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21 – 30 of over 14000Tolga Çakmak and Şahika Eroğlu
The study aims to analyze the posts shared by public libraries in Turkey on their official Facebook pages. The targets of the study are to detect content categories shared by the…
Abstract
Purpose
The study aims to analyze the posts shared by public libraries in Turkey on their official Facebook pages. The targets of the study are to detect content categories shared by the libraries and to describe user interaction of libraries on the basis of their posted content.
Design/methodology/approach
The study examined data relating to 23,027 posts shared by 116 public libraries through descriptive and content analyses. The content analysis on the posts identified general topic and sub-topics through both machine-tagging and checks by the authors. Turkish word parsing applications and stop lists were employed in the designation of sub-categories. In this process, word clusters were identified to allow for the designation of sub-topic headings through the use of the Latent Dirichlet Allocation (LDA) technique.
Findings
The present study identified that a significant portion of the 116 public libraries in Turkey with official Facebook pages had started to use this platform in the year 2017. According to the findings, the user interaction of libraries generally occurs in the form of likes. Analyses on the topic categories of the posts established that a remarkable number of public libraries in Turkey targeted users from pre-school children to young adults.
Originality/value
The study contributes to the existing body of literature as one of the first research studies describing the current situation concerning public libraries in Turkey through the analysis of the content they generate on Facebook pages.
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Nicolla Confos and Teresa Davis
This paper aims to examine branding strategies directed at child consumers, used by six high fat, sugar and salt food brands across three different digital marketing platforms. It…
Abstract
Purpose
This paper aims to examine branding strategies directed at child consumers, used by six high fat, sugar and salt food brands across three different digital marketing platforms. It identifies brand relationship building potential in this digital context.
Design/methodology/approach
This study analyses the contents of branded mobile phone applications, branded websites (including advergames) and branded Facebook sites to understand the nature of young consumer–brand relationship strategies that marketers are developing in this digital media marketing environment.
Findings
The use of sophisticated integrated branding strategies in immersive online media creates the potential for marketers to build relationships between young consumers and brands at an interactive, direct and social level not seen in traditional media. Categories of relationships and brand tactics are identified as outcomes of this analysis and linked to brand relationship building potential.
Research limitations/implications
The results suggest that branded communication strategies that food companies use in the online environment are creating conditions that appeal to young consumers, fostering new ways to build brand relationships. As this is a dynamic medium in a fluid state of change, this exploratory study identifies and categorises the marketing strategy, but not the young consumers’ response to such branding strategies (a limitation).
Originality/value
This study details the potential for child–brand relationship building in the context of online branding environments. It identifies the potential for longer-term effects of embedded advertising directly to young consumers, within and across three digital media platforms.
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The purpose of this paper is to investigate the antecedents of inconsistent responding in web surveys. Consistency of responses to personal information questions and scale items…
Abstract
Purpose
The purpose of this paper is to investigate the antecedents of inconsistent responding in web surveys. Consistency of responses to personal information questions and scale items were compared, and the influence of perceived social support, social appearance anxiety, academic self-efficacy and social networking habits on inconsistent responding was examined.
Design/methodology/approach
A gaming application on Facebook was used to collect data. A repeated-measures design was conducted with 806 respondents in two online survey administrations. After inconsistent responses provided by the same nicknames were identified, consistent and inconsistent respondents were compared with regard to their responding patterns and research variables.
Findings
Findings revealed that 45.7 percent of participants misreported their personal information such as age, educational status and gender. Participants were relatively consistent in their responses to attitude scales. Perceived social support led to inconsistent responding whereas social appearance anxiety and academic self-efficacy was not influential in response patterns. A binary logistic regression revealed that perceived family support, number of Facebook friends and Facebook use duration successfully distinguished inconsistent respondents from consistent respondents.
Research limitations/implications
The sample frame has several limitations insofar as the study only addressed a unique gaming application on Facebook. Thus, unique interactive characteristics of the current context may have altered the nature of responding.
Practical implications
Practitioners should not rely on the personal information provided by online survey respondents to conduct parametric tests, whereas responses to online attitude scales seemed relatively consistent.
Originality/value
The principal contribution of the paper is that findings have provided insights into the current status of response patterns in online survey administrations. In addition, the paper highlights the importance of individual variables which influence the consistency of responses.
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This paper aims to demonstrate work undertaken by Muhimbili University of Health and Allied Sciences (MUHAS) Library in an effort to integrate Web 2.0 technologies in its…
Abstract
Purpose
This paper aims to demonstrate work undertaken by Muhimbili University of Health and Allied Sciences (MUHAS) Library in an effort to integrate Web 2.0 technologies in its functions to enhance the quality of its services in Tanzania.
