Strategic Management and Social Media: An Empirical Analysis of Electronic Social Capital and Online Fundraising
Social Media in Strategic Management
ISBN: 978-1-78190-898-3, eISBN: 978-1-78190-899-0
ISSN: 1069-0964
Publication date: 26 August 2014
Abstract
Originality/value
These results clearly indicate the need to further research exploring social capital, in all its forms, within increasingly popular online and electronic social networks. While specifically applicable to NPOs, the findings also provide important insights for a wide variety of organizations.
Keywords
Citation
Henry, R. and Bosman, L. (2014), "Strategic Management and Social Media: An Empirical Analysis of Electronic Social Capital and Online Fundraising", Social Media in Strategic Management (Advanced Series in Management, Vol. 11), Emerald Group Publishing Limited, Bingley, pp. 43-62. https://doi.org/10.1108/S1877-6361(2013)0000011007
Publisher
:Emerald Group Publishing Limited
Copyright © 2013 Emerald Group Publishing Limited