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Product color names related to a consumption setting are commonly used in advertising to persuade. This study aims to use consumption imagery fluency as an underlying mechanism for assessing how such a naming tactic impacts product evaluation.

Three between-subjects experiments examine how product evaluation, in response to the use of color names containing consumption situation information, varies as a function of their accessibility (Study 1), and also test the role of a naming explanation (Study 2). How readily a consumer takes in consumption imagery is evaluated as a mediator. The studies further check if color attribute serves as a moderator of such color naming effect and that the naming factor contributes to consumption imagery fluency directly or indirectly alters such through their impact on comprehension fluency (Study 3).

Marketing products with color names related to the consumption setting is more effective than using generic names. Consumption imagery fluency mediates the results. This positive outcome is reduced when color names are less accessible. Fortunately, including an explanation to facilitate reasoning for product color names is helpful to reverse this disadvantage. The same patterns are not evident for highly accessible names. In addition, the effectiveness of consumption situation-related color names is restricted to the circumstance of color attribute as secondary, as opposed to primary. Furthermore, naming factors influence the ease of consumption of imagery whether or not facilitated by comprehension fluency.

This research provides evidence of consumers’ responses to product color naming that involves consumption situations and identifies consumption imagery fluency as a potential means for mediating the studied effect.

Naming a product color in consumption situation-related terms triggers consumption imagery, driving evaluation when color is the secondary attribute of a product.

This research contributes to understanding the influence of naming a product’s color in promotional communication and correlates to productive tactics for advertising messages.

In the field of research on the application of digital printing to textile materials, there are still many research issues that arise from the very demanding interaction of digital printing technology and the complex, heterogeneous surface system of textile materials. This is precisely why the area of pre-treatment of textile materials is in need of research, and the purpose of this research was to establish the level of influence of physical and chemical activation of the textile surface with plasma and the possibility of improving the quality of the print and colour reproduction.

The paper deals with the possibility of applying argon and oxygen cold low-pressure plasma in the processing of cellulose knitted fabrics, with the aim of improving the quality of the print and colour reproduction in digital pigment inkjet printing. The selected raw material samples were 100% raw cotton and lyocell. After plasma treatment, the samples were printed by digital ink jet printing with water-based pigment printing ink. An analysis of the micromorphological structure of untreated and plasma-treated samples before and after printing was carried out, and a comparative analysis of the colour of the printed elements was carried out depending on the pre-treatment.

The conducted research showed a positive influence of plasma pre-treatment on the coverage of the fibre surface with pigments, the uniformity of pigment distribution along the fibre surface and the uniformity of the distribution of the polymeric binder layer. This has a positive effect on colour reproduction. Also, certain improvements in colourfastness to washing were obtained.

Considering the complexity of the topic, although exhaustive, this research is not sufficient in itself, but opens up new questions and gives ideas for further research that must be carried out in this area.

Also, this kind of research contributes to the possibility of adopting the idea of industrial plasma transformation, as an ecologically sustainable functionalisation of textiles, which has not yet been established.

This research is certainly a contribution to the establishment of acceptable textile pre-treatment methods in the field of digital printing, as one of the key quality factors in digital textile printing (DTP). Considering the still large number of obstacles and unanswered questions encountered in the field of digital printing on textiles, this kind of research is a strong contribution to the understanding of the fundamental mechanisms of the complex interaction between printing ink and textile.

Natural food colors used in food are generally perceived as additives. Therefore, many studies have been conducted to prove the health benefits and risks of using natural food colors, which play an important role in the food industry, and to identify realistic stabilization methods. This paper aims to examine the health effects of natural food colors from a pharmacological approach.

The paper searches for relevant literature using keywords such as “natural food coloring”, “stabilization” and “antioxidant effects”. For the case study area, this paper added “food science and technology” to identify methods for stabilizing natural food coloring. From this review, the authors ultimately selected 79 articles that appeared to meet the research objectives.

When using natural food coloring in food, there are concerns about stabilization. However, with the development of food science and technology, the authors have found that there are multi-layer emulsification methods that can be applied before, during and after food manufacturing, and storage standards are also important. Natural food coloring is playing a diverse role in food science.

Natural food coloring has been reported in various types of literature to have antioxidant, anti-inflammatory and antitumor effects. The most common pigments are carotenoids. Considering the positive effects of natural food coloring on human health, the authors suggest future directions for the development of food science and technology and provide a perspective for changing consumer perceptions.

This paper aims to prepare Poly(Styrene-Butyl acrylate-Methacrylic acid) @Poly Gallic acid-Fe³⁺ photonic crystal composite inks [P(St-BA-MAA)@PGA-Fe³⁺ PCCI, @ means the PGA-Fe³⁺ is loaded on the microspheres] and construct noniridescent structural colors on fabric substrates, with the goal of improving the visibility of structural colors.

