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This study aims to redefine the urban heritage value of trade streets in Hanoi's Ancient Quarter (AQ) and propose an expanded notion of the “historicity” found through intangible cultural heritage (ICH).

A longitudinal analysis was conducted to examine the historical transitions of trade streets, thereby providing an alternative value perspective for considering the area's conservation management. The trade streets were specifically analysed from the pre-colonial era to 2017 using past survey data concerning the distribution and concentration of trade types, statistical documents from the colonial era and recent fieldwork data from investigations into 79 trade streets, thus identifying seven patterns of change.

Individual trade streets contribute to the unique identities of their respective streets while collectively providing experiential value through the overall variety and density of trade types. Further, the value of modernised trade streets can be found in their support of the area's systemic and experiential values.

Current management approaches should shift to include non-traditional trade streets that have experienced gradual changes or retained specific businesses for long periods of time.

This was the first study to conduct a longitudinal analysis of AQ trading with partial support from statistical data. It explored an expanded way of interpreting historicity from the viewpoint of dynamic ICH along the two axes of pace and intensity by tracing changes in commercial activities over time.

This research explored the storytelling (collection, curation and use) in the Cabrach, a remote Scottish glen. This study aims to capture the methodological process of storytelling and curation of heritage knowledge through the lens of the Cabrach's whisky distilling history, a central part of the area's cultural heritage, tangible and intangible. This research was conceptualised as “telling the story of telling the story of the Cabrach”. It was concerned with how the history, heritage, historiography and testimony associated with the parish could be harvested, made sense of and subsequently used.

The study was epistemological in nature and the research was concerned with how heritage knowledge is gathered, curated and understood. It was built around the collection of knowledge through expert testimony from Colin Mackenzie and Alan Winchester, who have extensively researched aspects of life in the Cabrach. This was done using a series of theme-based but free-flowing conversational workshop involving participants and research team. Issues of trust and authority in the research team were crucial. Data were recorded, transcribed and coded. A conceptual model for heritage storytelling in the Cabrach was developed together with a transferable version for other contexts.

The research was conceived around identifying the stories of the Cabrach and grouping them into cohesive narrative themes focused on the most important aspect of the glen's history (the development of malt whisky distilling). The research showed how all crucial narratives associated with the Cabrach were interconnected with that malt whisky story. It was concerned with identifying broad thematic narratives rather than the specific detailed stories themselves, but also from a methodological perspective how stories around those themes could be collected, curated and used. It presents the outcome of “expert testimony” oral history conversations and presents a conceptual model for the curation of heritage knowledge.

This paper reports on research which focuses on the confluence of those issues of heritage-led regeneration, intangible cultural heritage, as well as how stories of and from, about and for, a distinctive community in North-East Scotland can be collected, curated and displayed. It presents methodological conceptualisations as well as focused areas of results which can be used to create a strong and inclusive narrative to encapsulate the durable sense of place and support the revival of an economically viable and sustainable community.

This conceptual model offers a framework with universal elements (Place, People, Perception) alongside a strong core narrative of storytelling. That core element may vary but the outer elements remain the same, with people and place being omnipresent and the need to build an emotional or visceral connection with visitors being crucial, beyond “telling stories” which might be regarded as parochial or narrowly focused. The model informs how communities and heritage organisations tell their stories in an authentic and proportionate manner. This can help shape and explain cultures and identities and support visitors' understanding of, and connection with, places they visit and experience.

The originality lies in two principal areas, the exploration of the narratives of a singularly distinctive community – the Cabrach – which plays a disproportionately significant role in the development of malt whisky distilling in Scotland; and also in terms of the methodological approach to the collection and curation of heritage storytelling, drawing not on first-hand accounts as in conventional oral history approaches but through the expert testimony of two historical and ethnographic researchers. The value is demonstrating the creation of a conceptual model which can be transferred to other contexts.

This chapter is interested in exploring whether philosophical understandings of authenticity are applicable to Western conceptualisation of heritage, from physical sites (tangible) to social practices (intangible). In viewing heritage as a dynamic process, the author argues that the concept of genius loci (or spirit of place) is the most logical theoretical framework to accommodate these shifting understandings of authenticity and heritage. Moreover, by moving beyond anthropomorphised and material-centred themes and focussing instead on participation, locus and action, building conservation can explore the dynamics between materials and meanings in order to work towards a more performative interpretation of historic building authenticity

The primary purpose of this study is to investigate the influence of tourists' perceived value, satisfaction and behavioral intention on the development of Lipu Yi costume culture to promote the development of intangible cultural tourism and better construct a model of the influencing factors of Lipu Yi costumes in the development of intangible cultural heritage tourism.

The study site is the intangible cultural district of Panzhihua, Sichuan Province, China. This study examines the interrelationships between tourists' perceived value of experience, behavioral intention and satisfaction as the tourists relate to Lipu Yi costume and intangible cultural heritage tourism. A sample of 225 tourists who had visited Panzhihua at least once was selected for the study.

