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Facial recognition systems represent a viable solution to today’s hotels’ security and service challenges. The purpose of this study was to build and empirically validate a conceptual model that examined consumers’ willingness to create a profile based on biometric information disclosed via facial recognition systems.

Data were collected from 421 US general population consumers who stayed in hotels. The study used a confirmatory factor analysis to test the measurement model and a structural equation modeling approach to empirically validate the structural model.

It was found that the benefit of information disclosure was the strongest predictor of value of disclosure and that value of disclosure and privacy concerns influenced consumers’ willingness to disclose biometric information. In turn, consumers’ willingness to disclose biometric information and their desire to be loyal to hotels influenced consumers’ willingness to create a profile.

To the best of the author’s knowledge, this is the first study to examine profile creation and biometric information disclosure via facial recognition systems in hotels, a technology that is likely to disrupt the current authentication and service quality models in hotels. This study also advances the literature by expanding the scope of the privacy calculus by adding social rewards, and by elucidating the role of desires in service contexts.

Choosing the right pricing strategy is a complex decision, even though it is fundamental for transport companies whose activities are very diverse and subject to strong stochastic fluctuations. However, in spite of its complexity, adequate pricing can be a very relevant instrument to ensure the competitive position of the company.

European airlines are competing for the same passengers, often with different strategies and, as a consequence, with different financial results at the end of the fiscal year. The use of different pricing strategies is one of the potential explanations. This brings us to the research question of this chapter: How can air pricing strategies be used to support strategic aims, and what are the consequences?

This chapter first deals with the state of the art in air pricing strategies, followed by an analysis of the relationship between airline pricing, yields and profit. The focus then moves to a case study at Brussels Airport over the period 2012–2017. Following the entry of Vueling and Ryanair at Brussels Airport, the incumbent Brussels Airlines launched a very aggressive pricing war against the two newcomers. The result was a partial withdrawal by Vueling and Easyjet and an end to Ryanair’s expansion at Brussels Airport. Even without access to confidential detailed data, one can learn a lot from the reconstruction of the consecutive management decisions by the airlines involved.

Humanized digital solutions that provide better access, understanding and use of health services enable better decisions and better patient’s experience focused on humanization of care. This translates into better health literacy in the digital area.

Currently health care is inseparable from digital health, and this evidence was highlighted during the COVID-19 pandemic. For this analysis, a cross-sectional study was carried out, with 335 valid answers in a quantitative and qualitative research to evaluate the opinion of the respondents regarding their digital health use and the means used, as well as the perception of emotions generated before and during the pandemic. A qualitative content analysis was also performed on the open question about the future of health.

The results showed a humanization in digital is essential and that it is necessary to prioritize the human relationship and find the meaning of space, communication and proximity of health face-to-face, respecting as differences.

This chapter will also propose the presentation of challenges and results from the application of health literacy on patient empowerment in the health system, based on humanized digital solutions.

This paper aims to examine the differential effects of gamified loyalty programmes and conventional loyalty programmes on customer engagement behaviours.

A 2 × 2 × 2 experiment was conducted that manipulated gamification (gamified vs non-gamified), reward levels (high vs low) and reward type (economic vs social). Data collected from a sample of 315 individuals were analysed through partial least squares and tests of means.

Gamification can improve the attractiveness of loyalty programmes by influencing perceptions of playfulness and reward satisfaction. In fact, gamification lowers the importance that customers attach to reward levels. As a result, customers perceive higher hedonic and utilitarian value, which positively influences their engagement behaviours.

To the best of the authors’ knowledge, this study is one of the first studies to attempt to empirically analyse whether incorporating gamification into loyalty programmes influences customer engagement behaviours in the hospitality context.

