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This paper investigates the relationship between home spaces and social practice to explore how social practice informs the spatial typologies of the Korean home in the realm of everyday life. It identifies everyday activities socially embedded within the culture that contribute to a phenomenological understanding of the Korean home.

This paper incorporates a literature review of the conceptualisation of the traditional Korean home, as well as theoretical research concerning the spatial usage of the Korean home. This paper investigates (1) architectural and social aspects of traditional Korean homes, (2) social practice in the ondol, maru and madang as living spaces, and (3) the meaning of Korean home through analysis of spatial usages.

The analysis of the relationship between everyday activity and the home suggests that the Korean home is marked by (1) flexibility (changing the role and characteristics of individual components), (2) spatial extension (combining different areas), and (3) a blurred boundary between indoors and outdoors.

This paper considers the social and cultural aspects of the Korean home rather than its physical and architectural components; it demonstrates that the home as an everyday space holds both social and sacredness in a manner that is responsive to Korean cultural and social identity. Therefore, this paper will contribute to an understanding and provide knowledge of particular cultural types of the Korean home.

This study aims to investigate the everyday life information seeking behavior of transgender people in Pakistan.

A quantitative study, based on a survey design, was conducted to explore the everyday information needs of transgender people along with the types and frequency of using information sources. This study further explored the barriers to seeking everyday life information. Data were collected from 378 transgender people from Pakistan.

Music related information was the most important daily life information need and television appeared as one of the primary information sources frequently consulted by the transgender people. The respondents revealed a variety of challenges in accessing information including lack of education, lack of understanding about available information sources, biased treatment by the public and lack of technological skills. Furthermore, a statistically significant difference was found in everyday information needs and sources consulted on the basis of their age and education.

The findings provide a guideline to educate information providers, government agencies and other stakeholders about the information needs of this marginalized community in Pakistan. This study also suggests ways in which stakeholder may improve information systems and services to better assist transgender people.

This paper aims to explore the adaptive experiences of first-year international graduate students at a US university. It aims to understand the challenges they encounter, strategies they adopt with social media to navigate these challenges and tensions that emerge in their social media interactions.

This study uses a qualitative multiple-case research design to collect data from 22 semistructured interviews with 11 participants. Additionally, 110 social media artifacts were collected, focusing on international students’ use of social media in everyday and academic contexts.

This paper offers empirical insights into social media’s role in helping international students address practical challenges and fulfill learning needs in academic studies, assistantships, cultural understanding and the constructions of ethnic and peer groups for emotional and social support. Additionally, it identifies tensions such as addiction, distractions, emotional distress and the creation of filter bubbles.

Given the qualitative approach of this paper, the generalizability of study findings is limited. Future studies can focus on different sites to explore context-related issues, students across different years or use a longitudinal research design to further explore international students’ experiences in relation to social media use and its role in their adaptation over time.

This paper proposes implementing social media curricula in universities to educate students on media literacy and digital competence and create peer groups to support international students beyond classrooms.

This paper adds value to informal learning literature focusing on international students.

The aim of this study is to explore the characteristics of what is experienced in mental health recovery-oriented places and how these characteristics can facilitate social connections and participation.

This qualitative study has an explorative, interpretive and collaborative design. Dyadic interviews and participatory fieldwork observations were used as methods for data generation. Data were analyzed using a collaborative hermeneutic approach.

Characteristics of recovery-nurturing places involved how concrete and tangible features of place may nurture and enable actions and ways of being with oneself and others. Three broad themes explore the characteristics and how they can enable recovery: nurturing senses, nurturing practical skills and nurturing communication.

This study demonstrates how materiality and recovery are interconnected and expands the understanding of recovery as “in-the-mind processes.” It explores how places and material objects have a recovery-nurturing potential through enabling actions and participation and thereby supporting people in living, storying and restorying their lives.

Since public and private spaces are generally considered to be the fundamental building blocks for residential settings, this study draws attention to the need to consider and detail threshold spaces as one of the key aspects for accomplishing sociocultural needs, restoration and well-being in the residential environment. Understanding the function and uses of these spaces allows us to appreciate their benefits which are often neglected. This research particularly focuses on the social dimension of one fundamental threshold pattern; the Cairene balcony.

A qualitative anthropological approach was adopted in this research where in-depth interviews with female residents (n = 46) were conducted in three local contexts in Cairo, Egypt in parallel with non-participatory observation. The present piece focuses on the results elicited from the female residents’ interviews.

Irrespective of the income group, sociocultural background and context, dominating factors influencing women’s perception of the role of the Cairene balcony were commonly present. These included issues of; well-being and restoration, the phenomenon of personalization and identity, functional and communicative purposes, safety and security and privacy and control. Overall, the majority of interviewees stressed the significance of the balcony as a prominent source of prospect and an impermissible part of the residential environment.

The fact that little research has been conducted to examine the everyday use of the balcony and the role it plays in Cairene homes makes this “dedicated” research piece a valuable addition.

This study aims to examine how veganism is “seen” by young adult non-vegan consumers and how prevailing attitudes reinforce or challenge stigmas around veganism.

Photovoice methodology was used to explore young non-vegan consumers’ attitudes and beliefs towards veganism. Data was collected from students studying advertising at a major university in Australia, who produced images and narratives reflective of their own attitudes towards veganism. Polytextual thematic analysis of the resulting visual data was then undertaken to reveal the dominant themes underpinning participants’ attitudes. Participant narratives were then reviewed to confirm whether the ascribed meaning aligned with participants’ intended meaning.

