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This paper seeks to highlight the current confusion in the terminology for group research, identify the geographic, historical and scientific sources of this confusion and suggest a reduction in the number of terms used to two, thereby offering a definition on which researchers from different cultural backgrounds and scientific traditions may be able to agree.

A review of the academic and practitioner literature on qualitative group research in academic, social and market research indicates that various terms for groups are used interchangeably and are often assumed to have the same meaning. These terms include; Focus Group, Group Discussion, Group Interview, Group, Focus Group Interview, Focus Group Discussion, Qualitative Group Discussion and Nominal Group Interview.

The contribution of this paper is that it offers a resolution of this issue and so allows researchers from across geographic borders, different scientific traditions and from both academic and practitioner backgrounds to talk to one another in a common language.

This issue of differences in terminology for groups has largely been ignored by researchers and this paper hopes to bring some clarity and understanding of the key differences between focus group interviews and focus group discussions.

This study aimed to discuss the key success factors in focus group discussions among the elderly as a means of supporting novice researchers and also to share the experiences of novice researchers with focus group discussions.

This study used a literature review of previous studies that revealed three themes regarding the key success of focus group discussions with the elderly. Focusing on issues published between 2009 and 2019, four health-related databases, namely the Cumulative Index of Nursing and Allied Health Literature (CINAHL), ScienceDirect, PsycARTICLES and Thaijo were investigated using keyword searches, both individually and in combination, and the inclusion criteria used in selecting relevant articles as primary sources included research written in the English and Thai languages.

The literature review involved eight published articles related to this topic in the nursing field. Three themes for key successes were identified as follows: good planning and convenient organization, being accepting and flexible concerning their opinions and good management.

Focus group discussions with the elderly are complex and challenging for novice researchers. It is necessary that a novice researcher in the nursing field builds up the skills of a moderator in conducting focus group interviews if he or she wishes to obtain rigorous data.

Everyday conversation has not yet been assigned its full role in public discussion of citizen’s issues, despite the growing number of studies about it. Casual conversations are not usually regarded as a particularly privileged place for political discussions mainly because of its apparent lack of organization following the principles and rules of the deliberative tradition in Political Studies. However, due to its closeness, informality, and personal proximity, it is particularly adequate to rise political aspects of everyday lives that otherwise would not be publicly disclosed. But how to grasp the spontaneity of everyday conversation? This chapter argues that focus groups, as a research method, are fit to observe and understand real-time ordinary conversation on political issues. In what follows, the argument goes threefold: (1) it contrasts “conversation” with “deliberation” from a micro-point of view; (2) all conversation, as a discourse embroiled in power relations, is political in a broad sense (3) as it brings forward personal views and experiences, casual conversations defies the borders between public and private issues.

This article presents focus groups as a method to enhance questionnaire design to frame and test items for a mass survey on corruption and austerity in democracy. Such methodology lacks systematization when it comes to the description of implementation procedures and the discussion of effective contribution to the development of survey questions on sensitive topics. The objective of this article is to contribute to the specialized literature on corruption by offering a novel focus group approach and a roadmap to guide researchers in the field when using this methodology to develop questionnaire items. This hands-on guide can be adaptable to other (survey) studies on issues prone to social desirability bias.

This article proposes an innovative multi-technique (short questionnaire, visual stimuli and exploratory discussion with expert moderation) focus group approach to collect informal impressions about corruption and austerity. By developing a focus group design through the combination of different research techniques, the authors were able to triangulate reflexive, spontaneous and interactive qualitative bottom-up information about individual perceptions and reactions to sensitive topics. By describing how to implement these groups, other than discussing what type of qualitative information can be extracted from these discussions and to what effect, the authors seek to present a hands-on guide that can be replicated and adapted to similar studies. This roadmap will help researchers to test individual perceptions and reactions to sensitive topics through the use of tailored focus groups in order to enhance the quality of survey questionnaires prior to engaging in a high-cost fieldwork.

The article concludes that the adoption of the multi-technique focus group approach to requalify and test questions for a nationwide survey gives us a better understanding of the many ethical dilemmas individuals confront when thinking about and expressing their views on sensitive topics prone to social desirability bias. The proposed multi-technique focus group approach proved to be effective to engage participants during sessions and to obtain relevant and unanticipated information for the development of new questionnaire items and the reviewing of old ones.

Implementing Focus Group (FG) in regions with different cultural traditions and levels of development and contrasting the perceptions, values and attitudes of two generations, with different formative backgrounds is not an easy task. In order to secure the adequate number and type of participants, the Focus Group were organized in close collaboration with four higher education institutions and two lifelong learning programs where the sessions took place. Participation was voluntary and consented, in accordance with the applicable legislation and standards for social research.

