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Abstract

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Machine Learning and Artificial Intelligence in Marketing and Sales
Type: Book
ISBN: 978-1-80043-881-1

Book part
Publication date: 29 January 2013

Abby Sneade

Purpose — The Department for Transport's 2011 GPS National Travel Survey (NTS) pilot study investigated whether personal GPS devices and automated data processing could be used in…

Abstract

Purpose — The Department for Transport's 2011 GPS National Travel Survey (NTS) pilot study investigated whether personal GPS devices and automated data processing could be used in place of the 7-day paper diary. Using GPS technology could reduce the relatively high burden that the diary places upon respondents, reduce costs and improve data quality.

Design/methodology/approach — Data was collected from c.900 respondents. Practical changes were made to the existing methodology where necessary, including the collection of information to support data processing. Processing was undertaken using the University of Eindhoven's Trace Annotator. Results from the GPS pilot were then compared to those from the main NTS diaries for the same period.

Findings — There were no insurmountable problems using GPS devices to collect data; however, the processed GPS data did not resemble the diary outputs, making GPS unsuitable for the NTS. The GPS data produced fewer and longer trips than the diary data. The purpose of a quarter of the GPS trips was unclear, and a disproportionate share started and ended at home.

Research limitations — Further work to manually inspect trips identified via validation as unfeasible and subsequently refine the processing algorithms would have been desirable had time permitted. GPS data processing may have been hindered by missing GPS data, particularly in the case of rail travel.

Originality/value — This research used an accelerometer-equipped GPS device to better predict the method of travel. It also combined addresses that respondents reported having visited during the travel week with GIS data to code the purpose of trips without using a post-processing prompted-recall survey.

Details

Transport Survey Methods
Type: Book
ISBN: 978-1-78-190288-2

Keywords

Book part
Publication date: 10 August 2018

Allan H. Church, Lorraine M. Dawson, Kira L. Barden, Christina R. Fleck, Christopher T. Rotolo and Michael Tuller

Benchmark surveys regarding talent management assessment practices and interventions of choice for organization development (OD) practitioners have shown 360-degree feedback to be…

Abstract

Benchmark surveys regarding talent management assessment practices and interventions of choice for organization development (OD) practitioners have shown 360-degree feedback to be a popular tool for both development and decision-making in the field today. Although much has been written about implementing 360-degree feedback since its inception in the 1990s, few longitudinal case examples exist where interventions have been applied and their impact measured successfully. This chapter closes the gap by providing research findings and key learnings from five different implementation strategies for enhancing 360-degree feedback in a large multi-national organization. Recommendations and implications for future research are discussed.

Book part
Publication date: 1 December 2014

Soko S. Starobin and Sylvester Upah

This paper discusses how educational policies have shaped the development of large-scale educational data and reviews current practices on the educational data use in selected…

Abstract

Purpose

This paper discusses how educational policies have shaped the development of large-scale educational data and reviews current practices on the educational data use in selected states. Our purposes are to: (1) analyze the common practice and use of educational data in postsecondary education institutions and identify challenges as the educational crossroads; (2) propose the concept of Data Literacy (DL) for teaching (Mandinach & Gummer, 2013a) and its relevance to researchers and stakeholders in postsecondary education; and (3) provide future implications for practices and research to increase educational DL among administrators, practitioners, and faculty in postsecondary education.

Design/methodology/approach

We used two guiding conceptual frameworks to analyze the common practice and use of educational data in postsecondary education institutions and identify challenges as the educational crossroads. First, we used the 4Vs of Big Data by Rajan (2012) to examine the misalignment between the policy mandate and the practices. The elements of the 4Vs of Big Data – volume, velocity, variety, and veracity – help us to depict how Big Data enables educators to organize, store, manage, and manipulate vast amounts of educational data at the right moment and at the right time. Second, we used the conceptual framework for DL proposed by Gummer and Mandinach (in press). They interpret DL “as the collection, examination, analysis, and interpretation of data to inform some sort of decision in an educational setting” (p. 1, in press).

Findings

Using the guiding frameworks, we identified four educational data crossroads as follows:

Crossroad 1: Unintended Increase in Workload Volume;

Crossroad 2: Unrealistic Expectations of Data Velocity;

Crossroad 3: Data Variety in Silos; and

Crossroad 4: Data Veracity and Policy Agenda Mismatch.

In this paper, we explain each of these crossroads in more detail with some examples.

Originality/value of the paper

Much of the existing body of literature, exemplary practices, as well as federal and state funding has been focused on K-12 education contexts. In this paper, we identify current practices and challenges of educational data in the institutions of higher education. Additionally, this paper presents the application of the exemplary practices of data literacy development in postsecondary education and implications for future practices of data literacy development in postsecondary education.

Details

The Obama Administration and Educational Reform
Type: Book
ISBN: 978-1-78350-709-2

Keywords

Book part
Publication date: 2 April 2015

Jeffrey C. Wayman, Vincent Cho, Jo Beth Jimerson and Virginia W. Snodgrass Rangel

The effective use of student data has gained increasing attention in the past 10 years. Although district leaders would like to support data use and improvement, exactly how to go…

Abstract

The effective use of student data has gained increasing attention in the past 10 years. Although district leaders would like to support data use and improvement, exactly how to go about such work systemically is often unclear. Accordingly, the aim of this chapter is to illuminate the inner workings of data use throughout a mid-sized school district. In doing so, we highlight issues in how data were used and supported, and provide discussion about how districts such as this one may improve data use throughout the district.

