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The aim of this chapter is to explore sustainability research and findings in Slovenia, including Slovenia’s paths toward sustainable future on three different levels: situational or macro-level, transformational or mezzo-level and action formation or micro-level. Changes toward sustainability can only be made through the interaction of all levels. Besides the economic situation, both environmental and social dimensions are also important parts of sustainability. Slovenian consumers tend to be aware of sustainability issues and have formed positive attitudes about this concern, which is also reflected at the macro-level indices, indicating Slovenia’s sustainable position compared to other countries in Eastern and Southern Europe. Some sustainability guidelines, albeit not necessarily systematic activities, are adopted by companies and thus are moving the Slovenian economy forward in this area. This chapter can serve as a basis to develop some general pointers of how sustainability in Slovenia can be further addressed and developed.

The technological revolution is fundamentally changing our lifestyle, work, and communication. There is still no accurate information about the future of this great transformation, but one thing is quite clear: the speed of the transformations in terms of scale and complexity, like a storm, will go through all aspects of a society's life and change all the current paradigms. One of the expectations from the fourth industrial revolution will be the expansion of smart cities in accordance with sustainable development criteria. In order for a city to be truly smart and innovative, city officials must pay attention to elements such as renewable and clean energy such as the internet of things, smart networks, smart parking, and smart transportation. In another sense, there must be a balance between economy, environment, and society in order to build a strong, sustainable, and flexible smart city that will survive the test of time. Of course, based on the 7PS model, the dimensions of culture and education are very important and fundamental for high sustainability. Researchers and those involved in the implementation of smart cities have explained the main indicators to identify these cities, which include some of the following items: For example, smart building, environmental protection, smart garbage collection, digitization of all government affairs and administrative work, widespread use of smartphones and electronic devices, complete, convenient, and universal access to the internet, car sharing service and online taxi. Other important indicators include the intelligentization of the traffic system and urban planning, citizen participation, economic ecosystem, optimization in electricity, water and energy consumption, development of electric and electric public transportation fleet, quality control and management, and reduction of air pollution. In this chapter, the theory of i-Sustainability Plus and i-Comprehensive Strategic Urban Plan is introduced as the beating heart of the ubiquitous blue-green smart city design. In such urban areas, it is all about the combination of real life, virtual reality, and in addition the future of clean technologies. In general, it can be said that sustainable smart cities are a solution to combat the challenges of urbanization.

In recent times, extant literature increasingly underscores the importance of indigenous innovations. This chapter provides an empirical illustration that a collaboration between indigenous knowledge systems and mainstream knowledge systems will not only help overcome the shortcomings in both systems, but also result in more cost-effective and environmentally friendly solutions. The chapter also advocates for public policies that facilitate the development and dissemination of such innovations. Using a case study from the Nigerian context, a framework is provided in this chapter, to illustrate how scientific knowledge can be applied to indigenous innovations to result in the next generation of sustainable, cost-effective and environmentally friendly solutions.

Contemporary globalized societies face important environmental and social problems that require urgent action and citizen engagement. Active learning in contemporary societies is being reemphasized in order to prepare active learners, capable of critical thinking and innovative problem solving and able to become responsible citizens. Environmental Education (EE) and its descendant Education for Sustainability (EFS), or Education for Sustainable Development (ESD), have been a very important first effort for introducing active learning in contemporary education at all educational levels. They constitute an important variant of active learning. EE and EFS by definition propose and adopt active learning and experiential methods, as they seek to prepare people that will work for a healthy environment and better societies. And this is where the difference lies between EE/EFS and the generic active-learning approaches. EE or EFS are committed active-learning approaches; they have an explicit goal to work for social and environmental change.

The transition from learners to active learners is addressed by active learning, which however assumes that active learners will also become responsible and active citizens. EE and EFS have however demonstrated that this is not an obvious development. Education should be clear about its purpose – individual change, empowerment, integration, or social transformation – and pedagogical methods and tools should be selected appropriately.