The article presents an accessible and adaptable roadmap to researchers working in the field of corruption studies as well as anticorruption government agencies and CSOs interested in enhancing the quality of survey questionnaires on sensitive topics target of social desirability before engaging in a high-cost fieldwork and to describe relevant information that can be extracted from the discussions held.

Most cross-country surveys on corruption tend to use basic/traditional measures to assess the phenomenon, such as questions on extension, acceptability and/or experience. They take almost for granted that people have the same understanding of this complex construct, which may not hold true, as the focus group discussions illustrate. The three-stage focus group design aims to improve the quality of a survey design regarding people's attitudes, perceptions and experiences of corruption in democracy, by contributing to the development of new questions that tap into the relationship between social condemnation and the individual's socio-economic conditions.

The article provides a low-cost combination of qualitative-oriented (questionnaire development through focus groups) with a quantitative-oriented research tool (mass survey implementation) to meet mixed-method research objectives and enhance the ability to capture several “non-statistical” dimensions of complex social phenomena that are often neglected when a single-methodology approach is used.

The purpose of this paper is to identify the dimensions of organizational health with the help of existing literature and focus group discussion on organizational health. The study also tries to categorize various antecedents and consequences of organizational health.

Literature review was conducted with limited search word on organizational health using databases like Emerald, Ebsco and Science direct. Focus group discussions were performed at Central Salt and Marine Chemicals Research Institute and National Metallurgical Laboratory – laboratories of Council of Scientific and Industrial Research, an Indian R&D organization. A total of 29 male and 6 female respondents participated in the focus group discussion.

The results showed that various dimensions of organizational health which were found using focus group discussions were in congruence with the literature reviewed on organizational health. The findings of focus group discussion also listed the antecedents and consequences of organizational health in an R&D organization.

The literature presented conflicting views on organizational health construct. The focus group discussion provided clarity on the dimensions of organizational health. An empirical research can be done on organizational health considering dimensions identified during the focus group discussion.

It is an attempt to conceptualize the construct of organizational health in a research and development organization with the help of focus group discussion.

The purpose of this paper is to describe how providing a wide variety of visual images facilitated discussions amongst older informal carers in focus groups.

In all, 72 older (aged 70+ years) informal carers took part in nine focus groups discussing their experiences as older carers. Participants were provided with a wide selection of different, freely available printed images which included abstract and humorous images and countryside scenes.

These older carers appeared to enjoy using these pictures to facilitate introducing themselves and to describe their diverse caring experiences. Sharing often challenging experiences using the images and visual metaphors appeared to support the group to discuss difficult, sensitive issues in often light-hearted ways.

This approach appeared to enhance data collection with these older participants in an enjoyable way by helping them focus on the topic at hand whilst facilitating them to give succinct descriptions of their experiences. However, further research is needed in order to be confident of the transferability of these findings to other older participant groups discussing different topics. Only informal carers were included and there were no direct comparisons with groups without images.

Using commonly available visual images in focus groups with older carers appeared to be an effective means of encouraging participant discussions and engagement.

To the authors’ knowledge, this is the first attempt to describe how using visual images facilitated focus group discussions with older informal carers. It therefore adds to the literature.

The purpose of this paper is to present a qualitative methodological model applied in the human security research in local communities as a part of a wider community‐based participatory research (CBPR).

This paper synthesizes methodological experience from four empirical researches where a qualitative model of studying the security indicators in the local communities of Serbia has been applied. The paper presents how to apply qualitative approach and indicates its potentials, and suggests how to implement the study, design the sample plan and analyse obtained data.

The research of complex phenomenon of social perception of security demands a complementary approach strategy. At the most general level, it means the application of quantitative and qualitative research methods in order to achieve an integral insight into the self‐reflection of citizens about their individual and collective security.

The methodological experience from four conducted investigations on which this paper is based, gives only an initial foundation for the creation of a successful model of security appraisal. Further elaboration of this model demands inclusion of the findings from other surveys.

The suggested model may be further developed as well as in the sense of methodological subtilization, and as a practical model for the appraisal of security condition in a local community. This would be the starting point for creating strategies and their operationalization into specific action plans, in order to improve those indicators, which are established as expressing some form of security threat in the local communities studied.

By complementary application of qualitative and quantitative research perspective (using CBPR approach), we can get profound insights into the causes and character of security threats inside communities. Through application of this approach we get deeper understanding of comparable and representative (in)security survey findings, as well as significant participant's opinions about a potential model of action for improving their security and safety.

Considers the focus group as an alternative to the traditional structured questionnaire. Their appeal, what they can and cannot achieve, and four key questions related to conducting focus groups are discussed. Focus groups are relevant to a broad spectrum of marketing issues related to the food industry, and it is concluded that their role will continue to dominate qualitative market research. Increasingly high standards will be demanded of moderators, perhaps leading to recognised qualifications for the holding of focus groups.

