Search results

The purpose of this study is to investigate the effects of celebrity endorsers on consumer advocacy, customization and entertainment intentions based on the notion of the stimulus–organism–response (SOR) framework. In addition, this study aims to examine the mediating and moderating role of customization and entertainment intentions on the proposed relationships. The authors also intend to highlight the comparative effects between male and female young social media consumers on those proposed associations.

In the pursuit of comprehensive and rigorous data collection, this study adopted a quantitative methodology using a meticulously crafted questionnaire. The questionnaire survey was conducted in major cities of Malaysia using the convenience and snowball sampling techniques. A total of 576 responses were collected, even though 549 retorts were used for data analysis. In this investigation, the authors strategically used covariance-based structural equation modeling through the use of AMOS v. 24 as the primary data analysis tool. Augmenting the analytical depth, the authors also conducted a supplementary bootstrap analysis. The additional layers of examination were crucial for appraising the mediating and moderating effects inherent within the model, in which the PROCESS MACRO v.4.20 was used.

The results of this study revealed the significant direct positive effects of celebrity endorsers on consumer customization, entertainment and advocacy intentions. Consumer customization and entertainment intentions also found significant direct affirmative effects on consumer advocacy intention, along with the significant direct positive effects of consumer entertainment intention on consumer customization intention. The results further revealed that consumer customization and entertainment intentions cannot mediate the relationship between celebrity endorsers and advocacy intention. The entertainment intention also declined the mediating effects between celebrity endorsers and consumer customization intention. On the contrary, consumer customization intention significantly and positively, and entertainment intention also significantly but negatively, moderate the association between celebrity endorsers and consumer advocacy intention. This study also illustrates that the effects of those examined relationships differ between male and female young social media consumers.

This study investigates the impact of celebrity endorsers on consumer behavior, focusing on their customization, entertainment and advocacy intentions. It extends current SOR framework, enhances source credibility theory, fills gaps in the literature on social media brand engagement and underscores the significance of customization and entertainment intentions. The findings provide insights for managers aiming to harness consumer brand advocacy through celebrity endorsers effectively.

Megaprojects are seen as vehicles for delivering significant social value. However, megaproject decision-making, which is deeply embedded in networks comprising formal and informal practices involving the exercise of power, can facilitate or hinder social value delivery. Moreover, these decision-making practices are often intentionally designed and executed to remain hidden and so are not easily identifiable but have implications for maximising social value. This paper aims to identify the hidden barriers to social value delivery on megaprojects resulting from the decision-making environment.

Governmentality theory was used to deconstruct the megaproject decision-making environment. The critical realism philosophy was merged with a narrative inquiry approach to analyse the everyday, taken-for-granted practices that resulted in the decision-making outcomes. Data were collected through 22 in-depth semi-structured interviews to uncover stories highlighting the nature of power relations underpinning the decision-making environment of one megaproject in the Asia Pacific region.

Governmentality theory as a lens showed that emergent, informal governing practices blend with formal governance mechanisms, creating a complex mix of overt and covert power dynamics. The findings suggest that the exercise of covert power by project team members through deviant tactics hinders social value delivery. Therefore, understanding the power dynamics that influence the decision-making of project team members is key for maximising social value delivery.

Originality stems from the use of governmentality theory and critical realism to deconstruct and explain the megaproject decision-making environment, enabling observation of otherwise challenging-to-understand, complex and hidden barriers to the delivery of social value. This paper offers a novel way of explaining social value delivery through megaproject decision-making.

This study aims to establish marketing practices which predict business performance of architecture firms within the Nigerian Construction Industry (NCI) to address the sustained poor business performance of firms, which affects allied professionals as many projects in the built environment depend on design proposals from architects.

Survey responses from 86 firms were used to model business performance measured as total revenue of the firms from 40 commonly deployed marketing practices in construction.

Two-thirds of the marketing practices most used by architectural firms were ineffective in predicting business performance. The model also explains up to half the variance in business performance (37.4–49.9%), supporting the view that marketing in the CI affects business performance. Researching client needs and competitors emerged as the only significant positive predictor of business performance (β = 0.827, p = 0.043). Using social media (β = −1.247, p = 0.004), regular participation in awards/competitions (β = −1.420, p = 0.013) and inclusion of political offers in bids (β = −1.050, p = 0.016) negatively predicted business performance.

