Search results

Companies may spend capital and effort to ensure the survival within their niche but have limited capacity to expand into other niches or broaden their target segment. This paper aims to provide insights into how they can overcome this niche entrapment – companies becoming trapped in the very niche they have cultivated, the weight and inertia of their investment shackling them to its continued existence.

Cedar Fair’s acquisitions and its organizational structure are carefully examined to illustrate the need for considering niche entrapment as a concept. To understand the complexities that firms face in their attempts to overcome the niche entrapment, this paper analyzes Cedar Fair using the concepts of categories and inherited identities.

The following important lessons are elaborated for helping business organizations overcome niche entrapment: embrace the organizational complexity; use gateway and complementary identities; consider brand disassociation; and achieve ambidexterity through a portfolio of offering.

This paper deviates from the traditional treatment of niches as a focus strategy that firms can select to build competitive advantages but instead provides insights into how those very niches can become constraints. It also conceptually evaluates the attempts to overcome these constraints from an organizational perspective instead of an industry perspective. Apart from using categories in a novel way, it also introduces a new concept of inherited identities, which are the organizational identities that firms inherit as they acquire and assimilate other firms.

Abstract‐CEDAR protocol is a distributed routing protocol oriented to Quality of Service (QoS) support in MANET, and bandwidth is the QoS parameter of interest in this protocol. However, without energy efficiency consideration, earlier node failure will occur in overloaded nodes in CEDAR, and in turn may lead to network partitioning and reduced network lifetime. The storage and processing overhead of CEDAR is fairly high because too many kinds of control packets are exchanged between nodes and too much state information needs to be maintained by core nodes. The routing algorithm depends fully on the link state information known by core nodes. But the link state information may be imprecise, which will result in route failures. In this paper, we present an improved energy efficient CEDAR protocol, and propose a new efficient method of bandwidth calculation. Simulation results show that the improved CEDAR is efficient in terms of packet delivery ratio, throughput and mean‐square error of energy.

The purpose of this paper is to analyze the dimensions and practices that have shaped the safety of amusement rides and devices in the US amusement park industry.

The paper provides an overview and historical examination of key concepts and phenomena.

The paper concludes that continued amusement ride and device incidents resulting from a lack of nationally accepted and recognized standards will potentially lead to or cause additional negative guest perception and possibly result in regulation from an external agency. This paper identifies areas of concern and makes recommendations to address the potential consequences resulting from staying the current course. It determines that the industry needs to find a collective voice and establish consistent self‐regulating policies in order to curb the incidents rates and avoid federal regulation.

The paper reports on several secondary research, scholarly as well as industry and government publications and personal communications.

The safety of patrons visiting amusement parks has become paramount during recent times. Over the last decade or so, the amusement park industry has struggled with the fallout from numerous serious injuries and ride related deaths. This has generated a great deal of interest from patrons, media outlets, and politicians alike. With the continued operation of amusement parks and attractions and the competition of external entertainment options, it is important for the industry to project a solid and evolving image of safety in order to attract and retain patrons.

The paper explores the evolution of amusement ride and safely in the USA.

This paper aims to propose and test a conceptual model of theme park experiences by investigating the relationships among brand experience, self-congruity, flow and brand-related outcomes.

Data were collected from guests who had visited a theme park in the past 12 months. Confirmatory factor analysis, consisting of second-order factor analysis and structural equation modeling with the incorporation of alternative model testing, was employed.

The findings revealed that theme park customers’ internalization of brand experience influenced their attitudinal and behavioral tendency with regard to the brand through self-congruity and flow.

This study provides strategies for theme park designers and marketers under pressure to create a desired experiential setting that motivates visitors to engage in activities through various brand stimuli. Well-designed theme parks can create an optimal state of focus and attention, immersing visitors to the extent that they lose their sense of time and place, affecting their attitude and behavior toward the theme park brand.

Theme parks provide a highly experiential, immersive and personally relevant experience with brand elements. Very few studies have attempted to investigate the consequences of theme park experience from the theoretical perspective of customers’ connection with the brand. This study proposed and validated a conceptual model to capture how theme park experience influenced visitors’ commitment to and active engagement with theme park brands through the mechanisms of self-congruity and flow.

Late spring, early summer 2020, theme parks across the World started to publish their plans for reopening. In this regard, this chapter ventures into critical questions like what did theme parks learn from the first ‘reopening’? What worked and what has changed? Have or will visitors return? Drafted as an exploratory paper this chapter brings forth the strategies adopted by the theme parks in the quest to return to the normal.

