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The aim of this study is to emphasize the importance of Turkey’s gastronomy festivals within the context of event tourism by identifying and highlighting their significance.

International gastronomy festivals in Turkey hold significant importance within the scope of event tourism. These festivals contribute both economically and culturally by promoting Turkey’s rich and diverse culinary culture on a global scale. The importance of international gastronomy festivals in Turkey within event tourism also extends to cultural diplomacy and international promotion. These festivals enhance Turkey’s touristic image and help reach a broader audience internationally by showcasing the country’s cultural richness and hospitality. Bu baglamda bu çalisma, Türkiye’de gastronomi festivallerinin önemini ve mevcut durumunu arastirmayi ve etkinlik turizminin gelisimi kapsaminda düzenlenen etkinlikleri belirlemeyi amaçlamaktadir.

In this context, this study aims to investigate the importance and current status of gastronomy festivals in Turkey and to identify events organized within the scope of the development of event tourism.

The study provides information about international gastronomy festivals nourished by Turkey’s rich culinary culture. However, local gastronomy festivals are not included.

Develop Comprehensive Marketing Strategies: Promote gastronomy festivals through targeted marketing campaigns that highlight the unique culinary experiences and cultural attractions of each region. Utilize digital platforms and social media to reach a wider audience and engage potential visitors.

Enhance Collaboration Among Stakeholders: Foster collaboration between local governments, tourism organizations, culinary associations, and local businesses to ensure the successful planning and execution of gastronomy festivals. Encourage partnerships with international culinary institutions and chefs to enhance the prestige and appeal of these events.

The importance of international gastronomy festivals in Turkey within event tourism also extends to cultural diplomacy and international promotion. These festivals enhance Turkey’s touristic image and help reach a broader audience internationally by showcasing the country’s cultural richness and hospitality.

The aim of this study is to analyze the gastronomy festivals in Türkiye within the scope of the United Nations sustainable development goals.

In line with this purpose, a systematic review approach, which is a qualitative research method, was adopted as the method of the study. In the study, the data was collected with document analysis technique by accessing secondary sources. Systematic literature review was used to analyze the data.

When the gastronomy-themed festivals in Türkiye are analyzed, it is seen that 23 of them are in line with at least one of the United Nations sustainable development goals. The number of festivals organized in accordance with more than one of these goals is 18. The number of festivals organized in accordance with at least one goal is 5. The fact that only 23 of the 351 festivals in the research universe are organized in accordance with the United Nations sustainable development goals reveals that festivals are insufficient in terms of sustainability.

This study adopts theoretical approaches such as the experience economy, as it provides unforgettable consumption experiences for both producers and consumers participating in gastronomy festivals, and stakeholder theory, as festivals involve many stakeholders. The study also presents practical approaches, such as supporting local development, which is one of the primary objectives of festivals.

This study has revealed the sustainability status of gastronomy festivals in Türkiye which have been taken into consideration more frequently in recent years. It may also contribute to the literature to examine the organized gastronomy festivals within the scope of the UN sustainable development goals.

This research aims to investigate the motivations and perspectives of festival tourism in Northern Cyprus, emphasizing its economic, cultural, and social impacts in the post-pandemic era.

A qualitative approach was used to find out themes from semi-structured face-to-face interviews with twenty visitors who attended various festivals in North Cyprus.

The results of this research uncover that festivals considerably contribute to the local economy by attracting tourists, which boosts sales for local businesses and promotes traditional Cypriot cuisine. Additionally, festivals play a crucial role in preserving and promoting cultural heritage through traditional music, dance, and crafts, fostering community engagement and cultural exchange. The study also identifies key challenges and opportunities, such as the need for improved marketing strategies, enhanced infrastructure, and sustainable practices to mitigate environmental impacts.

This study provides a comprehensive analysis of festival tourism in Northern Cyprus, offering novel insights into its economic, cultural, and social impacts while proposing innovative strategies to enhance its post-pandemic recovery and sustainability.

This study aimed to examine the role of green human resource management on environmental performance at Islamic universities, with the mediating effect of green cultural festivals and the moderating role of individual green values.

The research employed random sampling techniques by selecting a sample of 192 students from various Islamic universities in Indonesia. The participants were selected through an online survey. In addition, data analysis was done using the structural equation modelling-partial least squares (SEM-PLS) technique with the SmartPLS 3.0.

