Search results

Purpose: This study explores the growing significance of environmentalism and sustainability in the contemporary business landscape. Focussing on aligning industries with evolving consumer expectations, the research seeks to understand the awareness surrounding environmental conservation, sustainable development, and the adoption of an environmentally conscious lifestyle.

Need for the study: With environmental consciousness on the rise, understanding the initiatives taken by organisations and the utilisation of digital platforms for environmental advocacy becomes crucial. The study addresses the need to unwind the cultural shift towards sustainability and assess the effectiveness of green marketing practices in the digital age.

Methodology: A triangulation approach is employed, integrating secondary data from literature research with information from company reports and databases. The literature survey provides extensive insights into green marketing practices, forming the basis for an in-depth analysis. The comparative analysis and integration of findings from both sources aim to draw a comprehensive picture, identifying areas of agreement and disagreement.

Findings: The study provides robust evidence supporting the effectiveness of green marketing practices in the digital age. Convergence between academic literature and real-world corporate practices underscores the consistency in approaches adopted by companies in leveraging digital technology to advance environmental sustainability.

Practical implications: The findings suggest that theory and practice converge on various aspects of green marketing, indicating its profound impact on culture, behaviours, and strategies. This research informs businesses and policymakers about the tangible benefits and shared responsibility of incorporating green practices in corporate strategies, fostering a sustainable future.

This study aims to assess the awareness and knowledge level of procurement officers (POs) in Ghanaian tertiary educational institutions regarding sustainability in general and specifically on environmental sustainability in the Public Procurement Act 2003 (Act 663) as amended.

Through purposive sampling technique and face-to-face interviews using semi-structured open-ended questions, qualitative data was collected from 19 POs who are well vested in the procurement profession and willingly agreed to partake in the research. The qualitative data were analyzed using content analysis technique to help organize and elicit meaning from the data collected and to draw realistic conclusions from it.

The results showed that most POs were aware of the Public Procurement Act 2003 (Act 663) as amended, primarily through seminars and workshops organized by the Public Procurement Authority. The interviewees demonstrated a good understanding of sustainable procurement, considering its social, environmental and economic aspects. However, one respondent primarily associated sustainability with only environmental issues. The POs were, however, of the view that the Amended Act 914 (2016) does not give detailed highlights on environmental sustainability, making implementation very difficult, especially regarding the procurement of goods. Overall, the findings indicate a positive level of environmental sustainability awareness and knowledge among the interviewed POs regarding the Public Procurement Act 2003 (Act 663) as amended.

The findings from the study could be used by policymakers to strategize educational campaigns by using the POs’ knowledge and awareness to the implementers of Act 663 (2003) as amended to effectively ensure environmental sustainability in procurement practices. The findings from the study have also contributed to the literature on procurement policy by drawing the attention of policy formulators to give equal attention to all the sustainability pillars, i.e. social, economic and environmental. This would consequently help the implementers to contribute to achieving sustainable development.

This study is one of the few empirical qualitative types of research seeking the views of POs in tertiary educational institutions in Ghana on sustainability and environmental sustainability as enshrined in the Public Procurement Act 2003 (Act 663) as amended. The findings give positive feedback to policymakers on the knowledge and awareness level of the POs on environmental sustainability and highlight the importance of awareness programmes and educational initiatives by the Public Procurement Authority and other stakeholders to ensure compliance with the Act.

This study explores the impact of biophilic design in built environments on sustainable behaviors through the innovative use of a serious game. By examining how exposure to biophilic elements influences behaviors in real and virtual settings, the research aims to demonstrate the potential of serious games as tools for promoting sustainability.

The study was conducted in three distinct experimental settings: (1) a real environment pre-game, (2) a non-immersive game environment within the same real setting and (3) an immersive game environment post-game. Data were collected from 162 participants who experienced these different conditions. The serious game “Pop a Coffee Corner” was developed based on biophilic design principles and used to assess behavioral changes.

Results indicated that exposure to biophilic design elements in real settings significantly enhanced sustainable behaviors compared to non-biophilic environments. Additionally, playing the serious game in a biophilic environment led to even greater improvements in sustainable behavior than exposure to biophilic design alone. This demonstrates the effectiveness of serious games in fostering sustainable actions.

The study’s findings are based on a specific university setting, which may limit generalizability. Future research could explore long-term impacts and applications in diverse contexts.

The research provides practical guidelines for incorporating biophilic design in built environments, and developing serious games can be a practical strategy for architects, urban planners and educators to promote sustainable behaviors among individuals. This approach can be applied in educational settings, public spaces and workplaces to foster a deeper connection with nature and encourage environmentally responsible behaviors.

By demonstrating the effectiveness of biophilic design and serious games in promoting sustainable behaviors, this study contributes to broader societal efforts to address environmental challenges. Implementing these strategies can lead to increased environmental awareness and pro-environmental behaviors, ultimately supporting sustainability goals.

