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Article
Publication date: 21 November 2016

Qiandong Zhu

The purpose of this paper is to introduce the implementation of the official WeChat account, the most popular mobile social media site in China, to share Jinan University…

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Abstract

Purpose

The purpose of this paper is to introduce the implementation of the official WeChat account, the most popular mobile social media site in China, to share Jinan University Library collections and services to students, faculty and staff. The implementation, experience and issues have implications for academic libraries and other institutions to run and improve social media tools.

Design/methodology/approach

This paper is a case study, which elaborates on the implementation process of the official WeChat account, including project group establishment, account application and management, users’ needs analysis, WeChat secondary development and model of development.

Findings

The official WeChat account has already engaged a population of followers who are able to directly access library resources and service via their mobile device. The social media tool is an effective approach to promote library services and to enhance relationships between the library and its users. The issues appear during the process of WeChat implementation and promotion, which requires WeChat’s provider, third-party application vendors and the library to work together to solve.

Originality/value

The implementation of official WeChat account has practical implications for academic libraries and other institutions to conduct it and similar social media tools, such as Sina Weibo, Facebook and Line. In particular, it is beneficial for academic libraries outside China which desire to use WeChat to engage Chinese international students. Additionally, it provides insight into the future effort on social media promotion, secondary development and cooperation within the social networking industry.

Details

Library Hi Tech, vol. 34 no. 4
Type: Research Article
ISSN: 0737-8831

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Article
Publication date: 11 June 2021

Zhenya Tang, Zhongyun Zhou, Feng Xu and Merrill Warkentin

The WeChat mini-program is a new channel for the delivery of online and mobile services, including electronic government services. Given the distinguishing characteristics…

Abstract

Purpose

The WeChat mini-program is a new channel for the delivery of online and mobile services, including electronic government services. Given the distinguishing characteristics and new business model of WeChat mini-programs, additional studies of mini-program-based government services are warranted. The purpose of this paper is to identify the factors that determine user adoption and usage of government WeChat mini-programs (GWMPs).

Design/methodology/approach

An empirical study was conducted through an online survey of Chinese GWMPs users. The proposed model was tested by analyzing the collected data using the covariance-based structural equation modeling approach.

Findings

The findings show that trust in government, trust in WeChat, trust in GWMPs and perceived convenience have significant effects on the usage of GWMPs.

Originality/value

This study contributes to the understanding of the GWMPs and mini-program-based government phenomenon. Theoretical implications for future e-government research as well as practical suggestions for GWMPs operators are also discussed.

Details

Information Technology & People, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-3845

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Book part
Publication date: 2 July 2018

Yujie Chen, Zhifei Mao and Jack Linchuan Qiu

Abstract

Details

Super-Sticky Wechat and Chinese Society
Type: Book
ISBN: 978-1-78743-091-4

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Abstract

Details

Super-Sticky Wechat and Chinese Society
Type: Book
ISBN: 978-1-78743-091-4

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Abstract

Details

Super-Sticky Wechat and Chinese Society
Type: Book
ISBN: 978-1-78743-091-4

To view the access options for this content please click here

Abstract

Details

Super-Sticky Wechat and Chinese Society
Type: Book
ISBN: 978-1-78743-091-4

To view the access options for this content please click here
Book part
Publication date: 2 July 2018

Yujie Chen, Zhifei Mao and Jack Linchuan Qiu

Abstract

Details

Super-Sticky Wechat and Chinese Society
Type: Book
ISBN: 978-1-78743-091-4

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Book part
Publication date: 13 December 2017

Qiongwei Ye and Baojun Ma

Internet + and Electronic Business in China is a comprehensive resource that provides insight and analysis into E-commerce in China and how it has revolutionized and…

Abstract

Internet + and Electronic Business in China is a comprehensive resource that provides insight and analysis into E-commerce in China and how it has revolutionized and continues to revolutionize business and society. Split into four distinct sections, the book first lays out the theoretical foundations and fundamental concepts of E-Business before moving on to look at internet+ innovation models and their applications in different industries such as agriculture, finance and commerce. The book then provides a comprehensive analysis of E-business platforms and their applications in China before finishing with four comprehensive case studies of major E-business projects, providing readers with successful examples of implementing E-Business entrepreneurship projects.

Internet + and Electronic Business in China is a comprehensive resource that provides insights and analysis into how E-commerce has revolutionized and continues to revolutionize business and society in China.

Details

Internet+ and Electronic Business in China: Innovation and Applications
Type: Book
ISBN: 978-1-78743-115-7

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Abstract

Details

Chinese Social Media
Type: Book
ISBN: 978-1-83909-136-0

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Article
Publication date: 10 November 2020

Xu Chen, Lei Liu and Xinyu Guo

Although blood banks have recently started to recruit blood donors through social media platforms, including WeChat, to increase recruitment effectiveness, few researchers…

Abstract

Purpose

Although blood banks have recently started to recruit blood donors through social media platforms, including WeChat, to increase recruitment effectiveness, few researchers have studied their effects on blood donation behavior. The aim of this study is to examine the influence of using official WeChat accounts on repeat blood donation behavior.

Design/methodology/approach

This paper used the backstage operation data of official WeChat accounts and blood supply chain management system data from the blood bank for the study to analyze the changes in repeat blood donation behavior. First, to analyze the changes in the average frequency of blood donation per year, average volume of single blood donation and blood eligible rate of repeat blood donors before and after following the official WeChat accounts by difference-in-differences model combined with propensity score matching (PSM-DID). Second, we examined the impact of official WeChat accounts on the proportion of repeat blood donors through survival analysis.

Findings

The results show that following WeChat accounts increases the average frequency of blood donation and blood eligible rate of repeat blood donors by 14.36% and 1.19%, respectively, and have no significant effect on the average volume of single blood donation. Further, WeChat accounts have a more significant impact on the average frequency of blood donations per year for workers, farmers, medical staff and groups with education levels of junior high school. In addition, official WeChat accounts can effectively increase the proportion of repeat donors.

Originality/value

The results provide a quantitative basis for the influence of official WeChat accounts on repeat blood donation behaviors. On the one hand, it is of great significance to guide the publicity and recruitment of unpaid blood banks. On the other hand, it provides an evidence for the promotion of official WeChat accounts.

Details

Industrial Management & Data Systems, vol. 121 no. 2
Type: Research Article
ISSN: 0263-5577

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