This chapter first discusses the main characteristics of EE/EFS. Then, it explores what facilitates the transition from active learners to active citizens, based on lessons from EE and EFS. Finally, it reflects on the implications of these lessons for Higher Education and, as a result, a new vision for Higher Education and a brief guide for educators and Higher Educational managers are proposed.

Over the last century, marketing has evolved from a simple sales support role to a complete strategic business department focused on satisfying the consumer to ensure better company results. With this end objective, marketers incessantly look for consumer data to better understand the consumer. Identifying the customer needs is vital to offer the right product, with the right price, at the right place and with the best promotion. However, consumer-centric companies have to deal with powerful clients in an environment more competitive than ever. In parallel, significant concern about sustainability has grown. The impact of humankind on the planet and how companies redefine their business models to satisfy consumers are trending topics, especially in countries where consumers are informed and concerned by the impact of humankind on the planet. Thus, customers request sustainable companies to offer sustainable products and services. However, transforming the business models, reviewing the supply chains or developing green products is not easy. Companies fail to respect consumer demand. Thus, professionals can ‘greenwash’ procedures generating, in the long run, a solid negative feeling of scepticism towards companies and, more specifically, towards marketers. Developing sustainable products, educating the market and supporting clients with accurate information should be the end goal of all marketers who truly believe in customer-centric organisations and want to build a sustainable customer relationship.

For decades, the Altiplano farmers of Bolivia had been marginalized by the remoteness of their home and exploitation by the private sector and injustices inflicted by the government. The notion that this impoverished region could sustain economic development might correctly have been described as hopeless. The Altiplano farmers’ inability to develop a sustainable source of income threatened their very cultural identity. The only manner in which the farmers’ culture might be sustained was through charitable donations from international NGOs. But it is exactly in this situation, when obstacles are stacked against success, where appreciative intelligence can provide an avenue to overcome despair. After years of working with NGOs, Javier Hurtado was able to identify a source of value that could provide hope and a path to sustainable development for the Altiplano farmers. This is the story of the impact that one individual's application of appreciative intelligence can have on a community. The Irupana story illustrates how our destinies are shaped by our ability to discover that which is best within ourselves and the communities in which we live. This is the story of Javier Hurtado and Martha Cordero, founders of Irupana Organic Foods located in the Bolivian Altiplano, as they discover the unique potential in the harsh Bolivian landscape and the impoverished peasant farmers that inhabit this setting. Through the framework of appreciative intelligence, the researchers observed the entrepreneurs reframe their circumstances around the positive potential that is within the Altiplano-farming community and its unique natural resources, and create a successful organic foods company.

This chapter discusses the development of tourism in peripheral areas, prompted by the “National Strategy for Inner Areas” developed by the Italian National Government. The strategy, backed by policymakers, business owners, local communities, and environmental nongovernmental organizations (NGOs), aims to stop demographic decline by boosting sustainable tourism practices. A case study of Valle D'aosta examines the problems and their solution in the implementation of the strategy. It discusses how to make strategy implementation less complex and whether sustainable tourism is possible in such areas – whether it is an oxymoron, or whether it is a utopia that is worth pursuing.

This chapter investigates the awareness of consumers to the water supply chain and if the introduction of water labelling information increases the degree of accountability. This research examines how fresh water can be traded as a direct physical entity or indirectly as part of the supply chain of a product. With greater pressure put on finite global resources, demand for this natural commodity is slowly overtaking supply. Fresh water is essential to life and its equitable management is critical in protecting the long-term survival of the World’s inhabitants.

This research uses a case study basis for the research undertaken and analyses what factors business decision-makers consider when making their choices. A bookshop has been used as the business context for this investigation. The research is based on a qualitative methodology and uses semi-structured interviews to gather the data. The findings indicate that water awareness is low amongst consumers and that water labelling information whilst being endorsed by consumers would only yield modest changes in buying behaviour patterns.

This research has been gathered using a small sample of the population, but in order to draw general conclusions it is recommended that the study be extended to include a variety of organisations located in different countries that are motivated by profit and not for profit objectives.