All seven of the survey's hypotheses were supported. Therefore, this study concludes that tourists' perceived value, satisfaction and behavioral intention directly affect the development of intangible cultural tourism and significantly positively impact the growth of Lipu Yi costumes culture. Descriptive analysis, confirmatory factor analysis (CFA) and structural equation modeling (SEM) investigation methods were used.

This paper analyzes tourists' perceived value of Lipu costume culture and tourists' satisfaction and behavioral intention during the tourism process. This study provides a more in-depth understanding of the relationship between Lipu Yi costume and non-heritage tourism factors. Practical methods and approaches are sought to further develop Lipu Yi costume non-heritage tourism.

The purpose of this paper is to discuss the need to establish linkages between tourism, intangible cultural heritage and creativity in Egypt and also diversifying tourism through creativity; and to analyze and explain the impact of intangible cultural heritage on tourism experience in Egypt and the opportunities to generate added value from integrating tourism and creativity. It also suggests some practical steps for developing intangible cultural heritage-based tourism models in Egypt.

The paper proposes a conceptual framework for integrating intangible cultural heritage with tourism in Egypt and its impact on tourism experience. To apply this framework, a case study was conducted focused on the tourism experience derived from intangible cultural heritage in Alexandria. The authors collected primary data by directly observing and experiencing tourism in Egypt, providing valuable firsthand experiential data. These observations offered insights into the practical aspects of intangible cultural heritage-based tourism in Egypt. In addition, secondary data sources such as academic research papers, reports and publications related to tourism and intangible cultural heritage experiences were utilized to support and complement the primary data.

Findings suggest the need for a different approach in intangible heritage based tourism promotion and consumption, an approach that may differ from the conventional and typical considerations in cultural tourism planning and management. In addition, findings emphasized that tourism-based intangible heritage in Egypt can be a constructive platform and sustainable tool to promote the country’s rich culture and traditions while providing employment opportunities for the local population.

This study provides an exploratory overview of integrating intangible heritage with tourism in Egypt, through exploring Egypt’s intangible heritage and proposing a framework of its inclusion, in order to create an intangible cultural heritage tourism experience. However, the proposed framework and packages should be analyzed and examined on the ground through the heritage, administrative, social and tourist aspects of the destination, to assess the viability of the study.

The practical implications of this study should be addressed to the decision makers working on management action plans in tourist destinations in Egypt, such as site mangers as well as tour operators. It could contribute to adopting a new approach in developing and implementing a mutually beneficial partnership between intangible heritage and tourism in Egypt.

It is the first study that presents practical steps to develop new models for linking intangible heritage to tourism in Egypt.

The purpose of this paper is to report on the development of a collaborative Heritage Building Information Modelling (HBIM) of a 19th-century multi-building industrial site in the UK. The buildings were Grade II listed by Historic England for architectural and structural features. The buildings were also a key element of the industrial heritage and folklore of the surrounding area. As the site was due to undergo major renovation work, this project was initiated to develop a HBIM of the site that encapsulated both tangible and intangible heritage data.

The design of the research in this study combined multiple research methods. Building on an analysis of secondary data surrounding HBIM, a community of practice was established to shape the development of an HBIM execution plan (HBEP) and underpin the collaborative BIM development. The tangible HBIM geometry was predominantly developed using a scan to BIM methodology, whereas intangible heritage data were undertaken using unstructured interviews and a focus group used to inform the presentation approach of the HBIM data.

The project produced a collaboratively generated multi-building HBIM. The study identified the need for a dedicated HBEP that varies from prevailing BIM execution plans on construction projects. Tangible geometry of the buildings was modelled to LOD3 of the Historic England guidelines. Notably, the work identified the fluid nature of intangible data and the need to include this in an HBIM to fully support design, construction and operation of the building after renovation. A methodology was implemented to categorise intangible heritage data within a BIM context and an approach to interrogate these data from within existing BIM software tools.

The paper has presented an approach to the development of HBIM for large sites containing multiple buildings/assets. The framework implemented for an HBEP can be reproduced by future researchers and practitioners wishing to undertake similar projects. The method for identifying and categorising intangible heritage information through the developed level of intangible cultural heritage was presented as new knowledge. The development of HBIM to bring together tangible and intangible data has the potential to provide a model for future work in the field and augment existing BIM data sets used during the asset lifecycle.

This research presents a comparative perception study towards rejuvenated, community-driven shophouses in George Town, Penang.

It captures the opinions of two distinct age groups by utilizing a mixed-methods approach encompassing quantitative (main) and qualitative (supporting) research to obtain a dynamic understanding of perceptions between younger and older residents in the city and how these impact the long-term sustainability of heritage conservation efforts. The distribution of questionnaires to residents of Penang was the primary data collection method, with the structure of the questionnaires supported by recent academic literature and past perceptional research studies about built heritage.