Architecture and allied professional bodies in Nigeria need to rethink existing restrictions regarding marketing based on traditional code of ethics in light of present-day realities of digital and internet business environments. Principals and management of architecture firms require a paradigm shift in deploying the appropriate marketing practices, especially as it relates to research regarding changing client expectations and current competition within the NCI.

The study established marketing practices which model business performance and demonstrate their value in a framework for improving the financial sustainability of architecture firms within the NCI.

With the rising concern for employment equity, accompanied by the potential for social media backlash and boycotts of company brands, products, and services, organisations are focussing on equality, diversity, and inclusion (EDI) in the workplace. They develop programmes and initiatives and allocate resources to these efforts. While there has been some progress, companies have also faced challenges that stymied the effectiveness of those programmes and the intended outcomes for their organisations. Based on in-depth interviews with 28 employees of organisations in various industries, this chapter identifies challenges at three levels based on employee perceptions. The findings categorise these challenges at the individual employee (micro) level, the organisational (meso) level and the national (macro) level. Furthermore, the findings suggest steps to remove some of those challenges, or at least minimise their negative impact on organisational EDI policies and practices.

Need: The previous suggestion assists with administrative methodology. The contribution explores customer understandings in different industry and transaction texts. They include online education, video marketing, and entertainment analytics. The communication needs to be detailed to improve the system.

Purpose: The suggestion aims to improve the previous contribution by enhancing the user experience. The study increases the usage of video content. The recommendation brings better business to the video host.

Methodology: The work includes the machine learning algorithm to understand the user and improve the client’s experience. The recommendation uses the Apriori algorithm to map various attributes of the trainer and learners. The suggested work has three features. It focusses on video possessions, educator feelings, physical characteristics, and visible aesthetic characteristics. The study considers 1,200 different samples.

Findings: The work simulates using python. It improves efficiency by 29.5% compared to previous work.

Practical Implications: Machine learning has pitched in to understand diverse customers’ behaviour. Various features affecting the behaviour are collected and analysed by the system. The study intends to find an appropriate mapping between the attributes of the user and educator.

This research examines Indian women entrepreneurs’ endeavours to keep their undertakings above water amid the COVID-19 emergency in 2021–2022. This study centers around female-possessed endeavours in Rajasthan, with a particular spotlight on how artificial intelligence (AI) assists them in getting by. It examines how Indian women entrepreneurs used social media to stay in business during the pandemic and adds to information collection by inspecting women-claimed micro and small enterprises (MSEs) and their use of AI through social media during COVID-19. We administered a questionnaire to a sample of 100 female entrepreneurs who use social media platforms to manage their businesses. The researchers found that the pandemic fundamentally affects women entrepreneurs, especially those who run MSEs, using an anti-tactical approach to deal with survey information from 100 respondents. Women have seen a drop in pay because of lower deals, hindered supply chains, and the inconvenience of paying credit portions. Regardless of how women entrepreneurs are especially delicate to monetary shocks, most need to approach government or private-area help. The significance of virtual entertainment through AI in saving women’s ventures is featured in this review. Web-based entertainment has become famous for helping women sell their businesses, contact new clients, and keep current clients. Women entrepreneurs have reduced their losses as a result of forceful advancements supplemented by appealing offers like limits, various administrations, and advertising. We infer that during an emergency, women entrepreneurs embraced innovative methods to keep their businesses reasonable.

Integrating the theory of consumption value into the stimulus-organism-response framework, this study aims to analyse the influence of external and internal factors on the customers’ perceptions of utilitarian, hedonic, social and epistemic values as drivers of the overall perceived value and customers’ continuance use of mobile banking (m-banking).

An online survey was conducted with 252 actual m-banking users, and the partial least squares structural equations modelling was applied to analyse the data.

The results reveal that ubiquity and gamification positively influence the perceived usefulness and entertainment, that is the utilitarian and hedonic perceived values. Furthermore, users’ self-congruence and innovativeness affect subjective norms and novelty-seeking, representing social and epistemic values. Except for the hedonic value, each value element impacts the overall perceived value, which in turn incites clients’ intention to continue using m-banking services.

By exploring the simultaneous effect of service-related and personal factors (stimuli) on different elements of perceived value (organism), this study contributes to the existing knowledge of consumption reactions (response) in the context of m-banking. The research of the Macedonian m-banking offers a closer insight into Western Balkan mobile commerce.

