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Institutions of learning are charged with the social responsibility to prepare future professionals for the ever-changing demands of modern society. Universities should provide expanded opportunities for learning and may choose to do so in many ways. Service learning is one approach designed to provide an educational experience that fosters a deeper community investment through involvement and outreach. Service learning engages students in the community in order to help meet the needs of that community (Osteen & Perry, 2012). Universities have begun to use this as an experiential learning approach to prepare professionals to better address the needs of the local communities. Instructors can integrate these opportunities into coursework. As universities respond to societal changes, the infusion of service learning may be the method to do so. While providing benefits to the local community, students also experience growth through the use of these practices. Specifically, service learning activities serve to improve critical thinking skills and improve multicultural competency (Coffey, 2010). This chapter will explore opportunities for universities to integrate social responsibility into the curriculum. Case examples will be provided to showcase possible strategies designed to foster engagement. These examples highlight educational experiences, while also demonstrating contributions that universities can make to the neighboring community.

Humanity faces many crises – climate change, food insecurity, persistent poverty – what Brown, Harris, and Russell (2010) call wicked problems. These problems implicate us all, with possible solutions transcending disciplinary, organizational, and national boundaries. Therefore educators need to nurture graduates able to engage as future practitioners – and citizens – in seeking solutions which recognize “the personal, the local and the strategic, as well as specialized contributions to knowledge” (Brown et al., 2010, p. 4).

A model of service-learning which draws on the principles of social pedagogy, cultural-based learning and co-production provides the foundations for a more reflexive pedagogy, supporting the “development of student attention, emotional balance, empathetic connection, compassion and altruistic behavior” (Zajonc, 2013, p. 83). This approach advocates that community organizations play a pivotal role in co-designing knowledge. Drawing on an applied research module at University of Wolverhampton this chapter will argue that by engaging community groups as co-producers of knowledge, learning can be extended beyond students to the wider community (Murphy & Joseph, 2019). Not only will this enhance the potential of service learning to benefit the community and the students, but it has the potential to produce graduates more sensitive to the needs of communities themselves.

The aim of this study is, from the perspective of artisan entrepreneurship, to trace and analyse the artisan's profile in the sustainable development of low population density cross-border territories, using the quintuple helix innovation model.

Ten semi-structured interviews were conducted with cultural and traditional artisans to achieve the proposed objective using a qualitative approach. The artisans are from Northeast Portugal (Bragança, Miranda do Douro, Mogadouro, Vimioso and Vinhais) and Northern Spain (Province of Zamora). The interviews were conducted face-to-face between May and June 2022. The interviews were manually transcribed and subjected to content and lexical analyses using IRaMuTeQ software.

An artisan was identified as an enterprising individual whose marketed handicraft pieces transmit the values and teachings of his community. Innovation, technology, sustainability and circular economy in a family environment, where dedication, resilience, happiness and hard work transmit an identity that places the artisan and his artisan practice as the driving force for the enhancement and promotion of his territory, cultural heritage and identity.

This work is the first study to address and treat the issue of artisan entrepreneurship by analysing and defining the cultural-based and traditional artisan profile in a cross-border and low population density territorial context.

The purpose of this paper is to examine the role of culture in artisan entrepreneurship. It is argued that culture plays a critical role in entrepreneurial behaviour as culture is a key determinant of what it means to be a person. The concept of culture is explored from a micro level of analysis therefore, conceptualising culture from the perspective of the individual entrepreneur’s personality. The main research question being investigated within this paper is: whether artisan entrepreneurs share common personality traits with other entrepreneur groups, using the five factor model (FFM) of personality as the basis of the conceptual model presented herein.

A literature review on the emerging field of artisan entrepreneurship, followed by a review of the literature on personality theory and entrepreneurship. Then, drawing upon the FFM of personality, a conceptual framework is introduced which proposes a relationship between the Big Five personality traits and four dimensions of artisan entrepreneurship such as cultural heritage, community entrepreneurship, craftsmanship and innovation, developed from concepts derived from extant literature.

The theoretical contribution is in the form of propositions. Four propositions have been formulated around the entrepreneurial personality of artisan business owners for each of the four dimensions: cultural heritage, community entrepreneurship, craftsmanship and innovation.

