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Strategic Management and Social Media: An Empirical Analysis of Electronic Social Capital and Online Fundraising

Raymond Henry
Lisa Bosman

Social Media in Strategic Management

ISBN: 978-1-78190-898-3, eISBN: 978-1-78190-899-0

ISSN: 1069-0964

Publication date: 26 August 2014

Abstract

Originality/value

These results clearly indicate the need to further research exploring social capital, in all its forms, within increasingly popular online and electronic social networks. While specifically applicable to NPOs, the findings also provide important insights for a wide variety of organizations.

Keywords

Citation

Henry, R. and Bosman, L. (2014), "Strategic Management and Social Media: An Empirical Analysis of Electronic Social Capital and Online Fundraising", Social Media in Strategic Management (Advanced Series in Management, Vol. 11), Emerald Group Publishing Limited, pp. 43-62. https://doi.org/10.1108/S1877-6361(2013)0000011007

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Publisher

:

Emerald Group Publishing Limited

Copyright © 2013 Emerald Group Publishing Limited

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