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Article
Publication date: 28 May 2021

Hyejo Hailey Shin and Miyoung Jeong

This study aims to identify travelers’ motivational factors to adopt augmented reality (AR) applications at tourism destinations. Furthermore, this study seeks to investigate the…

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Abstract

Purpose

This study aims to identify travelers’ motivational factors to adopt augmented reality (AR) applications at tourism destinations. Furthermore, this study seeks to investigate the role of personal innovativeness as a moderator in the relationships between motivations and travelers’ behavioral outcomes.

Design/methodology/approach

Building upon two theories, cognitive evaluation theory and self-presentation theory, this study developed a conceptual framework to identify travelers’ inclination to use AR applications at tourism destinations. A sample size of 473 was collected through an online self-administered survey. Using partial least square (PLS) analysis, the proposed model was examined. To examine the moderating effect of personal innovativeness, a multi-group analysis was conducted with two groups: high-innovative and low-innovative. PLS method is used to test the study’s theoretical model.

Findings

Findings of this study indicate that both hedonic and utilitarian motivations significantly influenced travelers’ attitudes toward AR applications at tourism destinations. Self-presentation motivation appears to have a significantly positive impact on travelers’ attitudes toward AR applications only for the highly innovative group.

Originality/value

This study helps a better understanding of what motivates travelers to adopt AR applications at tourism destinations by integrating preeminent theories and applying them to the tourism context.

研究目的

本论文旨在指出游客在旅游目的地使用AR的驱动因素。此外, 本论文旨在研究个人创新性在驱动因素与游客行为结果之间的调节作用。

研究设计/方法/途径

本论文采用认知评价理论和自我表现理论作为理论基础, 建立了一个显示游客在旅游目的地使用AR应用的驱动力理论模型。本论文通过在线问卷共搜集473份数据。样本分析采用PLS分析法来验证理论模型。为了检验个人创新性的调节作用, 多组分析法在高创新性vs低创新性两组中进行。

研究结果

研究论文结果显示享乐型价值和实用型价值都对游客在旅游目的地使用AR的态度有显著作用。自我表现激励因素只对高创新性游客组对AR态度有着显著作用。

研究原创性/价值

本论文通过整合理论, 将其应用到旅游情境中, 解释了游客为何在旅游目的地使用AR的行为。

Details

Journal of Hospitality and Tourism Technology, vol. 12 no. 2
Type: Research Article
ISSN: 1757-9880

Keywords

Article
Publication date: 3 September 2020

Ngan Tuyet Truong, Duy Dang-Pham, Robert James McClelland and Mathews Nkhoma

This paper aims to propose a conceptual framework to investigate the influences of innovative services on customer satisfaction and behavioural intentions. As service innovation…

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Abstract

Purpose

This paper aims to propose a conceptual framework to investigate the influences of innovative services on customer satisfaction and behavioural intentions. As service innovation has been focusing on the influences of product and technology innovation, this paper provides another insight into service innovation.

Design/methodology/approach

The proposed conceptual framework is based on findings from reviewing key theories and concepts, together with relevant literature in the service operation management, service innovation and hospitality management.

Findings

The proposed conceptual framework can be used to test empirically and explicate customer satisfaction and behavioural intentions towards service innovation of the hospitability operations. There are seven determinants can influence customer satisfaction: innovative mechanic clues, innovative humanic clues and innovative functional clues to influence customer transaction-specific satisfaction; complexity, meaningfulness, novelty and affordability to influence customer overall satisfaction. Customer expectation is formed by social factors, information, knowledge and their need to influence their actual perception, and the comparison between customers’ expectation and actual perception cause their satisfaction. The relationships amongst transaction-specific satisfaction, overall satisfaction and behavioural intentions can explain customer satisfaction comprehensively as a process of before, during and after their perception.

Practical implications

This paper highlights the importance of innovative service delivery and customers’ evaluation to contribute to creating service innovation. A synthetic definition of service innovation emphasised can help practitioners to define key determinants to effectively influence customer satisfaction and their behavioural intentions. Thus, marketing strategy aligned with operation management, can be practised appropriately.

Originality/value

This study provides key determinants to influencing customer satisfaction of service innovation through innovative service delivery in the hospitality operation, based on key theories and relevant literature.

