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The purpose of this paper is to use principles from Tzu's The Art of War to develop a conceptual framework for the exploration of brand persuasion and the manufacturing of consumer consent and consumption.

The conceptual framework is based upon formal theoretical links between Tzu's concept of engagement and the political economic aspects of Herman and Chomsky with regard to manufacturing consent and consumption engineering via use of the mass media.

Within the framework the consumer is simultaneously the enemy, the manipulated target for consumption engineering and the protected people in the sales “war”. The business culture and ethical considerations of such a position are examined and hence the paper offers a novel insight into how theoretical concepts link political, social and commercial paradigms in order to gain an insight into market interventions, consumption engineering and marketing leverage.

The paper contributes to the body of knowledge examining the relationship between Chinese and Western theoretical concepts whilst providing insight for executives seeking to leverage marketing strategy.

This research aims to propose a comparative environmental analysis of conventional and prefabricated construction techniques utilizing a building information modelling (BIM) technique.

A set of indicators are selected to assess the environmental emissions throughout the construction life cycle, based on BIM platform. An existing project involving ten apartment buildings in Shanghai is selected as a case study.

The results reveal that prefabricated construction demonstrates environment-friendly performance with some exceptions of acidification and mineral resource consumption. Environmental impacts can also be further reduced by increasing the projected area ratio and percentage of project prefabrication.

Overall, the proposed method can be used to identify relevant environmental merits and for decision-making of appropriate construction techniques in building construction projects.

Many traditional cost accounting methods can result in distorted cost information as they allocate overheads in proportion to labour. This can result in a low technology product being overcosted and a high technology product being undercosted. Activity‐based costing (ABC) allocates costs more accurately and pinpoints areas of waste. Describes software which provides a tutorial introduction to ABC and highlights the difference between ABC and conventional cost accounting by means of simulating a production environment for the user to explore. The simulator should foster improved understanding of the opportunities of ABC.

Spare Parts Management (SPM) and Industry 4.0 has proven their importance. However, employment of Industry 4.0 solutions for SPM is at emerging stage. To address the issue, this article is aimed toward a systematic literature review on SPM in Industry 4.0 era and identification of research gaps in the field with prospects.

Research articles were reviewed and analyzed through a content-based analysis using four step process model. The proposed framework consists of five categories such as Inventory Management, Types of Spares, Circularity based on 6Rs, Performance Indicators and Strategic and Operational. Based on these categories, a total of 118 research articles published between 1998 and 2022 were reviewed.

The technological solutions of Industry 4.0 concepts have provided numerous opportunities for SPM. Industry 4.0 hi-tech solutions can enhance agility, operational efficiency, quality of product and service, customer satisfaction, sustainability and profitability.

The review of articles provides an integrated framework which recognizes implementation issues and challenges in the field. The proposed framework will support academia and practitioners toward implementation of technological solutions of Industry 4.0 in SPM. Implementation of Industry 4.0 in SPM may help in improving the triple bottom line aspect of sustainability which can make significant contribution to academia, practitioners and society.

The examination uncovered a scarcity of research in the intersection of SPM and Industry 4.0 concepts, suggesting a significant opportunity for additional investigative efforts.

This paper reviews the literature on maintenance strategies for energy efficiency as a potential maintenance approach. The purpose of this paper is to identify the main concept and common principle for each maintenance strategy for energy efficiency.

A literature review has been carried out on maintenance and energy efficiency. The paper systematically classified the literature into three maintenance strategies (e.g. inspection-based maintenance [IBM], time-based maintenance [TBM] and condition-based maintenance [CBM]). The concept and principle of each maintenance strategy are identified, compared and discussed.

Each maintenance strategy's main concept and principle are identified based on the following criteria: data required and collection, data analysis/modeling and decision-making. IBM relies on human senses and common senses to detect energy faults. Any detected energy losses are quantified to energy cost. A payback period analysis is commonly used to justify corrective actions. On the other hand, CBM monitors relevant parameters that indicate energy performance indicators (EnPIs). Data analysis or deterioration modeling is needed to identify energy degradation. For the diagnostics approach, the energy degradation is compared with the threshold to justify corrective maintenance. The prognostics approach estimates when energy degradation reaches its threshold; therefore, proper maintenance tasks can be planned. On the other hand, TBM uses historical data from energy monitoring. Data analysis or deterioration modeling is required to identify degradation. Further analysis is performed to find the optimal time to perform a maintenance task. The comparison between housekeeping, IBM and CBM is also discussed and presented.

The literature on the classification of maintenance strategies for energy efficiency has been limited. On the other hand, the ISO 50001 energy management systems standard shows the importance of maintenance for energy efficiency (MFEE). Therefore, to bridge the gap between research and industry, the proposed concept and principle of maintenance strategies will be helpful for practitioners to apply maintenance strategies as energy conservation measures in implementing ISO 50001 standard.

The novelty of this paper is in-depth discussion on the concept and principle of each maintenance strategy (e.g. housekeeping or IBM, TBM and CBM) for energy efficiency. The relevant literature for each maintenance strategy was also summarized. In addition, basic rules for maintenance strategy selection are also proposed.