本文研究了游戏化忠诚计划和传统忠诚计划对顾客参与行为的不同影响。

本文进行了2 x 2 x 2实验, 操纵了游戏化（游戏化 vs 非游戏化）、奖励水平（高 vs 低）和奖励类型（经济 vs 社交）。通过对315名个体样本收集的数据进行PLS（偏最小二乘）和均值测试进行分析。

游戏化可以通过影响玩味感和奖励满足感来提高忠诚计划的吸引力。实际上, 游戏化降低了顾客对奖励水平的重视程度。因此, 顾客感知到更高的享乐和功利价值, 从而积极地影响了他们的参与行为。

本研究首次尝试在酒店业背景下经验性地分析将游戏化纳入忠诚计划是否影响顾客参与行为。

The purpose of this paper is to clarify the correlations between amount of individual’s knowledge of a specific area and his/her visit pattern to point of interest (POI, interested places) located in the area.

This paper proposes a visit-frequency-based familiarity estimation method that estimates individuals’ knowledge of areas in a quantitative manner. Based on the familiarity degree, individuals’ visit logs to POIs are divided into a set of groups followed by analyzing the differences among the groups from various points of view, such as user preference, POI categories/popularity, visit time/date and subsequent visits.

Existence of statistically significant correlations between individuals’ familiarity to areas and their visit patterns is observed by our analysis using 1.4-million POI visit logs collected from a popular location-based social network (LBSN), Foursquare. There exist different skewness of the visit time and visited POI distribution/popularity with regard to the familiarity. For instance, users go to unfamiliar areas on weekends and visit POIs for cultural experiences, such as museums. A notable point is that the correlations can be detected even in the areas in home city, which have not been known so far.

This is the first in-depth work that studies both estimation of individuals’ familiarity and correlations between the familiarity and individuals’ mobility patterns by analyzing massive LBSN data. The methodologies used and the findings of this work can be applicable not only to human mobility analysis for sociology, but also to POI recommendation system design.

In the last issue of VINE we had a look at the serials control package — ISIS from Blackwell's. As a contrast we now take a look at a bespoke serials check‐in system developed at The British Library Document Supply Centre (BLDSC) at Boston Spa. The BLDSC has somewhat unique requirements from a serials check‐in system. The library currently subscribes to 56,000 journal titles and receives approximately 350,000 issues each year arriving at a rate of 1,500 issues per day. These are handled in the Accessions Department by a team of 8 who aim to have the issues checked in fast enough to be available on the shelves by 4.30pm each day. To help to achieve this aim SACHET (Serials Accessions CHEck‐in of Titles) was devised and developed in‐house by the BLDSC Computing Department.

The purpose of this paper is to examine the use and implementation of RFID technology at the Indian Law Institute Library and National Social Science Documentation Centre Library, New Delhi.

A survey was conducted at the two libraries, using a structured questionnaire comprising 20 questions.

It was found that after implementation of RFID in both the libraries the check‐in and check‐out time is reduced to less than 20 seconds per item, and use of the libraries has also increased. Neither library had calculated the saving of staff time by performing multiple check‐out and check‐in of items. High cost is the most significant challenge faced after implementation of RFID technology.

The paper provides the advantages of RFID technology for libraries and recommends this technology to other libraries for faster and better services to their users.

Are consumers tired of standing out? This study probes whether or not fast fashion understands the implicit behavior of their customers while dressing up or down. Retailers tend to market their more ready-to-wear (dress-down) fashion product in an approach that allows the customer to customize the outfits to become easily “me-self,” through a big selection of accessories for men and women such as hats, glasses, and scarves. Versus the dress-up look that echoes with conforming to social norms. Today marketers seem to misunderstand the tendency that when one dresses down they often seek to blend in more with the environment rather than display their own personality through fashion. The study extends the literature through explicating the process of picture introspection and member check using confirmatory personal introspection (CPI). Even though when one dresses down you would expect more individuality, according to the findings the subject sample was also more inclined to blend in society and stand out less. In the dress-up look there was a strong call for displaying features of a powerful and strong individuality.