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This study aims to use the knowledge management perspective to examine the mechanism through which entrepreneurship drives firms’ technological innovation in the digital age. The objective is to develop a multi-stage integrated theoretical model to explain how entrepreneurship exerts its influence on firms’ technological innovation with a particular focus on the knowledge management perspective. The findings can be used for the cultivation of entrepreneurship and for the promotion of continuous technological innovation activities.

This study uses a case-based qualitative approach to examine the relationship between entrepreneurship and technological innovation. The authors first analyze the case of SANY and then explore the mechanism of how entrepreneurship can promote a firm’s technological innovation from the perspective of knowledge management based on the technology-organization-environment framework. An integrated theoretical model is then developed in this study.

Based on a case study, the authors propose that there are three main processes of knowledge management in firms’ technological innovation: knowledge acquisition, knowledge integration and knowledge creation. In the process of knowledge acquisition, the joint effects of innovation spirit, learning spirit, cooperation spirit and global vision drive the construction and its healthy development of firms’ innovation ecosystem. In the process of knowledge integration, the joint effects of innovation spirit, cooperation spirit and learning spirit help complete the integration of knowledge and further the accumulation of firms’ core knowledge resources. In the process of knowledge creation, the joint effects of mission spirit, learning spirit and innovation spirit encourage the top management team to establish long-term goals and innovation philosophy. This philosophy can promote the establishment of a people-oriented incentive mechanism that helps achieve the transformation from the accumulation of core knowledge resources to the research and innovation of core technologies. After these three stages, firms are passively engaged in the “reverse transfer of knowledge” step, which contributes to other firms’ knowledge management cycle. With active knowledge acquisition, integration, creation and passive reverse knowledge transfer, firms can achieve continuous technological innovation.

This study has important theoretical implications in entrepreneurship research. This study helps advance the understanding of entrepreneurship and literature on the relationship between entrepreneurship and technological innovation in the digital age, which can broaden the application of knowledge management theories. It can also help better understand how to develop healthy firm-led innovation ecosystems to achieve continuous optimization of knowledge and technological innovation in the digital age.

This study proposes an integrated theoretical model to address the issues of entrepreneurship and firms’ technological innovation in the digital age, and it is also one of few studies that focuses on entrepreneurship and innovation from a knowledge management perspective.

As part of the EFOP-3.3.3-VEKOP-16–2016-00001 “Museum and Library Development for All” project, a national representative digital literacy survey was conducted in Hungary's public libraries at the end of 2019. The aim of the present study is to provide a deeper analysis of the data collected during the survey to answer the question of the role of gender and age in the development of digital skills amongst librarians working in public libraries. This study was designed to answer the following four research questions: Are there levels of proficiency defined by DigComp 2.1 that are more specific to men or more specific to women? Are there areas of competence and competences that are clearly perceived as stronger or weaker for men or women? Are there areas of competence that are clearly influenced by age and others that are not or only moderately influenced by age? Which competences are clearly age-related, and which are not or only slightly affected by age?

The main target group of the study were library professionals working in county libraries. The survey, based on the DigComp 2.1 (Gomez et al., 2017) framework, was conducted using an online questionnaire in the form of a self-assessment and explored four levels of digital literacy. A 30-question questionnaire was completed by 1,868 respondents. The sampling procedure was essentially stratified sampling. The large number of respondents and the sampling procedure combined with the representativeness of the sample meant that the results of the survey can be considered as generalisable to the whole Hungarian public library sector.

Of the five competency areas assessed by the DigComp framework, librarians were found to be most competent in information and data literacy, and least competent in content development, according to the proportion of those with basic skills. 32 percent of women and 22 percent of men working in libraries rated their digital skills as basic, and both groups were weak or less weak in the same skills, with a few exceptions. At the intermediate level, there is a predominance of women. In the information and communication competency areas and in the content development and integrating and re-elaborating digital content in the content creation area, a high proportion of women consider their digital skills to be medium. Relatively few men rate their own competence in these areas as average. They are most likely to have advanced and highly specialised skills. The advanced level in DigComp2.1 implies, in addition to strong digital skills, the willingness and ability to help others, while the highly specialised level requires innovative and creative use of digital technology and knowledge transfer. These top two skill levels are more common amongst men. 34 per cent of men and 27 per cent of women have advanced skills, while 13 per cent of men and 6 per cent of women have highly specialised’s level. The age of librarians has only a minimal influence in certain areas of competence and for certain competences. Skills in the information and data literacy competency area are less age sensitive. For the data management competency, which requires more technological skills, a stronger correlation between age and skill levels is observed, especially for basic and highly specialised skills. In the communication competence area, the youngest age group of librarians has the highest percentage of advanced and the lowest percentage of basic level. The proportion of advanced learners decreases steadily as age groups progress and the proportion of basic learners increases at a similar steady rate. The effect of age on the content creation is much more modest than expected. Age clearly has an impact on the safety competence area. As age increases, the proportion of those at advanced level decreases and the proportion at basic level increases. Age also has a significant effect on the problem-solving competence area. One in two librarians in the 50 and 60s have only basic level skills, compared to one in four in the youngest age group and one in three in the 40s.

Using the DigComp 2.1 framework, a digital competence survey of a whole professional group of library professionals working in public libraries in Hungary was carried out. The study provides new insights into the impact of gender and age as variables on digital competence.