The four main findings from the study are therefore as follows: 1. Both age groups have a similar, positive perception towards the tangible, physical elements of rejuvenated shophouses. 2. Intangible, functional factors play an equal or stronger role in influencing people and their attitude towards public participation and overall “Sense of Place”. 3. The pessimistic “Sense of Place” responses from the “Older” group reflect an equally pessimistic attitude towards intangible, functional factors surrounding rejuvenated shophouses. 4. Youth-led changes to George Town's heritage shophouses are degrading the “sense of place” connecting the older generation to the city.

The study can serve as a guide for the development of more inclusive and socially sustainable conservation and adaptive re-use policies for safeguarding the heritage identity and value of shophouses for current and future generations to experience in a post-COVID world.

The aim of this paper is to evaluate the progress of documentation efforts of the country, India in conserving and preserving its intangible cultural heritage (ICH) elements. This paper also provides few suggestive measures to improve the effectiveness of documentation process.

Available published literature and the initiatives of galleries, libraries, archives and museums (GLAM), government, nongovernment and individual efforts on documentation of ICH have been consulted to analyze the strength and growth.

The use of information and digital technologies can effectively document and enable the communication of ICH values at global level. Community participation plays a pivotal role in conserving the living heritage for its long-term sustainability and to transmit it to future generations. Mutual recognition and respect for cultural diversity, harmony in intercultural relations and sustainable development are essential in safeguarding ICH. More research on preserving the languages, scripts, living heritage and oral traditions has to be carried out. A knowledge modeling framework for ICH has to be developed.

This study evaluated various efforts of the country (India) pertained to the documentation of ICH. Further, it has analyzed only the information available in the published literature and the various information portals developed for this purpose.

In this study, prime consideration is given to discuss about various efforts on the documentation of ICH, which are generally transferred orally through generations. The recommendation aspect highlighted in the results may be useful for policymakers to effectively safeguard and improve the viability of ICH. The paper will also contribute to a better understanding of the problems and challenges faced while documenting the ICH and offer few suggestions to valorize the ICH through its Documentation.

This study deepens the understanding of various documentation efforts of the country. The study will also help those who have been involved in the documentation of ICH to take proper measures to enhance its visibility.

The present study has been carried out to study whether and how different aspects of brand management (brand identity, brand image and brand meaning) are instrumental in maintaining and enhancing attachment strength of students with higher education institutes (HEIs). Further, to understand what brand management aspect channels the impact of what branding driver on attachment strength in most effective manner.

The study analysed combined mediating effects as well as specific mediating effects to test the mediating role of brand management aspects.

The study reveals that brand image plays highest mediating role among all aspects of brand management. HEIs need to enhance service quality because brand image carries the highest influence of service quality on attachment strength. Similarly, brand identity carries the highest influence of heritage on attachment strength. Brand meaning carries the highest influence of competence and reputation on attachment strength.

The present study, based on empirical research, has built the framework and mechanism for creating attachment strength utilising the intangible resources of HEIs through brand management. The present study examines how specific intangible resources exhibit varying influences on attachment strength via distinct brand management mediation effects.

The present study provides framework for designing branding strategies to build and channelise necessary intangible resources of branding for nourishing and nurturing attachment strength.

The present study contributes to scarce branding literature in context of HEIs. The study proposes role of HEI branding in developing students' attachment strength with their HEIs.

The UNESCO recommendation under the historic urban landscapes (HUL) title and Operational Guidelines (OPG) were used to create dynamic protective boundaries to maintain the integrity and authenticity of Isfahan's heritage waterways. Accordingly, by using GIS and Isfahan urban layers, three protective zones were proposed and evaluated; the central zone, the functional zone and the visual zone.

Heritage waterways in historic cities are not adequately protected against the negative impacts of urban development, and there is a lack of a dynamic protective system to protect their integrity and authenticity. The problem can be observed in Isfahan, a historic Iranian city, where the boundaries of urban heritage waterways (Madi canals) are usually rigid and arbitrary. This study aims to develop a practicable paradigm for determining protection boundaries for Isfahan's Jolfa Madi, an urban heritage waterway.

Compared to the current protective boundaries, the authors found that proposed protective boundaries create a greater amount of protection space, which makes a strong connection among the ecological, historical and socio-economic characteristics of the urban context. Furthermore, the protective zones based on the HUL approach give Isfahan's urban planning policy the opportunity to consider participatory tools, financial tools and regulatory systems.

Many studies have emphasized a fixed-width buffer or an arbitrary distance from the urban waterway's axis (urban heritage) or its banks. Although these protections include technical conservation or setting restrictions on the adjacent buildings and blocks, studying crucial concepts such as urban dynamic, urban heritage context and producing a particular technique for protected boundaries has not been investigated. In this article three dynamic boundaries are delineated with various functions in order to provide urban heritage with dynamic preservation and sustainable development for the historic urban landscapes.