P(St-BA-MAA)@PGA-Fe³⁺ PCCI were prepared by coating P(St-BA-MAA) microspheres with a metal-polyphenol network formed by gallic acid (GA, C₇H₆O₅) and Fe³⁺. The assembly effects of the inks were explored under different conditions, including pH, temperature, concentration and surface tension. The optimal self-assembly conditions of the inks were determined using the controlled variable method.

The results demonstrated the successful preparation of P(St-BA-MAA)@PGA-Fe³⁺ PCCI. The metal polyphenol network film composed of GA and Fe³⁺ was successfully coated on the surface of P(St-BA-MAA) seed microspheres. The assembly mechanism of the inks was investigated, indicating that at a diethylene glycol (DEG, C₄H₁₀O₃) concentration of 0.3 wt% and pH of 7, bright noniridescent structural colors could be formed on fabric surfaces after self-assembly by PCCI at 60 °C for 10 min. Furthermore, the mechanical fastness of the structural colors was enhanced due to the adherence of the soft shell composed of P(St-BA-MAA) and GA.

Utilizing a cost-effective approach and a diverse array of readily available raw materials, we have successfully prepared P(St-BA-MAA)@PGA-Fe³⁺ PCCI, which boasts superior performance and offers fabrics a range of unique coloring styles. This innovation paves the way for potential applications of structural colors in practical production, thereby broadening their realm of utility.

Most research about combating the whiteness of teacher education neglects to analyze the whiteness of the higher education institutional contexts housing teacher preparation programs. This gap also holds true within research exploring Minority Serving Institutions’ potential to graduate large numbers of teachers of color. Consequently, this paper aims to argue that without strong institutional commitments to dismantle the whiteness of higher education, Hispanic Serving Institutions (a type of Minority Serving Institution) compromise their potential to robustly prepare and graduate K-12 teachers of color.

Drawing on an inductive qualitative analysis of interviews with teacher educators of color and students and a deductive qualitative analysis of publicly available data at two Hispanic Serving Institutions, this paper uses Critical Race Theory tenets of lived experience and intersectionality.

Both institutions enacted diversity commitments. However, findings demonstrated that institutional support neglected the multiple oppressive systems impacting students of color. Additionally, prioritizing (White) research norms invisibilized faculty of color in higher ranked professorial roles and compromised faculty pedagogy.

Findings address lesser known analyses of how the intersections between institutional climate, teacher education programs and the unique Hispanic Serving Institutional context impact student/preservice teacher and faculty/teacher educator racial diversity, demonstrate the necessity of using an intersectional lens when analyzing preservice teacher and teacher educator of color experiences, and demonstrate how racially diverse, multicultural higher education contexts can still invisibilize diversity.

The purpose of this study is to develop black pigmented ceramic stoneware bodies that integrate various aspects of material composition and color potential. Recent research has explored black pigmented calcium aluminosilicate glass (BPCG), a specialized material known for its unique properties, which holds promise for transforming the color capabilities of traditional ceramics.

In this investigation, initially composite ceramic sample (B-1) was prepared by milling process prior to sieve analysis to attain the particle size within 44 microns. Microanalysis and morphology and thermography were studied by energy-dispersive X-ray spectroscopy, scanning electron microscope and thermogravimetric analysis and found Sample-B-1 received attractive properties like firing shrinkage, porosity, bulk density and firing strength along with good pyro-plastic properties at various temperatures like 950°C, 1050°C, 1000°C and 1180°C. Furthermore, BPCG-assisted pigmented ceramic composites were synthesized with B-1 matrix. CIE lab investigation of the attributed composites (C-series) within selective soaking range of 5–20 min was performed, and the investigation found that prominent black hue appeared (L: 24.09, a*: −0.17, b*: −0.49) for C-10 containing appeared phases of Di-Co-Silicide (26%), Ni-Chromite, Stilpnomelane (rich in iron) as obtained by X-ray diffraction studies.

Ceramic material played a significant role in the realms of art and craft, as well as in technology. The artistic facet reveals concepts or ornamentation, while the craft echoes both traditional and functional appeal. Technology, on the other hand, involves the logical implementation behind the creation.

This C-10 Sample comprised the lower percentage of mullite which attributed that the BPCG homogeneously mixed in the matrix of base (B-1) and appeared as spinal staff. Therefore, BPCG was a potential candidate for ceramic metallization, and this traditional metallization processes often faced some challenges like uniformity and mixing in the ceramic composite domain practices. This study aimed to open up new avenues for artistic decoration and bridging the gap between traditional craftsmanship and modern technology. Furthermore, BPCG’s role in color assessment through shocking techniques added an exciting concept for the ceramic practitioners, designers or ceramic educators.

The purpose of this study is to modify the FDM 3D printer to print with polystyrene (PS) microspheres as the printing material, thus enabling bottom-up structural color printing and evaluating structural color printing.

