Small and Medium Enterprises in the Food and Beverage Sector – The Potential of the European Market

Abstract

Although nowadays SMEs play an important part in both economic and social spheres, they tend to be defined in various ways. The applied criteria are of a quantitative and qualitative nature. Hence, the first part of this chapter offers a description of SMEs presented in these two perspectives. This is followed by a set of statistical data illustrating the significance of SMEs in the global and European economy. This background provides a means to define the food & beverage sector in the context of manufacturing, trade and services and to describe its present condition on the European market. A special emphasis is placed on the situation in six countries that took part in the studies: Spain, Germany, the United Kingdom, Croatia, Poland and Russia.

Citation

Frąckiewicz, E. (2018), "Small and Medium Enterprises in the Food and Beverage Sector – The Potential of the European Market", Rudawska, E. (Ed.) The Sustainable Marketing Concept in European SMEs, Emerald Publishing Limited, pp. 141-163. https://doi.org/10.1108/978-1-78754-038-520180007

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