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This paper aims to present a history of the marketing of hope chests in the USA, focusing in particular on one very successful sales promotion, the Lane Company’s Girl Graduate Plan. The Girl Graduate Plan is placed within its historical context to better understand the socioeconomic forces that contributed to its success for a considerable period but ultimately led to decreased demand for the product.

The history of the marketing of hope or marriage chests draws upon primary sources located in the Lane Company Collection at the Virginia Museum of History and Culture. Secondary sources and images of advertising culled from Google image searches provided additional insight into the operation of the company’s Girl Graduate Plan.

While the Lane Company benefitted in the form of increased sales, profit and brand awareness and loyalty from prevailing socio-economic trends, which supported the success of its Girl Graduate Plan, including targeting the youth market, this promotion ultimately fell victim to the company’s failure to stay abreast of social changes related to the role of women in society.

Like all historical research, this research is dependent upon the historical sources that are accessible. The authors combined documents available from the Virginia Historical Society archives with online searches, but other data sources may well exist.

This history investigates how one manufacturer, a leader in the North American industry, collaborated with furniture dealers to promote their products to young women who were about to become the primary decision makers for the purchase of home furnishings. As such, it provides an historical example of the power of successful collaboration with channel partners. It also provides an example of innovation within an already crowded market.

The hope chest as an object of material culture can be found in many cultures worldwide. It has variously represented a woman’s coming of age, the love relationship between a couple and a family’s social status. It has also served as a woman’s store of wealth. This history details how changing social values influenced the popularity of the hope chest tradition in the USA.

The history of the marketing of hope chests is an area that has not been seriously considered in consumption histories or in histories of marketing practices to date, in spite of the continuing sentimental appeal for many consumers.

My goal is to describe my life in marketing over more than 36 years and to help readers better understand (from my personal perspective) the history of marketing. I also aim to lift the curtain on some aspects of service within the marketing community.

This paper is an autobiographical sketch. It describes some key moments in my career, as well as describing how my most cited articles came to be written. It emphasizes the contextual factors at work in different periods, so readers can better understand how and why my research evolved in certain ways. I aim to convey the nature and variety of career experiences that were (and are) open to marketing academics. I discuss my experiences at the Journal of Marketing and the Marketing Science Institute.

Marketing changed rapidly between 1974 and 2017. Although change can be uncomfortable, I urge marketers to seek exposure to new ideas and practices; they are essential to learning and growth. Unexpected opportunities will come along and an alert individual can learn much from them. My time in industry was a learning experience for me. There are many kinds of interesting and successful careers.

The marketing field advances, not by the work of a single individual, but from the accumulated work of the entire marketing community. Everyone has a role to play. I encourage each individual to look for ways to contribute. I offer thoughts on how to build a research career based on my own experience.

My thoughts may shed some light on the experiences of a woman academic and the globalization of marketing academia between 1974 and 2017.

My hope is that this paper contributes to a better understanding of the history of marketing, when it is considered together with other articles on this topic. It may also be useful to people who are embarking upon a career, as well as those seeking to understand the work of earlier marketing scholars.

This study aims to investigate the random collection of items for gifting which are stored in one’s home in a special place. Traditional gift-giving models suggest gift givers buy gifts for certain recipients on certain occasions. This study ' s journey into gift storage finds that some gift-giving practices are initially acquisition-less, recipient-less and/or occasion-less.

Based on a convenience sample of 111, the main functions and motivations for gift storage are described. From a free elicitation process of gift-closet attributes, a first account of the symbolic meanings that gift storage is embedded in is provided.

Seventy-seven per cent per cent of the sample had a gift closet where they stored gifts for which either the occasion or the recipient was not known at the time of acquisition. According to these gift-closet owners, the main purposes of gift closets are convenience, thrift and to have a place for surplus or shopping items.

While it makes sense to some consumers to prepare for future gift-giving occasions by stockpiling items in gift closets, the results indicate that storage may affect the symbolic value of the gift and, ultimately, the development of social ties. Consumers who gift from the closet believe that there are few negatives involved. However, people who do not have gift closets and receive gifts which they suspect are from storage may perceive a lack of caring and even feel insulted.

Due to the unexplored nature of gift storage, the results reported in this paper represent a first exploratory account of gift storage and its possible effects on the relationship-building capacity of gifts.

In an effort to impart and demonstrate the importance to my pre-service teachers of creating a curriculum that encourages inquiry, infuses technology, utilizes authentic means of assessment, and pushes for a critical stance, I asked them to construct a multigenre research project. Through this process, students learned specific and transferable skills for creating a classroom environment that leaps past rote memorization of isolated skills and into deep-level, cultural understandings that promote the development of informed and contributive citizens.

This letter to David R. Maines celebrates our friendship over the last 35 years. I read his voice in emails, handwritten letters, and recollected phone conversations to display the meaningful exchanges of our scholarly friendship. I thank Dave for teaching me how to retire from the academy and grow older with purpose and grace. Highlighting his expert mentoring of my book Friendship Matters (1992), I recall how his suggested revisions for the chapters on aging anticipated a poignant array of our own experiences as friends in our later years. Finally, I appreciate his cultivated interests in drawing, writing poetry, and playing guitar, and thank him for encouraging my music. I am grateful for his dedication to esthetic endeavors, which warmly shaped our friendship during our later years.

In this paper I analyze Sex and the City as performances of contemporary post-modern culture of femininity and engage in a multi-modal, semiotic reading of their socio-cultural significance. In particular, I argue that the same discursive formation underlies the ideology of the show: a discourse largely coinciding with the Standard North American Family Code (Smith, 1999) and therefore a discourse that stigmatizes single women and reinforces the value of marriage as both symbolic and material capital. Drawing in part from Goffman, I argue that an oppositional reading of the show also yields another interesting connotation: the show offers its viewers techniques and scripts of stigma resistance.

Although there are many models of decision making, there are few attempts to match the appropriate decision strategy with different situations. After reviewing and comparing six contemporary decision‐making models, a framework and propositions are developed that match strategies with circumstances. The article concludes with a discussion of theoretical and practical application of the proposed contingency model decision making.

The purpose of this study is to help us understand social entrepreneurs’ lived experiences, reflecting the comprehensive entrepreneurial processes that encompass their past, present and future.

A narrative approach was used to explore the meaning of experiences in social entrepreneurs’ professional lives through the stories retold and restructured by social entrepreneurs. A total of 11 social entrepreneurs in the Midwest region of the USA were interviewed.

The authors identified three time-sequential themes: past (looking backward at the origin), present (living life as a social entrepreneur) and future (looking forward). Seven sub-themes emerged, revealing social entrepreneurs’ aspiration, self-knowledge, identity-defining moments, their sustainability-oriented leadership and how they build an organizational structure, partnership and handle the burden of work and the organization.

The findings offer useful information for future social entrepreneurs as they can learn from the perspectives of experienced social entrepreneurs in terms of what to prepare for and expect so they can achieve their full entrepreneurial potential. It can also aid in further development of social entrepreneur curricula in business and non-business schools.

The existing literature does not portray sufficient detail about how social entrepreneurs live the lives they have created and chosen to understand their lived experiences. This study also provides a comprehensive definition of social entrepreneurship, incorporating “collective perspective” with a mentality of “it’s not about me, it’s about us”.