服务创新、顾客满意度、和行为意向:一个理论模型研究目的

本论文建立一个理论模型, 以研究创新型服务对顾客满意度和行为意向的影响。随着服务创新逐渐成为产品科技创新的焦点, 本论文针对服务创新提出一个新的角度。

研究设计/方法/途径

本论文采用审阅服务运营管理、服务创新、和酒店管理的关键理论和概念, 提出理论模型。

研究结果

本论文提出的理论模型可以进行实际测试, 以检测酒店运营中服务创新相关的顾客满意度和行为意向。研究表明, 影响顾客满意度的因素有七个:创新性硬件因子、创新性人文因子、创新性功能性因子以影响顾客交易方面的满意度、复杂性、有意义性、新意、以及可负担度以决定整体顾客满意度。顾客期待是由社会因子、信息、知识、和其影响实际感官的需求、以及顾客期待和实际感知之间的差别。交易性满意度、整体满意度、和行为意向之间的关系能够全面解释顾客满意度, 其在感知前、中、和后的过程中。

研究实际意义

本论文强调了创新性服务流程和顾客评价对服务创新的重要性。本论文综合文献给出服务创新的概念能够帮助从业人员找到有效影响顾客满意度和行为意向的关键因素。因此, 制定出配合运营管理中的营销策略。

研究原创性/价值

本论文根据审视关键理论和相关文献, 提出了酒店运营中营销服务创新的顾客满意度关键因素。

Article
Publication date: 17 August 2023

Jinsoo Hwang, Kyu-Hyeon Joo, Heather Markham Kim and Kwang-Woo Lee

The purpose of this study examined the effect of the eight dimensions of consumer innovativeness on brand satisfaction. In addition, this study investigated how brand satisfaction…

Abstract

Purpose

The purpose of this study examined the effect of the eight dimensions of consumer innovativeness on brand satisfaction. In addition, this study investigated how brand satisfaction affects brand preference and brand loyalty. Lastly, how brand preference plays to form brand loyalty was also explored.

Design/methodology/approach

A survey was conducted via an online platform with the participants using an online firm in South Korea to evaluate the proposed research model. The data was collected from 326 people who used a coffee shop where robots provide the services.

Findings

The data analysis results indicated that the five dimensions of consumer innovativeness, which include novelty seeking, openness, quality experience seeking, hedonic experience seeking and social distinctiveness, aid to enhance brand satisfaction. Furthermore, it was discovered that brand satisfaction plays an important role with the formation of brand preference and brand loyalty.

Originality/value

There are few studies which focus how coffee consumers assess the value of a coffee brand. Thus, it would be meaningful to examine what impacts of consumer innovativeness exist in regards to robotic barista services that are related to brand satisfaction, brand preference and brand loyalty.

研究目的

本研究考察了消费者创新性的八个维度对品牌满意度的影响。此外, 本研究还调查了品牌满意度如何影响品牌偏好和品牌忠诚度。最后, 还探讨了品牌偏好在形成品牌忠诚度方面的作用。

研究方法

本研究通过在线平台在韩国进行了一项调查, 参与者使用一家提供机器人服务的咖啡店进行评估。数据收集自326名在该咖啡店使用服务的顾客。

研究发现

数据分析结果表明, 包括新奇寻求、开放性、品质体验寻求、享乐体验寻求和社交独特性在内的五个消费者创新性维度有助于提高品牌满意度。此外, 品牌满意度在品牌偏好和品牌忠诚度的形成中起着重要作用。

研究创新

目前很少有研究关注咖啡消费者如何评估咖啡品牌的价值。因此, 对于与品牌满意度、品牌偏好和品牌忠诚度相关的机器人咖啡师服务消费者创新性影响的研究具有重要意义。

Article
Publication date: 4 November 2022

Jiaying Lyu, Yao Li, Zhenxing Mao and Huan Huang

Drawing on Schumpeter’s theory of innovation and stereotype content model, this study aims to arrive at an integrated model that relates destination innovation type, destination…

Abstract

Purpose

Drawing on Schumpeter’s theory of innovation and stereotype content model, this study aims to arrive at an integrated model that relates destination innovation type, destination innovativeness and revisit intention to uncover more about the drivers and outcomes of destination innovativeness from a consumer-centric perspective.

Design/methodology/approach

Three studies, including content analysis of news media, an onsite survey and an online survey in Chinese special featured towns, were conducted.

Findings

This study develops a consumer-centric destination innovation measure. The results reveal that input innovation and product innovation positively influence revisit intention through the serial mediation of destination innovativeness and perceived competence.

Research limitations/implications

As the data was collected from tourists in China, any generalization of the results to other regions should be made with caution; accordingly, replication is needed to test the proposed model in different cultural contexts. Second, during the onsite data collection period, special featured town destinations were still recovering from the COVID-19 pandemic, which may have affected the perceptions of tourists. Third, the second round of data was collected using an online survey, which may have introduced bias due to a potential lack of representativeness. Fourth, some potential missing variables could also influence the links among innovation, destination innovativeness and revisit intention.