Design/methodology/approach
The study conducted an exploratory questionnaire survey to assess user requirements among undergraduate medical students at MUHAS, developed Library 2.0 services, conducted training and created awareness.
Findings
The paper shows that Web 2.0 technologies can be implemented effectively according to university goals, user's needs, deployment of user friendly tools, and capacity building among librarians and users. Students positively supported the adoption of Library 2.0 services at MUHAS. Library 2.0 services improved the quality of MUHAS library services, despite various challenges related to infrastructure, awareness, literacy, inadequate staff, security and ownership of Web 2.0 services.
Research limitations/implications
The study findings may not be widely replicated because this article is based on a case study of the integration of Web 2.0 technologies into the library functions of MUHAS. This study did not examine the use of Library 2.0 applications among library users (such as faculty and students) which could illuminate further the case study.
Practical implications
Most academic libraries in Africa have not yet adopted Web 2.0 technologies to improve their services. The user preferences, technology adoption, and challenges faced from the present study can help other libraries to plan and integrate their Library 2.0 technologies in their services.
Originality/value
MUHAS Library offers a practical example of how Web 2.0 services can be adopted to enhance the quality of academic library services in an African context. This paper is of significance to academic libraries that are still considering their options with regard to the application of Web 2.0 technologies.
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Himanshu Srivastava and Shashikala Tapaswi
The purpose of this paper is to propose an approach that helps in acquisition of live data as well as data stored in the internal/external memory of android mobile device…
Abstract
Purpose
The purpose of this paper is to propose an approach that helps in acquisition of live data as well as data stored in the internal/external memory of android mobile device considering that the data on the device are not much altered during the extraction process. Also, the emphasis is laid on testing the validity of existing forensic tools against the data obtained manually and by using this approach. Smartphones have spurred the mobile computing technology, and Android is widely used as an Operating System in these devices. These days, users store most of their personal information like emails, images, contacts etc., on Phones/Tablets as their data would be readily accessible and thus convenient for them.
Design/methodology/approach
Android Operating System is built on the Linux Kernel and scripts to extract data from Android Mobile Device with the use of Android Debugging Bridge have been written. The approach is more focused on the logical acquisition of data from devices rather than acquisition using physical methods.
Findings
Live data of the Facebook application running on the device can be extracted. Also, the password of the LuksManager application (used to create an encrypted volume on the device), which is stored in the internal memory, is also extracted and identified.
Research limitations/implications
The study has been conducted in an academic environment, thereby limiting external validity. Another limitation is the limited edition of some of the software forensics tools that are used. The full access to these software tools are restricted by Law enforcement and Investigation policies. The research provides a different approach which could aid in criminal investigation activities on mobile devices.
Practical implications
The devices which have the latest versions of Android not only store messages and mails, but a lot of information about GPS, as well as information about popular applications like Facebook, WhatsApp, etc. This could practically help a lot in criminal investigation.
Originality/value
This study is important because very few works have been done on recent versions (Jellybean and Kitkat) of Android. The proposed approach could extract large amounts of information as compared to earlier approaches with the newer versions of Android having larger memory and new features.
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Evgenia Vassilakaki and Emmanouel Garoufallou
Social networking sites are becoming more and more popular triggering an increase in published research and impacting different aspects of daily life. One such aspect concerns…
Abstract
Purpose
Social networking sites are becoming more and more popular triggering an increase in published research and impacting different aspects of daily life. One such aspect concerns libraries and librarians and the way they have adopted social networking sites. The purpose of this paper is to present a selective review on libraries’ adoption and use of a specific social networking site such as Facebook in order to promote their services.
Design/methodology/approach
The method of selective review is employed to identify, document and present the relevant literature in a structured and annotated way. More specifically, all types of documents published between 2006 and 2012 are considered. In addition, the papers are assigned based on their expressed aim/s to emerged themes and sub-themes.
Findings
It was found that the main body of the reported literature focused on reporting experiences, problems and lessons learned from building a presence on Facebook. A few studies aimed to explore users’ and librarians’ perspectives towards social networking sites whereas there is a strong need for specific guidelines to assist libraries and librarians in adopting Facebook.
Research limitations/implications
This systematic literature review consists of articles published between 2006 and 2012.
Originality/value
This paper contributes to identifying, collecting and presenting research regarding the use of Facebook in the field of library science. In addition, it identifies and summarises the main problems and challenges libraries and librarians are faced with when employing Facebook.
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Emmanuel E. Baro, Evelyn O. Idiodi and Vera Zaccheaus Godfrey
The study aims to investigate the level of awareness and use of Web 2.0 tools by librarians in university libraries in Nigeria.