Advances in information technology have enabled consumers to connect and communicate as they never have before. This chapter conceptualizes information and the digital machines that enable contemporary connection and communication as being part of a “Moveable Feast.” A brief historical review tracing the impact and evolution of information technology on consumers’ lives and the marketplace is first provided. Culminating the historical review is a metaphorical description of the current period as a “Moveable Feast” of information, whereby consumers and digital machines interact to create and share information “dishes” with other consumers worldwide. With this guiding metaphor in place, current marketing-relevant information phenomena are described within a framework of three important digital dyads proposed to exist between humans and machines. Deep discussion of machine–machine, human–machine, and human–human dyads points to the importance of information as a resource that consumers create and exchange in the contemporary marketplace. This chapter concludes by encouraging marketers and marketing researchers to consider the impact and importance of digital information and information technology on consumers’ ability to connect and communicate with digital machines and with one another.

Purpose – The purpose of this chapter is to introduce readers to the basic concepts and terminologies associated with the digital age, give examples of how customer service and services generally are changing as a result of digitalization, describe how emotions are being captured and used in digital communications, illustrate how people are using digital means to manage their own and workers' emotions and well-being, consider how the digital age is changing the future of services, workers, and communication between customers and organizations, and discuss some of the implications for emotions scholars and practitioners.

Design/Methodology/Approach – A literature review of recent publications on the digital age and its implications for services, work, workers, and emotions research and management.

Findings – The review covers seven areas: (1) What the digital age/economy/world is, (2) how customer service (including self-service) and services generally have changed as a result of digitalization, (3) how emotions are captured and used in social robots and digital communications, e.g., emoticons, (4) how people are using digital means (e.g., “self-tracking” and “wearables”) to manage their own emotions/feelings/well-being, (5) what some of the implications of the digital era are for emotions scholars and practitioners including methodology, (6) how people are saying the digital age will change the future of work, workers, relationships between customers and organizations, and learning, and (7) the ethical and well-being imperatives that researchers, practitioners, governments, and businesses must proactively and responsibly meet.

Practical Implications – Practically, the chapter provides information useful to five types of readers: (1) those who have emerging digital literacy or who consider themselves to be low digital natives, (2) those who are interested in understanding how customer service and services are changing because of digitalization, (3) those interested in understanding ways in which Artificial intelligence and digital tools are being used to capture and manage emotions, (4) those interested in learning how work is changing because of Industry 4.0, and (5) emotions scholars and practitioners interested in the implications of the digital world for their research and practice.

The purpose of the article is to introduce the outcomes of a study analyzing the relationships between willingness to use technology for health purposes, health information behavior (HIB), health behavior (HB) choices, readiness for COVID-19 vaccination, socioeconomic indicators and self-reported health among older adults aged = 50 years living in Estonia.

A cross-sectional survey was conducted among 501 people aged = 50 in Estonia in 2020, a month after the end of lockdown.

The results of the study indicate that the more recurrent the need for HI was (rho = 0.11, p < 0.05) and the more regularly one searched for it (rho = 0.14, p < 0.01), the more willing a person was to get vaccinated. Also, interest in digital applications corresponded to vaccination readiness (rho = 0.25, p < 0.001). However, this relationship did not emerge in the case of other HBs such as healthy eating and exercise. Differences in HIB should be taken into account when developing effective means of health communication designed especially for crisis situations.

Estonia is known as one of the digital front runners in the world. However, social welfare and the well-being of disadvantaged groups among the population (e.g. older people) have not yet caught up with the more developed Western countries. Thus, learning more about the health-related information behavior of older adults, e.g. the kind of health information they are seeking and using in Estonia, allows policymakers, health information providers and libraries in Estonia to plan and carry out more effective interventions and help them to improve the existing systems so as to furnish older adults with relevant information.

This chapter deals with the question: What is Digital Humanism? It argues that Digital Humanism is a philosophy suited for the analysis of the digital age that has specific epistemological, ontological and axiological dimensions. It also introduces a specific version of Digital Humanism, namely Radical Digital Humanism. It argues that we need to advance the co-operation of all Humanisms in order to circumvent the rise of new fascisms in the digital age. The chapter also discusses and responds to objections to Digital Humanism.

The purpose of this paper is to describe the overall branding logic of an international industrial company operating in the renewable energy industry and to respond to calls for empirical research on how to build a business-to-business (B2B) brand in the digital age and how digital media can be used for branding. A digital branding model is also developed.

A single case study of a company at the forefront of digital media usage is used to develop the model. The main data come from semi-structured theme interviews and from content analysis of the channels used to create a brand on the Internet.

In the digital age, firms seem to benefit from having a strong market orientation and a holistic branding approach with robust integration of their different functions. Branding in the digital age not only requires strong internal communication and consistent external communication, but also positioning of the brand in topical conversations. For an industrial organization, becoming an opinion leader is a strategy well-suited to branding and can be supported by creating relevant content subsequently delivered through various social media channels.

The results of this study are based on a single case study and hence are not generalizable.

This study is among the first to respond to the calls for empirical research on industrial brand management in the digital age and contributes to the emerging B2B branding and branding on digital age literature.

This study aims to fill a gap in the literature. The notion of giveaways/free has not been well addressed in management history literature and arguably is a valuable contribution in that it has a strategic dimension.

This paper is conceptual. It is a structured survey of ideas/opinions about the notion of “free” in commercial endeavor. The survey is organized largely from a historical perspective.

Several categories of “free” are delineated and placed into a historical and strategic context.

The work has strategic implications and lays out a new research agenda for management historians.