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Article
Publication date: 29 July 2020

Asha Sukumaran and Thomas Brindha

The humans are gifted with the potential of recognizing others by their uniqueness, in addition with more other demographic characteristics such as ethnicity (or race), gender and…

Abstract

Purpose

The humans are gifted with the potential of recognizing others by their uniqueness, in addition with more other demographic characteristics such as ethnicity (or race), gender and age, respectively. Over the decades, a vast count of researchers had undergone in the field of psychological, biological and cognitive sciences to explore how the human brain characterizes, perceives and memorizes faces. Moreover, certain computational advancements have been developed to accomplish several insights into this issue.

Design/methodology/approach

This paper intends to propose a new race detection model using face shape features. The proposed model includes two key phases, namely. (a) feature extraction (b) detection. The feature extraction is the initial stage, where the face color and shape based features get mined. Specifically, maximally stable extremal regions (MSER) and speeded-up robust transform (SURF) are extracted under shape features and dense color feature are extracted as color feature. Since, the extracted features are huge in dimensions; they are alleviated under principle component analysis (PCA) approach, which is the strongest model for solving “curse of dimensionality”. Then, the dimensional reduced features are subjected to deep belief neural network (DBN), where the race gets detected. Further, to make the proposed framework more effective with respect to prediction, the weight of DBN is fine tuned with a new hybrid algorithm referred as lion mutated and updated dragon algorithm (LMUDA), which is the conceptual hybridization of lion algorithm (LA) and dragonfly algorithm (DA).

Findings

The performance of proposed work is compared over other state-of-the-art models in terms of accuracy and error performance. Moreover, LMUDA attains high accuracy at 100th iteration with 90% of training, which is 11.1, 8.8, 5.5 and 3.3% better than the performance when learning percentage (LP) = 50%, 60%, 70%, and 80%, respectively. More particularly, the performance of proposed DBN + LMUDA is 22.2, 12.5 and 33.3% better than the traditional classifiers DCNN, DBN and LDA, respectively.

Originality/value

This paper achieves the objective detecting the human races from the faces. Particularly, MSER feature and SURF features are extracted under shape features and dense color feature are extracted as color feature. As a novelty, to make the race detection more accurate, the weight of DBN is fine tuned with a new hybrid algorithm referred as LMUDA, which is the conceptual hybridization of LA and DA, respectively.

Details

International Journal of Intelligent Computing and Cybernetics, vol. 13 no. 3
Type: Research Article
ISSN: 1756-378X

Keywords

Article
Publication date: 10 August 2018

Geraldine Rosa Henderson, Tracy Rank-Christman, Tiffany Barnett White, Kimberly Dillon Grantham, Amy L. Ostrom and John G. Lynch

Intercultural competence has been found to be increasingly important. The purpose of this paper is to understand how intercultural competence impacts service providers’ ability to…

Abstract

Purpose

Intercultural competence has been found to be increasingly important. The purpose of this paper is to understand how intercultural competence impacts service providers’ ability to recognition faces of both black and white consumers.

Design/methodology/approach

Two experiments were administered to understand how intercultural competence impacts recognition of black and white consumer faces.

Findings

The authors find that the more intercultural competence that respondents report with blacks, the better they are at distinguishing between black regular customers and black new shoppers in an experiment. The authors find no impact of intercultural competence on the ability of respondents to differentiate between white consumers. These findings hold for respondents in the USA and South Africa.

Research limitations/implications

One limitation of this research is that the studies were conducted in a controlled lab setting. Thus, one could imagine additional noise from a true consumer setting might increase the effects of these results. Another limitation is the focus on only black and white consumer faces. In this paper, the authors focused on these two races, specifically to keep the factorial design as simplified as possible.

Originality/value

The implications of this research are important given that the ability of employees’ recognizing customer faces can affect customers’ day-to-day interactions in the marketplace.