Originality/value

This study presents the first empirical test of the impact of innovation type and innovativeness on tourists’ response to tourism destinations. The results of this study could guide destinations to deliver more effective consumer-centric innovations to generate competitiveness.

研究目的

本研究基于熊彼特的创新理论和刻板印象内容模型构建并且实证检验了目的地创新对游客重游意愿的中介影响机制, 旨在从消费者视角探究目的地创新性的驱动因素和影响结果。

设计/方法/路径

本研究通过收集研究主题相关新闻稿件并进行内容分析获得高度情境化的测量问项, 并通过开展两轮问卷调查收集的数据对研究模型进行了检验。共回收有效问卷598份。

结果

本研究开发了以消费者为中心的目的地创新量表。研究结果表明, 目的地投入创新和产品创新可能会影响游客对目的地创新性和感知能力的评价, 进而提升他们的重游意愿。并且, 研究发现目的地创新性和感知能力发挥了连续中介作用。

原创性/价值

本研究从消费者感知角度出发, 揭示了目的地创新对游客重游意愿的影响作用及其内在机制, 为旅游目的地创新提供了启示。

Propósito

Basándose en la teoría de la innovación de Schumpeter y en el modelo de contenido de los estereotipos, este estudio tiene como objetivo llegar a un modelo integrado que relacione el tipo de innovación del destino, capacidad de innovación del destino e intención de revisita del destino, para descubrir más acerca de los impulsores y resultados de la innovación desde una perspectiva centrada en el consumidor.

Diseño/metodología/enfoque

Se han llevado a cabo tres estudios entre los que se han incluido, el análisis del contenido de los medios de comunicación informativos, encuesta «in situ», además de una encuesta en línea en pueblos chinos que destacan por sus características especiales.

Hallazgos

Esta investigación desarrolla una medición de la innovación del destino desde una perspectiva centrada en el consumidor. Los resultados revelan que la innovación en los recursos y la innovación del producto, influyen positivamente en la intención de revisitar a través de la mediación en serie de la innovación del destino y la competencia percibida.

Originalidad

Este trabajo presenta la primera prueba empírica del impacto del tipo de innovación, así como de innovaciones sobre la respuesta de los turistas a los destinos turísticos. Los resultados de este estudio podrían guiar a los gestores de los destinos en el ofrecimiento de innovaciones más efectivas centradas en el consumidor con el fin de generar competitividad.

Open Access
Article
Publication date: 7 December 2023

Álvaro Saavedra, Raquel Chocarro, Mónica Cortiñas and Natalia Rubio

This paper aims to understand how the perceived usefulness of voice assistants (VAs) is affected by the perceived quality of the process (interaction) and the outcome…

Abstract

Purpose

This paper aims to understand how the perceived usefulness of voice assistants (VAs) is affected by the perceived quality of the process (interaction) and the outcome (information). The authors also aim to determine the extent to which the perceived usefulness of VAs improves the perceived privacy associated with their use and increases users’ intention to continue using them. Consumer technology innovativeness is included as a personal trait moderator, to compare the results between tech and nontech innovators. For this purpose, the authors use the framework of the uses and gratifications theory (U&GT).

Design/methodology/approach

A survey of 467 VA users was conducted and structural equation modeling was used to analyze the data.

Findings

The authors identify two main determinants of the perceived usefulness of VAs that influence users’ intention to continue using this technology, process quality and outcome quality. These two factors influence the continued use of VAs in different ways depending on the technology innovativeness of the consumers. The results show that tech innovators are oriented toward the interactive experience, and therefore, mainly value the process quality. In addition, nontech innovators are oriented toward a satisfactory response from VAs, and therefore, primarily value the outcome quality. In addition, the positive effect of perceived usefulness on perceived privacy is higher for tech innovators.

Originality/value

This study enhances the literature on the perceived usefulness of VAs within the framework of U&GT. It identifies two antecedents (process quality and outcome quality) of perceived usefulness and observes significant differences based on technological innovativeness.

Originality/value

This study enhances the literature on the perceived usefulness of VAs within the framework of U&GT. It identifies two antecedents (process quality and outcome quality) of perceived usefulness and observes significant differences based on technological innovativeness.

Objetivo

Este artículo tiene como objetivo entender cómo la utilidad percibida de los Asistentes de Voz (AV) se ve afectada por la calidad percibida del proceso (interacción) y el resultado (información). Asimismo, busca determinar hasta qué punto la utilidad percibida de los AVs mejora la privacidad percibida asociada con su uso y, consecuentemente, la intención de los usuarios de seguir utilizándolos. La innovación tecnológica se incluye como moderador personal para comparar los resultados entre innovadores tecnológicos y no tecnológicos. Para este propósito, utilizamos la Teoría de Usos y Gratificaciones (U&GT).