Participant images were reflective of first, how they saw their world and their place within it, which showed the interplay and interconnectedness between humans, animals and nature, and second, how they saw vegans within this world, with both positive and negative attitudes expressed. Interestingly, vegans were simultaneously admired and condemned. By situating these attitudes along a spectrum of moral evaluation, bounded by stigmatisation and moral legitimacy, participants saw vegans as being either Radicals, Pretenders, Virtuous or Pragmatists. For veganism to become more widely accepted by non-vegans, there is an important role to be played by each vegan type.

This study offers a more nuanced understanding of how and why dissociative groups, such as vegans, become stigmatised, which has implications for messaging and marketing practices around veganism and associated products/services. Future research could use a similar methodology to understand why other minority groups in society are stereotyped and stigmatised, which has broader social implications.

Influencers’ vlogs have the potential to impact consumer behaviors through vlog-embedded corporate sponsorship and brand collaborations. However, even without brand involvement, vlogs can also “unintentionally” benefit influencers as a relationship-building tool. This study is designed to investigate the relationship between vlog-viewing and audiences’ purchase behaviors of influencer-recommended products through the impacts of influencer–follower interactions, perceived influencer credibility and parasocial relationships.

An influencer-disseminated online survey was conducted in collaboration with a YouTube celebrity among N = 948 of her 72.6 K subscribers. Statistical analysis was performed through structural equation modeling (SEM) on SPSS Amos.

SEM results indicated that the extent to which participants liked the vlogs had both a direct impact on their purchase behaviors and secondary impact through social media engagement, parasocial relationships and perceived influencer credibility.

The study expands current research and understanding of influencer marketing. Brands and social media content creators are advised to rethink vlogs as a creative genre for long-term brand–influencer collaborations and implicit social media endorsements.

This study aims to offer insights into a sounder understanding of tourist behavior and travel patterns by systematically identifying psychological manifestations reflected in the basic human value system in the pandemic-induced environment.

A large random sample (49,519 respondents from 29 European countries), generated from the core module Round 9 of the European Social Survey, was used. A post-COVID-19 psychological travel behavior model was constructed by using 12 variables within two opposing value structures (openness to change versus conservatism), shaping specific personalities.

Four types of tourists were identified by using K-means cluster analysis (risk-sensitive, risk-indifferent, risk-tolerant and risk-resistant). The risk-sensibility varied across the groups and was influenced by socio-demographic characteristics, economic status and even differed geographically among nations and traveling cultures.

First, data were collected before the pandemic and did not include information on tourism participation. Second, the model was fully driven by internal factors – motivation. Investigation of additional variables, especially those related to socialization aspects, and some external factors of influence on travel behaviors during and after the crisis, will provide more precise scientific reasoning.

The model was upgraded to some current constructs of salient short-term post-COVID-19 travel behavior embedded in the core principles of universal human values. By separating specific segments of tourists who appreciate personal safety and conformity, from those sharing the extensive need for self-direction and adventure, the suggested model presents a strong background for predicting flows in the post-COVID-19 era.

This paper aims to study the inequalities faced by older people through the analysis of semistructured interviews with older residents of Saint Petersburg and the villages in the Republic of Karelia in Russia.

The authors begin the research by studying the nature of the perception of inequalities in older people’s lives, as well as examining the concept of inequality in the context of modern reality affected by the pandemic and postpandemic repercussions. Furthermore, the authors analyze empirical cases and, using thematic analysis, examine the specifics and the nature of the emerging inequalities, as well as the ways in which older people overcome them. In the modern world, individual rather than class competition is increasingly manifested, which stipulates the specific character of research associated with the necessity to study personal competition and interactions in the context of everyday life. The empirical basis of the study was 30 semistructured interviews conducted in 2022 in St. Petersburg and rural areas of the Republic of Karelia. The study of the everyday features of the manifestation of inequalities and ageism was carried out using modern sociological approaches.

It is concluded that older people find ways to adapt to social changes in pandemic and postpandemic times through strategies such as emotional reflection on the past, hobbies, reviewing old resources and searching for new ones, changing ways of communication and solving problems. The desire to take care of one’s own well-being is becoming an important focus of attention for the older in their daily routine.

These strategies create positive opportunities for adaptation and contribute to reducing the fears and anxiety of the elderly regarding the possible return to similar situations like the COVID-19 pandemic and related inequalities.

This study takes an “entrepreneurship as emancipation” perspective to study entrepreneurs defined as “others” on multiple categories: women entrepreneurs whose ventures are necessity-based, bootstrapped and located in economically impoverished areas (neighborhoods) in two Latin-American countries: Chile and Peru.

The study takes an interpretivist research approach and analyses inductively interviews with women entrepreneurs.

The findings reveal how everyday practices in pursuit of emancipation – while conducted within the existing patriarchal social structure – push the boundaries and contribute to changes in the social system via a variety of outcomes such as intergenerational social mobility, personal fulfilment and strengthening the communities in which the women entrepreneurs operate. Furthermore, while the authors find that in the particular Latin-American context under study, entrepreneuring activities become an emancipatory possibility for the everyday women entrepreneurs, they also highlight a “dark side” of their emancipatory projects.

The study contributes to recent critical studies in entrepreneurship by demonstrating the diversity and importance of the “mundane” activities undertaken by “necessity-based” entrepreneurs, and the significant – yet underappreciated – reach of their ventures’ impact on issues well beyond economic considerations.