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The technological revolution is fundamentally changing our lifestyle, work, and communication. There is still no accurate information about the future of this great transformation, but one thing is quite clear: the speed of the transformations in terms of scale and complexity, like a storm, will go through all aspects of a society's life and change all the current paradigms. One of the expectations from the fourth industrial revolution will be the expansion of smart cities in accordance with sustainable development criteria. In order for a city to be truly smart and innovative, city officials must pay attention to elements such as renewable and clean energy such as the internet of things, smart networks, smart parking, and smart transportation. In another sense, there must be a balance between economy, environment, and society in order to build a strong, sustainable, and flexible smart city that will survive the test of time. Of course, based on the 7PS model, the dimensions of culture and education are very important and fundamental for high sustainability. Researchers and those involved in the implementation of smart cities have explained the main indicators to identify these cities, which include some of the following items: For example, smart building, environmental protection, smart garbage collection, digitization of all government affairs and administrative work, widespread use of smartphones and electronic devices, complete, convenient, and universal access to the internet, car sharing service and online taxi. Other important indicators include the intelligentization of the traffic system and urban planning, citizen participation, economic ecosystem, optimization in electricity, water and energy consumption, development of electric and electric public transportation fleet, quality control and management, and reduction of air pollution. In this chapter, the theory of i-Sustainability Plus and i-Comprehensive Strategic Urban Plan is introduced as the beating heart of the ubiquitous blue-green smart city design. In such urban areas, it is all about the combination of real life, virtual reality, and in addition the future of clean technologies. In general, it can be said that sustainable smart cities are a solution to combat the challenges of urbanization.

Based on the 5th wave/tomorrow age theory, we are living in the world that is in necessity to change. Rapid urbanization causes global challenges such as economic problems and recessions, environmental challenges, climate change, social instability, health diseases, biological attached, and crisis caused by technological dominations. These challenges threaten the world, humanity, and human beings. Therefore, it is vital to tackle and struggle with them in order to maintain the world and improve quality of livability and quality of life to achieve sustainability. Generally, modern Blue-Green urban areas and smart cities with high quality of livability and life are proposed to deal with urbanization challenges to maintain the world and improve quality of human life. Based on Prof. Doost's 5th wave theory, related theories, concepts and models like Doost Risk Mitigation Method (DRMM), and also his experience on sustainability as best practice such as cooperating with Danish Sustainable Platforms Company, working as an academic leader at IoE/EQ EU Erasmus Plus project in Germany during 2017–2020, cooperating with former mayor of Copenhagen, consulting the German MV State Minister of Energy, Digitalization, and Infrastructure to cooperate with Iran in 2016, more than 15 years holding lecture and research internationally about risk and risk management on mobility in different universities like (TU Berlin) Technical University of Berlin (EUREF Campus, Sustainable Mobility Management and Sustainability Building) and also achieving a honorary doctorate in sustainable development management, a practical model concerned on risk management in mobility to provide comprehensive global Blue-Green clean sustainable urban mobility risk mitigation strategic plan is given. Therefore, in this chapter, impact of risk management on mobility to provide sustainable global urban mobility plan in order to create modern Blue-Green sustainable urban area and future smart cities through the 5th wave theory are explored. Fundamentally, the main goal of the research is to have an applied study about mobility risk mitigation and utilize it as a key to create comprehensive global urban mobility risk mitigation plan toward Blue-Green sustainable clean mobility technologies to create modern sustainable smart cities through the tomorrow age theory in order to create livable urban area with high quality of livability and life. In addition, the risks in mobility through the DRMM are measured to analyze the risk and to do risk mitigation and mobility project improvement to move to sustainable mobility and high sustainability in future smart cities.

