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Over the past decade, there has been a significant increase in interest about fraud in food supply chain. Victims of food fraud and counterfeiting can be different actors in the supply chain: distributors, retailers and, most importantly, customers. Victims of food fraud face not only economic losses, but also health and safety risks when handling or consuming fraudulent products. The aim of this paper is to present the situation regarding counterfeiting and fraud in the food supply chain from a theoretical and practical point of view. The attitudes and opinions of consumers, experts in the field and retailers on the occurrence of food fraud and counterfeiting were explored. The results of an online survey of 326 consumers in Croatia showed that their awareness of food fraud is low. Most of them are only partially familiar with food fraud or do not know anything about this issue. The respondents are most familiar with mislabelling of organic products, meat packaging date fraud, and misuse of geographical indications (PDO/PGI). Consumers have low trust in all organisations that should protect them from food fraud (e.g. Croatian national institutions and authorities). A survey with eight food experts (olive oil, wine, milk and dairy products, honey, strong alcoholic beverages) found that they very rarely encounter food fraud in their work, usually two or more times a year. Retailers are aware of the existence of food fraud, but still do not take measures beyond the usual level in their quality assurance systems. To raise awareness of food fraud, education of all stakeholders by relevant institutions is needed.

Food fraud as intentional deception for economic gain relies on a low-tech food value chain, that applies a ‘paper-and-pencil approach’, unable to provide reliable and trusted data about food products, accompanied processes/activities and actors involved. Such approach has created the information asymmetry that leads to erosion of stakeholders and consumers trust, which in turn discourages cooperation within the food chain by damaging its ability to decrease uncertainty and capability to provide authentic, nutritional, accessible and affordable food for all. Lack of holistic approach, focus on stand-alone measures, lack of proactive measures and undermined role of customers have been major factors behind weaknesses of current anti-fraud measures system. Thus, the process of strong and fast digitalisation enabled by the new emerging technology called Industry 4.0 is a way to provide a shift from food fraud detection to efficient prevention. Therefore, the objective of this chapter is to shed light on current challenges and opportunities associated with Industry 4.0 technology enablers' guardian role in food fraud prevention with the hope to inform future researchers, experts and decision-makers about opportunities opened up by transforming to new cyber-physical-social ecosystem, or better to say ‘self-thinking’ food value chain whose foundations are already under development. The systematic literature network analysis is applied to fulfil the stated objective. Digitalisation and Industry 4.0 can be used to develop a system that is cost effective and ensures data integrity and prevents tampering and single point failure through offering fault tolerance, immutability, trust, transparency and full traceability of the stored transaction records to all agri-food value chain partners. In addition, such approach lays a foundation for adopting new business models, strengthening food chain resilience, sustainability and innovation capacity.

Food fraud has vexed the food industry throughout history. Today, it is still a present and multidimensional problem affecting all parts of the food industry. Food fraud encompasses adulteration, counterfeit, diversion of products outside of intended markets, over-run, simulation, tampering, theft, misrepresentation or mislabelling, malicious poisoning, bioterrorism or sabotage. It is difficult to detect and trace the source of unintentional contamination and related food safety concerns and even more difficult to detect instances of product fraud. The most common product categories that are associated with food fraud are olive oil, milk and milk-based products, fish and seafood, wine, tea, honey and organic foods. On the other hand, knowledge on what influences the occurrence of fraud in food supply chain is limited. The main research aim in this chapter is to determine key factors which influence the occurrence of food fraud within the organic supply chain, and how these factors differ between various organic marketing channel members. We focus on the application of qualitative methods for detecting key food fraud aspects including broad practical areas, such as opportunities and motivations to commit fraud, as well as the presence or lack of suitable food fraud control measures. These three key aspects are assessed to identify the perceived fraud vulnerability of the organic supply chain. The research is conducted with special attention to the context of the transition economies, since these markets require a new, comprehensive strategic approach to preventing and detecting food fraud and adulteration. The entire analysis is conducted on the Serbian market.

This chapter presents a typology, a comprehensive overview and a deconstruction of food counterfeits. In this chapter, common targets, defined by type of commodity, supply chain (node) and location, are identified based on incident reports and vulnerability assessments in global food supply chains. As a second step, the effects of counterfeiting on brand owners, consumers and governments are detailed, which is followed by the characterisation of the groups of buyers and suppliers. To comprehend the counterfeiting process and its most important factors in greater detail, counterfeiting is disassembled into and analysed for existing motivational drivers, opportunities and control measures. Lastly, various strategies are proposed to deter counterfeiting and disrupt these practices.

Purpose: The study aims to explore the wider acceptance of blockchain technology and growing faith in this technology among all business domains to mitigate the chances of fraud in various sectors.

Design/Methodology/Approach: The authors focus on studies conducted during 2015–2022 using keywords such as blockchain, fraud detection and financial domain for Systematic Literature Review (SLR). The SLR approach entails two databases, namely, Scopus and IEEE Xplore, to seek relevant articles covering the effectiveness of blockchain technology in controlling financial fraud.

Findings: The findings of the research explored different types of business domains using blockchains in detecting fraud. They examined their effectiveness in other sectors such as insurance, banks, online transactions, real estate, credit card usage, etc.