The paper is the first to propose a relationship between the Big Five personality dimensions and the likelihood of starting and/or running a business among an entrepreneur group rather than explaining personality differences among entrepreneur and non-entrepreneur groups. The focus of the paper is specifically on artisan entrepreneurs and it has been proposed that the personality trait of agreeableness is important in the decision to start a cultural-based business. It has also been proposed that artisan entrepreneurs possess personal characteristics of openness to newness and openness to innovation that are integral to regional development.

The Scottish Parliament has recently formed Community Health Partnerships (CHPs), in which health and social care providers come together within a unified organisational framework. This paper aims to assess the extent to which employees identify with their profession and whether professional identity poses a significant barrier to multi‐disciplinary, inter‐organisational partnership.

The study adopted a mixed methodology approach. A survey of all CHP staff was conducted, four months after the CHP was created and obtained a 31 per cent response rate. Additionally, to obtain an in‐depth understanding of the partnership, 26 interviews were conducted with senior and middle level managers and professional representatives.

A strong professional identity in the health and social care context was evident while the partnership vision, in contrast, lacked clarity. Therefore under these circumstances individuals' sense of occupation has been heightened due to perceived attempts to erode their professional identity, and modifications to their sense of “self” have not been challenged by a strong partnership ethos.

Managers face a deep‐rooted cultural based challenge where individuals strongly identify with their profession rather than the ethos of the partnership, which impedes full integration. Managers have a “balancing act” of addressing structural and processual change within the integration agenda, without losing sight of the outcomes in terms of service delivery and improving health and wellbeing.

This paper examines the implications of a new major health policy change that aims to integrate health and social care. In addition, the study unravels the complex issue of professional identity in this context.

This chapter explores the impact of delivering culturally community family therapy with strength-based strategies, to transgenerational Black Haitian families living in Haiti and the Dominican Republic following the 2010 earthquake. A series of workshop intervention over several years, which were co-facilitated by community pastors and leaders provided a cultural-based intervention drawing on Black British and Caribbean culture, Haitian culture, Christian spiritual belief systems, in conjunction with some bi-cultural attachment and systemic methods and techniques. Community feedback through testimonies contributed to evaluation and outcomes in developing new strategies to manage stress, and family conflict and distress, together with developing new strategies in sharing a vision for the future across the community.

The purpose of this paper is to address a significant public mental health disparity affecting American Indians/Alaska Natives (AI/ANs): the shortage of clinical trials research analyzing the benefits of AI/AN traditional-based treatments, e.g. drumming.

A total of four focus groups were conducted among outpatient and inpatient AI/AN substance abuse patients and providers serving AI/ANs. The purpose of these focus groups was to obtain insights relating to the recent challenges of conducting a clinical trial within the outpatient treatment setting seeking to analyze the benefits of a new substance abuse treatment intervention utilizing drumming for AI/ANs [Drum-assisted Recovery Therapy for Native Americans (DARTNA)] and to obtain recommendations to successfully conduct a similar study within an inpatient treatment setting.

The most prevalent barriers to conducting a clinical trial within an outpatient setting were transportation and child care issues. Recommendations were obtained with regard to optimizing recruitment and retention for a future study within an inpatient setting.

This research offers the field rare information that helps toward identifying strategies to successfully conduct clinical trials investigating the benefits of culturally-appropriate treatments for AI/ANs with substance use disorders.

The purpose of this study is to investigate the dimensionality of the market orientation (MO) scale.

This is a firm-level study. A purposive sample of 400 firms (with 2–3 key informants from each firm) has been taken to study the MO of the firms. The psychometric testing of the MO scale was done using exploratory factor analysis, confirmatory factor analysis and structural equation modeling (SEM).

The results have shown that the dimensionality of MO exhibits a different pattern across the sample. The four factors delineated dimensions explain more than 62% of the variance in the data set and are found to be the valuable and versatile measure of MO. Overall, the results provide enough evidence of the validity, reliability and generalizability of the MO scale. The results of SEM indicate a satisfactory nomological validity of the scale.

The study develops a valid measure of MO with a major focus on market intelligence. The study proposes MO as a function of customer orientation, competitor orientation, inter-functional coordination and market intelligence which was largely ignored in the marketing literature.