These results clearly indicate the need to further research exploring social capital, in all its forms, within increasingly popular online and electronic social networks. While specifically applicable to NPOs, the findings also provide important insights for a wide variety of organizations.
Henry, R. and Bosman, L. (2014), "Strategic Management and Social Media: An Empirical Analysis of Electronic Social Capital and Online Fundraising", Social Media in Strategic Management (Advanced Series in Management, Vol. 11), Emerald Group Publishing Limited, Bingley, pp. 43-62. https://doi.org/10.1108/S1877-6361(2013)0000011007
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