Practical Implications: The results of this research highlight (1) the real-life applications of blockchain technology to secure the gateway for online transactions; (2) people from diverse backgrounds with different business objectives can strongly rely on blockchains to prevent fraud.

Originality/Value: The SLR conducted in this study assists in the identification of future avenues with practical implications, making researchers aware of the work so far carried out for checking the effectiveness of blockchain; however, it does not ignore the possibility of zero to less effectiveness in some businesses which is yet to be explored.

The aim of this chapter is to discuss the growing trends in the trade in counterfeit products, in the context of the crisis caused by the COVID-19 pandemic. Counterfeiting and sale of counterfeit products is a global economic problem. It covers different sectors of the economy and is present in almost all countries of the world. This is the subject of increased interest, not only of institutions and organisations working on solving this global problem, but also of the scientific and professional community, which seeks to point out different domains of this problem, as well as measures to eliminate its effects. The increased share of trade in counterfeit products in international trade is worrying. New problems arise with the entry of the world economy into the crisis caused by the COVID-19 pandemic. In such circumstances, or in the so-called new normality or reality, there have been some changes in the field of trade in counterfeit products. So we can talk about the ‘old’ topic in the ‘new’ reality. Thus, numerous questions have been opened about the trends in the trade in counterfeit products. The obtained results of the desk research in this chapter make an attempt to give an answer to these questions. Thus, in addition to the discussion of counterfeiting and counterfeit products as a global economic problem and crisis caused by the COVID-19 pandemic, the subject of a special discussion will be trends in trade in counterfeit products, both in the world and in the Republic of Serbia, while pointing to the measures and instruments that can be applied in order to prevent and eliminate the negative effects of this phenomenon.

Food supply chain transparency and traceability is very important to address the issue regarding quality and safety. In traditional tracing system, with increasing the complexity of supply chain making product recalls difficult to manage and putting human lives at risk. To eliminate such types of risks, blockchain technology gives more efficient and reliable system for food tracing. Recently, there is an exponential rise in adoption of blockchain technology and most disparate IOT (Internet of things) devices in agriculture and food supply chain. It is an evolving technology that comforts the food supply chains by providing transparent data records and manage the food movement in the chain using distributed (P2P) network. That is more secured and there's no need for third party verifications. Our focus in this research will be on the Indian wheat supply chain and issues related to food losses caused by a lack of transparency and traceability. In order to improve the transparency of the wheat supply chain, we created an end-to-end smart wheat supply chain solution that combines blockchain technology, NFC tags, IoTs, and smart contracts. The solution is supported by entity relationship diagrams, information and money flow sequence diagrams, and a blockchain network diagram. We also used a security algorithm and the “NFC-Tag writer by NXP” program to validate and assess our system. This work could serve as a springboard for more in-depth research in this area. Depending on the existing situation in the industry, this research can also advise corporate procedures to deploy blockchain-based applications in the supply chain and logistics industry.

Supply of food from the early stages of societies was one of the most important needs of humans. Sustainable supply of food is a demand in modern societies. The agri-food market grows as the population rises every year. The increase in the demand side of the market is more than the growth of the supply side. The rate of using technology in the supply side is increasing rapidly. By using technology in some parts, the efficiency of production improved and caused more production while resources are the same. Availability of resources in different areas causes different ways of production and nurturing innovative technologies to maintain food security. Water, soil, climate change, and growth of population are drivers of using technology in food security. To depict the role of different technologies in the food industry, the authors have reviewed the role of the most important technologies in this field. Knowing the trends of changes in the industry will help to focus on the most important questions and solutions. Having a share in the global food market requires the major use of technology in production processes. In this chapter, the authors will review the most important trends of technology absorption in the food industry.

The United Nations (UN) adopted Sustainable Development Goals (SDGs); agenda 2030 focuses on Climate Action (goal 13), targeting climate adaptability, as well as resilience, awareness and improving policy mechanisms on climate change. In order to enhance climate adaptability, climate-smart agricultural practices (CSAP) is a necessary step. CSAP is a sustainable agriculture approach with a strong focus on climate dimensions. The three pillars of climate-smart agriculture (CSA) are ‘Adaptation’: adapting to climate change; ‘Resilience’: building resilience against it and ‘Remove’: reducing carbon emissions. The new world economy uses Industry 4.0 technologies for sustainable advancement, including blockchain technology, big data analytics, artificial intelligence (AI), augmented and virtual reality, industrial Internet of Things (IoT) and services. Hence, technology plays a significant role in climate sustainable agriculture practices. This chapter shall consider three technologies consisting of IoT, AI and blockchain technology which contribute to CSAP in pre-harvesting (monitoring climate as well as fertility status, soil testing, etc.), harvesting (tilling, fertilisation, seed operations, etc.) and post-harvesting (predicting weather factors, seed varieties, etc.) periods of agriculture. All these three technologies work like the human nervous system; IoT helps in converting various information regarding demography, climate change, local agricultural needs, etc. into world data; AI works like a brain in combination with IoT, helps predict the use of climate-smart technology and blockchain, the memory part of the nervous system which deals with supply-side and ensures traceability as well as transparency for consumers as well as farmers. Hence, this chapter shall contribute to the importance of these three technologies in adopting CSAP in three stages of agriculture.