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A comparative analysis of ideologically opposed Turkish newspapers’ coverage of the Gezi Park protests, which was a wave of pro-democracy movement in Turkey, is critical because the media not only have a strong influence on opinion formation (Fairclough, 1989) but also provide the most relevant context for observing controversial interpretations and practices of democracy in Turkey. Although previous research on the media framing of social movements (Chan & Lee, 1984; Dardis, 2006; Hackett & Zhao, 1994; McLeod & Hertog, 1999) has shown that the media delegitimized the protests to serve the interests of the political status quo, it is expected that a much more complicated attitude may be revealed in the Turkish media because of the protest issue and polarized media. To this end, I triangulate corpus linguistics with frame analysis to explore discrepancies between the right and left wing newspapers’ coverage of the protests. Contrary to previous studies, no sort of unanimity on the side of the political authority is observed in Turkish media. While right wing newspapers widely use delegitimizing frames to portray the protests as an international plot or a masquerade, left wing newspapers only use legitimizing frames to deem the protests as a reasonable reaction to the controversial policies of the government. The findings of this study provide a new understanding of changing media attitudes toward social mobilizations in an era which has witnessed a series of movements for democracy and equality.

This introduction to the volume Atmospheric Turn in Culture and Tourism: Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding (Emerald) positions the atmospheric turn in the context of recent paradigmatic turns such as the linguistic turn, iconic turn, cultural turn, spatial turn, mobility turn and design turn. The specific contribution of the atmospheric turn is its profoundly holistic interest in overarching connections which are perceived with all senses and include both matter and idea. With its 22 chapters, this volume sets out to sharpen the atmospheric gaze and perception in research and beyond.