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The purpose of this study is to introduce the homophone emotional interest superiority effect in phonological, or sound-based, priming, whereby pseudohomophone brand names (i.e. non-words that are pronounced identically to English words, for example, Bie) prime brand meaning associated with the member of the homophone pair that is emotionally interesting (i.e. Bie will be prime brand avoidance (purchase) when consumers are emotionally interested in the homophone bye [buy]).

Studies 1 and 2 examine the effect of homophone emotional interest on brand judgements and behaviours. Study 3 investigates the role of boredom with the brand name in attenuating the homophone emotional interest superiority effect.

Findings indicate that pseudohomophone brand names prime brand judgements and behaviours associated with the word from the homophone pair that evokes emotional interest. Study 2 provides further evidence of homophone emotional interest as the process influencing brand judgements and behaviours. Study 3 establishes that the effect of pseudohomophone brand names on brand judgements weaken when boredom with the brand name is induced.

This study is limited, as it focuses only on fictitious brands and methodologically creates boredom in a way in which may not be typical of what would be experienced in the real world.

This study has important implications for brand managers in the development of new brand names and in prioritising the intended homophone pair from a pseudohomophone brand name to influence consumer judgements and behaviours.

This study introduces and provides evidence of a homophone emotional interest superiority effect. This study also identifies a condition under which the homophone emotional interest superiority effect is attenuated.

The purpose of this paper is to examine the direct and indirect effects of individuals' self‐concept, product‐oriented variables (i.e. consumer's need for uniqueness (NFU), and clothing interest), and brand‐specific variables (i.e. perceived quality and emotional value) on purchase intention toward a US retail brand versus a local brand that are available in the Indian market.

Data obtained from 405 college students in India were analyzed using structural equation modeling.

This study found that Indian consumers' self‐concept and NFU had indirect effects on purchase intention of the US brand and the local brand. Both self‐concept and NFU positively influenced clothing interest. Clothing interest positively influenced perceived quality and emotional value for the US brand, but not for the local brand. Emotional value was found to be an important factor influencing purchase intention toward the US brand and the local brand as well. However, perceived quality did not affect Indian consumers' purchase intention of the US and local brand. Implications for both US and Indian retailers are provided.

As India is witnessing multitude of US retailers in its market, this paper aids in the better understanding of the Indian consumers and their perceptions toward US and local clothing brands.

This paper aims to examine the relationships between undergraduate management students’ emotional interest (EI) and cognitive interest (CI) in research methods (RMs), the perceived applicability of RMs to future careers and motivation to study RMs within the Asian higher education context. This draws implications for better pedagogical approaches to motivating them to study RMs.

A pre–post-semester cohort study design was conducted with 172 undergraduate management students enrolled on an RMs subject by means of a self-administrated online survey using Qualtrics. A total of 170 students responded to the pre-semester survey and 116 students to the post-semester one. The main instrument was adapted from Mazer’s (2012) study interest scale. Regression analysis was applied to investigating the relationship between students’ EI and CI in RMs with perceived applicability of RMs to future careers and their motivation to study RMs.

The findings have shown that there was a significant relationship between undergraduate management students’ CI and EI and perceived applicability of RMs to future careers and their study motivation towards RMs. The regression model built on the two independent variables of students’ EI in RMs and their perceived applicability of RMs to future careers served to have higher accuracy in predicting their study motivation.

This paper contributes to enriching the conceptual understanding of the conflating influences of undergraduate management students’ intrinsic and extrinsic motivation levels on studying RMs within the Asian higher education context. Practically, this study explores different pedagogical approaches to better motivating students to study RMs.

The purpose of this paper is to examine how the emotional labor strategies of service employees differently influence the level of their creativity, and whether creative employees consequently benefit from that creativity in terms of achieving a high level of job performance.

The authors surveyed flight attendants from an airline in South Korea. The authors distributed 150 questionnaires to flight attendants, received 126 responses, and finally obtained 119 usable data. The authors used Mplus 7.13 to evaluate validity and test the hypotheses.

Whereas employees using deep acting were found to be less emotionally exhausted and more affectively committed toward their organization, which produced a high level of creativity, those who selected surface acting were shown to suffer more emotional exhaustion and have less affective commitment, which generated a low level of creativity. Customer service personnel behaving creatively resulted in superior official job performance appraisals.

This study makes distinct contributions to the literature by proposing emotional labor as the key antecedent of employee creativity in service organizations, by confirming emotional exhaustion and affective commitment as the motivational mechanisms through which emotional labor strategies influence service employee creativity, and by suggesting the value of employee creativity.

Theory suggests that highly emotionally intelligent individuals are likely to experience psychological wellbeing at a higher level than individuals who are low in emotional intelligence. This study aims to examine the relationship between emotional intelligence and four aspects of psychological wellbeing (self‐acceptance, life satisfaction, somatic complaints and self‐esteem).

Data were collected from employees through two different structured surveys administered at two points in time.

The results of four hierarchical regression models provide, in general, support for the positive association between emotional intelligence and psychological wellbeing components – self‐esteem, life satisfaction, and self‐acceptance. Only marginal significant support was found for the negative relationship between emotional intelligence and somatic complaints.

The present study contributes to a growing body of literature seeking to determine the role of emotional intelligence in explaining individuals' wellbeing at work. In addition, the study indicates that employees who experience a psychological state of wellbeing may function better than employees who experience emotional deficit.

Andrew Greeley draws a distinction between serious literature and popular literature, and locates theological and moral insight in the latter rather than the former. An overview of modern writing leads him to conclude that, while “‘serious’ literature realizes that life is pointless and absurd…popular fiction or fairy stories…reassure their readers that there is meaning and purpose in life” (Greeley, 1988, p. 11). He readily acknowledges that this has not always been the case. However, to find “happy endings” revealing “paradigms of meaning” and hopeful, encouraging answers to the important questions of life the contemporary reader turns to popular literature (Greeley, 1988, p. 11).