This study introduces the serious game approach as a novel method to evaluate and promote sustainable behaviors through biophilic design. It highlights the potential for integrating biophilic elements in both real and virtual environments to encourage environmentally responsible behavior, offering valuable insights to architects, designers and policymakers.

In this study, we aim to define a new ecological financial pecking order. We examine how SMEs' adherence to the environment in the Mediterranean region is impacted by their financial resources and how women Entrepreneurship could play a moderating role in this relationship.

Our data are pooled cross-sectional firm level data across 14 Mediterranean countries, with a total of 5,949 observations over the period from 2018 to 2020. We look into the moderating influence of SMEs’ female ownership on the financial sources-environmental engagement link using GLS estimations. To reach our aim we focus on seven funding sources and develop a green engagement construct using JCA. Besides, we distinguish between the least and most environmentally engaged companies in the EU and its neighborhood and compare the different interactions and possible moderations.

Results show that government subsidies foster environmental engagement, followed by supplier credits with a less significant positive impact. The bank credits have the least significant beneficial influence, while non-bank financial institutions have a non-significant effect. We underline that environmental engagements are hindered by the other funds, issued bonds and internal funds.

SMEs in the Mediterranean region, particularly the less environmentally conscious, require strong legal frameworks to enforce environmental responsibility and raise awareness. Integrating less environmentally committed EU SMEs into state subsidy strategies is a chance to improve environmental responsibility in the region.

To our knowledge, there are no prior studies that present a detailed financial structure and environmental management investigation for SMEs within the Mediterranean region while considering the moderating effect of women's entrepreneurship.

This chapter elucidates the significance of innovation in fostering green entrepreneurship and cultivating a resilient, eco-friendly economy. It underscores the three categories of innovation available to green entrepreneurs: product innovation, process innovation, and business model innovation. These avenues empower green entrepreneurs to craft sustainable products and services, enhance operational efficiency, and establish novel markets for eco-friendly goods and services. This chapter also explores green entrepreneurs’ challenges, including lack of funding, limited market demand, and regulatory barriers, provides strategies to overcome these challenges, and discusses the role of public–private partnerships (PPPs) and cross-sector collaboration in promoting green entrepreneurship and sustainable development. It also highlights the benefits of these collaborations, such as access to funding and resources, technical expertise, market development, networks, collaboration, and shared knowledge and expertise. Finally, this chapter emphasizes that green entrepreneurship can be supported through partnerships that combine the strengths and resources of multiple sectors, such as the government, private industry, non-profits, and academia. Ultimately, this chapter provides a roadmap for green entrepreneurs to overcome challenges and leverage collaborations to create sustainable products and services, improve efficiency, and develop new markets for sustainable goods and services.

In the era of new technological revolution, seeking to survive and guarantee business sustainability in their digital internationalization, enterprises choose to become environmentally oriented. The need for new green business models has become evident in recent years, and enterprises offer green services in creative and eco-friendly ways. However, does the display of a green label on hotels' websites really promote the eco-conscious tourists' online booking intention? This study aims to examine the impact of the perceived label on the online sustainable hotel booking intention of the eco-conscious tourists, using the foundations of signal theory.

This study adopted a structural equation model to integrate several constructs with a sample of 349 validated responses.

The empirical results highlight, the importance of the green label perception on the eco-conscious tourists' booking intention of online sustainable hotel and the role that green trust and green perceived risk play as a mediating variable between the perception of the exposed label and the booking intention. Indeed, when booking a sustainable hotel online, the tourists may be sensitive to the exposure of a green label. Therefore, this signal decreases the perceived risk of unsustainability and ultimately increases the trust in hotel's sustainability.

The first limitation is related to the sample employed in this study. Given that most of the participants were residents of France, the results of this study may not be generalized to the entire population. Secondly, a range of other factors can affect the eco-conscious tourists' intentions to book online a hotel with green label, such as their attitude, social media influence, tourists' satisfaction, etc. Indeed, other variables and/or signals could be adopted to study online booking intention in the pandemic era.

In light of these results, theoretical and managerial implications are discussed. The findings make an important contribution to SMEs sustainability and internationalization by exploring new ties. This study considers how SMEs and specifically hotels start following green practices (e.g. adoption of an eco-label) relevant to their international environment where they operate and in response to global pressures. SMEs can survive better in the highly competitive global environment where they need to employ more green practices, however, managers should consider how green trust and green perceived risk can affect customer behavior. It also adds to the existing literature by dealing with customer perceptions about the green label of sustainable hotels and its subsequent effect on booking intention.

This study had shown the importance of the display of green label on the eco-conscious tourist's online booking intention.

This research aims to explore the factors influencing the adoption intention of eco-friendly smart home appliances among residents in densely populated urban areas of a developing country.

A quantitative research approach was employed to gather data from 348 respondents through purposive sampling. A comparative analysis strategy was then utilized to investigate the adoption of eco-friendly smart home appliances, combining both linear (PLS-SEM) and non-linear (fsQCA) approaches.

