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The growth of online communities and social media has led to a growing need for methods, concepts, and tools for researching online cultures. Particular attention should be paid to polarizing online discussion cultures and dynamics that increase inequality in online environments. Social media has enormous potential to create good, but in order to unlock its full potential, we also need to examine the mechanisms keeping these spaces monotonous, homogenous, and even hostile toward some groups. With this need in mind, I have developed the concept and theory of othering online discourse (OOD).

This chapter introduces and defines the concept of OOD and explains the key characteristics and different attributes of OOD in relation to other concepts that deal with disruptive and discriminatory behavior in online spaces. The attributes of OOD are demonstrated drawing on examples gathered from the Finnish Suomi24 (Finland24) forum.

This article focuses on “born globals” (Knight and Cavusgil 1996) and interfirm resources to explain international entrepreneurship. The theory posed here challenges the traditional image of international business as a long, gradual process not occurring until later in the life cycle, and applying only to large multinational corporations (MNCs). Increasingly, new ventures must expand their operations internationally early in their history in order to be competitive (Oviatt and McDougall 1994), and require infrastructure (Van de Ven 1993), or interfirm resources, for success. Specifically, firms may rely on three factors to expand internationally: cost factors, unique global resources, and networks.

Adult agricultural leadership programs (ALP) train people to address the needs of a diversifying society with pressing social, economic, environmental, and political challenges. Additionally, these programs offer transformative learning experiences that lead to a greater capacity of current and prospective leaders to become change agents in their communities. In a profession where vitality, strength, and perseverance are fundamental, the agricultural industry needs leaders who remain aware of the foundational knowledge contributed by their predecessors. At the same time, it also necessitates innovation that may revolutionize the agricultural industry for decades to come. In this mixed-method study, we asked participants of a state-based ALP to complete the Loyola Generativity Scale (N=48) that measures generative concern, with higher scores indicating stronger generative concern. Survey results (N=48) indicated average overall generative concern. However, there was a considerable variation among participants, scores ranging from 45 to 77. To understand the range of attitudes, we conducted interviews (N=11) with ALP participants. Generativity Theory provided the foundation of our qualitative analysis. We identified how participants are acting generatively in their leadership roles by promoting the sustainability of agriculture through social engagement, capitalizing on opportunities for teaching and learning, and expanding social capital through intergenerational professional networks. From this research, scholars and practitioners will gain a more nuanced understanding of how this ALP is facilitating generative leadership among today’s leaders so they may continue transforming their industry by connecting generational cohorts through the transmission of experience, knowledge, and expertise.

Neither visitors of visiting friends and relatives (VFR) travel nor hosts are homogeneous segments (Griffin & Guttenberg, 2020). For this reason, this study aims to address students as hosts of VFR travel and analyzes differences in the visitor and the host segment. As a result, marketing implications for destination marketing organizations that seek to realize the potential of the student VFR segment arise.

This research project adopts a multi-method approach to derive a deeper empirical understanding of visitors’ behaviors and the role of students hosting friends and relatives (SHFR). The quantitative study aims to reveal the relevance and differences between visits to friends (VF) and visits to relatives (VR), whereas the qualitative study elaborates on the findings of the quantitative study and seeks to understand the role and experiences of students as hosts.

The findings reveal that VR and VF travelers vary in terms of their expenditure. Hosts’ spending depends on visitors’ budgets; in general, both their direct and indirect (when relatives pay) spending increases when they have visitors. Furthermore, the data identify two distinct hosting styles: functional hosting is concerned with providing outstanding hospitality based on a more traditional, guest-oriented understanding of the role, whereas integrative hosting blurs the lines between hospitality and lifestyle based on a more modern, host-oriented understanding of the role.

Regarding limitations, this study did not differentiate between students who were simultaneously locals and students who resided in the city only for study purposes. In a similar vein, the cultural background of the students was not considered in the research. Finally, the differences between VF and VR could further be explored in a quantitative follow-up study and in testing for significant differences in SHFR spending behaviors. Further research could examine whether domestic travelers, travelers with cultural proximity and/or short-distance VFR travelers are more likely to visit after COVID-19 as suggested by Backer and Ritchie (2017) in the case of crises and disaster.

Students as hosts differ from other hosts in VFR travel in their reluctance to embrace conventional tourism products. This study found that place attachment makes hosts of VFR travelers passionate ambassadors and advertisers for the destinations; destination marketing organizations (DMOs) could support this already positive image by providing and supporting students with more detailed information about their cities and the opportunities they offer. Results are of particular relevance because the COVID-19 pandemic is forcing DMOs to develop destination strategies that incorporate social-distancing and avoid crowded places.

When students take their friends out to events and nightclubs, they contribute significantly to experiences that go beyond typical tourism activities such as sightseeing and shopping. By offering special discounts to visitors who come with their hosts, DMOs could help visitors delve more deeply into city life and thereby reduce the likeliness of crowded city centers. Considering the findings relating to the social and emotional qualities of VFR travel, DMO marketing to VFR travelers could benefit from promoting socio-cultural spaces and offerings that value groups’ social ties (e.g. family prices for families with adult children) or alumni status.

According to the authors’ knowledge, this study is the first which analyzes both, visitors and hosts of VFR travel using a two methods approach. Very recently, Griffin and Guttenberg (2020) miss VFR research focusing on the heterogeneity of the segment, and Backer et al. (2020) claim for more VFR research on the role of hosts carried out outside of Australia, New Zealand, Canada, the UK and the USA. To the authors’ best knowledge, this study is the first which delivers empirical insights on SHFR in Central Europe.