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Book part
Publication date: 19 September 2019

Kristen Lane and Sidney J. Levy

Advances in information technology have enabled consumers to connect and communicate as they never have before. This chapter conceptualizes information and the digital

Abstract

Advances in information technology have enabled consumers to connect and communicate as they never have before. This chapter conceptualizes information and the digital machines that enable contemporary connection and communication as being part of a “Moveable Feast.” A brief historical review tracing the impact and evolution of information technology on consumers’ lives and the marketplace is first provided. Culminating the historical review is a metaphorical description of the current period as a “Moveable Feast” of information, whereby consumers and digital machines interact to create and share information “dishes” with other consumers worldwide. With this guiding metaphor in place, current marketing-relevant information phenomena are described within a framework of three important digital dyads proposed to exist between humans and machines. Deep discussion of machine–machine, human–machine, and human–human dyads points to the importance of information as a resource that consumers create and exchange in the contemporary marketplace. This chapter concludes by encouraging marketers and marketing researchers to consider the impact and importance of digital information and information technology on consumers’ ability to connect and communicate with digital machines and with one another.

Details

Marketing in a Digital World
Type: Book
ISBN: 978-1-78756-339-1

Keywords

Book part
Publication date: 19 October 2020

Jasmin C. R. Härtel and Charmine E. J. Härtel

Purpose – The purpose of this chapter is to introduce readers to the basic concepts and terminologies associated with the digital age, give examples of how customer…

Abstract

Purpose – The purpose of this chapter is to introduce readers to the basic concepts and terminologies associated with the digital age, give examples of how customer service and services generally are changing as a result of digitalization, describe how emotions are being captured and used in digital communications, illustrate how people are using digital means to manage their own and workers' emotions and well-being, consider how the digital age is changing the future of services, workers, and communication between customers and organizations, and discuss some of the implications for emotions scholars and practitioners.

Design/Methodology/Approach – A literature review of recent publications on the digital age and its implications for services, work, workers, and emotions research and management.

Findings – The review covers seven areas: (1) What the digital age/economy/world is, (2) how customer service (including self-service) and services generally have changed as a result of digitalization, (3) how emotions are captured and used in social robots and digital communications, e.g., emoticons, (4) how people are using digital means (e.g., “self-tracking” and “wearables”) to manage their own emotions/feelings/well-being, (5) what some of the implications of the digital era are for emotions scholars and practitioners including methodology, (6) how people are saying the digital age will change the future of work, workers, relationships between customers and organizations, and learning, and (7) the ethical and well-being imperatives that researchers, practitioners, governments, and businesses must proactively and responsibly meet.

Practical Implications – Practically, the chapter provides information useful to five types of readers: (1) those who have emerging digital literacy or who consider themselves to be low digital natives, (2) those who are interested in understanding how customer service and services are changing because of digitalization, (3) those interested in understanding ways in which Artificial intelligence and digital tools are being used to capture and manage emotions, (4) those interested in learning how work is changing because of Industry 4.0, and (5) emotions scholars and practitioners interested in the implications of the digital world for their research and practice.

Book part
Publication date: 19 September 2022

Christian Fuchs

This chapter deals with the question: What is Digital Humanism? It argues that Digital Humanism is a philosophy suited for the analysis of the digital age that has…

Abstract

This chapter deals with the question: What is Digital Humanism? It argues that Digital Humanism is a philosophy suited for the analysis of the digital age that has specific epistemological, ontological and axiological dimensions. It also introduces a specific version of Digital Humanism, namely Radical Digital Humanism. It argues that we need to advance the co-operation of all Humanisms in order to circumvent the rise of new fascisms in the digital age. The chapter also discusses and responds to objections to Digital Humanism.

Article
Publication date: 6 July 2015

Heini Sisko Maarit Lipiäinen and Heikki Karjaluoto

The purpose of this paper is to describe the overall branding logic of an international industrial company operating in the renewable energy industry and to respond to…

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Abstract

Purpose

The purpose of this paper is to describe the overall branding logic of an international industrial company operating in the renewable energy industry and to respond to calls for empirical research on how to build a business-to-business (B2B) brand in the digital age and how digital media can be used for branding. A digital branding model is also developed.

Design/methodology/approach

A single case study of a company at the forefront of digital media usage is used to develop the model. The main data come from semi-structured theme interviews and from content analysis of the channels used to create a brand on the Internet.

Findings

In the digital age, firms seem to benefit from having a strong market orientation and a holistic branding approach with robust integration of their different functions. Branding in the digital age not only requires strong internal communication and consistent external communication, but also positioning of the brand in topical conversations. For an industrial organization, becoming an opinion leader is a strategy well-suited to branding and can be supported by creating relevant content subsequently delivered through various social media channels.

Research limitations/implications

The results of this study are based on a single case study and hence are not generalizable.

Originality/value

This study is among the first to respond to the calls for empirical research on industrial brand management in the digital age and contributes to the emerging B2B branding and branding on digital age literature.