This paper aims to discuss major influencing factors causing users’ mobile social media fatigue and divides them into three hierarchies, including causal factors, intermediary factors and outcome factors. The study also sorts out connections between different levels of factors, thus providing effective guidance for the sustained development of social media.

Based on the grounded theory and by collecting data through in-depth interviews, the authors use open coding, axial coding and selective coding to analyze major influencing factors of users’ mobile social media fatigue, build a model using the software NVivo 11, organize and analyze mobile social media fatigue behavior and identify the relationships by combining the interpretive structural model and explore connections among the factors.

The influencing factors of mobile social media fatigue behavior conform with the stressors-strains-outcomes (SSO) theoretical framework, where stressors (S) include the five factors of fear of missing out, perceived overload, compulsive use, time cost and privacy concerns; strains (S) include the five factors of a low sense of achievement, emotional anxiety, reduced interest, social concerns and emotional exhaustion; outcomes (O) include the six factors of neglect behavior, diving behavior, avoidance behavior, tolerance behavior, withdrawal behavior and substitution behavior.

It focuses on the discussion of the interactions between users’ stressors, strains and outcomes without fully considering the impact of social environment and educational background on social media fatigue behavior. This study only focuses on one social media platform in the Chinese context, namely, WeChat. We reply on the qualitative research method to construct the relationships between social media fatigue factors because we were mainly interested in how users would respond psychologically and emotionally to social media fatigue behavior.

The study has extended the application of the SSO theory. Additionally, the research method and model used in this paper may serve as guidelines to other interested scholars who intend to explore relevant variables and conduct further research on the influencing factors of social media fatigue. In analyzing the causality of social media fatigue, the study has integrated the intermediary factor strain to display users’ strains from social media stress with a more detailed path discussion on the causality of social media fatigue, which has not received broad attention in previous research literature on social networking services users’ use.

In this study, text data are collected in a diversity of forms combined, allowing respondents to answer questions without being limited by the questions in the questionnaire, which helped us to identify new variables of social media fatigue. As a result, we were able to dig out the fundamental causes of social media fatigue and potential connections between the factors. Relevant scholars, users and businesses may analyze, manage and forecast users’ social media fatigue behavior by analyzing the type of social media stress and users’ state, providing guidance for the proposal of corresponding management strategies.

Most relevant studies focus on the sustained use of social media, and there is a scarcity of studies on social media fatigue in China. There is very limited research that conducts model analysis of social media fatigue through the integration of stressors, strains and outcomes.

The purpose of this paper is to explain how audio‐visual archetypal representations likely to engender emotional identification and consumer‐inquisitiveness by marketing professionals can be constructed.

The paper employs video‐ethnography involving the following steps: development of a typology of consumer archetypes based on a priori theory, screening for and identifying informants to exemplify each archetype, filming interviews in and around their homes, developing realistic audio‐visual representations of each archetype and assessing marketing practitioners reactions to the audio‐visual representations.

In response to the audio‐visual archetypal representations, marketing practitioners displayed a high degree of interest and emotional relatedness. The interest generated in the screenings motivated animated discussion and often a desire to better understand the consumers represented by each archetype. These heightened reactions contrast strongly with the relatively emotionally flat responses to traditional marketing research reports.

The paper demonstrates that carefully crafted audio‐visual representations of consumer archetypes are likely to engender a consumer orientation in marketing professionals and hence associate with improved marketing decision‐making. It explains that this situation is likely explained by audio‐visual media's superior capacity to foster experiential, emotional knowledge of others, and, the origins of consumer archetypes in the collective un/consciousness and/or widespread strongly embedded cultural beliefs, norms, and values.

The current research review aims to provide a conceptual framework for future research on individual psychological distance in leadership tasks.

Through literature review, the authors developed an intended research framework.

The need of intended framework from theoretical perspective, meta-analysis and situational analysis is presented in this paper. The discussion on a present study about the various aspects of individual perspective, strategic leadership and its link with organizational outcomes are hypothetically aligned in the framework.

Strategic change management is the process of managing change in an organization. Change is critical to measure existing structures in the thoughtful way. Mapping individual behavior change is a difficult task, and organizational goals, objectives and missions are an important element of the learning process. Through this framework, the authors attempt to reach the model.

The attractiveness of dynamic systems perspectives for expanding thinking about motivation, more particularly interest, lies in the central proposition that the individual is a self-organizing system in which “novel forms emerge without predetermination and become increasingly complex with development” (Lewis, 2000, p. 36). As Lewis further points out, “self-organization is not a single theory or model. Rather it is an idea … that promises coherent explanation in the study of pattern, change and novelty” (Lewis, 2000, p. 42). Thelen and Smith (2006) have proposed that self-organization is a “fundamental property of living things” and “by self-organization we mean that pattern and order emerge from the interactions of the components of a complex system without explicit instructions, either in the organism itself or from the environment” (p. 259). They suggest that understanding change and development concerns “the elaborate causal web between active individuals and their continually changing environments” (p. 271) and refer to specific units of organization within the system as “patterns assembled for task-specific purposes whose form and stability depended on both the immediate and more distant history of the system” (p. 284). To date, dynamic systems perspectives have been applied to a wide range of psychological phenomena, for example, the development of perceptual, motor and cognitive systems in infancy and early childhood (see e.g., Thelen & Smith, 2006). Jörg, Davis, and Nickmans (2007) have argued for a similar approach for the learning sciences. They propose a new complexity paradigm suggesting that more attention needs to be given to understanding the dynamics of the complex systems that make up the science of education and teaching.