Details

Journal of Services Marketing, vol. 32 no. 5
Type: Research Article
ISSN: 0887-6045

Keywords

Article
Publication date: 20 March 2024

Verdiana Giannetti, Jieke Chen and Xingjie Wei

Anecdotal evidence suggests that casting actors with similar facial features in a movie can pose challenges in foreign markets, hindering the audience's ability to recognize and…

Abstract

Purpose

Anecdotal evidence suggests that casting actors with similar facial features in a movie can pose challenges in foreign markets, hindering the audience's ability to recognize and remember characters. Extending developments in the literature on the cross-race effect, we hypothesize that facial similarity – the extent to which the actors starring in a movie share similar facial features – will reduce the country-level box-office performance of US movies in East and South-East Asia (ESEA) countries.

Design/methodology/approach

We assembled data from various secondary data sources on US non-animation movies (2012–2021) and their releases in ESEA countries. Combining the data resulted in a cross-section of 2,616 movie-country observations.

Findings

Actors' facial similarity in a US movie's cast reduces its box-office performance in ESEA countries. This effect is weakened as immigration in the country, internet penetration in the country and star power increase and strengthened as cast size increases.

Originality/value

This first study on the effects of cast's facial similarity on box-office performance represents a novel extension to the growing literature on the antecedents of movies' box-office performance by being at the intersection of the two literature streams on (1) the box-office effects of cast characteristics and (2) the antecedents, in general, of box-office performance in the ESEA region.

Details

International Marketing Review, vol. 41 no. 2
Type: Research Article
ISSN: 0265-1335

Keywords

Article
Publication date: 25 March 2020

Wang Zhao and Long Lu

Facial expression provides abundant information for social interaction, and the analysis and utilization of facial expression data are playing a huge driving role in all areas of…

Abstract

Purpose

Facial expression provides abundant information for social interaction, and the analysis and utilization of facial expression data are playing a huge driving role in all areas of society. Facial expression data can reflect people's mental state. In health care, the analysis and processing of facial expression data can promote the improvement of people's health. This paper introduces several important public facial expression databases and describes the process of facial expression recognition. The standard facial expression database FER2013 and CK+ were used as the main training samples. At the same time, the facial expression image data of 16 Chinese children were collected as supplementary samples. With the help of VGG19 and Resnet18 algorithm models of deep convolution neural network, this paper studies and develops an information system for the diagnosis of autism by facial expression data.

Design/methodology/approach

The facial expression data of the training samples are based on the standard expression database FER2013 and CK+. FER2013 and CK+ databases are a common facial expression data set, which is suitable for the research of facial expression recognition. On the basis of FER2013 and CK+ facial expression database, this paper uses the machine learning model support vector machine (SVM) and deep convolution neural network model CNN, VGG19 and Resnet18 to complete the facial expression recognition.

Findings

In this study, ten normal children and ten autistic patients were recruited to test the accuracy of the information system and the diagnostic effect of autism. After testing, the accuracy rate of facial expression recognition is 81.4 percent. This information system can easily identify autistic children. The feasibility of recognizing autism through facial expression is verified.

Research limitations/implications

The CK+ facial expression database contains some adult facial expression images. In order to improve the accuracy of facial expression recognition for children, more facial expression data of children will be collected as training samples. Therefore, the recognition rate of the information system will be further improved.

Originality/value

This research uses facial expression data and the latest artificial intelligence technology, which is advanced in technology. The diagnostic accuracy of autism is higher than that of traditional systems, so this study is innovative. Research topics come from the actual needs of doctors, and the contents and methods of research have been discussed with doctors many times. The system can diagnose autism as early as possible, promote the early treatment and rehabilitation of patients, and then reduce the economic and mental burden of patients. Therefore, this information system has good social benefits and application value.

Details

Library Hi Tech, vol. 38 no. 4
Type: Research Article
ISSN: 0737-8831

Keywords

Article
Publication date: 31 October 2022

Xianwei Liu, Juan Luis Nicolau, Rob Law and Chunhong Li

This study aims to provide a critical reflection of the application of image recognition techniques in visual information mining in hospitality and tourism.

Abstract

Purpose

This study aims to provide a critical reflection of the application of image recognition techniques in visual information mining in hospitality and tourism.

