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The verbal and nonverbal behaviors that individuals display (i.e., their communication styles) influence the status positions they attain in their task groups. Prior research has generally concluded that communication behaviors that convey agency (i.e., characteristics denoting intelligence, ambition, and dominance) are more effective for obtaining a high-status position in a task group than communication behaviors that convey communality (i.e., characteristics denoting warmth, sincerity, and agreeableness). The message from these prior studies is that it is more status enhancing to be smart than to be social. The objective of this chapter is to challenge this assertion and argue that in some task groups it may be more status enhancing to be social rather than to be smart. I suggest that the status benefits of particular communication styles depend on the characteristics of the group to which an individual belongs to. Thus, in contrast to prior research in this area, I argue for a more contextual approach to the study of communication styles and status conferral, focusing on how structural and process differences between groups influence how the group members’ words and actions are evaluated.

This paper aims to understand what two apparently contrasting concepts of communality and place attachment say about the quality of community life in the Niger Delta.

The research for this paper relied on extensive qualitative and quantitative data: qualitative data were collected from five oil-rich and three oil-poor communities across Ogoniland, while quantitative data were collected from four of these communities. Thematic content analysis was used to interpret the qualitative data, while the quantitative data were analysed through Excel.

Most participants from both oil-rich and oil-poor communities strongly reject a social sense of communality and strongly endorse a geographical sense of place.

The wider implication of this finding is that proponents of community development (CD) have a choice between either the cynical option of noting that Ogoni’s strong sense of place means that they will tolerate limited CD, or the noble option of noting that Ogoni’s strong sense of place is a solid foundation on which to build sustainable CD by empowering citizens to create their own future.

The originality of this study is twofold. First, it shows the complexity of people’s sense of community encompassing widely different and possibly contradictory elements. Second, it reveals the strength and persistence of people’s attachment to place despite its physical shortcomings.

This paper aims to examine the sources of consumer‐brand relationship investment, specifically isolating the sources and outcomes of communality and exchange relationship characteristics.

The paper utilizes a survey‐based empirical study and subsequent structural modeling approach to test a series of hypotheses concerning how brand performance perceptions influence the development of consumer relationship connections.

The paper finds that perceptions of product performance and service quality influence the development of brand reliability and brand fidelity respectively. Similarly, brand reliability is the primary source of an exchange orientation, while brand fidelity leads to communal brand connections and, ultimately, consumer‐brand relationship investment.

This research is limited by the scope of the sample, fast food restaurants. Future research should explore consumer relationship investment in other product and service categories in order to determine the extent to which relationship development processes vary by product category.

Brands that wish to develop enduring relationships with their customers must understand the relative impact of both personal and functional (exchange) relationship characteristics on the development of relationship investment. Each has a specific role to play and the roles of each vary at different relationship stages.

This research offers at least three significant contributions to the marketing discipline and marketing practice. First, it introduces constructs and associated scales for brand fidelity, communality, exchange and relationship investment. Second, it demonstrates how brand service and product performance differentially contribute to two dimensions of consumer‐brand relationships. Finally, it describes three discrete relationship development stages that play specific roles in the evolution of consumer‐brand relationship investment.

Using two years of ethnographic fieldwork and 17 in-depth interviews, I examine a college gaming group's identity work. Stigmatized as social isolates, gamers employed oppositional identity work to construct themselves as “communal gamers.” Gaming Council members signified an identity counter to prevailing stereotypes by collaboratively coding “communal” to promote member interaction, affirming communality through joking and member recognition, and policing to enforce proper identity presentations. This study contributes to identity work research by furthering our understanding of identity work as group process and how groups manage identity dilemmas.

The purpose of this research is to develop and test a sense of consumption community measurement scale. The concept is examined in an exploratory study in the context of the perceptions of customers of financial services firms.

This research consults the marketing, banking, psychology, and public policy literature. A sense of consumption community scale is tested for validity via exploratory and confirmatory factor analysis. Scale reliability analysis is also conducted.

The result is a second‐order construct composed of the first‐order constructs, camaraderie and communality, and social capital. The construct is found to be a means of measuring the strength of consumers' perceptions of consumption community. Additional evidence of its practical value is demonstrated in four findings. First, partial support is found that men perceive a greater sense of community than women. Second, there is a positive relationship between age and perceived sense of community. Third, no significant relationship was found between the various types of financial institutions and customers' sense of consumption community. Fourth, an identical finding was obtained for the relationship between sense of community and longevity. And fifth, this research also documents limitations of the Sense of Consumption Community Construct due to the exploratory nature of this research effort.

The scale formulated in this research is the first to measure a sense of community among the customers of financial institutions.

Work environments are undergoing a transition and COVID-19 accelerated this change. Prior studies have associated various physical, digital and social work environment elements with occupational well-being. However, holistic approaches to the social work environment to compare the effects of the different elements have received less attention. The purpose of this study is to examine the relationship of various social work environment elements with hybrid worker well-being. The findings help organizations design their work environments and cultures for the post-COVID era.

