This chapter first deals with the state of the art in air pricing strategies, followed by an analysis of the relationship between airline pricing, yields and profit. The focus then moves to a case study at Brussels Airport over the period 2012–2017. Following the entry of Vueling and Ryanair at Brussels Airport, the incumbent Brussels Airlines launched a very aggressive pricing war against the two newcomers. The result was a partial withdrawal by Vueling and Easyjet and an end to Ryanair’s expansion at Brussels Airport. Even without access to confidential detailed data, one can learn a lot from the reconstruction of the consecutive management decisions by the airlines involved.
Macário, R., Meersman, H. and Van de Voorde, E. (2019), "Competition Among European Airlines: Pricing Strategies, Yields and Profits", Airline Economics in Europe (Advances in Airline Economics, Vol. 8), Emerald Publishing Limited, pp. 77-89. https://doi.org/10.1108/S2212-160920190000008004Download as .RIS
Emerald Publishing Limited
Copyright © 2019 Emerald Publishing Limited