Design/methodology/approach

This study begins by reviewing the progress of image recognition and advantages of convolutional neural network-based image recognition models. Next, this study explains and exemplifies the mechanisms and functions of two relevant image recognition applications: object recognition and facial recognition. This study concludes by providing theoretical and practical implications and potential directions for future research.

Findings

After this study presents different potential applications and compares the use of image recognition with traditional manual methods, the main findings of this critical reflection revolve around the feasibility of the described techniques.

Practical implications

Knowledge on how to extract valuable visual information from large-scale user-generated photos to infer the online behavior of consumers and service providers and its influence on purchase decisions and firm performance is crucial to business practices in hospitality and tourism.

Originality/value

Visual information plays a crucial role in online travel agencies and peer-to-peer accommodation platforms from the side of sellers and buyers. However, extant studies relied heavily on traditional manual identification with small samples and subjective judgment. With the development of deep learning and computer vision techniques, current studies were able to extract various types of visual information from large-scale datasets with high accuracy and efficiency. To the best of the authors’ knowledge, this study is the first to offer an outlook of image recognition techniques for mining visual information in hospitality and tourism.

Details

International Journal of Contemporary Hospitality Management, vol. 35 no. 6
Type: Research Article
ISSN: 0959-6119

Keywords

Book part
Publication date: 15 March 2021

Niels Neudecker, Deepak Varma, David Wright and Robert Powell

Advances in technology over recent years made it possible to use machines and artificial intelligence to develop commercially viable solutions for companies to listen to…

Abstract

Advances in technology over recent years made it possible to use machines and artificial intelligence to develop commercially viable solutions for companies to listen to consumers, decode the meaning, and respond accordingly. In parallel, solutions have been developed that are able to automatically track facial expressions of consumers when reacting to a given marketing stimulus.

The authors look at how marketing executives can apply these technologies to generate enhanced customer insights, providing a realistic context for future applications. The focus is on bringing researchers and managers closer to those moments of truth and our ability to understand customer emotions, emotional reaction, everyday language, and ultimately brand engagement.

The chapter covers the application of commercially viable use cases for (1) the automated measurement of emotions through facial coding to optimize advertizing and content, and (2) the use of voice coding technology to design interactive chatbots as an alternative to traditional surveys. In the outlook, the authors describe the potential that these technologies provide for future research and further use cases.

Details

The Machine Age of Customer Insight
Type: Book
ISBN: 978-1-83909-697-6

Keywords

Article
Publication date: 23 August 2019

Hasna El Alaoui El Abdallaoui, Abdelaziz El Fazziki, Fatima Zohra Ennaji and Mohamed Sadgal

The pervasiveness of mobile devices has led to the permanent use of their new features by the crowd to perform different tasks. The purpose of this paper is to exploit this…

Abstract

Purpose

The pervasiveness of mobile devices has led to the permanent use of their new features by the crowd to perform different tasks. The purpose of this paper is to exploit this massive consumption of new information technologies supported by the concept of crowdsourcing in a governmental context to access citizens as a source of ideas and support. The aim is to find out how crowdsourcing combined with the new technologies can constitute a great force to enhance the performance of the suspect investigation process.

Design/methodology/approach

This paper provides a structured view of a suspect investigation framework, especially based on the image processing techniques, including the automatic face analysis. This crowdsourcing framework is mainly based on the personal description as an identification technique to facilitate the suspect investigation and the use of MongoDB as a document-oriented database to store the information.

Findings

The case study demonstrates that the proposed framework provides satisfying results in each step of the identification process. The experimental results show how the combination between the crowdsourcing concept and the mobile devices pervasiveness has fruitfully strengthened the identification process with the use of automatic face analysis techniques.

Originality/value

A review of the literature has shown that previous work has focused mainly on the presentation of forensic techniques that can be used in the investigation process steps. However, this paper implements a complete framework whose whole strength is based on the crowdsourcing concept as a new paradigm used by institutions to solve many organizational problems.

