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Article
Publication date: 22 June 2020

Lei Li, Yaxuan Dai and Yudong Sun

Employing big data analysis tools, this study examines the significance of supply chain integration affecting online financial consumption, analyzes the online financial…

Abstract

Purpose

Employing big data analysis tools, this study examines the significance of supply chain integration affecting online financial consumption, analyzes the online financial consumption demand of mobile phone consumers, promotes the optimization of supply chain services with consumers as the focus and proposes full integration of a mobile phone supply chain in terms of product, logistics and marketing, in order to improve the supply and demand relationship between consumers and suppliers; the overall objective is to promote further development of online financial consumption.

Design/methodology/approach

In this study, TF-IDF (term frequency–inverse document frequency) and cosine similarity text analysis are used for analyzing online demand for mobile phone products, studying the influence of supply chain services on consumption demand and identifying strategies for promoting overall optimization of the supply chain to meet online financial consumption demands of consumers; the study analyzes online reviews on mobile phone topics from the JingDong (JD) platform and Weibo platform.

Findings

Research results show that online demand for mobile phone products is greatly influenced by supply chain links such as product design, logistics transportation and marketing promotion. The consumption demand for different mobile phone products has different emphases, but the differences are not significant. The overall improvement of the supply chain should focus on product research and development, logistics layout optimization and marketing promotion, in order to meet and guide the online financial demand of consumers and improve the effectiveness of supply chain management.

Research limitations/implications

This study only considered data from China's largest online mobile phone sales platform and Weibo text data owing to the data sensitivity involved.

Originality/value

There are few supply chain optimization studies based on online financial consumption reviews from customers. Therefore, this study integrates online consumption trends into a supply chain analysis framework to explore strategies for promoting supply chain optimization according to customer demands, improving the benign interaction of participants in the supply chain and promoting the development of online financial consumption.

Details

Industrial Management & Data Systems, vol. 121 no. 4
Type: Research Article
ISSN: 0263-5577

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Article
Publication date: 1 March 1990

Roger J. Sandilands

Allyn Young′s lectures, as recorded by the young Nicholas Kaldor,survey the historical roots of the subject from Aristotle through to themodern neo‐classical writers. The…

Abstract

Allyn Young′s lectures, as recorded by the young Nicholas Kaldor, survey the historical roots of the subject from Aristotle through to the modern neo‐classical writers. The focus throughout is on the conditions making for economic progress, with stress on the institutional developments that extend and are extended by the size of the market. Organisational changes that promote the division of labour and specialisation within and between firms and industries, and which promote competition and mobility, are seen as the vital factors in growth. In the absence of new markets, inventions as such play only a minor role. The economic system is an inter‐related whole, or a living “organon”. It is from this perspective that micro‐economic relations are analysed, and this helps expose certain fallacies of composition associated with the marginal productivity theory of production and distribution. Factors are paid not because they are productive but because they are scarce. Likewise he shows why Marshallian supply and demand schedules, based on the “one thing at a time” approach, cannot adequately describe the dynamic growth properties of the system. Supply and demand cannot be simply integrated to arrive at a picture of the whole economy. These notes are complemented by eleven articles in the Encyclopaedia Britannica which were published shortly after Young′s sudden death in 1929.

Details

Journal of Economic Studies, vol. 17 no. 3/4
Type: Research Article
ISSN: 0144-3585

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Article
Publication date: 12 September 2016

Ji Yan, Kun Tian, Saeed Heravi and Peter Morgan

This paper aims to investigate consumersdemand patterns for products with nutritional benefits and products with no nutritional benefits across processed healthy and…

Abstract

Purpose

This paper aims to investigate consumersdemand patterns for products with nutritional benefits and products with no nutritional benefits across processed healthy and unhealthy foods. This paper integrates price changes (i.e. increases and decreases) into a demand model and quantifies their relative impact on the quantity of food purchased. First, how demand patterns vary across processed healthy and unhealthy products is investigated; second, how demand patterns vary across nutrition-benefited (NB) products and non-nutrition-benefited (NNB) products is examined; and third, how consumers respond to price increases and decreases for NB across processed healthy and unhealthy foods is investigated.

Design/methodology/approach

Here, a demand model quantifying scenarios for price changes in consumer food choice behaviour is proposed, and controlled for heterogeneity at household, store and brand levels.

Findings

Consumers exhibit greater sensitivity to price decreases and less sensitivity to price increases across both processed healthy and unhealthy foods. Moreover, the research shows that consumersdemand sensitivity is greater for NNB products than for NB products, supporting our prediction that NB products have higher brand equity than NNB products. Furthermore, the research shows that consumers are more responsive to price decreases than price increases for processed healthy NB foods, but more responsive to price increases than price decreases for unhealthy NB foods. The findings suggest that consumers exhibit a desirable demand pattern for products with nutritional benefits.

Originality/value

Although studies on the effects of nutritional benefits on demand have proliferated in recent years, researchers have only estimated their impact without considering the effect of price changes. This paper contributes by examining consumers’ price sensitivity for NB products across processed healthy and unhealthy foods based on consumer scanner data, considering both directionalities of price changes.

