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Article
Publication date: 21 November 2016

Qiandong Zhu

The purpose of this paper is to introduce the implementation of the official WeChat account, the most popular mobile social media site in China, to share Jinan University…

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Abstract

Purpose

The purpose of this paper is to introduce the implementation of the official WeChat account, the most popular mobile social media site in China, to share Jinan University Library collections and services to students, faculty and staff. The implementation, experience and issues have implications for academic libraries and other institutions to run and improve social media tools.

Design/methodology/approach

This paper is a case study, which elaborates on the implementation process of the official WeChat account, including project group establishment, account application and management, users’ needs analysis, WeChat secondary development and model of development.

Findings

The official WeChat account has already engaged a population of followers who are able to directly access library resources and service via their mobile device. The social media tool is an effective approach to promote library services and to enhance relationships between the library and its users. The issues appear during the process of WeChat implementation and promotion, which requires WeChat’s provider, third-party application vendors and the library to work together to solve.

Originality/value

The implementation of official WeChat account has practical implications for academic libraries and other institutions to conduct it and similar social media tools, such as Sina Weibo, Facebook and Line. In particular, it is beneficial for academic libraries outside China which desire to use WeChat to engage Chinese international students. Additionally, it provides insight into the future effort on social media promotion, secondary development and cooperation within the social networking industry.

Details

Library Hi Tech, vol. 34 no. 4
Type: Research Article
ISSN: 0737-8831

Keywords

Abstract

Details

Super-Sticky Wechat and Chinese Society
Type: Book
ISBN: 978-1-78743-091-4

Abstract

Details

Super-Sticky Wechat and Chinese Society
Type: Book
ISBN: 978-1-78743-091-4

Abstract

Details

Super-Sticky Wechat and Chinese Society
Type: Book
ISBN: 978-1-78743-091-4

Abstract

Details

Super-Sticky Wechat and Chinese Society
Type: Book
ISBN: 978-1-78743-091-4

Abstract

Details

Super-Sticky Wechat and Chinese Society
Type: Book
ISBN: 978-1-78743-091-4

Book part
Publication date: 13 December 2017

Qiongwei Ye and Baojun Ma

Internet + and Electronic Business in China is a comprehensive resource that provides insight and analysis into E-commerce in China and how it has revolutionized and…

Abstract

Internet + and Electronic Business in China is a comprehensive resource that provides insight and analysis into E-commerce in China and how it has revolutionized and continues to revolutionize business and society. Split into four distinct sections, the book first lays out the theoretical foundations and fundamental concepts of E-Business before moving on to look at internet+ innovation models and their applications in different industries such as agriculture, finance and commerce. The book then provides a comprehensive analysis of E-business platforms and their applications in China before finishing with four comprehensive case studies of major E-business projects, providing readers with successful examples of implementing E-Business entrepreneurship projects.

Internet + and Electronic Business in China is a comprehensive resource that provides insights and analysis into how E-commerce has revolutionized and continues to revolutionize business and society in China.

Details

Internet+ and Electronic Business in China: Innovation and Applications
Type: Book
ISBN: 978-1-78743-115-7

Abstract

Details

Chinese Social Media
Type: Book
ISBN: 978-1-83909-136-0

Article
Publication date: 7 April 2022

Hasan Tinmaz and Viet Phuong Doan

China has been one of these countries that followed glocalization with the establishment of Chinese social media platforms, which adopt global trends and software…

Abstract

Purpose

China has been one of these countries that followed glocalization with the establishment of Chinese social media platforms, which adopt global trends and software patterns. WeChat has been a success story that at first emerged as a social communication tool but has extended to include commercial dynamics as well. Hence, this study aims to understand WeChat user’s general perceptions of the WeChat platform as a general social platform and as a commercial business platform.

Design/methodology/approach

In this study, the sample (n = 400) was obtained from a specific group of people who have had experiences with different WeChat tools and their payment systems. Nonrandom purposive sampling was used by considering its higher probability of representativeness. The online survey that was given to participants through the WeChat groups included 14 questions, in which eight questions are for demographics and general WeChat use, and six questions are for WeChat payment. After descriptive statistical analysis, comparison-based tests were conducted and interpreted accordingly.

Findings

Overall, the study participants had a high frequency of using WeChat’s messaging and moments features. Moreover, users perceive WeChat and its payment tools as unsecured or not secure enough. However, that perception did not affect their intention to continue adopting the app. Hence, regardless of the unsecure perception, study participants still had high usage of WeChat pay.

Originality/value

This paper provides an example from China that is known as a high-tech country, and there are a very few studies on the WeChat app despite their high number of users and daily financial transactions.

Details

Global Knowledge, Memory and Communication, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9342

Keywords

Article
Publication date: 27 January 2022

Hua Pang

Building upon social capital theoretical foundation, the principal purpose of present research is to construct a conceptual research model and uncover the intricate…

Abstract

Purpose

Building upon social capital theoretical foundation, the principal purpose of present research is to construct a conceptual research model and uncover the intricate relationships between WeChat usage, social capital and civic participation behaviors among young people.

Design/methodology/approach

A large cross-sectional valid data from 1,238 young people in mainland China were gathered to examine the hypothesized research model. Descriptive analyses, correlation analysis and structural equation modeling (SEM) were sequentially undertaken to determine dynamic interrelationships among main constructs.

Findings

The empirical findings demonstrate that WeChat usage positively impacts young people's social interaction ties, the guanxi network and shared goals. Moreover, social interaction ties and shared goals are positively associated with their online civic engagement. Furthermore, the guanxi network is positively associated with both online and offline civic engagement.

Research limitations/implications

Theoretically, this research is the first to explicitly explore the influence mechanism of WeChat use intensity on different dimensions of individual-level social capital and civic engagement. Practically, these obtained results can be beneficial to the comprehending of whether and how WeChat is a resource for social capital and civic involvement.

Originality/value

Despite mobile social media, especially WeChat, has achieved immense popularity in contemporary mainland China, the potential influence of this emerging technology use on individuals' differential dimensions of social capital and civic engagement has not been systematically investigated. The study may not only offer fresh insight into innovative features of WeChat but also contribute to broader controversies regarding the impact of mobile-mediated communication on individuals' daily civic lives.

Details

Aslib Journal of Information Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2050-3806

Keywords

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