Implementing green human resource management has become a crucial factor in enhancing the environmental performance of Islamic universities. Moreover, green cultural festivals function as an intermediary variable. At the same time, individual green values exhibit a moderating variable that can enhance the influence between green human resource management and environmental performance.

Implementing an effective green human resource management strategy enhances environmental performance. Green human resource management has assisted universities in creating a generation of graduates with a solid commitment to ecological sustainability and raised awareness of the significance of conserving the environment. As a result, this commitment equips students to become agents of change in society upon graduation. Furthermore, campuses need to integrate environmental curriculum components into all study programs, as students need to understand the significant impact of environmental stewardship from both Islamic and scientific perspectives.

This research provides a novel perspective on how Islamic universities are exceptionally well-equipped to create environmental awareness and values that students can practically apply post-graduation using green cultural festivals, which are regularly held. This study is the first to introduce the concept of green cultural festivals in universities utilising the basis of combining green culture with cultural festivals with the theoretical background of resource-based theory.

Music festivals are categorized as event management in the hospitality and tourism (H&T) industry. Additionally, music festivals or events are a continuous phenomenon in the context of the hospitality and tourism industry. In this study, a bibliometric approach was proposed to examine research that addresses both the H&T industry and music festivals.

A total of 462 studies covering the years 1981–2024 were retrieved from the Scopus database. The study analyzed keywords, institutions, sources, countries, and titles. During the analysis phase, descriptive analysis, clustering, thematic mapping, and relationship networks were employed using Bibliometrix and VOSviewer analysis programs.

As a result of the analysis, the most frequently used keywords were “tourism” and “festival,” with the most prolific author being Kruger M., the most productive country being the United States of America, and the leading journal being Event Management. Seven different clusters emerged from the networking of keywords. In the thematic map, the motor themes were music festivals, experience, social media, and co-creation. The basic themes were festival, music, tourism, event management, market segmentation, and music tourism. The emerging or declining themes were culture, music events, and COVID-19. Finally, the niche theme was entrepreneurship.

It’s noted that this research solely utilized the Scopus database and publications such as chemistry and mathematics, were excluded. The findings were limited to bibliometric analysis, and future studies could include content and thematic evaluations.

The research is useful in understanding how music festivals socially direct tourists and their future perspectives. On the other hand, determining the global status of scientific publications regarding music festivals with high social and economic impact is important for proper planning and sustainability of such events.

Music festivals are an important type of event in terms of mobility in the H&T industry. In this respect, it is in a state of change and development over the years. This research examined publications about music festivals in the H&T industry from the past to the present with a bibliometric approach. In this way, the development of publications produced on the relevant subject was revealed.

This study aims to investigate the motivations behind visiting music performers’ attendance at a music festival in the context of a rural Japanese island and how these motivations are connected to community revitalization within the framework of social exchange theory.

Participant observation and 20 in-depth semi structured interviews were conducted with the visiting musicians at the Kurahashi East-West Music Festival on Kurahashi-jima in Hiroshima Prefecture. A qualitative analysis approach using thematic coding, grounded in social exchange theory, was employed to examine the perspectives of the participants.

The findings identified seven key themes related to motivation: performing and interacting with fellow musicians, for leisure performing or “fun”, providing a cultural experience to the community, participating for tourism purposes, because of sense of belonging to the destination, to collaborate with a prominent musician, and loyalty and commitment to a performance group. The results demonstrated that leisure performance and musician interaction were the most dominant themes in terms of motivation, while the importance of the other themes varied.

By employing social exchange theory at a micro-level, this study delved deeper into the motivations perceived by visiting performing musicians at music festivals and their implications for community revitalization. The insights gained from this research provide valuable implications for festival organizers, performers and community leaders to tailor music festivals for community revitalization.

Legitimacy is a classic theme, quite present in organisational studies in general, but in the field of tourism it still has room to advance. For that reason, this research seeks to delimit the concept of legitimacy and adapt it to the context of tourism events; and seeks to validate a measurement instrument that allows to evaluate of its recognition in the imagination of residents, and to evaluate the impacts of this construct on residents’ trust in the organisers of Brazilian Oktoberfest, on the negative externalities of those events and, ultimately, on the achievement of residents’ loyalty.

