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The case of Bertelsmann China: Supply Chain for Books (A) focuses on one the world's leading media companies to illustrate a widespread problem in the supply chain strategy in extremely fast growing markets. Students learn about the basic challenges of supply chain strategy in an international context. The case covers important fields of management theory. Supply chain designs well as cost and performance drivers are revised by the use of frameworks.

Possible reasons for the decline in annual adult book issues from UK public libraries are reviewed. Annual book issues have been decreasing since 1980, due mainly to a decrease in issues of adult fiction and, to a lesser extent, adult non‐fiction. Possible intrinsic causes include cuts in book funds in real terms and reduced accessibility of libraries through library closures and reduced opening hours. One likely extrinsic cause is increased real households' disposable income since the late 1970s, which has expanded people's leisure opportunities and made it easy for them to buy books. The widespread use of home computers and the Internet in recent years is also likely to be a factor, but there is little evidence for a major role of increased television watching. There are some data to suggest that the average person in the UK now spends less time reading books and this, combined with the increase in consumer book purchasing, is probably the underlying cause of the decline in public library book lending.

The purpose of this study is to examine the extent of production of digital book titles and deployment of e-promotion and how they correlate with school, library, bookshop, consumer and author readiness, with a view to enhancing publishers’ understanding of and participation in e-publishing, which is now crucial for growth and sustainability

A questionnaire was completed by 109 publishing firms, 79 publishing websites were observed in search of digital titles and e-promotion, and data were analysed using the SPSS to compute frequencies, percentages and correlates of digital publishing innovation adoption

It is found that 2014 digital titles (mainly textbooks and scholarly content) were issued in four formats by 33 out of 109 firms. Authors and consumers were perceived to be more digital-ready than libraries, schools and bookshops. There was a significant relationship between the issuance of digital titles and author readiness (r = 0. 372), consumer readiness (r = 0.338) and library readiness (r = 0.255). There was also a significant relationship between the adoption of e-promotion and consumer readiness (r = 0.381) and author readiness (r = 0.265).

Book publishing innovation research, especially in Africa, focuses mainly on the adoption of mobile devices, infrastructural challenges and reading habits, paying inadequate attention to the correlates of digital publishing adoption. The results of this study, therefore, shed light on the correlates of digital publishing adoption and should help interested publishers and scholars to understand that author, consumer and library readiness are important determinants of digital publishing adoption, especially in developing economies.

Although the functional benefits of e-books have been discussed in the emerging literature on the e-reader platform, the hedonic/emotional aspects of e-book usage have not been explored. This study aims to explore the impact that e-readers have on consumers’ connections with books. Relying on self-concept theory and possessions as the extended self, the authors address the following two questions: What are the hedonic differences between e-books and printed books, and, if the functional benefits of e-books are so compelling, then why do some people still use printed books?

The researchers pursue a qualitative design through the use of semi-structured interviews, with a combination of base questions and follow-up questions tailored to the individual respondent.

The results reveal six primary themes: convenience, change, community, collection, connection and children. Within each, functional benefits are identified, confirming prior literature on these benefits, and hedonic/emotional themes emerge, revealing that e-readers are capable of changing consumers’ connections with books. Namely, while e-books offer functional benefits over printed books, consumers feel less connected to books read using an e-reader platform and prefer to purchase the printed versions of books that hold special meanings for them. These findings align with self-concept theory and indicate that printed books are an extension of the self, one that cannot be completely replaced by e-books.

This research adds to the emerging literature on e-books by demonstrating that e-readers have emotional implications for consumers as components of the self-concept/extended self. Prior literature has focused solely on the functional benefits associated with e-books but has not directly addressed the role of books in the self-concept.

This paper sets out to review how the business of libraries in higher education has changed with the impact of the digital library during the latest decade of Program, in which the content of the journal swung decisively from being primarily about library management systems to primarily being about digital library issues.

An article is taken which typifies the changing emphasis of Program and then the systemic changes underway in libraries are looked at more broadly, placing the digital library in its context of scholarly publishing, higher education policy and user behaviour.

The business of libraries is changing, primarily as a result of change in the scholarly publishing industry.

This is a review article based on a literature review and operational observations.

The observations build on the author's original work on business planning for digital libraries, and are based on experience of library and information services management in The Netherlands, Belgium and Great Britain.

This introduction from Katalin R. Forray and Andrea Óhidy provides a brief overview of the social and education situation of European Roma and also about the structure of this book.

