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The issues surrounding the scholarship on children-inclusive events management are explored in depth to provide a context for this chapter. Focus then turns to the city of Winchester in the United Kingdom as a case study for potential events aimed at this age group. Through a synthesis of the findings from a thorough new research study along with emerging theories in narrative and storytelling as experience co-creation, a proposed design for a new event is put forward. It is hoped that this approach in the academic literature will encourage other researchers to include innovative proposals in their synthesis and conclusions. Finally, additional considerations of integrating city branding with a wider regional branding are explored through ethnobotany. Lessons are drawn from an example of brand management based on a city event for children in Scotland.

This chapter explores some of the key operational steps and marketing activity required to organise a children's sports events based on the experience of event management company ReesLeisure. The chapter highlights the importance of conducting research pre-event, creating robust event aims, developing a target market, marketing the event correctly, working with competent suppliers, hiring the correct number of staff and having the vital paperwork and policies in place. It explores some of the barriers and challenges that organisers face and have to work through when organising events for children.

This chapter tells the story of an intense but rewarding five years of running events for children in Hampshire in the south of England, UK, from 2015 to 2020. Whilst there will be a wealth of theory and academic models presented within this book, here the focus is primarily practical with lessons learnt from direct, and sometimes hard-earned experience. There are of course many formal options for becoming a primary school teacher or trained event host, for example, but we took a more lean and pragmatic approach to designing our off-curriculum activities and events.

Gambling is well-recognised as a significant public health threat. However, current responses to gambling still primarily focus on individualised responsible gambling paradigms, which neglects to consider the range of commercial and political determinants that contribute to gambling harm and how it might influence young people's gambling attitudes and consumption intentions. This includes the marketing tactics used by the gambling industry to normalise harmful gambling products as embedded in everyday life, including in sport. Young people have demonstrated an in-depth gambling brand awareness and can even recall specific strategies used in gambling advertising that might appeal to children. There have been continuous calls for action to protect children and young people from the commercial marketing of gambling products from a range of stakeholders, including young people and their parents. Young people and their parents are very supportive of increased regulations on gambling advertising, particularly during sport, and have called for sporting teams and codes to reject sponsorship deals with gambling companies. However, a heavy reliance on industry self-regulation has meant that governments across the world have decided that the costs associated with exposing children and young people to pervasive gambling marketing are outweighed by perceived benefits that gambling provides to businesses benefiting financially from gambling. Comprehensive curbs on marketing, as seen in tobacco, are required to significantly reduce young people's exposure to gambling advertising and ultimately prevent the next generation of harm.

This chapter explores the potential for a rigid format of event structure that has been successful for decades to be curated by, hosted by, attended by and with speakers who are all children or young people. The chapter considers the opportunities for an event and the changes in format that need to be made to stay true to the essence of the TED format yet incorporating the creativity and brilliance of children and young people to ensure they gain the most from an event of this format.

This research work explores the perception of children's experiences as spectators of a sporting event. The study focusses on the 19th Mediterranean Games hosted by Oran in the summer of 2022 and aims to analyse the trace of emotions and memories that the event left in their minds. A qualitative survey was conducted with 22 resident children who attended the event as spectators. The results show that a child's experience at a sporting event is holistic, appearing in several dimensions: a cognitive dimension, referring to what the child learnt from the event, and an affective dimension, which is important for creating strong and meaningful experiences for children at sporting events.