One of the characteristics of our age is urbanization and the increase in the population of cities and the development of small and large cities. In fact, the sustainable development of a city, which in its general sense means all-round growth and expansion without contradiction, with two main goals: (1) improving the quality of life in terms of the capacity of the environment and (2) responding to the needs of the present generation without restrictions for the future ones. But according to the fifth wave theory, entering the first edge of the future from 2020 to 2030, with the development of urbanization, we are witnessing instability in recent decades. Depletion of forests, thinning of the ozone layer, accumulation of greenhouse gases, noise pollution, threatening air pollution in cities are among these indicators in urban areas. Other important indicators also show the social and economic instability of the world community. The increase in poverty, economic growth without job creation, increase the gap between developed and developing countries, social disintegration, and the sense of citizenship of the residents of local communities and the class gap are among these indicators. Therefore, since 1970, with the advancement of technologies, today the realization of urban development depends on attention to the factors of innovation, digitalization, and intelligentization. In the concept of development, aspects, domains, and scales become important. This improvement of the current situation will be realized when it brings all-round intelligence without conflict and contradiction in meeting the tangible and intangible needs of this society. Growth in material and spiritual aspects, from local to global scales and in different economic, cultural, educational, social, technological, and even political fields. Therefore, paying attention to the quality makes the concept of development more effective. These qualities are aligned with the concept of sustainability. In this chapter, U-city, smart sustainable mobility through 5th Wave, i-Sustainability Plus, and doost cultural theory (DCT) will be probed as a new concept of urban living for blue-green smart city and mobility. In addition, challenges made some countries not to prefer to utilize smartness and ubiquitous idea as a tool for their problems, will be explored.

Nowadays, sustainable, clean, inclusive, innovative, and smart mobility in addition to urban transformation is required to achieve sustainable development as a path to preserve the world for future concerns and improve quality of life at the present, even to be kept up with growing citizens' needs. Mobility as an infrastructure component plays fundamental roles in urban transformation, and economic development. In this chapter, and based on the 5^th wave theory, related theories, models, and concepts, modern, clean, and inclusive mobility founded on high future of 4th technologies (which is called 5th technologies), digitalization, smartness, sustainability, and CSR 2.0 strategies is declared as proper clean mobility technologies to create sustainable and smart cities. Such smart cities are able to deal with challenges made by rapid, unplanned urbanization and globalization to achieve sustainable development. In this research, roles of inclusive and smart mobility systems as path to create modern and sustainable urban areas to make the world more sustainable and livable for living are declared. Literature reviews, case studies, interviews, and questionaries are applied as main methods to recognize inclusive and modern mobility and its roles in urban transformation to achieve sustainable development. This chapter is based on know-how and do-how of the author Prof. Hamid Doost on sustainability such as cooperating with Danish Sustainable Platforms Company, working with Erasmus Plus as an academic leader in Germany since 2017, cooperating with Copenhagen's former mayor and researching on sustainability. In this chapter, impact of sustainable mobility, sustainable buildings, and smart cities on CSR 2.0 and social responsibility, how these parameters improve sustainable development and sustainability in social responsibility, corporate social responsibility (CSR), and how social responsibility could influence humanities are explored.

In this chapter, we have focused on system processing through incoming data and big data and system analysis after data processing and clustering and then intelligent decision-making that can be driven and done entirely through an Internet of Thing (IoT), AI, BI and the future of fourth technologies, so this new and fast processing has direct effect in consumers choices. Based on the 5th wave and i-Sustainability Plus and DCT (Doost Cultural Theroy) theories, SME 5.0/Hybrid SMEs/Tomorrow's SMEs concept, seven pillars of sustainability (7PS) model, nine pillars of sustainable governance (9PSG) model, 3D soci-eco-environment SME model and the related theories, models and concepts which has been invented, introduced and developed by Hamid Doost Mohammadian 2010–2017, to name examples, a new idea of tomorrow's SMEs, the associated theories, models and concepts, it can be assumed that a thriving Industry 4.0 implementation can take place with this comprehensive tool and method kit. The next technical-technological level represents a barrier, whether in the 5th wave theory simply called ‘Industry 5.0’ or made hardly more tangible with artificial intelligence and hyper-networking. Hybrid forms of work, with known forms of online/offline communication, are expanded with communication interfaces that support people not involved but directly and indirectly affected.