Like language, the law is an instrument – a tool – for the accomplishment of certain purposes. The idealized understanding insisted that the law is, if not divinely inspired, the empirical manifestation of received wisdom and truth. On this view the law is crafted to produce ideal outcomes. Richard Posner once insisted that the law was purposefully crafted to achieve economic efficiency (1973).¹ Warren Samuels reminded us that the law is an instrument to get one's way. The interesting question, therefore, concerns who is able to control this valuable instrument? Sometimes good and noble people wield the tool. At other times nefarious forces prevail. Samuels presented his vision of the law by means of a Virginia statute concerning an obscure pest known as Cedar Rust (Samuels, 1971). As it happens, Virginia apple growers were able to wield the tool – saws and axes – against red cedar trees which serve as an intermediate host for a fungus detrimental to apple trees. Small spores make for large debates.

The case introduces students to the nature of collateralized debt obligations (CDO) and the CDO origination process, with emphasis on the corporate structure of the special purpose vehicles, cash flows to various CDO tranches, and motivation behind CDO origination. Students will learn to quantitatively evaluate the risk-return profile of CDO tranches with emphasis on the equity tranche (also known as “toxic waste”). This is ideal for MBA and advanced undergraduate level courses on financial markets, financial institutions, and investments. In the case, an associate at the Debt Capital Markets desk of Lehman Brothers prepares a CDO issuance for Western Asset. Western Asset had been contacted by a group of commercial banks eager to sell senior secured bank loans and high-yield corporate bonds to lower their capital requirements and free up capital for additional lending.

The purpose of this paper is to outline the development, piloting and evaluation of the Who’s Challenging Who? (WCW) training intervention for social care staff to improve their empathy and attitudes towards people with learning disabilities (LD) and challenging behaviour (CB).

A phased approach was taken to the development and testing of the intervention. Initially, the existing literature was reviewed, the theoretical background of the intervention was developed, and then the intervention was designed. A pilot study was undertaken, followed by further development, and a large-scale randomised controlled trial (RCT).

WCW had a small positive effect on staff empathy 20 weeks after the intervention, and small to moderate effects for other staff reported outcomes (e.g. positive empowerment attitudes and positive work motivation). Being trained by people with LD and CB encouraged staff to reflect on the impact they have on the people they support. The trainers with LD valued their role, and saw benefits beyond this (e.g. friendships).

It is possible to carry out high-quality RCT evaluations of social care practice, and research should continue to generate evidence in this way, as in healthcare settings. However, there were difficulties in retaining participants.

People with LD can be actively involved in the co-production and delivery of social care training.

Employment and a fair wage can increase the confidence and empowerment of people with LD.

This is the first large-scale RCT of an intervention that aimed to improve empathy/change attitudes in social care staff who work with people with LD and CB.

This paper aims to present a history of the marketing of hope chests in the USA, focusing in particular on one very successful sales promotion, the Lane Company’s Girl Graduate Plan. The Girl Graduate Plan is placed within its historical context to better understand the socioeconomic forces that contributed to its success for a considerable period but ultimately led to decreased demand for the product.

The history of the marketing of hope or marriage chests draws upon primary sources located in the Lane Company Collection at the Virginia Museum of History and Culture. Secondary sources and images of advertising culled from Google image searches provided additional insight into the operation of the company’s Girl Graduate Plan.

While the Lane Company benefitted in the form of increased sales, profit and brand awareness and loyalty from prevailing socio-economic trends, which supported the success of its Girl Graduate Plan, including targeting the youth market, this promotion ultimately fell victim to the company’s failure to stay abreast of social changes related to the role of women in society.

Like all historical research, this research is dependent upon the historical sources that are accessible. The authors combined documents available from the Virginia Historical Society archives with online searches, but other data sources may well exist.

This history investigates how one manufacturer, a leader in the North American industry, collaborated with furniture dealers to promote their products to young women who were about to become the primary decision makers for the purchase of home furnishings. As such, it provides an historical example of the power of successful collaboration with channel partners. It also provides an example of innovation within an already crowded market.

The hope chest as an object of material culture can be found in many cultures worldwide. It has variously represented a woman’s coming of age, the love relationship between a couple and a family’s social status. It has also served as a woman’s store of wealth. This history details how changing social values influenced the popularity of the hope chest tradition in the USA.

The history of the marketing of hope chests is an area that has not been seriously considered in consumption histories or in histories of marketing practices to date, in spite of the continuing sentimental appeal for many consumers.