The results obtained from PLS-SEM highlight that performance expectancy, facilitating conditions, hedonic motivation, price value, and environmental knowledge significantly influence the adoption intention of eco-friendly smart home appliances. However, the findings suggest that effort expectancy, social influence, and habit are not significantly associated with customers' intention to adopt eco-friendly smart home appliances. On the other hand, the fsQCA results identified eight configurations of antecedents, offering valuable insights into interpreting the complex combined causal relationships among these factors that can generate (each combination) the adoption intention of eco-friendly smart home appliances among densely populated city dwellers.

This study offers crucial marketing insights for various stakeholders, including homeowners, technology developers and manufacturers, smart home service providers, real estate developers, and government entities. The findings provide guidance on how these stakeholders can effectively encourage customers to adopt eco-friendly smart home appliances, aligning with future environmental sustainability demands. The research implications underscore the significance of exploring the antecedents that influence customers' adoption intention of eco-friendly technologies, contributing to the attainment of future sustainability goals.

The environmental sustainability of smart homes, particularly in densely populated city settings in developing countries, has received limited attention in previous studies. Therefore, this study aims to address the pressing issue of global warming and make a meaningful contribution to future sustainability goals related to smart housing technologies. Therefore, this study employs a comprehensive approach, combining both PLS-SEM (linear) and fsQCA (non-linear) techniques to provide a more thorough examination of the factors influencing the adoption of environmentally sustainable smart home appliances.

This study aims to fill a knowledge gap about the best ways to execute waste management regulations that support sustainability and environmental responsibility. However, the study seeks to investigate and assess how well waste management systems support sustainability and environmentally friendly behaviors.

Since the quantitative technique was used to discover and generate hypotheses about relationships between variables, it was chosen for the entirety of the study. The data collection from ready-made garments (RMG) in Bangladesh was carried out using a survey strategy that involved the distribution of questionnaires using a cluster sampling approach. The partial least squares structural equation model (PLS-SEM) was used for quantitative analysis with SmartPLS.

However, the results show the importance of waste management, green practice methods and sustainability for the company's goal of maintainable performance. On the other hand, PLS-SEM demonstrated that based on the provided t-statistics and p-values, all of the routes in the structural model are statistically significant at the level of p < 0.05. These routes also appeared to have far broader and more powerful effects. Principles of the circular economy are highlighted, as are the importance of holistic methods, awareness and education, stakeholder participation and fusing these concepts. Furthermore, it seems to affect significantly both short-term and long-term success due to its distinctiveness in sustained performance.

Much time will be required to assess waste management methods and their long-term effects. A healthcare manager may adapt research findings to practice, ensuring the study enhances management and patient care.

This research addresses a significant literature gap by providing managers and policymakers with concrete ideas on integrating sustainability into operational and strategic frameworks. In today's competitive environment, integrating stakeholder engagement and green practices into core company operations is an innovative way to achieve sustainable excellence.

The constant population growth and inappropriate consumption patterns have led to abnormal use of the earth's capacities, destruction of natural resources, enormous spread of diseases, and increased waste materials. Thus, these issues should be highlighted to avoid serious problems for the earth. Accordingly, this study examines the effect of environmental knowledge (EK), environmental responsibility (ER), and environmental concern (EC) on sustainable consumption behavior (SCB), with the mediating role of customer attitude (CA).

The present applied study is descriptive-correlational. The statistical population includes customers of Hyperstar stores located in Tehran. Overall, a sample size of 384 people was selected based on Cochran's formula. The data were collected using standard questionnaires and analyzed using structural equation modeling and Smart PLS version 3 software.

The fit of the proposed model was confirmed at measurement, structural, and general levels. Thus, it indicates that the structural model has an acceptable fit. Furthermore, the findings emphasize that ER and EC have a positive effect on CA, and ER and EC have a positive impact on SCB. ER and EC have a positive effect on SCB through the mediation of CA, while EK does not have any significant effect on SCB but EK has an effect on SCB through the mediation of CA.

Given the growth of environmental destruction, it is necessary to consider the change of CA toward buying sustainable products. Therefore, this study pays attention to the mediating role of attitude and examines the effects of EK, EC, and ER that cause SCB among customers of Hyperstars.

The research investigates how green bonds and Fintech contribute to advancing sustainable energy adoption in India while addressing the intricate investment risks associated with green initiatives.

This study employs a stringent approach, conducting an extensive examination of data to analyze the interplay among green bonds, Fintech, and the renewable energy industry in India.

The study unveils Fintech’s capacity to optimize financing for renewable projects in India by leveraging blockchain technology and digital platforms, enhancing accessibility and investor confidence. Additionally, it underscores the role of green bonds in fostering the development of eco-friendly energy sources.

This research offers novel insights into the dynamic relationship among green bonds, Fintech, and India’s renewable energy sector. It emphasizes the importance of adaptable regulatory frameworks in facilitating sustainability efforts and provides valuable guidance for stakeholders navigating environmental initiatives.