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Book part
Publication date: 7 July 2022

Erin Lawrimore, David Gwynn and Stacey Krim

In the decades since the founding of the Society of American Archivists (SAA) in 1938, the array of functions considered core to archival work have grown and evolved. In the early…

Abstract

In the decades since the founding of the Society of American Archivists (SAA) in 1938, the array of functions considered core to archival work have grown and evolved. In the early years of SAA, the profession was largely focused on issues of collection maintenance, heavily emphasizing preservation as the fundamental mission of the archivist. Yet, at this time, there were archivists calling on their colleagues to engage with audiences outside of the archival reading room. It was not until the social history movements in the 1970s, however, that discussions of outreach as a core function of the archivist's work took hold in the profession. From the 1970s and moving through to today, outreach and proactive engagement with external communities has moved from a peripheral activity of the archivist to one seen as essential to the overall success of an archival program. In this chapter, we examine the evolving discourse surrounding outreach and engagement activities by archivists, focusing on how outreach has been discussed in professional literature. We also explore ways in which this shift in professional perspective is reflected in the work done today by archivists at the University of North Carolina at Greensboro.

Details

Building Community Engagement and Outreach in Libraries
Type: Book
ISBN: 978-1-80382-367-6

Keywords

Book part
Publication date: 7 July 2022

Martha E. Meacham, Tony Nguyen, Tess Wilson and Abigail Mann

The chapter seeks to address a current gap in the literature: envisioning and justifying community outreach projects and turning such insights into best practices for managing…

Abstract

The chapter seeks to address a current gap in the literature: envisioning and justifying community outreach projects and turning such insights into best practices for managing such projects. Drawing heavily on informational interviews, the article highlights the importance of defining shared missions and strategic plans, identifying partners, researching needs and expectations, building trust and partnerships, setting and fulfilling communication expectations, offering tangible benefits to the partner, and evaluating outcomes. While focused on health sciences librarians and their community partners, these practices are broadly applicable to many library outreach programs and can enhance credibility, approaches, and impact, while increasing funding opportunities and users while creating sustainable collaborations.

Content available
Book part
Publication date: 7 July 2022

Cinthya Ippoliti

In its simplest form, community engagement is a process whereby an organization works with the groups and individuals it serves to transform a shared vision into actions that…

Abstract

In its simplest form, community engagement is a process whereby an organization works with the groups and individuals it serves to transform a shared vision into actions that ultimately benefit them. This chapter presents a framework to assist library managers and administrators in reimagining their outreach efforts from a community engagement perspective where users actively shape their shared experiences with the library. Although there are resources that discuss how libraries can structure these initiatives through the ACRL Library Marketing and Outreach Interest Group, the Public Library Association, and publications such as Marketing Libraries Journal, some of the literature surrounding community-based work is not as directly tied to outreach. By reading this chapter, libraries will find information related to defining their role within their communities, outlining strategies for collaboration, conducting needs assessment, gap analysis, asset mapping, and identifying a variety of outreach activities and their accompanying assessment strategies.

Details

Building Community Engagement and Outreach in Libraries
Type: Book
ISBN: 978-1-80382-367-6

Keywords

Book part
Publication date: 1 May 2019

Gregg A. Stevens, Martin Morris, Tony Nguyen and Emily Vardell

Health science librarians occupy a unique place in librarianship, guiding healthcare professionals and the public to quality sources of medical research and consumer health…

Abstract

Health science librarians occupy a unique place in librarianship, guiding healthcare professionals and the public to quality sources of medical research and consumer health information in order to improve patient outcomes and quality of life. A broader impact of health sciences librarianship is its advocacy for improvements in public health. In recent years, health science librarians have been actively involved in advocating for adequate, responsive, and culturally competent health care for lesbian, gay, bisexual, transgender, and queer (LGBTQ+) individuals. Health sciences librarians have advocated for LGBTQ+ individuals through a variety of specialized outreach projects to address health disparities found in the LGBTQ+ community such as HIV/AIDS, women’s health, or substance abuse, have collaborated with public health agencies and community-based organizations to identify health disparities and needs, and have implemented outreach to address these needs.

This chapter maps the landscape of health sciences librarian outreach to LGBTQ+ people. The authors develop this theme through case studies of health science librarians providing health information to the LGBTQ+ community and healthcare professionals. Following an overview of advocacy for LGBTQ+ health by the US National Network of Libraries of Medicine and professional information organizations, they conclude the chapter by discussing the “pioneering” nature of these projects and the common threads uniting them, and by identifying the next steps for continued successful outreach through the development of an evidence base and tailoring of outreach and resources to address other demographic aspects of the members of the LGBTQ+ community.

