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This study aims to investigate the risks associated with managing the dispersed knowledge in inter-organizational arrangements for innovation. Specifically, it proposes a model to analyze the knowledge management risks in open innovation, applied in four steps.

Initially, the authors carried out a systematic literature review (SLR) on the concepts that connect knowledge management, inter-organizational arrangements for innovation and risks. The SLR results led to a complementary theoretical review on the conceptual elements in question. Based on the findings, the authors have developed a model to analyze the knowledge management risks in open innovation, which was validated by experts. It was then studied the case of GOL Airlines, a company that uses innovation to overcome the paradox between low-cost and full service in the commercial air transportation industry, considering the application and adjustment of the proposed model.

Open innovation is one of the inter-organizational arrangement types most applied in the context of innovation. Relations between agents are the primary sources of risks when managing the dispersed knowledge in these arrangements. The authors have found five main risks associated, namely, risk of the innovative effort does not reach the expected objective, risk of knowledge transfer being ineffective, risk of misappropriation of value, risk of dependency (lock-in) and risk of relations.

The practical implication is the proposition of a procedure for applying the model to analyze the knowledge management risks in open innovation, which makes it a prescriptive model for identifying risks. The proposed model is described in four steps, namely, to identify the agents in the environment of the value of open innovation; to identify the types of relations of each agent; to consider the barriers to knowledge management in innovation; and to assess the risks considering the possibilities derived from the agents, their relationships and the barriers. The model is applied in the GOL case and the results are presented.

First, it uses a novel approach to investigate open innovation while studying its risks. This approach considers the knowledge is dispersed and flows from one organization to another through a combination of relations inside the environment of value where the open innovation materializes. Second, it contributes to theory development by opening a research front that fuses four areas: risk management, knowledge management, innovation and inter-organizational arrangements. Third, this paper proposes a theoretical model and presents its operationalization. The study aims to make an impact beyond academia and uses a case study to illustrate the model application in a real and interesting open innovation project to support the business model at GOL Airlines.

Studies about product customization decision are especially relevant for organizations that decide opening a subsidiary overseas. This scenario requires the company to decide which products should be customized and which products should be standardized when selling products in international markets. The main purpose of this paper is to identify which factors influence the decisions on the customization of industrial products and consumer products to a particular country in the marketing function of a global company.

To do so, a literature review was conducted addressing the following topics: internationalization, international marketing and product customization factors. With regard to methodological aspects, an initial qualitative phase was conducted with four exploratory case studies. In the quantitative phase, an online survey was developed, obtaining 123 records of an intentional non-probabilistic sample.

As a result, six factors were deemed essential to the product customization decision: customers’ characteristics, sustainable return on investment, sustainable profit, legal requirements, sales of other products in the portfolio and weather differences.

The authors expect that the results of this research contribute academically for the management knowledge about the meanings that product customization can assume in internationalized companies, and, additionally, in a business way, the authors expect that they help companies make strategic decisions on the appropriate measure to take regarding product customization in international markets, whether industrial products or consumer products. With these findings, the authors expect to make a valid contribution about product customization decision and suggesting future studies from other perspectives.

This paper describes an empirically derived typology of the verbal networks of 66 organizations from diverse industrial environments in Brazil and the United States and speculates about the possible origins and dynamics of network configurations across organizations. We identified three distinct configurations of verbal networks: high‐density, low‐factionalism, weak‐tie networks; low‐density, high‐factionalism, strong‐tie networks; and an intermediate category with high factionalism in frequent ties but a preponderance of weak ties and intermediate density. The different types were associated with different degrees of volatility and munificence in industrial environment and with different proportions of Brazilian and U.S. firms.

This chapter presents a critical examination of the interaction between concepts such as equity and accessibility in a framework of sustainable and inclusive urban development. The analysis compiles a series of reflections that build on previous research that focusses on the role of transport as enabler of opportunities for material and social capital, healthcare and leisure, which contribute to human development and well-being. The research discusses accessibility metrics for mandatory and non-mandatory travel in the context of current global agendas for social and development policies. It also introduces methodological reflections in relation to the analysis of accessibility indices from an equity perspective highlighting the role of equity metrics such as the Palma ratio and Lorenz curves. The authors link accessibility and urban development seeking to inform current approaches for policy development and assessment in a context of high manifested inequity. The research is set in the context of the Bogotá Metropolitan Region, a paradigmatic case of transport development and policy in the Global South. The findings seek to contribute to present transport policy and practice, providing relevant insights to support actions that redistribute accessibility to opportunities and questioning some of the paradigms of mainstream transport planning in cities like Bogotá, suggesting a more relevant role of transport policy as a potential engine of equity and social development.