Details

Leading Small and Mid-Sized Urban School Districts
Type: Book
ISBN: 978-1-78441-818-2

Book part
Publication date: 12 December 2017

Wasim Ahmed, Peter A. Bath and Gianluca Demartini

This chapter provides an overview of the specific legal, ethical, and privacy issues that can arise when conducting research using Twitter data. Existing literature is reviewed to…

Abstract

This chapter provides an overview of the specific legal, ethical, and privacy issues that can arise when conducting research using Twitter data. Existing literature is reviewed to inform those who may be undertaking social media research. We also present a number of industry and academic case studies in order to highlight the challenges that may arise in research projects using social media data. Finally, the chapter provides an overview of the process that was followed to gain ethics approval for a Ph.D. project using Twitter as a primary source of data. By outlining a number of Twitter-specific research case studies, the chapter will be a valuable resource to those considering the ethical implications of their own research projects utilizing social media data. Moreover, the chapter outlines existing work looking at the ethical practicalities of social media data and relates their applicability to researching Twitter.

Details

The Ethics of Online Research
Type: Book
ISBN: 978-1-78714-486-6

Keywords

Abstract

Details

The Technology Takers
Type: Book
ISBN: 978-1-78769-463-7

Book part
Publication date: 18 July 2022

Manish Bhardwaj and Shivani Agarwal

Introduction: In recent years, fresh big data ideas and concepts have emerged to address the massive increase in data volumes in several commercial areas. Meanwhile, the…

Abstract

Introduction: In recent years, fresh big data ideas and concepts have emerged to address the massive increase in data volumes in several commercial areas. Meanwhile, the phenomenal development of internet use and social media has not only added to the enormous volumes of data available but has also posed new hurdles to traditional data processing methods. For example, the insurance industry is known for being data-driven, as it generates massive volumes of accumulated material, both structured and unstructured, that typical data processing techniques can’t handle.

Purpose: In this study, the authors compare the benefits of big data technologies to the needs for insurance data processing and decision-making. There is also a case study evaluation concentrating on the primary use cases of big data in the insurance business.

Methodology: This chapter examines the essential big data technologies and tools from the insurance industry’s perspective. The study also included an analytical analysis that supported several gains made by insurance companies, such as more efficient processing of large, heterogeneous data sets or better decision-making support. In addition, the study examines in depth the top seven use cases of big data in insurance and justifying their use and adding value. Finally, it also reviewed contemporary big data technologies and tools, concentrating on their key concepts and recommended applications in the insurance business through examples.

Findings: The study has demonstrated the value of implementing big data technologies and tools, which enable the development of powerful new business models, allowing insurance to advance from ‘understand and protect’ to ‘predict and prevent’.

Details

Big Data Analytics in the Insurance Market
Type: Book
ISBN: 978-1-80262-638-4

Keywords

Book part
Publication date: 18 July 2022

Shivani Vaid

Introduction: With the proliferation and amalgamation of technology and the emergence of artificial intelligence and the internet of things, society is now facing a rapid…

Abstract

Introduction: With the proliferation and amalgamation of technology and the emergence of artificial intelligence and the internet of things, society is now facing a rapid explosion in big data. However, this explosion needs to be handled with care. Ethically managing big data is of great importance. If left unmanageable, it can create a bubble of data waste and not help society achieve human well-being, sustainable economic growth, and development.

Purpose: This chapter aims to understand different perspectives of big data. One philosophy of big data is defined by its volume and versatility, with an annual increase of 40% per annum. The other view represents its capability in dealing with multiple global issues fuelling innovation. This chapter will also offer insight into various ways to deal with societal problems, provide solutions to achieve economic growth, and aid vulnerable sections via sustainable development goals (SDGs).

Methodology: This chapter attempts to lay out a review of literature related to big data. It examines the implication that the big data pool potentially influences ideas and policies to achieve SDGs. Also, different techniques associated with collecting big data and an assortment of significant data sources are analysed in the context of achieving sustainable economic development and growth.

Findings: This chapter presents a list of challenges linked with big data analytics in governance and achievement of SDG. Different ways to deal with the challenges in using big data will also be addressed.

Details

Big Data Analytics in the Insurance Market
Type: Book
ISBN: 978-1-80262-638-4

Keywords

Book part
Publication date: 1 August 2004

Henrich R. Greve and Eskil Goldeng

Longitudinal regression analysis is conducted to clarify causal relations and control for unwanted influences from actor heterogeneity and state dependence on theoretically…

Abstract

Longitudinal regression analysis is conducted to clarify causal relations and control for unwanted influences from actor heterogeneity and state dependence on theoretically important coefficient estimates. Because strategic management contains theory on how firms differ and how firm actions are influenced by their current strategic position and recent experiences, consistency of theory and methodology often requires use of longitudinal methods. We describe the theoretical motivation for longitudinal methods and outline some common methods. Based on a survey of recent articles in strategic management, we argue that longitudinal methods are now used more frequently than before, but the use is still inconsistent and insufficiently justified by theoretical or empirical considerations. In particular, strategic management researchers should use dynamic models more often, and should test for the presence of actor effects, autocorrelation, and heteroscedasticity before applying corrections.

Details

Research Methodology in Strategy and Management
Type: Book
ISBN: 978-1-84950-235-1

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