This study chose a range of different heated bed temperatures to determine a suitable temperature for accelerating the self-assembly of photonic crystals and printing structural colors on various substrates. In addition, this study enhanced the structural color by doping PS microspheres with different contents of Acid Black 210 dye and evaluated the color-enhanced structural color by eye and spectrophotometer under different light sources.

The results show that the modified 3D printer can be used for structural color printing, and 50°C is determined as the heated bed temperature. There are significant differences in structural colors when printing under different color backgrounds and material substrates, and corresponding suitable substrates should be selected according to the application. The doping of PS microspheres with varying contents of dye results in different color levels of structural color. As with pigment colors, the visual perception of structural color varies when viewed under different light sources.

This paper proposes to print structural colors low-costly, analyze structural colors under substrate and light source conditions, and expand the structural color gamut by enhancing structural colors, which has positive implications for further research on structural colors as printing colors.

The purpose of this research is to develop an environmentally friendly antimicrobial dyeing of cotton fabric from the root of Euclea racemosa. Textile phytochemical finishing is in high demand worldwide because of its low toxicity, low pollution, ease of availability, renewability, pharmacological effects and non-carcinogenic properties, as well as its multifunctionality, rapid process stages and potential health benefit.

The cotton fabric was dyed with aqueous extracts of Euclea racemosa root dyes. Dyes were extracted for 20 min at pH 7.43 at room and boiling temperatures with material-to-liquor ratios (MLRs) of 1:5, 1:10, 1:15 and 1:20, altering one variable at a time, and the cotton fabric was colored using a post-mordanting procedure at 50°C with an MLR of 1:20. Using a properly cleaned Petri plate, the colored samples were tested in vitro for antibacterial activity. A spectrophotometer was used to assess color strength and shade depth, as well as wash fastness and annual rubbing fastness tests for both wet and dry.

L* = 36.29, a* = 58.56, b* = 32.46 and K/S = 0.51 were the CIELAB values for dye extracted at boiling temperature. L* = 47.14, a* = 42.23, b* = 49.61 and K/S = 0.38 were the CIELAB values for dye extracted at room temperature. The wash and rubbing fastness of the dyed samples were outstanding and the dyed cotton fabrics were found antibacterial against Gram-negative bacteria Escherichia coli.

Dyes derived from the E. racemosa root could be used to develop a new antibacterial cotton fabric dye.

This study aims to produce composite pigments, including SHS/ZnAl-LDHs, IDS/ZnAl-LDHs and SNND/ZnAl-LDHs, with improved coloration, enhanced photostability and thermostability and biocompatibility.

The chemical structures of the composite pigments were characterized by X-ray diffraction spectroscopy and Fourier transform infrared spectroscopy. Photostability and thermal stability were assessed using ultraviolet-visible spectroscopy and colorimetry. The coverage of the dyes was determined through black-and-white tile testing, and specific RGB values were used to indicate color expressiveness. Finally, a four-color eyeshadow was formulated, and safety tests were conducted via human patch test and cellular assays to confirm the safety and reliability of the samples.

The experimental results demonstrate an enhancement in the photo and thermal stability of the SHS/ZnAl-LDHs, IDS/ZnAl-LDHs and SNND/ZnAl-LDHs composites, along with their superior performance in terms of covering power and color saturation. These composite pigments also exhibit high safety, making them well-suited for cosmetic applications.

The composite pigments based on hydrotalcite can be used in the cosmetic industry without causing any harm to the environment and human health.

The addition of hydrotalcite enables better application of pigments in cosmetics.

In recent years, natural dyes have attracted significant attention globally because of growing public awareness of the environment and health hazards associated with synthetic dyes. Natural dyes can provide special aesthetic qualities as well as the ethical significance of a product which is environmentally friendly. By keeping this burning issue in mind, this study aims to explore the dyeing properties of various unexplored environmentally friendly natural dyes.

In this study, the aqueous extract of coconut leaves is used for dyeing purpose. The silk and jute fabrics were dyed with the extract alone as well as in combination with metal salts as mordants by employing pre-, meta- and postmordanting techniques. The dyeing properties of the colored samples were evaluated by measuring their color strength; CIEL*a*b* values; and color fastness to washing, light and rubbing.

A yellow shade was achieved when the fabric samples were dyed solely with the extract. However, shade variations were observed when different mordants and mordanting techniques were applied. In all the cases, metallic salts improved the color fastness properties of dyed samples to washing, light and rubbing especially for the silk fabric.

To the best of the authors’ knowledge, this is the first report on a natural dye extracted from the leaves of coconut. Leaf as the source of dye has added an extra advantage, as it is reproducible and can be collected easily without harming the plants. The reported dye could be an attractive choice for sustainable and eco-friendly dyeing.