Diseño

Se realizó una encuesta a 467 usuarios de AVs, y se utilizó la modelización de ecuaciones estructurales (SEM) para analizar los datos.

Resultados

La calidad del proceso y la calidad del resultado son antecedentes claros de la utilidad percibida de los AVs, que afecta a la intención de los usuarios de seguir usándolos. La influencia de ambos factores difiere entre usuarios según su nivel de innovación tecnológica. Los resultados muestran que los innovadores tecnológicos valoran más la experiencia interactiva y la calidad del proceso, mientras que los no innovadores tecnológicos se enfocan en obtener respuestas satisfactorias de los AVs. Además, la influencia positiva de la utilidad percibida en la privacidad percibida es más pronunciada en los innovadores tecnológicos.

Originalidad

Este estudio enriquece la literatura sobre la utilidad percibida de los AVs dentro del marco de la U&GT. Identifica dos factores previos (calidad del proceso y calidad del resultado) de la utilidad percibida y observa diferencias significativas basadas en la innovación tecnológica.

目的

本文旨在了解语音助手(VAs)的感知有用性如何受到过程(交互)和结果(信息)的感知质量的影响。我们还旨在确定语音助手的感知有用性在多大程度上改善了与使用语音助手相关的感知隐私, 并提高了用户继续使用语音助手的意愿。我们将消费者的技术创新性作为个人特质调节因素, 以比较技术创新者和非技术创新者的结果。为此, 我们使用了 “使用与满足理论"(U&GT)框架。

设计/方法/途径

我们对 467 名增值服务用户进行了调查, 并使用结构方程模型(SEM)对数据进行了分析。

研究结果

我们确定了影响用户继续使用该技术意向的虚拟机构感知有用性的两个主要决定因素:(1)过程质量和(2)结果质量。根据消费者的技术创新能力, 这两个因素以不同的方式影响着虚拟现实技术的持续使用。结果显示, 技术创新者以互动体验为导向, 因此主要看重过程质量。此外, 非技术创新者倾向于从虚拟机构获得令人满意的回应, 因此主要看重结果质量。此外, 对于科技创新者来说, 感知有用性对感知隐私的积极影响更大。

价值

本研究在 U&GT 框架内加强了有关虚拟机构感知有用性的文献。它确定了感知有用性的两个前因(过程质量和结果质量), 并观察到了基于技术创新性的显著差异。

Article
Publication date: 31 July 2023

Ahmet Bulent Ozturk, Abraham Pizam, Ahmet Hacikara, Qingxiang An, Suja Chaulagain, Adela Balderas-Cejudo, Dimitrios Buhalis, Galia Fuchs, Tadayuki Hara, Jessica Vieira de Souza Meira, Raquel García Revilla, Deepa Sethi, Ye Shen and Olimpia State

This study aims to investigate the effects of hotel customers’ perceived utilitarian and hedonic values on their intention to use service robots. In addition, the influences of…

1102

Abstract

Purpose

This study aims to investigate the effects of hotel customers’ perceived utilitarian and hedonic values on their intention to use service robots. In addition, the influences of innovativeness, ease of use and compatibility on hotel customers’ perceived utilitarian and hedonic values were examined.

Design/methodology/approach

The data of the current study was collected from 11 countries including the USA, UK, Turkey, Spain, Romania, Japan, Israel, India, Greece, Canada and Brazil. A structural equation modeling was used to test the study hypotheses.

Findings

The results indicated that hotel customers’ intention to use service robots was positively influenced by their utilitarian and hedonic value perceptions. In addition, customers’ perceptions of robots’ ease of use and compatibility had a positive impact on their perceived utilitarian and hedonic values.

Originality/value

The findings of the current study provide unique contributions in the context of hospitality robotics technology adoption literature. In addition, this study provides valuable insights and novel opportunities for hospitality decision-makers to capitalize on, as they strive to strategize the integration of robot-based services into their operations.

研究目的

本研究调查了酒店顾客感知功能性价值和享乐性价值对服务机器人使用意向的影响。此外, 本研究考察了创新性、易用性和兼容性对酒店顾客感知功能性价值和享乐性价值的影响。

设计/方法

本研究的数据来自美国、英国、土耳其、西班牙、罗马尼亚、日本、以色列、印度、希腊、加拿大和巴西等十一个国家, 采用结构方程模型(SEM)对研究假设进行测试。

研究结果

结果表明, 酒店顾客使用服务机器人的意向受到他们对功能性价值和享乐性价值的感知的积极影响。此外, 机器人易用性和兼容性对功能性价值和享乐性价值有积极影响。

创新性/价值

本研究的发现对酒店行业机器人技术应用文献提供了独特的贡献。此外, 本研究为酒店业的决策者提供了宝贵的见解和新机遇, 使他们能够在将机器人服务的优势整合到酒店运营中。

