Bertelsmann China: Supply Chains for Books (A)
Publication date: 1 November 2018
Abstract
The case of Bertelsmann China: Supply Chain for Books (A) focuses on one the world's leading media companies to illustrate a widespread problem in the supply chain strategy in extremely fast growing markets. Students learn about the basic challenges of supply chain strategy in an international context. The case covers important fields of management theory. Supply chain designs well as cost and performance drivers are revised by the use of frameworks.
Keywords
Acknowledgements
The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality.
Citation
Wagner, S.M., Heldt, V., Lentschig, K. and Meyer, J. (2018), "Bertelsmann China: Supply Chains for Books (A)", . https://doi.org/10.1108/case.cscmp.2018.000001
Publisher
:Council for Supply Chain Management Professionals
Copyright © 2008, Council of Supply Chain Management Professionals