The study builds on a quantitative survey with 1,057 respondents. The respondents were randomly selected, the answers were anonymous and the results were based on regression analysis.

The analysis indicated that working methods and practices, leadership and management practices, organizational communality and social interaction associate with hybrid worker well-being. Organizational values, reward systems and organizational structures yield no association with hybrid worker well-being.

The value of this paper is in that it investigates elements of the social work environment, presents a research model that examines the relationship of social work environment elements with hybrid worker well-being and provides new empirical data on their implications in a comparative manner.

This study is aimed at providing a deduction on the necessity of social and cultural capital for entrepreneurial outcomes on a community-wide scale.

There is a drift from an individualised form of entrepreneurship to community-based entrepreneurship with a grand focus on social needs of current and emergent nature. This study is both archival and exploratory and has pictured culture and communality as drivers that are needful for enterprising communities.

This paper finds communality, social network, social capital and trust as push-factors for community-based entrepreneurship and development drives.

This study is an original exposé on the Abia Ohafia community’s Model of community-based entrepreneurship which thrives on strong institutions (like the Age Grade System) and age-long practices that have built trust and stability. This local community through its networks, culture and communalities creates relationships, rational innovation, consensual leadership and participatory followership under which resources, opportunities and solutions are deliberately advanced for meeting social and community purposes.

The primary objective of this study is to explore the nuanced interplay of conspicuous consumption, ethical label purchasing and the ensuing dynamics of civic virtue and cynicism within the luxury foodservice context.

Grounded in a theoretical understanding of solidarity within the context of product consumption, this research employs a two-pronged approach involving secondary data analysis and scenario-based experimental studies. The initial phase involves analyzing firm-level data from the Euromonitor database in 2019 and 2021. The main study employs a between-subjects experimental design with a cohort of 316 participants sourced from an online panel.

The results reveal a consistent pattern in the consumption of luxury foodservice and underscore a distinct upward trajectory in consumer demand for ethically labeled food. Notably, these findings underscore the moderating role of ethical label purchasing in the relationship between conspicuous consumption and consumers civic virtue. Additionally, ethical label purchasing moderates the impact of conspicuous consumption on consumer cynicism, both directly and indirectly through emotional solidarity related to both communal and equitable principles.

This study holds significance for both luxury food service researchers and market design practitioners. It provides valuable insights into how ethical labeling interacts with consumers conspicuous consumption, all facilitated by emotional solidarity.

Responding to the growing amounts of power that corporations exert within society, stakeholder groups are increasingly placing companies under pressure to prove their commitments to the idea of corporate social responsibility (CSR). Despite various mechanisms such as codes and principles being implemented in order to guide corporate actions, a clear need has been identified for better measuring tools of CSR. The bench marks is one of the most comprehensive CSR frameworks available and was chosen by this study to develop into a practical measuring instrument. The purpose of this paper is to report on the development process of the instrument.

Two main research methods have been applied, namely a literature review and an empirical study which included theoretically recognised phases for measuring instrument development. One of the phases involved a survey with questionnaires administered on 189 randomly selected respondents.

Apart from successfully measuring CSR performance in line with the bench marks, the developed instrument has been found to be useful as a measuring mechanism for corporate personality (CP).

CP valuation is achieved by measuring company behaviour in terms of the theoretical dimensions of CSR and sustainable development. In doing so, this instrument provides companies with a unique way of identifying their status of being true corporate citizens.

Advances in military medical care have facilitated a reduction of fatalities in the global war on terror, relative to previous conflicts. The physical and psychological trauma of returning personnel remain a challenge, and poor physical and psychological health have been shown to affect quality of life (QOL). The purpose of this paper is to validate the WHOQOL-BREF questionnaire amongst wounded, injured and ill military personnel, and to determine the characteristics of distinct groups found in this sample.

In total, 52 male and female military personnel (34.69+7.63 years, n=51) completed 24 items of the WHOQOL-BREF. Principal component analysis using the direct oblimin rotation was used to determine the factor structure of the WHOQOL-BREF and k-means cluster analysis was used to determine QOL characteristics of the separate groups.

The WHOQOL-BREF is a reliable tool for measuring QOL for American military personnel. However, the psychometric structure of the WHOQOL-BREF in this sample differed from the original domains. The first cluster analysis based on the original domains produced two clusters: a group of 12 that had poor QOL, and a group of 40 that had relatively good QOL except for the physical domain. The second cluster analysis differed in independence and access/social support only.

Although the sample was small for principal component analysis, the investigators chose to proceed with this procedure, because objective indicators such as measures of sampling adequacy and communalities met or exceeded acceptable thresholds.

Rehabilitation programs for military ill, injured and wounded should contain components that promote independence and self-actualization.