In a systemic approach, a ship is a system in which people and organizations interact directly and indirectly in all processes from construction, during the route and at the destination, throughout its useful life, until eventual scrapping or disposal process. The purpose of this paper is to take on the UN 2030 Agenda ‒ Goal 14 to propose a management model that meets environmental guidelines for assessing impacts caused by the cruise ships.

To verify the proposed model, a quantitative survey using non-probability purposive sampling was conducted among ports, environmental sustainability experts and ocean cruise companies. The empirical data were analyzed using descriptive statistics and structural equation modeling.

Findings have confirmed five environmental requirements that shipping companies must manage on their cruise ships to meet Goal 14: input management, waste management, air quality, energy management and water management. Adopting and disseminating sustainable development models provides transparent information about actions taken and results of environmental management, and it may change the perception of the organization’s image, which is relevant to win and maintain environment-friendly customers, adding intangible value to the tourism product.

One of the limitations of the study is the research sample, especially ocean cruise companies, which can have biased results, as they are potential sources of environmental impacts. However, this was not the case, since the answers were similar to those of the other two groups surveyed.

The originality of the study is justified by researchers who argue that information provided by shipping companies on sustainability is very limited, as according to previous research, the convergence between strategy formulation model and environmental sustainability as a principle to be incorporated into the management of oceangoing vessels has not been studied.

We examine how home market political connexions can influence internationalisation as the number of foreign subsidiaries and the volume of investment abroad when targeting specific host countries. Our aim is to provide in-depth insights into the relationship between multinational enterprises and home country institutions by presenting a teaching case about a Brazilian construction company operating in more than 20 countries.

We developed a longitudinal study based on the trajectory of Odebrecht, an important Emerging Market Multinational Enterprise, highlighting the relevance of governmental support for its international expansion.

We could reveal that international strategy is constituted not only by internal appraisal (availability of resources) and market factors, but also linked to national political priorities.

We only used secondary data to develop this teaching case. Even though we built the case also using the information available on the company’s website and its annual report, we believe that newspaper articles might provide some bias in the way they were written. Then, we tried to be neutral and just use facts mentioned in the articles to understand the international strategy.

The literature tends to emphasise the role of institutions in international business activities. We contribute to the literature by presenting the benefits and consequences of political connexions for an EMNE’s internationalisation path. Moreover, our study brings light to the need of redefining the firm’s international strategy without taking into account the governmental alignment.

An ongoing discussion in strategic management concerns the relative impact of specific strategic decisions on firm performance. In line with that tradition, this research seeks to analyze the relative impact of business domain choices on firm performance. More specifically, it aims to discuss a method of assessing the relative impact of firm and business domain effects on firm performance within a specific industry and to demonstrate the value of this method.

First, a model was developed to estimate the relative impact of firm versus business domain on performance. Second, all members of a specific SME‐dominated industry, namely the Belgian electrical wholesale sector, were questioned in order to test the validity of the developed model.

The results indicate that: the firms in the analyzed industry operate within two distinct business domains; and business domain effects explain from 6.8 percent to 9.7 percent of the variance in the included performance variables.

The findings should urge managers to carefully (re)consider where they are competing and assess the relative performance impact of business domain choices within their industry.

It is widely agreed that industry membership has performance implications. The effect of industry membership considers performance variation between industries. This, however, is one of the first studies to further analyze performance heterogeneity within an industry by considering the relative effect of business domain choices.

The contribution of the present case lies in the critical view that every business actor should exercise – be it general manager, middle management, supervisor or executive – when building a strong organizational culture in corrupt political environments.

The purpose of this case study is to explore the dilemma in which Marcelo Odebrecht, once CEO of Odebrecht, found/determined whether to continue with the business model established by the founders of Odebrecht or take a new path for the organization. After exploring the corrupt acts of Odebrecht and the scope of Operation Lava Jato, the reader can reflect on the importance of organizational culture (according to the three levels proposed by Schein) in the face of the emergence of corruption. By generating discussions about organizational culture, business ethics, political culture and corruption, the organizational culture of Odebrecht is problematized in relation to its real behavior.

Students of administration, business and international business undergraduates and graduates, as well as members of senior management in companies in the infrastructure sector. Also, given the plurality of possible readings, it is recommended that the case also be used in courses or specializations in organizational psychology, organizational sociology or organizational anthropology.

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CSS 5: International Business.

This study empirically examines the impact of quality effort orientation on the financial performance of certified Portuguese firms. The results of factor analysis revealed four quality efforts orientation factors. The results of cluster analysis revealed the existence of three distinct groups of firms with regard to quality efforts orientation and performance. The analysis of variance results revealed that firms with a quality efforts orientation focusing on the customer tends to outperform firms utilising other quality efforts orientation with regard to net profit after taxes.