Integrando la Teoría del Valor de Consumo (TCV) en el marco Estímulo-Organismo-Respuesta (S-O-R), este estudio pretende analizar la influencia de factores externos e internos en las percepciones de valor utilitario, hedónico, social y epistémico de los clientes, como impulsores del valor percibido global y del uso continuado del m-banking por parte de los clientes.

Se realizó una encuesta en línea a 252 usuarios reales de banca móvil y se aplicó el modelo de ecuaciones estructurales por mínimos cuadrados parciales (PLS-SEM) para analizar los datos.

Los resultados revelan que la ubicuidad y la gamificación influyen positivamente en la utilidad y el entretenimiento percibidos, es decir, en los valores utilitarios y hedónicos percibidos. Además, la autocongruencia y la capacidad de innovación de los usuarios afectan a las normas subjetivas y a la búsqueda de novedades, que representan el valor social y epistémico. A excepción del valor hedónico, cada elemento de valor influye en el valor percibido global, que a su vez incita a los clientes a seguir utilizando los servicios de banca móvil.

Al explorar el efecto simultáneo de factores personales y relacionados con el servicio (estímulos) sobre diferentes elementos del valor percibido (organismo), contribuimos al conocimiento existente sobre las reacciones de consumo (respuesta) en el contexto del m-banking. La investigación del m-banking macedonio ofrece una visión más cercana del comercio móvil de los Balcanes Occidentales.

本研究将消费价值理论（TCV）纳入刺激-组织-反应（S-O-R）框架, 旨在分析外部和内部因素对客户感知功利价值、享乐价值、社会价值和认识价值的影响, 这些因素是客户整体感知价值和持续使用移动银行的驱动因素。

对 252 名实际移动银行用户进行了在线调查, 并采用偏最小二乘法结构方程模型（PLS-SEM）分析数据。

结果表明, 普遍性和游戏化对用户的有用性和娱乐性感知, 即功利性和享乐性感知价值有积极影响。此外, 用户的自我一致性和创新性也会影响主观规范和新奇寻求, 这代表了社会价值和认识价值。除享乐价值外, 每个价值要素都会影响整体感知价值, 进而激发客户继续使用移动银行服务的意愿。

通过探索服务相关因素和个人因素（刺激）对感知价值不同要素（有机体）的同时影响, 我们为现有的有关移动银行背景下消费反应（响应）的知识做出了贡献。通过对马其顿移动银行的研究, 我们可以更深入地了解西巴尔干移动商务。

The essay aims to suggest policies that can help strategically deconstruct and dereproduce the establishment of (child) sexual exploitation in Thailand and Cambodia in phases, for the purpose of upholding child and human rights and rebranding the global image of these two regional commercial sex hubs in the long term.

This essay is constructed based on the theoretical framework of the social control and general strain theories. Supported by the theories, the essay examines what are the socioeconomic determinants driving the prevalence of the (child) commercial sex industry in Thailand and Cambodia. Here the essay highlights and summarises how the (child) commercial sex industry has been constructed and reproduced. Next, the essay presents the existing policy gaps in relation to (child) sex tourism and sex exploitation. Last, and more importantly, the essay delivers perspectives on how Thai and Cambodian lawmakers and policymakers should respond to the severe societal problems of (child) sex trafficking and prostitution in relation to the prevailing sex tourism.

At the national level, Bangkok and Phnom Penh have an urgent need to rebrand their countries, despite partially allowing commercial sex activities. Moreover, to promote gender equality, Bangkok and Phnom Penh should redistribute their education and occupational opportunities, enabling more school-aged girls or work-aged women to obtain a fairer share of life chances for self-empowerment. At the regional level, Bangkok and Phnom Penh have to tighten regulations against (child) sex exploitation. At the community level, the promotion of community policing can be conducive to minimising any prostitution activities. At the family level, more positive socialisation should be exercised. When more children, including girls, are subsidised to enter school, and are positively parented, there are more educational opportunities for school-aged cohorts.

This essay contains scholarly originality and significance in the presentation of the socioeconomic construction of (child) sexual exploitation, and its relationship to sex tourism and (child) prostitution in Thai and Cambodian contexts, grounded in up-to-date, relevant sociological arguments. A major area that identifies the originality of this essay is the examination of existing, relevant policy gaps in a timely fashion, and correspondingly, the suggestion of policy development that helps deconstruct and deproduce (child) sexual exploitation at the national, regional, community and family levels.