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Book part
Publication date: 30 July 2018

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Marketing Management in Turkey
Type: Book
ISBN: 978-1-78714-558-0

Book part
Publication date: 14 May 2018

Ewa Frąckiewicz

Small and medium enterprises (SMEs) shape the economic landscape of many countries, acting as the foundation of entrepreneurship, on the one hand, and functioning as a highly…

Abstract

Small and medium enterprises (SMEs) shape the economic landscape of many countries, acting as the foundation of entrepreneurship, on the one hand, and functioning as a highly sensitive organism requiring special treatment, on the other. The resurgence of the interest in SMEs dates back to about 50 years ago, triggered by an observation of a substantial growth in the number of employees of SMEs operating in highly developed countries and of the resulting increasing role of such enterprises in generating national income. Earlier, it was commonly believed that the significance of SMEs was marginal in the economic reality, especially compared to large enterprises, often considered almost the only driving force behind the economic growth and development of a given country.

Although nowadays SMEs play an important part in both economic and social spheres, they tend to be defined in various ways. The applied criteria are of a quantitative and qualitative nature. Hence, the first part of this chapter offers a description of SMEs presented in these two perspectives. This is followed by a set of statistical data illustrating the significance of SMEs in the global and European economy. This background provides a means to define the food & beverage sector in the context of manufacturing, trade and services and to describe its present condition on the European market. A special emphasis is placed on the situation in six countries that took part in the studies: Spain, Germany, the United Kingdom, Croatia, Poland and Russia.

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The Sustainable Marketing Concept in European SMEs
Type: Book
ISBN: 978-1-78754-039-2

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Multinational Enterprises and Terrorism
Type: Book
ISBN: 978-1-83867-585-1

Book part
Publication date: 7 December 2016

Perunjodi Naidoo and Prabha Ramseook-Munhurrun

Destination and resort managers have little knowledge regarding the Chinese outbound tourist market, yet its enormous potential cannot be overlooked. Providing services to this…

Abstract

Destination and resort managers have little knowledge regarding the Chinese outbound tourist market, yet its enormous potential cannot be overlooked. Providing services to this often unfamiliar segment can be difficult and may result in poor service delivery which can be detrimental to both enclave resorts and small island destinations, such as Mauritius. This study uses in-depth interviews among key informants from three- to five-star enclave resorts targeting Chinese tourists. The main challenges experienced by the resorts are cultural behavior, language barriers, different food habits, and the need to improve the service facilities and experience. Based on insights from industry practitioners, the study identifies service modifications provided by enclave resorts to provide Chinese tourists with a positive experience.

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The World Meets Asian Tourists
Type: Book
ISBN: 978-1-78560-219-1

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Book part
Publication date: 12 September 2017

Tiziana D’Alfonso and Valentina Bracaglia

Airport economics literature has recently included the supply of concession services among the factors that might affect airport pricing. In particular, there is only little…

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Airport economics literature has recently included the supply of concession services among the factors that might affect airport pricing. In particular, there is only little empirical analysis on whether: (i) the supply of airport concession services can stimulate the demand for travel (two-side complementarity) and (ii) the demand for airport concession services is independent of traveling activities (welfare neutrality). In this chapter, we survey papers that have addressed two-side complementarity and welfare neutrality in airport concessions. Our goal is to discuss the different assumptions that have shaped the models and to collect evidences, facts and empirical findings that may support analytical hypotheses. We argue that the notions of two-side complementarity and welfare neutrality might be interrelated – especially when airports invest in concessions in the area accessible to non-passengers. Welfare gains should be assessed on a case by case basis, depending on the type of airport in terms of ownership, size (and the relative mass of connecting passengers compared to origin–destination passengers), and the source of concession revenues. Our arguments might be particularly relevant to policy makers who need to understand (i) whether the supply of concessions reduces or increases the benefits of airport (aviation) price regulation and (ii) whether the effective control of market power may require the regulation of the prices of both the businesses.

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The Economics of Airport Operations
Type: Book
ISBN: 978-1-78714-497-2

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Book part
Publication date: 25 January 2022

Kuan-Huei Lee

The growth of luxury tourism has been brought to a grinding halt due to the COVID-19 pandemic affecting most parts of the world since early 2020. Although the time for recovery of…

Abstract

The growth of luxury tourism has been brought to a grinding halt due to the COVID-19 pandemic affecting most parts of the world since early 2020. Although the time for recovery of hospitality and tourism industries is still unclear, experience from the SARS outbreak in 2003 showed that the bounce back from consumers could be fast. The group of most affluent consumers, mostly known as HNWIs (high net worth individuals), will resume their original consumption behaviour much sooner than the rest of the market; these affluent consumers are the main target market of luxury hospitality and tourism industries.

This chapter presents different types of luxury tourism, luxury lifestyle, luxury tourists' decision-making and luxury hospitality products. The luxury food and beverage business in Singapore is presented to illustrate the commercial environment during the pandemic.

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The Emerald Handbook of Luxury Management for Hospitality and Tourism
Type: Book
ISBN: 978-1-83982-901-7

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Book part
Publication date: 7 November 2022

Zeenaz Hussain, Jerome Agrusa, Joseph Lema and Babu George

The blessing of the sharing economy is that the benefits of development would largely remain locally; this is also a curse because the costs of development too would do the same…

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The blessing of the sharing economy is that the benefits of development would largely remain locally; this is also a curse because the costs of development too would do the same. While the sharing economy is touted as a creative disruptor, not much is known about their impacts. This chapter examines the role of shared economy actors in the hospitality industry, particularly guesthouses, in tourism recovery. It presents a micro-case study of guest sentiments on guesthouses in the Maldives. Based on an analysis of 17,576 comments, a total of eight factors emerged including: perceived value for money, local culture, hospitality, services, activities, rooms, food and beverage, and island environment. These reviews are useful to understand the factors appealing to visitors to the guesthouses and could become key inputs to the island's tourism recovery strategy.

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The Emerald Handbook of Destination Recovery in Tourism and Hospitality
Type: Book
ISBN: 978-1-80262-073-3

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Freight Transport Modelling
Type: Book
ISBN: 978-1-78190-286-8

Book part
Publication date: 16 September 2022

Saskia M. van Ruth, Lintianxiang Chen, Anika Dick and Sara W. Erasmusa

This chapter presents a typology, a comprehensive overview and a deconstruction of food counterfeits. In this chapter, common targets, defined by type of commodity, supply chain…

Abstract

This chapter presents a typology, a comprehensive overview and a deconstruction of food counterfeits. In this chapter, common targets, defined by type of commodity, supply chain (node) and location, are identified based on incident reports and vulnerability assessments in global food supply chains. As a second step, the effects of counterfeiting on brand owners, consumers and governments are detailed, which is followed by the characterisation of the groups of buyers and suppliers. To comprehend the counterfeiting process and its most important factors in greater detail, counterfeiting is disassembled into and analysed for existing motivational drivers, opportunities and control measures. Lastly, various strategies are proposed to deter counterfeiting and disrupt these practices.

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Counterfeiting and Fraud in Supply Chains
Type: Book
ISBN: 978-1-80117-574-6

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