Contemporary literature reveals that, to date, the poultry livestock sector has not received sufficient research attention. This particular industry suffers from unstructured supply chain practices, lack of awareness of the implications of the sustainability concept and failure to recycle poultry wastes. The current research thus attempts to develop an integrated supply chain model in the context of poultry industry in Bangladesh. The study considers both sustainability and supply chain issues in order to incorporate them in the poultry supply chain. By placing the forward and reverse supply chains in a single framework, existing problems can be resolved to gain economic, social and environmental benefits, which will be more sustainable than the present practices.

The theoretical underpinning of this research is ‘sustainability’ and the ‘supply chain processes’ in order to examine possible improvements in the poultry production process along with waste management. The research adopts the positivist paradigm and ‘design science’ methods with the support of system dynamics (SD) and the case study methods. Initially, a mental model is developed followed by the causal loop diagram based on in-depth interviews, focus group discussions and observation techniques. The causal model helps to understand the linkages between the associated variables for each issue. Finally, the causal loop diagram is transformed into a stock and flow (quantitative) model, which is a prerequisite for SD-based simulation modelling. A decision support system (DSS) is then developed to analyse the complex decision-making process along the supply chains.

The findings reveal that integration of the supply chain can bring economic, social and environmental sustainability along with a structured production process. It is also observed that the poultry industry can apply the model outcomes in the real-life practices with minor adjustments. This present research has both theoretical and practical implications. The proposed model’s unique characteristics in mitigating the existing problems are supported by the sustainability and supply chain theories. As for practical implications, the poultry industry in Bangladesh can follow the proposed supply chain structure (as par the research model) and test various policies via simulation prior to its application. Positive outcomes of the simulation study may provide enough confidence to implement the desired changes within the industry and their supply chain networks.

This paper aimed to focus on political marketing and utilised a number of projective techniques to explore the UK Conservative Party’s “brand image” amongst young adults aged 18-24 years. There is little guidance in the extant literature regarding projective technique analysis. Furthermore, there are explicit calls for insight and more understanding into the analytical process. Responding to this identified gap in the literature, this paper provides an illustrative guide that can be used to analyse and interpret findings generated from qualitative projective techniques.

This paper opted for an exploratory study using focus group discussions, combined with qualitative projective techniques. Eight two-hour focus group discussions were conducted with 46 young citizens aged 18-24 years from three locations in England. Focus groups were conducted prior to the 2010 UK General Election. The data from the projective techniques were thematically analysed by the researcher.

This research provides insight into the broad process used to analyse and interpret the qualitative projective expressions in relation to the UK Conservative Party’s brand image from the perspective of young adults. Furthermore, this paper highlights that projective techniques can provide an insight into underlying feelings and deep-seated attitudes towards political parties, candidates and the positive and negative aspects of brand image.

Several limitations became apparent at the end of this study. As this is a qualitative study, findings cannot be generalisable to the wider population. Additionally, it is important to note that the researcher had limited experience of conducting focus group discussions combined with projective techniques, and this can be considered a limitation. Nevertheless, the researcher did attend professional “effective depth interviewing” training delivered by the “Marketing Research Society” before data collection. This goes some way in addressing this limitation.

This paper provides an illustrative guide and insight into the analytical process that can be used to analyse and interpret findings generated from qualitative projective techniques. This can be used by academics with little experience of projective techniques. Furthermore, this framework may be useful for practitioners such as marketers, political parties and candidates to explore and analyse the external image of other political brands. The elicitation ability of qualitative projective techniques facilitates greater expressive insight that may remain hidden if traditional direct data collection tools such as interviews and questionnaires are used.

This paper provides some understanding into how to analyse subjective meaning such as feelings, attitudes, perceptions and associations revealed through projective techniques. Furthermore, projective techniques can provide access to the private conscious and unconscious inner-world of the participant. They allow respondents to express themselves with greater detail and discussion compared with direct questioning. This research, therefore, presents greater insight in managing and analysing expressions generated from this non-intrusive approach that can encourage open disclosure with less hesitancy, verbally less demanding and suitable to overcome emotional, language and cultural barriers.

This paper adds to the under-researched and undefined practice of analysing projective expressions by providing an illustrative process to interpret and understand insight generated from qualitative projective techniques. Thus, answers the explicit calls for detailed guidance in this area of research. This was achieved by critically reviewing and adapting the approaches taken by Boddy, 2005, Butler-Kisber, 2010 and Hofstede et al., 2007 and incorporating them into a pragmatic systematic framework. This research could be used as a foundation for future studies and a point of reference for people with limited knowledge of projective technique analysis.