In recent years, concern about the negative environmental effects of technologies, and in particular the use of genetic engineering in food production, has become a major topic in public debate. Public acceptance of genetic engineering is vital to development of this technology. This study, carried out in Christchurch, New Zealand, explores the role of consumers opinions, attitudes and behaviours toward genetic engineering. It focuses on the relative perceived risk associated with consuming genetically engineering food and the role of food labelling in reducing this risk. The study found that most consumers are uninformed about genetic engineering and the potential benefits it holds. The level of accurate knowledge held by the consumer was found to be an important determinant in the perceived level of risk and willingness to accept genetic engineering. Notable relationships were also found between demographic variables, attitudes and behaviours towards genetically engineered produce.

Highly non-linear optimization problems exist in many practical engineering applications. To deal with these problems, this study aims to propose an improved optimization algorithm, named, adaptive resistance and stamina strategy-based dragonfly algorithm (ARSSDA).

To speed up the convergence, ARSSDA applies an adaptive resistance and stamina strategy (ARSS) to conventional dragonfly algorithm so that the search step can be adjusted appropriately in each iteration. In ARSS, it includes the air resistance and physical stamina of dragonfly during a flight. These parameters can be updated in real time as the flight status of the dragonflies.

The performance of ARSSDA is verified by 30 benchmark functions of Congress on Evolutionary Computation 2014’s special session and 3 well-known constrained engineering problems. Results reveal that ARSSDA is a competitive algorithm for solving the optimization problems. Further, ARSSDA is used to search the optimal parameters for a bucket wheel reclaimer (BWR). The aim of the numerical experiment is to achieve the global optimal structure of the BWR by minimizing the energy consumption. Results indicate that ARSSDA generates an optimal structure of BWR and decreases the energy consumption by 22.428% compared with the initial design.

A novel search strategy is proposed to enhance the global exploratory capability and convergence speed. This paper provides an effective optimization algorithm for solving constrained optimization problems.

The steel bars account for a high percentage of material costs for the current construction projects. At the present time, most of the construction projects for the factories of thin‐film transistor liquid crystal display (TFT‐LCD) complete the transactions of steel bars when the suppliers ship the steel bars to the temporary storage/processing sites. This paper applies the buy‐in concept in the Theory of Constraint (TOC) on the supply chain of steel bars. In this study, suppliers are required to establish warehouses at the construction sites and complete the transactions when the formed and processed steel bars are shipped into the factory sites. The aim is to find a win‐win solution to meet with the expectations from constructors as they hope that there is no need to build up inventories but supply is ready at any time. Also, this paper compares and analyzes the traditional supply/inventory model of steel bars and the Demand‐Pull (D‐P) model under the TOC framework. It is proved that Vendor Management Inventory (VMI) in the D‐P model is able to more effectively manage steel bars as a material.

In working towards a sustainable campus of public universities, energy consumption behaviour assessment is one of the several issues that requires attention by the facilities manager. Information on energy consumption behaviour is needed to determine potential energy savings. The purpose of this study is to assess energy consumption behaviour for student accommodations in Malaysian public universities.

This study focuses on developing energy consumption behaviour models (ECBMs) and assesses the potential energy savings. The “energy culture” framework consolidated with multiple regression analysis is used to strengthen the development of ECBMs. A self-administrated survey involving 1,009 respondents in selected public universities was carried out.

The result shows that five factors from the energy culture framework contribute to energy consumption behaviour, namely, building regulation, environmental concern, education, social marketing and direct factors (device and activities). These factors are included in the model for predicting energy consumption levels. The results show that there is a 78 per cent difference in energy consumption between the observed and predicted data.

This study indicates a high potential energy saving among students of Malaysian public universities.

The model was tested against the overall students among Malaysian public universities. In future, the model can be tested within hostel accommodations. The present assessment revealed the potential energy saving among the hostel buildings and sets the target regarding which building has a potential to reduce energy. It also helps the facilities managers to come up with strategies for programmes and energy policy in public universities.

The purpose of this paper is to measure Canadian attitudes towards genetic engineering in food, for both plant-based and livestock, assess trust towards food safety and overall regulatory system in Canada.

This exploratory study is derived from an inductive, quantitative analysis of primary data obtained from an online survey of adults, aged 18 and over, living in Canada for at least 12 months. An online survey was widely distributed in both French and English. Data were collected from 1,049 respondents. The sample was randomized using regional and demographic benchmarks for an accurate representation of the Canadian population. The completion rate of the survey was 94 per cent. Based on the sampling design, the margin of error is 3.1 per cent, 19 times out of 20.

Consumers misunderstand the nature of genetic engineering or do not appreciate its prevalence in agrifood or both. In total, 44 per cent of Canadians are confused about health effects of genetically engineered foods and ingredients. In total, 40 per cent believe that there is not significant testing on genetically engineered food to protect consumers. In total, 52 per cent are uncertain on their consumption of genetically engineered food, despite its prominence in the agrifood marketplace. Scientific literacy of respondents on genetic engineering is low. While Canadians are divided on purchasing genetically engineered animal-based products, 55 per cent indicated price is the most important factor when purchasing food.

More research is required to better appreciate the sociological and economic dimensions of incorporating GM foods into our lives. Most importantly, longitudinal risks ought to be better understood for both plant- and animal-based GM foods and ingredients. Additional research is needed to quantify the benefits and risks of GM crops livestock, so business practices and policies approach market expectations. Significantly, improving consumers’ scientific literacy on GM foods will reduce confusion and allow for more informed purchasing decisions. Indeed, a proactive research agenda on biotechnologies can accommodate well-informed discussions with public agencies, food businesses and consumers.

This exploratory study is one of the first to compare consumers’ perceptions of genetic engineering related to animal and plant-based species in Canada since the addition of genetically modified salmon to the marketplace.