Article
Publication date: 28 December 2021

Carla Del Gesso

This paper aims to study the disclosure of information about city hospitality within municipal popular reporting documents, by conducting a photo-thematic analysis of the…

Abstract

Purpose

This paper aims to study the disclosure of information about city hospitality within municipal popular reporting documents, by conducting a photo-thematic analysis of the photographic imagery contained therein. These documents have great potential for integrating supplementary information in a simplified, short and attractive form. Supplementary disclosure by means of pictures, such as that concerning city hospitality, has not previously been researched.

Design/methodology/approach

This qualitative research uses visual data, specifically photographs, as a data source. To capture city hospitality disclosure, a photo-thematic analysis was conducted on a total of 495 photographs contained in a sample of 30 US municipal Popular Annual Financial Reports singled out for best practice. Photographs were inductively thematized using the qualitative data analysis software “QDA Miner”.

Findings

The photo-thematic analysis yielded an array of themes and sub-themes important to an overall understanding of municipal government disclosure about city hospitality. Going far beyond hosting the hospitality industry segment, city hospitality proved to be a complex area involving city livability and sustainability; it encompasses environmental and landscape resources, facilities, services, activities, events, culture, history, sociability, innovation and much more. Photographs were able to suitably provide supplementary nonfinancial disclosure in popular reports, conveying a welcoming image to the city’s guests – including both its citizens and visitors – in a timely and appealing way.

Originality/value

This study is the first to examine information disclosure via photographs in popular reporting, focusing on municipal government disclosures about city hospitality. It, therefore, offers new knowledge in both the areas of city hospitality and popular reporting, using an innovative qualitative research approach which gives insight into the power of pictures to generate and convey information beyond textual data.

研究目的

本研究通过市政流行报告中基于城市好客度的相关图片进行主题分析。这些文件为整合补充信息从而提炼成为简化和有吸引力的信息形式提供强大潜力。通过图片来做为补充信息, 例如城市好客度, 并未在前人研究出现。

研究设计/方法/途径

本论文运用了视觉数据, 尤其是图片作为数据源。为了诠释城市好客度, 本研究对由30个美国流行年度财务报告 (PAFRs) 作为样本中的495张图片来进行图片主题分析。本研究将这些图片运用归纳主题分析法通过定性数据软件QDA进行分析。

研究结果

图片主题分析产生了一系列衡量城市好客度有重要影响力的主题和分主题。非局限于开发酒店行业, 城市好客度被证实其概念更加复杂并涉及城市宜居性和可持续程度; 其主要包含环境资源, 城市设施, 服务, 活动, 节事, 文化, 历史, 社交性, 创新性和更多。图片可以更合适的在流行年度报告中提供补充性, 非财务性的信息, 从而向城市宾客 – 本市居民以及访客 –用及时和更具吸引力的方式传递好客的城市形象。

研究原创性/价值

本研究首创性的运用城市政府报告中含城市好客度为焦点, 通过图片来提取信息。运用了创新性定性研究方法来从图片提取非文字可传递的信息, 从而为城市好客度和流行报告方面的研究提供新知识。

Open Access
Article
Publication date: 10 January 2024

Nikolina Palamidovska-Sterjadovska, Jana Prodanova and Anita Ciunova-Shuleska

Integrating the theory of consumption value into the stimulus-organism-response framework, this study aims to analyse the influence of external and internal factors on the…

Abstract

Purpose

Integrating the theory of consumption value into the stimulus-organism-response framework, this study aims to analyse the influence of external and internal factors on the customers’ perceptions of utilitarian, hedonic, social and epistemic values as drivers of the overall perceived value and customers’ continuance use of mobile banking (m-banking).

Design/methodology/approach

An online survey was conducted with 252 actual m-banking users, and the partial least squares structural equations modelling was applied to analyse the data.

Findings

The results reveal that ubiquity and gamification positively influence the perceived usefulness and entertainment, that is the utilitarian and hedonic perceived values. Furthermore, users’ self-congruence and innovativeness affect subjective norms and novelty-seeking, representing social and epistemic values. Except for the hedonic value, each value element impacts the overall perceived value, which in turn incites clients’ intention to continue using m-banking services.

Originality/value

By exploring the simultaneous effect of service-related and personal factors (stimuli) on different elements of perceived value (organism), this study contributes to the existing knowledge of consumption reactions (response) in the context of m-banking. The research of the Macedonian m-banking offers a closer insight into Western Balkan mobile commerce.