In the twenty-first century, as the D3 technological revolutions of jobs, which include digitalisation, decarbonisation and decentralisation, is running in most businesses, we are faced with a new generation of fast processing, including decision-making of machines instead of humans. This matter opens a new gate of new and upgraded business infrastructure, especially for small and medium enterprises (SMEs), to replace artificial intelligence (AI) and neural networks instead of human employees. Incorporating the Internet of Things (IoT) into business processes is essential for SME growth. Big data analytics may use big data to communicate with their markets and consumers, enhance efficiency, cut costs, validate choices and spot trends by retrieving, analysing and managing data. So, in this regard, it seems simultaneous with the rise of intelligent networks that AI appears in human communities more tangible and efficient.

The purpose of this study is to examine if consumers have substantially common color preferences in hospitality uniforms for destination brands. Employee uniforms with their dimensions of style, material and color are a crucial part of the coordinated brand message of a business or a destination; however, this has been a void in tourism and hospitality literature. Current visitors to Hong Kong were studied using intercept surveys in four different groups controlling for potential confounding factors. Although results reveal the common perception and preference for black-white-formal uniforms for Hong Kong’s hospitality industry across different treatment groups as well as different cultural groups, implications and discussions are provided as a call for further research in this venue of inquiry.

This is a cross-sectional study using a site intercept survey with structured questionnaires on Chinese and international travelers in Hong Kong. Four different surveys were used as different treatments for four groups of respondents that were randomly assigned into each group. Each group was presented with a different default pair of male and female uniform pictures for the initial evaluation on the first page of the survey, followed by a list of uniforms with different colors and styles on the second page of the survey to select and evaluate their own pairs of male and female uniforms.

Results revealed that consumers’ general favorite colors may not apply to their preferences for the employee uniforms for a destination they visit. Also, there were similarities in the favorite color and choice uniform color for the three general culture groups, such as Chinese, Asia-Pacific and Western consumers, included in the study. Besides, findings implied that Hong Kong may be a strong brand with a uniform color preference for hospitality uniforms for different consumer segments.

This study needs to be considered as an exploratory attempt to bring researchers’ attention to the several questions still to be answered by future research. The results and discussions provided in this study are beyond being robust or conclusive; insights about potential brand connotations with employee uniform colors need to be taken as potential leads for future studies because there is a need for further study in this area.

The importance of hotel employee uniforms for quality hotel experience was the highest for the Chinese group, whereas it was the lowest for the Western group. Chinese and Asia-Pacific respondents placed more importance on uniforms as a cue for a quality hotel experience, which signal a higher level of involvement in visible cues in the consumption environment. Hence, hotels as well as destinations catering to these groups need to take their market segment preferences into consideration before making decisions about brand cues for their products.

There is a lack of attention to the color aspect of service encounter in tourism and hospitality literature. Therefore, color needs attention from researchers as a new venue of research in tourism and hospitality, especially in the tourism destination context. This study is a spearhead to generate interest by intriguing questions for future attention from researchers.

This work critiques the situation of the ecological and cultural heritage in many coastal territories and analyses how current land planning methodologies are responding to it. The study builds a new integrated approach founded on ecocultural values and local knowledge as resources for an effective territorial planning and sustainable development.

The proposed framework was developed through: (1) analysing coastal planning needs and problems in European coastal areas; (2) identifying ecocultural values, including local knowledge, in such areas; (3) selecting best approaches and tools in spatial planning; (4) applying the selected planning approaches to use ecocultural values as resources for spatial planning and sustainable development; and (5) validating the final methodology.

A dynamic approach for maritime-land planning was developed projecting coastal waters and river basins as strategic drivers for sustainable development, based on the natural capacity of water to shape and integrate the ecological and cultural territory. A participatory governance planning methodology supports the new articulations of space based on ecocultural value chains and networks as synergistic vectors, focusing on local knowledge as psychosocial capital for a collective mapping of cultural, historical, social, economic and ecological values into ecocultural littoral plans.

The results show the potentials of combining new approaches applying cultural and ecological heritage into an effective strategy of integration between society and territory as a powerful driver for effective sustainable planning and development.