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Satisfaction in sports: a meta-analytic study

Fernando De Oliveira Santini (Universidade do Vale do Rio dos Sinos, São Leopoldo, Brazil)
Wagner Junior Ladeira (Universidade do Vale do Rio dos Sinos, São Leopoldo, Brazil)
Claudio Hoffmann Sampaio (Pontifícia Universidade Católica do Rio Grande do Sul, Porto Alegre, Brazil)
Andre Francisco Alcântara Fagundes (Universidade Federal de Uberlandia, Uberlandia, Brazil)
Miriam Mariani Henz (Universidade do Vale do Rio dos Sinos, São Leopoldo, Brazil)

Marketing Intelligence & Planning

ISSN: 0263-4503

Article publication date: 23 September 2020

Issue publication date: 13 April 2021




This article aims to perform a meta-analysis through a systematic review that will identify the main antecedents and consequents of the satisfaction of sports spectators.


This study used a total of 927 papers that studied satisfaction in the context of sports and directly analyzed 51 papers that presented quantitative data. This review of the existing literature resulted in 18 antecedent constructs and identified four constructs consequent to the satisfaction of sports spectators.


The results showed 21 positive relations and 1 negative relation with the satisfaction of sports spectators. A significant moderating effect of some cultural orientations and levels of human development are identified. The results demonstrate that the effect between interaction quality and satisfaction on the one hand, and satisfaction and behavioral intention on the other, is stronger for Eastern countries and those with a higher level of economic development.


This meta-analytic study advances the understanding of biases present in primary studies with various limitations. Using the proposed approach, it is possible to generate accurate estimates of the effect size in each analyzed relationship, as the meta-analytic method jointly evaluates the results produced by a great variety of studies performed in different contexts, making it possible to draw more accurate conclusions.



Santini, F.D.O., Ladeira, W.J., Sampaio, C.H., Fagundes, A.F.A. and Henz, M.M. (2021), "Satisfaction in sports: a meta-analytic study", Marketing Intelligence & Planning, Vol. 39 No. 3, pp. 408-423.



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