The locus of the research are the cities of Blumenau, Santa Catarina and Santa Cruz do Sul, Santa Catarina, both located in southern Brazil, whose residents answered an online questionnaire about the legitimacy of the Oktoberfest held there. A total of 365 valid questionnaires were collected, tabulated in statistical software and interpreted using exploratory-confirmatory factor analysis and structural equation modelling.

The results show that festival legitimacy is a theoretical construct that can be measured as either a first-order or second-order factor, consisting of three factors, called moral legitimacy, pragmatic legitimacy and cognitive legitimacy.

This research provides a valid and reliable tool for assessing local residents' acceptance of ethno-cultural festivals. It also shows variations in the perception of legitimacy, demonstrating that this can influence other aspects of residents' perception of ethnocultural events.

This is amongst the first works to develop a technographic segmentation of smartphone users attending music festivals based on attitudes, motivations and usage patterns. We also aim to describe festivalgoers’ characteristics.

The data were collected from 522 festivalgoers who attended the Rainforest World Music Festival (RWMF) in Malaysia. A two-stage cluster analysis of Ward’s method and k-means was applied to develop technographic segmentation during the festival. Using discriminant analysis, we confirmed that each festivalgoer’s characteristics differ amongst groups.

Four technographic segments were developed: alarm hitters, technological tickers, plug pullers and fuse blowers. The results confirmed that festivalgoers had distinct characteristics and preferences based on smartphone use.

We extend previous research on the technographic segmentation of smartphones and festivalgoers. We highlighted the limitations of cluster analysis in terms of stability to produce a suitable number of segments and to include other festivals. The generalisability of the results may be constrained by the time gap between data collection and publication.

Our results can help marketing managers understand the needs of segments by selecting appropriate advertisements and promotional tools that appeal directly to the desired target segments.

This study will help local communities increase their revenue and job opportunities. The culture of music festivals for the next generation can be sustained and promoted by local and international festival lovers.

This study is the first to present festivalgoers' use of the technographic segmentation term in music festivals.

The primary objective of this research is to draw a comparative analysis between Turkey and Italy in terms of how festival events function as catalysts for the endorsement of regional culinary delicacies. The study endeavours to elucidate the role of these festivals in fortifying the regional gastronomic landscape of both nations.

Adopting a comprehensive comparative methodology, this study meticulously scrutinises the gastronomy festivals spanning diverse geographical locales in both Turkey and Italy. Consideration is given to the standout food and beverage items spotlighted at these events and the venues where they are hosted. The research design takes into account the extensive cultural and geographical spectrum that characterises Turkey and Italy. The primary research method comprises web content analysis techniques. This method involves analysing textual data from online sources pertaining to gastronomy festival events in both countries. Web content analysis is instrumental in evaluating how such festivals are deployed in promoting indigenous gastronomic products and exploring the intricate dynamics between brand identity and brand image.

The research outcomes underscore the pivotal role that festival events play in elevating regional gastronomic products' profile in Turkey and Italy. It highlights the top 10 festivals and the most popular local culinary items on digital platforms. Additionally, the study offers a side-by-side comparison of the most celebrated gastronomic products in Turkey versus those that receive prominence in Italy.

This study enriches academic understanding by dissecting the nuances of how festivals contribute to the promotion of local gastronomic treasures. By juxtaposing Turkey and Italy, this research provides valuable insights into the influence of festivals on regional culinary promotion across diverse cultural milieus. This study makes substantial contributions to the fields of gastronomy, tourism, and brand promotion.

This paper aims to explore how music festival organisers negotiate diversity and inclusion in marketing and promotion practices through symbolic and social boundaries.

Based on semi-structured interviews with 18 festival organisers in Rotterdam and participant observation with six festival photographers I show that symbolic and social boundaries are employed in three areas: (1) boundaries in festival format (i.e. [partially] free or ticketed), (2) boundaries in distribution partners and technologies and (3) boundaries in promotional content.

Symbolic and social boundaries are intentionally used by festival organisers to build and delineate festival audiences. Implications are drawn on current understandings of the accessibility of music festival spaces, arguing that festival research should move beyond within-space dynamics to grasp the negotiation of diversity and inclusion at festivals more fully.

While music festivals are often marketed as celebratory spaces that are “welcoming to everyone”, few studies have investigated diversity and inclusion nor marketing and promotion practices at music festivals. This study shows how festival audiences are shaped through marketing and promotion practices.