Details

LGBTQ+ Librarianship in the 21st Century: Emerging Directions of Advocacy and Community Engagement in Diverse Information Environments
Type: Book
ISBN: 978-1-78756-474-9

Keywords

Book part
Publication date: 7 July 2022

Dana L. Ladd, Emily J. Hurst and Alisa Brewer

Adults in the United States have low health literacy skills which puts them at high risk for serious health consequences. Libraries have traditionally provided programming on a…

Abstract

Adults in the United States have low health literacy skills which puts them at high risk for serious health consequences. Libraries have traditionally provided programming on a variety of topics for patrons but barriers such as technology and transportation access may prevent potential patrons from attending. Librarians can help increase the health literacy skills of community members by providing health outreach programming to the communities they serve. This chapter examines strategies and specific examples that library managers can implement to facilitate technology and health literacy skills through programming in communities.

Details

Building Community Engagement and Outreach in Libraries
Type: Book
ISBN: 978-1-80382-367-6

Keywords

Article
Publication date: 10 August 2015

Patrick Griffis

The purpose of this paper is to provide examples and best practices of an academic library’s strategy of collaborating with community agencies in assisting community…

1441

Abstract

Purpose

The purpose of this paper is to provide examples and best practices of an academic library’s strategy of collaborating with community agencies in assisting community entrepreneurs.

Design/methodology/approach

This conceptual paper reflects on the evolution of a new service role for an academic library in providing outreach to community entrepreneurs and is limited to the best practices and lessons learned of one academic library.

Findings

This conceptual paper reflects on an academic library’s outreach strategy for assisting community entrepreneurs; collaboration with community agencies is featured as a best practice with examples and lessons learned.

Originality/value

A recent national study of academic business librarians’ outreach to entrepreneurs has established collaboration with community agencies as an effective service strategy. This conceptual paper reflects on the use of this strategy in a specific academic library’s outreach efforts to community entrepreneurs.

Details

Reference Services Review, vol. 43 no. 3
Type: Research Article
ISSN: 0090-7324

Keywords

Open Access
Article
Publication date: 13 June 2022

Jarrod Goentzel, Timothy Russell, Henrique Ribeiro Carretti and Yuto Hashimoto

The COVID-19 pandemic has forced countries to consider how to reach vulnerable communities with extended outreach services to improve vaccination uptake. The authors created an…

Abstract

Purpose

The COVID-19 pandemic has forced countries to consider how to reach vulnerable communities with extended outreach services to improve vaccination uptake. The authors created an optimization model to align with decision-makers' objective to maximize immunization coverage within constrained budgets and deploy resources considering empirical data and endogenous demand.

Design/methodology/approach

A mixed integer program (MIP) determines the location of outreach sites and the resource deployment across health centers and outreach sites. The authors validated the model and evaluated the approach in consultation with UNICEF using a case study from The Gambia.

Findings

Results in The Gambia showed that by opening new outreach sites and optimizing resource allocation and scheduling, the Ministry of Health could increase immunization coverage from 91.0 to 97.1% under the same budget. Case study solutions informed managerial insights to drive gains in vaccine coverage even without the application of sophisticated tools.

Originality/value

The research extended resource constrained LMIC vaccine distribution modeling literature in two ways: first, endogenous calculation of demand as a function of distance to health facility location enabled the effective design of the vaccine network around convenience to the community and second, the model's resource bundle concept more accurately and flexibly represented complex requirements and costs for specific resources, which facilitated buy-in from stakeholders responsible for managing health budgets. The paper also demonstrated how to leverage empirical research and spatial analysis of publicly available demographic and geographic data to effectively represent important contextual factors.

Details

Journal of Humanitarian Logistics and Supply Chain Management, vol. 13 no. 2
Type: Research Article
ISSN: 2042-6747

Keywords

Article
Publication date: 1 March 2006

Anne Berlin Blackman and Jack Luskin

The purpose of this paper is to explore the efficacy of a community‐based outreach initiative, piloted in Worcester, Massachusetts, to reduce children's exposure to toxic…

Abstract

Purpose

The purpose of this paper is to explore the efficacy of a community‐based outreach initiative, piloted in Worcester, Massachusetts, to reduce children's exposure to toxic chemicals in common household products by changing parental behavior regarding product purchase and use.