Details

International Journal of Web Information Systems, vol. 15 no. 4
Type: Research Article
ISSN: 1744-0084

Keywords

Article
Publication date: 2 May 2024

Shiquan Wang, Xuantong Wang and Qianlin Li

Face is the most intuitive and representative feature at the individual level. Many studies show that beautiful faces help individuals and enterprises obtain economic benefits and…

Abstract

Purpose

Face is the most intuitive and representative feature at the individual level. Many studies show that beautiful faces help individuals and enterprises obtain economic benefits and form a high economic premium, but the discussion of their potential social value is insufficient. This study aims to focus on the impact of the personal characteristics of executives. It mainly analyzes the impact mechanism of CEO facial attractiveness on corporate social responsibility (CSR) decision-making, clarifying the social value of beauty from the perspective of CSR.

Design/methodology/approach

The authors use the regression model to analyze the panel data set, which was conducted by a sample of Chinese publicly listed firms from 2016 to 2018.

Findings

The study found that CEOs with high facial attractiveness are more active in fulfilling CSR, which can usually bring higher social benefits. CEOs with beautiful faces are prone to overconfidence, are optimistic about their ability and the future development of the enterprise and are more willing to increase their investment in CSR. CEO duality can positively regulate the positive correlation between a CEO’s facial attractiveness and CSR.

Originality/value

Based on the perspective of upper echelons theory, this paper explores the mechanism of CEO facial attractiveness on CSR. This study enriches the perspective of the upper echelon’s theoretical research and has essential enlightenment for CEO selection and training practice.

Details

Chinese Management Studies, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1750-614X

Keywords

Article
Publication date: 12 May 2022

Hyunkyu Jang

This research aims to examine whether the facial appearances and expressions of Airbnb host photos influence guest star ratings.

Abstract

Purpose

This research aims to examine whether the facial appearances and expressions of Airbnb host photos influence guest star ratings.

Design/methodology/approach

This research analyzed the profile photos of over 20,000 Airbnb hosts and the guest star ratings of over 30,000 Airbnb listings in New York City, using machine learning techniques.

Findings

First, hosts who provided profile photos received higher guest ratings than those who did not provide photos. When facial features of profile photos were recognizable, guest ratings were higher than when they were not recognizable (e.g. faces too small, faces looking backward or faces blocked by some objects). Second, a happy facial expression, blond hair and brown hair positively affected guest ratings, whereas heads tilted back negatively affected guest ratings.

Originality/value

This research is the first, to the best of the authors’ knowledge, to analyze the facial appearances and expressions of profile photos using machine learning techniques and examine the influence of Airbnb host photos on guest star ratings.

Details

Journal of Consumer Marketing, vol. 39 no. 4
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 2 April 2024

Tiera Chante Tanksley

This paper aims to center the experiences of three cohorts (n = 40) of Black high school students who participated in a critical race technology course that exposed anti-blackness…

Abstract

Purpose

This paper aims to center the experiences of three cohorts (n = 40) of Black high school students who participated in a critical race technology course that exposed anti-blackness as the organizing logic and default setting of digital and artificially intelligent technology. This paper centers the voices, experiences and technological innovations of the students, and in doing so, introduces a new type of digital literacy: critical race algorithmic literacy.

Design/methodology/approach

Data for this study include student interviews (called “talk backs”), journal reflections and final technology presentations.

Findings

Broadly, the data suggests that critical race algorithmic literacies prepare Black students to critically read the algorithmic word (e.g. data, code, machine learning models, etc.) so that they can not only resist and survive, but also rebuild and reimagine the algorithmic world.

Originality/value

While critical race media literacy draws upon critical race theory in education – a theorization of race, and a critique of white supremacy and multiculturalism in schools – critical race algorithmic literacy is rooted in critical race technology theory, which is a theorization of blackness as a technology and a critique of algorithmic anti-blackness as the organizing logic of schools and AI systems.

Details

English Teaching: Practice & Critique, vol. 23 no. 1
Type: Research Article
ISSN: 1175-8708

Keywords

1 – 10 of 190