Roma are here described as a ‘hidden minority’ (see the country study about Italy from Valeria Cavioni in the book Lifelong Learning and the Roma Minority in Western and Southern Europe (2019)), because – although they are the largest minority group living in Europe for more than a hundred years – we still know very little about them. Although most of the Roma people have been living for centuries in European countries, their situation is still different from the non-Roma population; they often suffered from poverty and exclusion. There is a host of Roma, especially in Southern and in Eastern Europe, who is considered to be the most disadvantaged group in European societies; that is, regarding their (1) health situation, (2) on the labour, (3) on the housing market and (4) also in education. Questions of education are the central elements of politics making the situation of Roma better. To fulfil these requirements, some European countries have taken determined steps. As Natascha Hofmann in the country study about Germany wrote in the book Lifelong Learning and the Roma Minority in Western and Southern Europe (2019), we are in the phase of the ‘dawn of learning’ because there are more and more policies and programmes to develop attainment and success of Roma in European education and lifelong learning. This book wants to change this and gives an overview about retrospective and prospective tendencies in the situation of European Roma in education and lifelong learning.

This introduction from Andrea Óhidy and Katalin R. Forray provides a brief overview of the social and education situation of European Roma and also about the structure of this book. Roma are here described as a ‘hidden minority’ (see the country study about Italy from Valeria Cavioni), because – although they are the largest minority group living in Europe for more than a hundred years – we still know very little about them. Although most of the Roma people have been living for centuries in European countries, their situation is still different from the non-Roma population; they often suffered from poverty and exclusion. There is a host of Roma, especially in Southern and in Eastern Europe, who is considered to be the most disadvantaged group in European societies, for example, regarding their (1) health situation, (2) on the labour and (3) on the housing market and (4) also in education. Questions of education are the central elements of politics making the situation of Roma better. To fulfil these requirements some European countries have taken determined steps. As Natascha Hofmann in the country study about Germany wrote, we are in the phase of the ‘dawn of learning’ because there are more and more policies and programs to develop attainment and success of Roma in European education and lifelong learning. This book gives an overview about retrospective and prospective tendencies in the situation of European Roma in education and lifelong learning.

The purpose of this paper is to explain how public libraries have been instrumental in early child school literacy teaching and learning. Most African public schools do not usually afford enough core textbooks and supplementary readers.

This was a qualitative case study in Western Kenya amongst public library staff members, public primary school teachers and parents of library children clients. The following questions were addressed: What is the book situation in public primary schools in the study site? What school-type literacy-related services are offered by the sampled public library? and What are library staff members’, teachers’ and parents’ feelings about the public library services offered? Observations, interviews and document studies were used to collect data. Data were analysed thematically.

Public schools do not have enough core textbooks and the situation is worse for supplementary readers; the public library branch studied offers critical school-type literacies to school children both at the library building as well as at public schools registered with it; and library staff members, teachers, and parents express positive feelings about the services offered.

This was a case study whose findings might not apply to the larger situation and the study did not confirm actual literacy benefits of the library services amongst school children by, for instance, conducting literacy tests. The findings are, however, an index to the possible situation in the macro context.

The relevant stakeholders should find ways of co-opting public libraries as associates of public schools in literacy teaching. This relationship is not straight forward in Kenya.

The findings reported are from original research.

Limited research has paid attention to the physical attractiveness stereotype in peer-to-peer sharing accommodation settings. Since the high-risk situations in sharing accommodations, this paper aims to exam whether beauty premium is still relevant in peer-to-peer (P2P) accommodation.

The mixed method, including 2,506 secondary data analysis and two scenario experiments, is carried out to test the research framework.

The results show that both beauty premium and beauty penalty exist in the e-commerce context. Excessively high attractiveness and plain looking of hosts are likely to decrease consumers’ booking decision while moderately attractive hosts will stimulate more booking behaviors. Moreover, perceived trustworthiness mediates the effect of physical attractiveness on booking decision. Additionally, similarity between hosts and consumers plays a moderating role in the relationship between physical attractiveness and perceived trustworthiness.

This study reveals the physical attractiveness stereotype effects in P2P accommodation and carry implications to P2P platforms and hosts for providing moderately attractive profile photos, enhancing trustworthiness and similarity between hosts and consumers. Further studies can investigate the robustness of the findings as well as more possible reasons for its occurrence.

The research provides a clearer understanding of physical attractiveness stereotype effect in peer-to-peer sharing accommodation platforms. Besides, the linkage between physical attractiveness and perceived trustworthiness is dynamic; a high host – consumer similarity weakens the negative impact of both excessively high attractiveness and plain looking on consumers’ perceived trustworthiness.

The aim of this paper was to investigate word-of-mouth communication behavior and other interactions between bloggers writing book testimonials and their community of readers in order to develop a method and strategy for enhancing word-of-mouth communication about books.

This study conducted a netnographic investigation to explore word-of-mouth communication and interactions about new books between bloggers and their community of readers. Netnography is a qualitative approach for exploring the information exchange among online community members.

It was found that personality traits, testimonials, and the responses of community readers to bloggers affected word-of-mouth related to books. Exposure to testimonials with commercial characteristics will not necessarily hinder the word-of-mouth about books.

These results may provide a reference for publishers or related businesses that sell books or products via blogs during the planning of their marketing strategies.

Businesses value the effects of online communities on marketing communication. This study provides insights into the communication between bloggers and their community of readers by demonstrating how word-of-mouth affects the promotion of books. This could facilitate the selection of relevant recommendations by management.