Design/methodology/approach

The program model was based on the premise that community health workers have the potential to deliver health education messages with particular effectiveness. Community health workers in Worcester received customized training to learn about the impact of toxic chemicals on children's health and strategies to reduce children's exposure to toxics in household products. The health workers then delivered this information to low‐income parents in English or Spanish. Through follow‐up interviews, the health workers used short surveys to collect data regarding the effect, if any, of the outreach on parental behavior regarding household product purchase and use.

Findings

Parents were receptive to receiving technical information about toxics and household products from outreach workers who could convey the message at an appropriate comprehension level. Parents' responses to the survey questions suggest that the outreach efforts increased their awareness and understanding of how toxics affect their children's health.

Research limitations/implications

Design and implementation aspects of the initiative – notably the size of the cohort recruited to the project – make it difficult to draw robust conclusions from the survey data. Nevertheless, the data do reflect at least a modest degree of parental behavior change regarding household product purchase and use.

Practical implications

Outreach efforts that reach parents individually in their homes are effective at communicating targeted information but do not necessarily result in parental behavior change. As consumers, many parents need to hear the message more than once before they will change their behavior regarding product use and purchase.

Originality/value

This paper describes a health education model that addresses an important but often overlooked area of risk to children's health: their exposure to toxics in common household products.

Details

Health Education, vol. 106 no. 2
Type: Research Article
ISSN: 0965-4283

Keywords

Article
Publication date: 4 February 2014

Louise Mort Feldmann

The purpose of this paper was to examine on a national scale how academic business librarians are working with community organizations and other libraries to assist local…

1136

Abstract

Purpose

The purpose of this paper was to examine on a national scale how academic business librarians are working with community organizations and other libraries to assist local entrepreneurs with their information needs.

Design/methodology/approach

A multi method approach was used to gather information. In spring 2012, a survey and follow-up interviews were conducted with academic business librarians. Additionally, business consultants who have worked with librarians were interviewed.

Findings

The survey had 53 respondents. Of those, 40 percent indicated that they collaborate to assist entrepreneurs. Five interviewees confirmed the findings of the survey and discussed their collaborative arrangements. The consultants discussed best practices in working with entrepreneurs.

Research limitations/implications

This research studied academic business librarians and reached those who monitor the buslib-l and brass-l listservs. Not all librarians have the time or take the time to respond to a survey. Additionally, this research only explored collaborations to assist local entrepreneurs and did not specifically focus on campus entrepreneurs and outreach to business schools.

Practical implications

This study provides information on academic business librarians' efforts to assist community entrepreneurs. It also provides some information on lessons learned.

Originality/value

A national study of academic business librarians' outreach to entrepreneurs has not been conducted in the past.

Details

Reference Services Review, vol. 42 no. 1
Type: Research Article
ISSN: 0090-7324

Keywords

Article
Publication date: 2 September 2020

Amanda Lange Salvia, Luciana Londero Brandli, Walter Leal Filho, Bianca Gasparetto Rebelatto and Giovana Reginatto

Considering the different roles universities can perform to contribute to sustainable development, it is through teaching and outreach that they might be able to connect to the…

Abstract

Purpose

Considering the different roles universities can perform to contribute to sustainable development, it is through teaching and outreach that they might be able to connect to the academic and local communities the most. The purpose of this study is to investigate the extent to which energy sustainability is being considered in campus teaching and outreach activities of different higher education institutions worldwide. In this context, this exploratory study was developed.

Design/methodology/approach

Through an online survey, a group of 36 universities from all continents was inquired about the level of sustainability in energy aspects of teaching and outreach activities, including curriculum change, training courses for staff and the regularity of outreach projects.

Findings

The results allowed global analysis concerning challenges and opportunities of these educational activities. This study also touches upon the interconnection between these practices and the contribution of universities towards the 2030 Agenda, and how universities can expand their activities and contribute practically to society. In terms of practical contributions, this study provides recommendations for higher education institutions to develop further in the area of energy sustainability through teaching and outreach.

Originality/value

Energy is a sustainability aspect relatively well covered by actions on campus operations, but there is a paucity of studies connecting this topic to teaching and outreach activities. This study is an approach to not only fill this gap but also reinforce the university role and contribution to the Sustainable Development Goals.

Details

International Journal of Sustainability in Higher Education, vol. 21 no. 7
Type: Research Article
ISSN: 1467-6370

Keywords

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