Objetivo

Integrando la Teoría del Valor de Consumo (TCV) en el marco Estímulo-Organismo-Respuesta (S-O-R), este estudio pretende analizar la influencia de factores externos e internos en las percepciones de valor utilitario, hedónico, social y epistémico de los clientes, como impulsores del valor percibido global y del uso continuado del m-banking por parte de los clientes.

Diseño/metodología/enfoque

Se realizó una encuesta en línea a 252 usuarios reales de banca móvil y se aplicó el modelo de ecuaciones estructurales por mínimos cuadrados parciales (PLS-SEM) para analizar los datos.

Resultados

Los resultados revelan que la ubicuidad y la gamificación influyen positivamente en la utilidad y el entretenimiento percibidos, es decir, en los valores utilitarios y hedónicos percibidos. Además, la autocongruencia y la capacidad de innovación de los usuarios afectan a las normas subjetivas y a la búsqueda de novedades, que representan el valor social y epistémico. A excepción del valor hedónico, cada elemento de valor influye en el valor percibido global, que a su vez incita a los clientes a seguir utilizando los servicios de banca móvil.

Originalidad

Al explorar el efecto simultáneo de factores personales y relacionados con el servicio (estímulos) sobre diferentes elementos del valor percibido (organismo), contribuimos al conocimiento existente sobre las reacciones de consumo (respuesta) en el contexto del m-banking. La investigación del m-banking macedonio ofrece una visión más cercana del comercio móvil de los Balcanes Occidentales.

目的

本研究将消费价值理论(TCV)纳入刺激-组织-反应(S-O-R)框架, 旨在分析外部和内部因素对客户感知功利价值、享乐价值、社会价值和认识价值的影响, 这些因素是客户整体感知价值和持续使用移动银行的驱动因素。

方法

对 252 名实际移动银行用户进行了在线调查, 并采用偏最小二乘法结构方程模型(PLS-SEM)分析数据。

研究结果

结果表明, 普遍性和游戏化对用户的有用性和娱乐性感知, 即功利性和享乐性感知价值有积极影响。此外, 用户的自我一致性和创新性也会影响主观规范和新奇寻求, 这代表了社会价值和认识价值。除享乐价值外, 每个价值要素都会影响整体感知价值, 进而激发客户继续使用移动银行服务的意愿。

独创性

通过探索服务相关因素和个人因素(刺激)对感知价值不同要素(有机体)的同时影响, 我们为现有的有关移动银行背景下消费反应(响应)的知识做出了贡献。通过对马其顿移动银行的研究, 我们可以更深入地了解西巴尔干移动商务。

Open Access
Article
Publication date: 10 January 2024

Pick-Soon Ling, Xin-Jean Lim, Lim-Jin Wong and Kelvin Yong Ming Lee

This study aims to investigate the key determinants predicting users’ behavioural intention (BI) in adopting mobile payment (m-payment) in the new normal era.

Abstract

Purpose

This study aims to investigate the key determinants predicting users’ behavioural intention (BI) in adopting mobile payment (m-payment) in the new normal era.

Design/methodology/approach

The mobile technology acceptance model (MTAM) was extended through attitudes, perceived trust, perceived risk and personal innovativeness (PI) with government support (GS) functioning as a moderator. A total of 245 valid responses were gathered from Malaysian m-payment users with purposive sampling and subsequently evaluated through partial least square-structural equation modelling.

Findings

Mobile usefulness and PI significantly predicted user BI to use m-payment. Based on the moderation analysis, GS strengthened attitude-based impacts on BI towards m-payment adoption.

Practical implications

The empirical outcomes provide stakeholders with pivotal implications to develop holistic policies and strategies that potentially catalyse m-payment usage in the new normal era.

Originality/value

This research expands the current body of knowledge by assessing the factors impacting m-payment usage intention in the new normal era. The four aforementioned MTAM elements and GS (moderator) were recommended to boost model workability and offer novel evidence from a distinct viewpoint.

Objetivo

El objetivo de este estudio es investigar los determinantes clave que predicen la intención de comportamiento de los usuarios a la hora de adoptar el pago por móvil (m-payment) en la nueva era normal.

Diseño/metodología/enfoque

El modelo de aceptación de la tecnología móvil (MTAM) se amplió a través de las actitudes, la confianza percibida, el riesgo percibido y la capacidad de innovación personal, con el apoyo gubernamental como moderador. Se recogió un total de 245 respuestas válidas de usuarios malasios de pago por móvil mediante muestreo intencionado y se evaluó posteriormente mediante modelización de ecuaciones estructurales por mínimos cuadrados parciales (PLS-SEM).