Details

Journal of Business & Industrial Marketing, vol. 30 no. 6
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 15 September 2022

Miftachul Huda

The presence of digital learning space is widely seen as there is an active engagement between educators and learners. However, the challenge raised mainly amidst the…

Abstract

Purpose

The presence of digital learning space is widely seen as there is an active engagement between educators and learners. However, the challenge raised mainly amidst the pandemic age, which is potentially leading to the interference on the active engagement in education process. The necessary act to have a critical response from the student’s feedback towards the online learning services should be taken into consideration in ensuring the continuance of teacher education in enabling to grab the potential chance to advance the assessment of strategic approach in online learning. This paper aims to examine the digital access during the pandemic age through elaborating the extensive value of better learning service or adaptation for the online learning achievement amidst the pandemic age.

Design/methodology/approach

This study is conducted with a qualitative approach through the particular method of data collection, namely, structured interview. This qualitative approach was selected to enable obtaining the richness of information and related data. The insightful feedback will be coming from 27 higher education learners.

Findings

The finding revealed that better design of achievement pathway on the digital access could be enhanced in supporting the online learning performance through the online services. The main point refers to look into detail about digital online infrastructure insufficiency for online access support and improvements on digital online infrastructure for accessibility of learning service. The main occupations are clearly pointed in the following phase. Those are empowering digital access for learning service support and enhancing digital-adaptation for online learning achievement.

Originality/value

This study is supposed to contribute in assisting the value contribution with an extensive point to continue the digital access during pandemic age through the adaptation empowerment of higher learner’s online learning services.

Details

foresight, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1463-6689

Keywords

Content available
Book part
Publication date: 14 October 2022

Päivi Rasi-Heikkinen

Abstract

Details

Older People in a Digitalized Society
Type: Book
ISBN: 978-1-80382-167-2

Article
Publication date: 11 October 2021

Stephen Denning

To implement a customer-centric vision in the digital era requires leadership that champions principles, processes and practices that promote customer value and corporate agility.

Abstract

Purpose

To implement a customer-centric vision in the digital era requires leadership that champions principles, processes and practices that promote customer value and corporate agility.

Design/methodology/approach

In the digital age organization the CEO’s job description, and those of all the leadership team, will require radical redesign.

Findings

A successful digital-age CEO is an entrepreneur with a passion for creating new value for customers and a preoccupation with strategic agility and discerning new business opportunities.

Practical/implications

Perhaps the most critical feature of digital-era CEOs’ jobs is their focus on the continuous creation of new businesses.

Originality/value

A successful digital-age CEO is an entrepreneur with a passion for creating new value for customers and a preoccupation with strategic agility and discerning new business opportunities.

Details

Strategy & Leadership, vol. 49 no. 5
Type: Research Article
ISSN: 1087-8572

Book part
Publication date: 19 September 2022

Christian Fuchs

This chapter introduces the goals of the book Digital Humanism: A Philosophy for 21st Century Digital Society. It outlines the book’s chapter structure and discusses…

Abstract

This chapter introduces the goals of the book Digital Humanism: A Philosophy for 21st Century Digital Society. It outlines the book’s chapter structure and discusses societal development as the context that requires Radical Digital Humanism today. The chapter argues that we need to ask the following questions: Why is Humanist philosophy important in the contemporary digital age? How can Humanism help us to critically understand how digital technologies shape society and humanity? What kind of Humanism do we need to make sense of digitalisation in society? The book Digital Humanism: A Philosophy for 21st Century Digital Society contributes to the renewal of Humanist philosophy in the digital age.

Article
Publication date: 1 April 2003

Georgios I. Zekos

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination…

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Abstract

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some legal aspects concerning MNEs, cyberspace and e‐commerce as the means of expression of the digital economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy.

Details

Managerial Law, vol. 45 no. 1/2
Type: Research Article
ISSN: 0309-0558

Keywords

Article
Publication date: 11 April 2020

Ashleigh McFarlane and Emma Samsioe

This paper demonstrates how #50+ fashion Instagram influencers contribute to the social construction of cognitive age through their aesthetic digital labours.

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Abstract

Purpose

This paper demonstrates how #50+ fashion Instagram influencers contribute to the social construction of cognitive age through their aesthetic digital labours.

Design/methodology/approach

Non-participative netnography was used in the form of visual and textual analysis of over 300 Instagram posts including images, captions and comments.

Findings

Findings reveal how outfit selection, background choices and bodily poses redefine expressions of look age through forms of aesthetic labour. Post-construction, hashtag and emoji usage illustrates how influencers refrain from directly posting about the fashion brands that they endorse. Instead, image and personality work visually attracts followers to politically charged posts which directly impact upon the social and cultural contexts where influencers are active. This ties into present-day wider societal discourses.

Practical implications

50+ fashion influencers have high spending power. Fashion brands should refrain from using #brand and collaborate in more subtle ways and concentrate on challenging the negativity of the old-age cliché.

Originality/value

The study advances theory on the social construction of age in fashion studies by combining cognitive age with aesthetic labour to identify the characteristics of the social phenomenon of the 50+ Instagram influencer. It applies principles from critical visual analysis to digital context, thereby advancing the qualitative netnographic toolkit.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 24 no. 3
Type: Research Article
ISSN: 1361-2026

Keywords

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