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ALKO Cooperatives’ Social Initiatives: Empowering Coffee Farmers to Preserve Kerinci Seblat National Park, Indonesia

Risa Bhinekawati (Sekolah Tinggi Ekonomi dan Perbankan Islam Mr Sjafruddin Prawiranegara, Jakarta, Indonesia)
Suryono (ALKO Cooperative, Indonesia)

Sustainability and Social Marketing Issues in Asia

ISBN: 978-1-80071-846-3, eISBN: 978-1-80071-845-6

Publication date: 26 January 2023

Abstract

This chapter illuminates why and how a group of local social entrepreneurs improved farmers’ living conditions and contributed to the preservation of Kerinci Seblat National Park (KSNP) through sustainable coffee farming. KSNP is the largest national park on the Island of Sumatra and is a UNESCO world heritage site. However, since 2011, it has been listed as a “World Heritage in Danger” due to illegal logging, encroachment, and poaching of KSNP land. To save KSNP and improve the living conditions of the people around the national park, a group of local social entrepreneurs gathered in 2014 and devised a vision of “preserving the nature by empowering the community” by establishing Koperasi Alam Kopi Kerinci (ALKO cooperatives). The cooperative started to recruit seasoned farmers and younger people who wanted to become agripreneurs. The coffee supply chain was strengthened by educating farmers about good farming practices and coffee traceability technology, so Kerinci coffee could compete in the export market. After seven years of collaborative work, by early 2021, the initiative empowered 516 farmers who cultivated 410 hectares of coffee plantations in 24 villages with a total production of 350 tons of Arabica specialty Kerinci coffee. Ninety-five per cent of coffee productions were exported with premium prices to Belgium, Norway, France, the Netherlands, England, New Zealand, the USA, China, Malaysia, and Singapore. Farmers started to enjoy the fruit of their hard work. Some illegal loggers stopped poaching KSNP and started to plant coffee outside KSNP. The endeavor to preserve the nature and empower the community has started to show good results.

Keywords

Citation

Bhinekawati, R. (2023), "ALKO Cooperatives’ Social Initiatives: Empowering Coffee Farmers to Preserve Kerinci Seblat National Park, Indonesia", Quoquab, F. and Mohammad, J. (Ed.) Sustainability and Social Marketing Issues in Asia, Emerald Publishing Limited, Leeds, pp. 183-206. https://doi.org/10.1108/978-1-80071-845-620231011

Publisher

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Emerald Publishing Limited

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