Conclusiones

La utilidad del móvil y la capacidad de innovación personal predijeron significativamente la intención de los usuarios de utilizar el pago por móvil. Según el análisis de moderación, el apoyo gubernamental reforzó los efectos basados en la actitud sobre la intención conductual de adoptar el pago por móvil.

Limitaciones/Implicaciones de la investigación

Los resultados empíricos proporcionan a las partes interesadas implicaciones fundamentales para desarrollar políticas y estrategias holísticas que catalicen potencialmente el uso del pago móvil en la nueva era de la normalidad.

Originalidad

Esta investigación amplía el corpus actual de conocimientos al evaluar los factores que influyen en la intención de uso del pago por móvil en la nueva era normal. Se recomiendan los cuatro elementos MTAM mencionados y el apoyo gubernamental (moderador) para impulsar la viabilidad del modelo y ofrecer pruebas novedosas desde un punto de vista distinto.

研究目的

本研究旨在探讨新常态时代用户使用移动支付(m-payment)行为意向的主要决定因素。

设计/方法/途径

通过态度、感知信任、感知风险和个人创新能力, 并以政府支持作为调节因素, 对移动技术接受模型(MTAM)进行了扩展。通过有目的的抽样, 从马来西亚移动支付用户中收集了 245 份有效回复, 随后通过偏最小二乘法结构方程模型(PLS-SEM)进行了评估。

研究结果

移动实用性和个人创新性可显著预测用户使用移动支付的行为意向。根据调节分析, 政府支持加强了态度对采用移动支付的行为意向的影响。

实际意义

实证研究的结果为利益相关者提供了重要的启示, 有助于他们制定全面的政策和战略, 在新常态时代促进移动支付的使用。

原创性/价值

本研究通过评估新常态时代影响移动支付使用意向的因素, 拓展了现有的知识体系。研究推荐了上述四个 MTAM 要素和政府支持(调节器), 以提高模型的可操作性, 并从一个独特的视角提供了新的证据。

Article
Publication date: 8 December 2023

Claudia Susana Gómez López and Karla Susana Barrón Arreola

This study aims to examine the relationship between the environment and tourism flows, as well as the economic variables of the 32 states of Mexico for the period 1999–2019 based…

Abstract

Purpose

This study aims to examine the relationship between the environment and tourism flows, as well as the economic variables of the 32 states of Mexico for the period 1999–2019 based on data availability. The related literature studying tourism and environmental impacts is scarce at a national level, with most of them being local case studies. Some international studies find that if the relationship exists, it is weak or nonexistent, using CO2 as a proxy in most cases.

Design/methodology/approach

The present study uses panel data and cointegration panel methodologies, while also using geographic information systems to observe the distribution of variables at a state level between tourism and environmental variables.

Findings

The findings of the study are as follows: state gross domestic product, the inertia of environmental variables (i.e. volume of water treatment and solid waste), occupied rooms (proxy variable for tourism activity) and average temperature have an impact on the contemporary evolution of environmental variables; national and international tourist variables have no impact on the environment; the panels are integrated in such a way that there is a long-term equilibrium between states and some environmental care variables; and no conclusive evidence is found regarding the impact of tourism activity on the considered environmental variables.

Research limitations/implications

The main limitations and areas of opportunity of the work refer to the amount of data available over time and the precision of the measurement of the variables. The availability, temporality and frequency of the data are also limitations of the research. An example of this is the nonexistence of CO2 emissions at the state level. Additionally, studying other countries and regions for which there are limitations of data and applied studies is also a challenge.

Practical implications

The results are important for economies (in growth) and societies whose economic growth depends on tourism flows and have done little to reverse the damage that tourism has on the environment.

Social implications

The models can contribute to study the relation between tourism and environmental variables and could be extended to regions, states and provinces for decision-making on actions to be taken for the present and future.

Originality/value

The originality of the research is innovative for the region: Mexico, Central and Latin America. There are no works that have studied these problems with this methodology and these variables. In terms of originality, the classic models of panel data and cointegration of panel data are useful and easily replicable for others to use for different countries. The results are relevant because there is apparently no relationship between tourism and some environmental variables in the short run, but there exists a weak and strong long-run relation between some of them.