Abstract
Purpose
The study aims to investigate the level of awareness and use of Web 2.0 tools by librarians in university libraries in Nigeria.
Design/methodology/approach
A questionnaire was used to collect data from 176 librarians in 49 university libraries in Nigeria.
Findings
It emerged that the librarians were more familiar with social networking sites, instant messaging, media sharing sites, blogs and wikis. The popularity of these Web 2.0 tools made them the most frequently used by the librarians. Web 2.0 tools like Flickr, RSS feeds, podcasts, social bookmarking, were among the least used. The study revealed that librarians use Web 2.0 tools mostly for reference services online, library news/events, training resources, and image and video sharing. Lack of facilities such as computers with internet access, lack of skills, and lack of time were indicated as some of the barriers in the use of Web 2.0 tools by librarians in university libraries in Nigeria.
Practical implications
These research results can be consulted by interested librarians as they plan to implement Web 2.0 applications in their libraries.
Originality/value
This study draws an overall picture of Web 2.0 applications in Nigerian university libraries and attempts to provide helpful information to better understand how librarians elsewhere are utilizing Web 2.0 technologies in rendering library services.
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Farzana Shafique and Ann Riedling
The purpose of this paper is to explore the concepts of Library 2.0 and Library 3‐D and provide a proposal for taking advantage of the new opportunities prevailing in the adoption…
Abstract
Purpose
The purpose of this paper is to explore the concepts of Library 2.0 and Library 3‐D and provide a proposal for taking advantage of the new opportunities prevailing in the adoption of Library 2.0 and Library 3‐D concepts. The specific objectives of this study are as follows: to review the status of research in Pakistan on any aspect of Web 2.0, Library 2.0 and Library 3‐D; to explore how a user‐centered library can be developed with the help of Library 2.0 and Library 3‐D applications; to find out information professionals' opinions in this regard; and to provide a proposal for adoption of Library 2.0 and Library 3‐D tools.
Design/methodology/approach
This study is descriptive in nature and is based on a literature review and personal interviews. The researchers reviewed the findings of previous surveys recently conducted by researchers in Pakistan on different aspects of Web 2.0, Library 2.0 and Library 3‐D. These surveys assisted the researchers in exploring the current status of acceptability of these applications by the library community in Pakistan. Moreover, semi‐structured interviews were conducted to gain an in‐depth understanding of the phenomena under study. Finally, keeping in mind the findings of the literature reviewed, previous surveys and current interviews, a proposal for the survival of libraries in Pakistan in an era of emerging technologies is given.
Findings
It was found that libraries in Pakistan are now becoming aware of the use of Library 2.0 Second Life for Library Services.
Research limitations/implications
The interviews being limited to a purposive sample of information professionals, care has to be taken in generalizing the findings of the study.
Practical implications
The paper not only presents a good understanding of different concepts, such as Library 1.0, Library 2.0 and Library 3D, but also their application.
Originality/value
The paper is the first in Pakistan to deal with the emerging concept of Library 3‐D. It also provides a proposal for information professionals in using Library 2.0 and Library 3‐D applications for library services.
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This study analyzes the impact of different types of social capital (structural, relational, cognitive) from different sources (internal and external) generated in electronic…
Abstract
Purpose
This study analyzes the impact of different types of social capital (structural, relational, cognitive) from different sources (internal and external) generated in electronic social networks on organizational performance.
Design/methodology/approach
We test our hypotheses using OLS regression analysis of data obtained from nonprofit organization (NPO) fundraising on a popular online social networking website.
Findings
The results provide insights into the multifaceted, complex nature of social capital in electronic environments. We find that electronic social capital does indeed impact organizational outcomes, but that these impacts vary depending on the type of social capital, the type of outcomes, and roles within the social network.
Originality/value
These results clearly indicate the need to further research exploring social capital, in all its forms, within increasingly popular online and electronic social networks. While specifically applicable to NPOs, the findings also provide important insights for a wide variety of organizations.
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This Chapter is all about communication and the ways we are now able to reach out to others around the world from our personal computers or mobile devices, which were never…
Abstract
This Chapter is all about communication and the ways we are now able to reach out to others around the world from our personal computers or mobile devices, which were never available before. One might initially consider this section more in line with productivity tools instead of those impacting the digital humanities. I will, however, demonstrate that it is through these tools that the field is expanding, offering interesting ways in which scholars can communicate ideas with one another, share thoughts, research, and collaborate. Additionally, it is through the use of these tools that our ideas are being shared with students and interestingly how students are, in turn, reciprocating our efforts. The chapter focuses on video broadcasting tools, audio conferencing, audiocasting, and collaboration applications, offering examples of how they can be used in a classroom setting.