selects the feature from the compressive domain by MIL AnyBoost and integrates the coarse-to-fine search strategy first to reduce the burden of detection. This paper designs a tracker with high speed and favorable results which is more suitable for real-time scene.

Case in Point (CIP) is an interactive leadership development method pioneered by Ronald Heifetz. CIP instructors follow a fluid class structure, in which group dynamics and student concerns become catalysts for learning. CIP proponents defend the method’s potential to help students experience real life leadership challenges. To date, however, very limited research exists on the effectiveness and risks of the CIP. This case study research explored the risks and rewards of CIP as experienced by a professor and her students in two courses. The first case was a graduate course at a liberal arts college. The second case was an undergraduate course at a large public institution. Results revealed considerable variability in student experiences. Students in the graduate course were divided. While some strongly supported the instructor and the CIP method, others felt alienated and lost. Students in the undergraduate course clearly enjoyed the experience, dealing well with uncertainties and frustrations and forging strong bonds among each other and with the professor. CIP instructors, therefore, may need to manage an uneven environment. Risks include student frustration, increased conflict, and instructor exhaustion. Rewards include helping students experience leadership challenges and creating a close to real life environment. Instructors are urged to consider the ethical implications of CIP and to seek university and peer support.

Research has shown that more than half of attempted recovery efforts only reinforce dissatisfaction, producing a “double deviation” effect. Surprisingly, these double deviation effects have received little attention in service marketing literature. To fill this gap, this paper aims to develop and empirically test a model of how customers form satisfaction judgments in double deviation scenarios. The paper seeks to propose that emotions have a distinct and separate influence from perceived justice in explaining satisfaction with failed recovery.

The paper employs the critical incident technique to obtain data from banking customers and apply latent variable path analysis to test the proposed model.

The results of the study support the model and highlight the important role of specific recovery‐related emotions in double deviation contexts.

Future research should try to determine whether different specific negative emotions and/or the interactional and procedural components of justice affect post‐recovery judgments in double deviation scenarios.

The results show that specific emotions such as anger play an important role in explaining satisfaction with service recovery. The paper proposes that in future, customer satisfaction surveys could include items measuring specific emotions. This could increase their efficiency as managerial tools.

To the authors' knowledge, this has been the first attempt to model the effect of specific emotions triggered by the service recovery on satisfaction with service recovery and to empirically test a model of satisfaction with service recovery in double deviation scenarios. Furthermore, this study is based on the analysis of real service failures and recovery strategies.

The purpose of this paper is to explain the outcomes and role of dynamic capabilities (DCs). To explain the outcomes, the authors study the relationship between new product development (NPD) (an example of DCs) and metaflexibility. To explain the role of DCs, the authors study how human resources and operating routines moderate the role of DCs in achieving adaptation in the firm.

Using data from 200 managers of Spanish firms, the authors apply regression analysis to test the moderating role of human resources and operating routines in the relationship between NPD and metaflexibility.

The results demonstrate that highly qualified and committed workers enhance the effectiveness of NPD, while high frequency in repetition of operating routines significantly damages such effectiveness.

This study is limited to analysing a unique DC (NPD), but future research could explore contributions on other consolidated DCs (e.g. alliance management capability) and compare results. Also, the database on managerial perceptions rather than objective measures.

Managers who must address environmental changes should connect generation of DCs to complementary functional strategies, especially human resources strategy.

This paper suggests additional outcomes derived from DCs, such as metaflexibility. It attempts to understand the complex process by which DCs interact to modify operating routines in order to respond to environmental changes.

Constructivist grounded theory method (GTM) as outlined by Kathy Charmaz has its explicit roots in the American pragmatism and symbolic interactionism primarily developed at the University of Chicago during the early and mid-twentieth century. Symbolic interactionism considers people as active and interpretative agents who co-construct selves, identities, meanings, social actions, social worlds, and societies through interactions. Charmaz argues that symbolic interactionism is an open-ended theoretical perspective that fosters studying action, process, and meanings, with a focus on how people co-construct and negotiate meanings, orders, and actions in their everyday lives. In this chapter, I argue that constructivist GTM, including its theory-method package built upon symbolic interactionism and the Chicago School tradition, can be further combined with the new sociology of childhood to study children's social worlds and negotiated meanings, orders, and actions.

This article aims to perform a meta-analysis through a systematic review that will identify the main antecedents and consequents of the satisfaction of sports spectators.

This study used a total of 927 papers that studied satisfaction in the context of sports and directly analyzed 51 papers that presented quantitative data. This review of the existing literature resulted in 18 antecedent constructs and identified four constructs consequent to the satisfaction of sports spectators.

The results showed 21 positive relations and 1 negative relation with the satisfaction of sports spectators. A significant moderating effect of some cultural orientations and levels of human development are identified. The results demonstrate that the effect between interaction quality and satisfaction on the one hand, and satisfaction and behavioral intention on the other, is stronger for Eastern countries and those with a higher level of economic development.

This meta-analytic study advances the understanding of biases present in primary studies with various limitations. Using the proposed approach, it is possible to generate accurate estimates of the effect size in each analyzed relationship, as the meta-analytic method jointly evaluates the results produced by a great variety of studies performed in different contexts, making it possible to draw more accurate conclusions.

The relevance of entrepreneurship in the economic systems of the regions is well documented. Recently, a new concept has emerged in the entrepreneurship literature, entrepreneurial ecosystem (EE), to analyze the dynamics of a given territory and its outputs and impact upon entrepreneurship. Moreover, it is also well documented the close relationship between entrepreneurship and family business (FB). Keeping in mind the multidimensionality of the latter, its scholars are beginning to look into the entrepreneurial elements embedded in the family processes and the influence of context.

After an extensive literature review made, a significant gap was found, given the historical relevance that FB (SMEs the vast majority) have in the global economic systems. A FB entrepreneurial ecosystem (FBEE) model is proposed based on the data collected from two case studies, on Portugal's wine industry, and Mexico's shoe industry, both artisan industries confronted with the urge to reinvent and adapt to face deep market and industry changes.

The results should indicate the feasibility of proposing a second level on the theory of EE, the FBEE, where both the family and business itself ultimately play a vital role in its success and impact the whole system.

In a world in which “England's green and pleasant land” sets the standard for garden excellence, gardeners in much of the United States will struggle in vain to adapt the British style to their own volatile climates. American regional gardening literature offers a new vision to help gardeners throughout the United States select plants suited to their climates (especially native plants) and use techniques to prevent losses to cold, heat, humidity, or drought. The resulting gardens may not always resemble the traditional English her baceous border, but their beauty and vigor will enhance the often monotonous American suburban landscape.

Since the term was first coined in 1977, fractals seem to have pervaded every branch of science. Attempts to explain what fractals are and what they are being used for. Are they a fad or are they really useful? Considers factors including quantitative measurement, image compression and computer graphics. Concludes that the future will see an increase in the use of fractal graphics.