Details

European Journal of Marketing, vol. 50 no. 9/10
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 8 June 2012

Dang Luo and Bo Song

The purpose of this paper is to research the status quo and future trends of the income elasticity of the consumer demand of Chinese rural residents.

Abstract

Purpose

The purpose of this paper is to research the status quo and future trends of the income elasticity of the consumer demand of Chinese rural residents.

Design/methodology/approach

The paper uses model ELES and model GM (1,1) to analyze and predict the income elasticity of consumer demand in the rural areas of China.

Findings

The findings show the indicator that the income elasticity of consumer demand in the rural areas of China is quite large at present, but most sub‐categories of the indicators show a declining trend in the future.

Practical implications

The paper includes implications for the relevant departments to adjust the economic polices timely and reasonably according to specific form based on the findings above.

Originality/value

The income elasticity of consumer demand is an important indicator, reflecting the relationship between consumer demand and income, so it is of great significance to research it.

Details

Kybernetes, vol. 41 no. 5/6
Type: Research Article
ISSN: 0368-492X

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Article
Publication date: 17 August 2012

Dang Luo and Bo Song

The purpose of this paper is to research the status quo and future trend of the income elasticity of consumer demand of Chinese rural residents.

Abstract

Purpose

The purpose of this paper is to research the status quo and future trend of the income elasticity of consumer demand of Chinese rural residents.

Design/methodology/approach

The paper uses Model ELES and Model GM(1,1) to analyze and predict the income elasticity of consumer demand in the rural areas of China.

Findings

The findings show the indicator that the income elasticity of consumer demand in the rural areas of China is quite large at present, but most sub‐categories of the indicators show a declining trend in the future.

Practical implications

The paper includes implications for the relevant departments to adjust the economic polices timely and reasonably, according to specific form based on the findings above.

Originality/value

The income elasticity of consumer demand is an important indicator reflecting the relationship between consumer demand and income, so it is of great significance to research it.

Details

Grey Systems: Theory and Application, vol. 2 no. 2
Type: Research Article
ISSN: 2043-9377

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Article
Publication date: 20 November 2017

Asli D.A. Tasci

The purpose of this paper is to measure the potential influence of sociodemographic characteristics on consumers’ stated importance for sustainability benchmarks for…

Abstract

Purpose

The purpose of this paper is to measure the potential influence of sociodemographic characteristics on consumers’ stated importance for sustainability benchmarks for satisfaction, the importance of different areas for benchmarks and the importance of different organizations having benchmarks.

Design/methodology/approach

Quantitative methods with a structured survey was applied on an online survey platform called Amazon’s Mechanical Turk, or MTurk. A total of 417 completed surveys were collected from residents in the USA; however, missing values reduced the sample size to 410 and 411 for some variables. The data were analyzed using descriptives, frequencies, t-test and one-way ANOVA test using SPSS version 24.

Findings

The results revealed consumers’ short-term focus on self-related benefits, rather than long-term-oriented sustainability concerns, and thus a lack of awareness and demand for sustainability-related benchmarks. Only gender showed a strong explanatory power in explaining the demand for all benchmarks, including those related to sustainability.

Research limitations/implications

The study was conducted online with volunteer participants, regarding their general attitudes rather than a specific consumption experience. On-site studies of consumers of organizations applying or not applying sustainability benchmarks could enable the identification of fresh attitudes and opinions as consumers experience the products and services of the organizations.

Practical implications

Organizations advocating sustainability may need to step up in increasing consumer awareness and attention. None of the formal sustainability-related certificates were mentioned by respondents. The burden of this education should perhaps also be placed on the organizations providing these certificates; they may need to start following the marketing approach, investigating consumers when formulating and promoting these certificates.

Social implications

In light of the socially desirable tendencies of human beings, marketing communication messages that relate ethics and moral development to sustainable behavior may be more compelling for both suppliers and consumers. Consumers with different ethical views may require different motivation for demanding sustainability benchmarks.

Originality/value

Although much attention has been focused on sustainable development, and many standardization tools and benchmarks have been developed to ensure sustainable tourism and hospitality practices, there is a lack of attention concerning consumers’ awareness of, demand for and especially, consumer characteristics that determine their demand for such benchmarks. The current study is one of the few that fill this void in literature.

Details

Tourism Review, vol. 72 no. 4
Type: Research Article
ISSN: 1660-5373

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Article
Publication date: 1 January 1973

PHILIP B. SCHARY and BORIS W. BECKER

This monograph progresses from a consideration of definitional issues to the development of a conceptual model for marketing‐logistics interaction and finally to a…

Abstract

This monograph progresses from a consideration of definitional issues to the development of a conceptual model for marketing‐logistics interaction and finally to a discussion of the issues of implementation of the model within the context of marketing strategy. Thus, following an introduction, Part II begins with definition of the field and examines the position of physical distribution in relation to marketing. Part III discusses the relationship of physical distribution and macro‐marketing, and is thus concerned about the social, aggregative goals of logistics systems, including the costs of distribution. Part IV continues this argument, examining specifically the influence of physical distribution on channel structure. Part V then focuses on the assumptions underlying the customer service function, asking how physical distribution can influence final demand in the market place. Part VI presents a conceptual model of marketing‐logistics demand stimulation. The operational issues concerned with its implementation are shown in Part VII; and a summary of the relevant points is presented in Part VIII. The concern has been not with presenting either new computational models nor empirical data but with presenting a new perspective on the marketing‐logistics interface. There is a need to reduce the barriers between these fields and to present more useful ways for co‐operation.

