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Support Vector Machines in Marketing and Sales

Niladri Syam (University of Missouri, USA)
Rajeeve Kaul (McDonald's Corporation, USA)

Machine Learning and Artificial Intelligence in Marketing and Sales

ISBN: 978-1-80043-881-1, eISBN: 978-1-80043-880-4

Publication date: 10 March 2021

Citation

Syam, N. and Kaul, R. (2021), "Support Vector Machines in Marketing and Sales", Machine Learning and Artificial Intelligence in Marketing and Sales, Emerald Publishing Limited, Leeds, pp. 85-137. https://doi.org/10.1108/978-1-80043-880-420211005

Publisher

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Emerald Publishing Limited

Copyright © 2021 Emerald Publishing Limited