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Now that all schools have at least one microcomputer, and colleges have dozens of them, we may consider in more detail how they are being used to help students and teachers to learn traditional subjects. One of the recent spin‐offs of the computer revolution has been the interest in so called non‐numeric computing. This is the use of computers for storing, searching, and reproducing words, not numbers. There are many signs that the traditional humanities students are beginning to see computers as a new research tool, and they are also realising that a microcomputer can make easier many of the routine tasks of searching for information and essay writing.

Conflict understandings of lay people mirror society in miniature. Although lay people and their conflict understandings in society may shape the course of an ongoing conflict, little scholarly attention is so far given to the understandings of everyday discourse in Turkey’s ongoing Kurdish conflict. The present research aims to examine the views of lay Kurds and Turks in two politically polarized cities in Turkey, Mersin and Diyarbakır.

To examine these views, the authors used focus group discussions and open-ended questionnaires with a total of 64 lay people from Mersin and Diyarbakır.

Qualitative content analysis revealed more conflict understandings than presented in the existing academic literature. Furthermore, multiple correspondence analysis suggested that both ethnic identity and the city in which people live are important factors influencing how people perceive the conflict.

The meaning of novel themes, differences and similarities within and between ethnic groups and two cities, and the usefulness of qualitative methods to examine lay people’s viewpoints are discussed.

Exploring the understandings of conflict held by Members of Parliament (MPs) provides a meaningful picture of a conflict in a particular society. The aim of the study is to explore the Kurdish conflict understandings among MPs in Turkey.

The current research used Q methodology, which is a suitable method to identify socially shared perspectives and to identify intra- and inter-group differences, and Entman’s (1993) frame analysis to explore subjective understandings of the Kurdish conflict. Data were collected from 23 MPs from four political parties.

The analysis revealed four qualitatively distinct viewpoints: Turkish Nationalist view, Social Democratic view, Conservative-Religious view and Pro-Kurdish view.

This study contributes to the understanding of political parties’ perspectives on the Kurdish conflict in Turkey by representing each political party’s priorities and concerns. The meaning of these priorities and concerns, implications for conflict resolution and the usefulness of the Q methodology for exploring conflict understandings are also discussed.

This is a selective annotated bibliography of the literature on Christopher Columbus from 1970 to 1989. The subject is particularly relevant considering the approach of the Quincentenary of the “discovery” of America in 1992. For that same reason, there has been an outpouring of literature on the subject since 1990, a significant subset of which contributes to are interpretation of Columbus the man, his voyages, and their impact on the new world. It is hoped that this more recent literature will be part of a subsequent annotated bibliography.

This study explored moderating effects of employee generations on factors related to employee retention and motivation in the workplace.

The authors developed a survey instrument and collected the survey data via Amazon Mechanical Turk. After filtering out bad responses, the authors ended up with 489 sample cases for this study. The authors used structural equation modeling for data analysis.

Evidence showed that only transformational leadership was significantly related to retention of Generation X employees and only work–life balance had a significant relationship with intrinsic motivation. For Generation Y employees, transformational leadership was the only factor affecting their retention while both transformational leadership and autonomy showed significant impacts on their intrinsic motivation. Generation Z employees reported that only transformation leadership affected their retention while transformational leadership, corporate social responsibility and autonomy were significantly related to their intrinsic motivation in the workplace. All three generations showed statistical significance between intrinsic motivation and employee retention.

This study could help business practitioners increase employees' work motivation and retention.

First, our results revealed interesting similarities and differences between generations in terms of the factors that affected employees' retention and motivation. Second, this study proved that employees' generation affects the impacts of transformational leadership, CSR, autonomy, WLB and technology on their motivation and retention in the workplace. Third, the results of our study also showed that employees of different generations are intrinsically motivated by different factors, proving the importance of considering generational differences in motivation literature.

Job-seeking success relates to engagement with specific job-seeking strategies, so it is important to understand the beliefs that job-seekers have of them. Using multiple methods, this study aims to establish a typology of the beliefs job-seekers have about strategies, create and validate a measure of these beliefs and relate them to job-seeking behavior.

In the first sample, the authors interviewed 77 job-seekers about their job-seeking strategy beliefs. The authors then created a measure and verified its psychometric properties using 396 job-seekers. Finally, using a sample of 628 job-seekers, the authors continued their evaluation of the measure and related strategy beliefs to job-seeker motivation and behavior.

The authors initially identified 21 beliefs about job-seeking strategies. The authors ultimately found support for 15 dimensions, replicating the factor structure across samples. Strategies are perceived to differ on most beliefs, and eight beliefs had unique relationships with job-seeker effort and/or motivation.

The study results can help organizations and job-seekers increase job-seeking motivation by targeting specific beliefs found to have the strongest relationships with strategy use.

This is the first measure of job-seeking strategy beliefs that generalizes across strategies. Furthermore, the authors establish several beliefs that have the strongest relationships with job-seeking motivation.

When it comes to the analysis of markets, difference has been described as a tool for competition and for carving out specific target groups. Once it is taken as factual, the significance of difference for market processes is undoubted. Taking a practice theoretical perspective at the market for Islamic fashion in Berlin, this paper explores what comes before. It intends to investigate not only the effects of difference but also its performance. Investigating how difference is accomplished by entrepreneurs as active agents of the market will also shed light on the societal surroundings of the market and the ways in which it is embedded in its sociocultural and discursive environment, hence highlighting the significance of its context for economic action, and vice versa.

Mobile computing is an emerging trend. Building on motivational theories, brand attachment and mobile application literature, this paper tests a conceptual model with the aim to provide insights into antecedents and outcomes of consumer brand attachment in a mobile app context.

A model is developed in which antecedents and outcomes of brand attachment in a branded mobile app context are examined. Data collected from 228 mobile app users were analyzed using PLS-SEM.

The results confirm that hedonic motivation is positively associated with brand attachment. Nevertheless, the effects of utilitarian motivation and social motivation on brand attachment are not supported. As anticipated, brand attachment is positively associated with three outcomes, including continuance intention, purchase intention and word-of-mouth communication.

The paper extends the Mobile Application Stickiness paradigm by including brand characteristics, which had not previously been explored. Also, in terms of attachment in a mobile context, only affection has been explored; this study includes connection and passion to investigate how those components enhance desired outcomes.

Working conditions on many digital work platforms often contribute to the grand challenge of establishing decent work. While research has examined the public regulation of platform work and worker resistance, little is known about private regulatory models. In this paper, we document the development of the “Crowdwork Agreement” forged between platforms and a trade union in the relatively young German crowdworking field. We find that existing templates played an important role in the process of negotiating this new institutional infrastructure, despite the radically new work context. While the platforms drew on the corporate social responsibility template of voluntary self-regulation via a code of conduct focusing on procedural aspects of decent platform work (i.e., improving work conditions and processes), the union contributed a traditional social partnership template emphasizing accountability, parity and distributive matters. The trade union’s approach prevailed in terms of accountability and parity mechanisms, while the platforms were able to uphold the mostly procedural character of their template. This compromise is reflected in many formal and informal interactions, themselves characteristic of a social partnership approach. Our study contributes to research on institutional infrastructures in emerging fields and their role in addressing grand challenges.