Details

International Journal of Physical Distribution, vol. 3 no. 4
Type: Research Article
ISSN: 0020-7527

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Article
Publication date: 4 July 2016

Faical Akaichi and Cesar Revoredo-Giha

The purpose of this paper is to assess Scottish consumersdemand for animal welfare and organic pork. The paper also tried to answer the following questions: first, are…

Abstract

Purpose

The purpose of this paper is to assess Scottish consumersdemand for animal welfare and organic pork. The paper also tried to answer the following questions: first, are animal-friendly pork and organic-pork complements or substitutes (competing)? Second, what is the relationship between pork products with different animal welfare labels (i.e. “freedom food” pork vs “specially selected pork”)? Third, does the demand for animal-friendly and organic pork vary with the level of deprivation of the area where consumers are living?

Design/methodology/approach

The dataset used in the analysis is the Kantar Worldpanel dataset for Scotland, which contains weekly data of food and drink purchases for consumption at home, covering the period 2006-2011. The panel is representative of the Scottish population and covers about 3,694 households. The linear version of the almost ideal demand system was estimated. Then, the own- and the cross-price elasticities as well as the expenditure elasticities for the 22 food categories and products were computed.

Findings

The results indicate that when the price of animal-friendly pork increases, consumers decrease their consumption of this product and substitute it by organic pork or regular pork, especially in the case of fresh pork, bacon and sausages. It was found that products with different animal welfare accreditation are substitutes in the eyes of Scottish consumers and are, therefore, competing for the market share of animal-friendly foods. The results also show that the demand for animal-friendly pork is more elastic in the most deprived areas in Scotland.

Originality/value

To the best of the authors’ knowledge, this is the first study that estimates the demand for conventional, animal-friendly and organic pork using a scanner data in Scotland and controlling for the variation by area of deprivation.

Details

British Food Journal, vol. 118 no. 7
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 28 October 2002

Robert L. Cook and Michael S. Garver

Supply chain practitioners have made great strides in forming collaborative partnerships, yet the end consumer is often left out of these plans. Being an important member…

Abstract

Supply chain practitioners have made great strides in forming collaborative partnerships, yet the end consumer is often left out of these plans. Being an important member of the supply chain, we propose that supply chains need to get closer to the end consumer ‐ forming collaborative relationships that center around demand planning. Developing subscription relationships with end consumers will lead to increased planning time, which will result in dramatic cost reductions and superior consumer value and satisfaction through lower costs, increased convenience, and improved availability of supply. Being a new and unique strategy, not all consumers will adopt subscription supply chains. However, we argue that some consumer segments will receive tremendous value and satisfaction purchasing certain types of products and services through subscriptions. Tremendous opportunities await those supply chains who target the right consumers, marketing the right products and services through a subscription supply chain.

Details

American Journal of Business, vol. 17 no. 2
Type: Research Article
ISSN: 1935-5181

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Article
Publication date: 28 January 2020

Junfei Ding and Wenbin Wang

The purpose of this paper is to investigate the retailer’s strategy of information sharing in a green supply chain with promotional effort, and the impact of information…

Abstract

Purpose

The purpose of this paper is to investigate the retailer’s strategy of information sharing in a green supply chain with promotional effort, and the impact of information sharing on the decisions and profits of the manufacturer and the retailer.

Design/methodology/approach

The developed models aim to maximize the profits of the manufacturer, the retailer and the green supply chain system. The game theory is used to obtain the equilibrium solutions of both the manufacturer and the retailer. A two-part compensation (TPC) contract is designed to motivate the retailer to share information with the retailer. Numerical examples are used to show the impact of parameters on decisions by Matlab 2014.

Findings

The results show that the green degree increases while the promotional effort level decreases when the manufacturer receives the larger demand information from the retailer; information sharing leads to a profit increase to the manufacturer and a profit loss to the retailer, but can increase the profit of supply chain under a certain condition; information sharing reduces the expected consumer surplus. The TPC contract designed in this paper can not only motivate the retailer to share information but also increases the consumer surplus.

Research limitations/implications

The study has been done in a monopoly environment where only a retailer can forecast demand information. It is an interesting direction of future research when considering there are more retailers who can forecast such information in a supply chain.

Originality/value

There exist two main aspects that are different from the existing literature. The stochastic demand function related to the retail price, the green degree and the promotional effort have never appeared in previous literature. This paper considers a green product supply chain with a manufacturer who produces green products and a retailer who has an information advantage because of her promotional effort; this paper investigates the impact of information sharing on the consumer surplus and designs a contract to coordinate the green supply chain.

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