设计/方法/方法

本研究采用面板数据和协整面板模型方法, 同时利用地理信息系统(gis)观察州一级层面旅游和环境方面的变量分布。

目的

本研究根据数据可用性, 研究了墨西哥32个州1999–2019年期间环境与旅游流量及经济变量之间的关系。在国家层面上研究旅游与环境影响的相关文献很少, 而且大多是地方的个案研究。一些国际研究发现, 即使有这种关系, 大多数案例中使用二氧化碳作为替代变量, 这种关系也是很弱或不存在。

调查结果

i)国家国内生产总值, 环境变量的惯性(即水处理量和固体废物量), 占用的房间(旅游活动的代理变量)和平均温度对环境变量的现有演化有影响。ii)国内和国际旅游变量对环境没有影响。iii)面板数据以这样一种方式集成, 即国家和一些环境变量之间存在一种长期平衡。iv)关于旅游活动对所考虑的环境变量的影响没有确凿的证据。

研究局限/启示

这项工作的主要局限和机会领域是指随着时间的推移可获得的数据量和变量测量的精度。数据的可用性、时效性和频率也是本研究的局限性。这方面的一个例子是在州一级不存在二氧化碳排放。此外, 由于数据和应用研究的局限, 研究其他国家和地区也是一个挑战。

实际意义

研究结果对经济增长依赖旅游业流量的经济体和社会具有重要意义, 这些经济体和社会对扭转旅游业对环境的破坏方面做得还不够。

社会影响

这些模型有助于研究旅游业与环境变量之间的关系, 并可推广到地区、州和省, 以制定当前和未来的行动决策。

创意/价值

这项研究的原创性对该地区(墨西哥、中美洲和拉丁美洲)来说是具有创新性的。没有人用这种方法和这些变量研究过这些问题。就原创性而言, 面板数据和面板数据协整的经典模型是有用的且易于复制, 可供其他国家使用。 研究结果具有一定的相关性, 因为旅游业与部分环境变量在短期内不存在明显的相关性, 但在它们中的一些变量在长期内存在着或强或弱的相关性。

Propósito

Se examina la relación entre medio ambiente y flujos turísticos, así como variables económicas de los 32 estados de México para el período 1999-2019 basado en la disponibilidad de datos. La literatura relacionada que estudia el turismo y los impactos ambientales es escasa a nivel nacional, siendo la mayoría de ellos estudios de casos locales. Estudios internacionales encuentran que, si la relación existe, es débil o inexistente, utilizando el CO2 como un indicador en la mayoría de los casos.

Diseño/metodología/enfoque

Se utilizaron metodologías de datos de panel y cointegración de panel, además sistemas de información geográfica para observar la distribución de variables a nivel estatal.

Resultados

i) El Producto Interno Bruto Estatal, la inercia de las variables ambientales (es decir, volumen de tratamiento de agua y residuos sólidos), habitaciones ocupadas (proxy de la actividad turística) y temperatura promedio tienen un impacto en la evolución contemporánea de las variables ambientales, ii) las variables turísticas nacionales e internacionales no tienen un impacto en el medio ambiente, iii) los paneles están integrados de tal manera que existe un equilibrio a largo plazo entre turismo, crecimiento económico y algunas variables ambientales, y iv) no se encuentra evidencia concluyente con respecto al impacto de la actividad turística en las variables ambientales consideradas.

Limitaciones/implicaciones de la investigación

Las principales limitaciones y áreas de oportunidad del trabajo se refieren a la cantidad de datos disponibles en el tiempo y a la precisión de la medición de las variables. La disponibilidad, temporalidad y frecuencia de los datos también son limitaciones de la investigación. Un ejemplo de ello es la inexistencia de emisiones de CO2 a nivel estatal. Además, el estudio de otros países y regiones para los que existen limitaciones de datos y estudios aplicados también es un reto.

Implicaciones prácticas

Los resultados son importantes para las economías (en crecimiento) y las sociedades cuyo crecimiento económico depende de los flujos turísticos y que han hecho poco por invertir los daños que el turismo produce en el medio ambiente.

Implicaciones sociales

Los modelos pueden contribuir a estudiar la relación entre el turismo y las variables medioambientales y podrían extenderse a regiones, estados y provincias para la toma de decisiones sobre las acciones a emprender para el presente y el futuro.

Originalidad/valor

El artículo proporciona un análisis innovador y exploratorio hacia una perspectiva futura que agrega valor al turismo y la planificación para la sostenibilidad. La relación entre turismo y medio ambiente se ha estudiado durante varios años. La UNTWO ha abordado las consecuencias del turismo en el medio ambiente, particularmente, más basura, mayor consumo de agua, emisiones de CO2 y otros aspectos. Pocos trabajos estudian la relación entre estas variables.

La originalidad de la investigación es innovadora para la región: México, América Central y América Latina. No existen trabajos que hayan estudiado estos problemas con esta metodología y estas variables.

En términos de originalidad, los modelos clásicos de datos de panel y cointegración de datos de panel son útiles y fácilmente replicables para que otros los utilicen en diferentes países.

Los resultados son relevantes porque aparentemente no hay una relación entre el turismo y algunas variables ambientales a corto plazo, existe una relación débil y fuerte a largo plazo entre algunas de ellas.

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